NGB Best Practices Seminar Simon Hoskins, Chief Operating Officer USA Field Hockey

SUCCESSFUL NGB PROGRAMS “FUTURES”

USA Field Hockey’s Olympic Development Program

Simon Hoskins Chief Operating Officer USA Field Hockey

USA FIELD HOCKEY FUTURES

• Delivers Olympians – All 16 Olympians were trained in Futures

• Delivers significant financial resources – Generates annually $2.3m revenues

– Of which $1.1m is profit

• Brand – Is considered mandatory for all elite players

USA FIELD HOCKEY FIELD HOCKEY

• Field hockey by the numbers

– 100,000 participants

– 25,000 members

– 2,600 Schools

– 280 NCAA programs

– 300 Clubs

– 19,000 FUNdamental field hockey kids

– 99% Female

– 5,500 Olympic Pipeline athletes

USA FIELD HOCKEY MISSION: Grow the game and win internationally

USA FIELD HOCKEY BUSINESS MODEL

• $8m annual revenue

16%

23%

36%

6%

10%

2% 6%

Membership

Event registrations

Futures registrations

USOC

Marketing

Fundraising

Misc

“The Futures program is dedicated to developing the top athletes in each region, identifying the most

talented athletes in the nation, and cultivating the Olympic athletes of tomorrow.”

USA FIELD HOCKEY FUTURES

USA FIELD HOCKEY FUTURES

USA FIELD HOCKEY REGIONAL STRUCTURE

4

5 6

7

8

9

10

NE

11

USA FIELD HOCKEY FUTURES

• Futures

– 5,600 athletes

– 700 coaches

– 110 sites

– 9 regions

– 27 hours of training

– $545 participant cost

USA FIELD HOCKEY FUTURES ANNUAL CYCLE

• October- December – Invited athletes register

• January- May – 5,600 Athletes participate in 27 hours of training at their home site.

• May- June – Regional Futures Tournaments take place within the 9 Futures regions.

– Athletes are selected from their RFT to participate in the National Futures Championship

– 4,200 athletes participated in their Regional Futures Tournament

• June – 680 athletes participate in the National Futures Championship.

• July- September – 7,000 athletes are selected for the upcoming year’s Futures program

USA FIELD HOCKEY FUTURES

• Key Features – Centrally managed

• Automated

• 2 staff

– Regional network • 9 Regional Directors (quarter-time)

• Responsible for administration of program – Appointing coaches, selecting venues,

– managing selectors, customer service

– Strong brand • Olympics

• Prestigious

• Heavily marketed

– Layers of selection

– Research

USA FIELD HOCKEY FUTURES

• Key Challenges

– Quality

• Coaching

– Clubs (private sector) pay more

• Consistency of delivery

– 700 Contractors

– 110 Third party sites

• Selection

– Perceived bias

– Quality vs Quantity

• Tempting to add numbers

• Need program to remain elite

USA FIELD HOCKEY BUSINESS MODEL

• The Future of Futures

– Focus on premium quality • Mobile delivery of curriculum

• Personalized feedback

• Invest in coach training

– Application to other NGBs • May translate where culture fits

• Underlying dynamic of college recruitment

SUCCESFUL NGB PROGRAMS “FUTURES”

USA Field Hockey’s Olympic Development Program

Simon Hoskins Chief Operating Officer USA Field Hockey

NGB Best Practices Seminar Brian Olsen, Athletes’ Advisory Council U.S. Biathlon

High Performance

Sport Development

?

Brian Olsen U.S. Biathlon Representative Athlete Advisory Council

Best Practices 2013 NGB Successful Programs

U.S. Biathlon High Performance

The U.S. Biathlon High Performance Example

1. Technical Innovation

2. Governance Structure

3. High Performance Plan

4. Professional Staffing

5. Culture of Excellence

6. Results

Athlete Considerations

1. Twenty Percent Athlete Representation

2. Selection Criteria & Selection Decision-Making

3. Inclusion & Communication

NGB Best Practices Seminar Darrin Steele, Executive Director USA Bobsled & Skeleton

Organizational Assessment

Darrin Steele USA Bobsled & Skeleton

N G B B e s t P r a c t i c e s

Organizational Assessment

Problem: • Time

• Scale

• Feedback

• Honesty

• Impact

• Culture

N G B B e s t P r a c t i c e s

Organizational Assessment

USBSF Solution: Modified 360° Evaluation

The name comes from the fact that all individuals

in the organization, regardless of position, provide

feedback on each staff member.

Any size organization can do this

N G B B e s t P r a c t i c e s

Organizational Assessment

Execution: Post-season Survey for athletes & staff

Critical Components

• Messaging

• Measured Items/Survey methodology

• Establishment of trust

• Confidentiality (including the BOD)

N G B B e s t P r a c t i c e s

Organizational Assessment

N G B B e s t P r a c t i c e s

Why? Eliminate risk of

participation

Personal and accountable

Part I

Organizational Assessment

N G B B e s t P r a c t i c e s

Organizational Assessment

N G B B e s t P r a c t i c e s

Assessed Areas:

Quantitative

• Leadership Ability

• Team-Building Ability

• Communication Skills

• Personal Ethics

• Overall Effectiveness

Qualitative

Organizational Assessment

N G B B e s t P r a c t i c e s

Leadership Team Building Communication Personal Ethics Overall Effectiveness Average

Coach 1 3.33 3.33 3.40 3.80 3.53 3.48

Coach 2 3.13 2.21 2.69 2.69 3.14 2.77

Coach 3 2.69 2.27 2.87 2.20 2.60 2.53

Coach 4 3.69 3.67 3.40 3.82 3.89 3.69

Coach 5 2.71 2.50 2.60 3.60 3.00 2.88

Coach 6 2.80 3.00 3.00 3.80 3.00 3.12

Coach 7 3.20 2.78 3.08 3.17 3.08 3.06

Coach 8 3.71 3.31 3.00 3.76 3.65 3.49

Coach 9 3.29 3.20 2.93 3.80 3.43 3.33

Staff 1 3.25 3.75 3.59 3.93 3.53 3.61

Staff 2 3.80 4.00 3.87 4.00 4.00 3.93

Staff 3 3.75 3.83 3.53 3.75 3.88 3.75

Staff 4 2.30 2.22 2.77 3.56 2.45 2.66

Staff 5 3.76 3.56 3.24 4.00 3.75 3.66

Staff 6 3.94 3.90 4.00 4.00 3.94 3.96

Athlete Ratings of StaffQuantitative Feedback:

Organizational Assessment

N G B B e s t P r a c t i c e s

0.0

0.5

1.0

1.5

2.0

2.5

3.0

3.5

4.0

Mens Bob Womens Bob Skeleton Total Athlete Staff

Staff- Leadership

Staff

Average

0.0

0.5

1.0

1.5

2.0

2.5

3.0

3.5

4.0

Mens Bob Womens Bob Skeleton Total Athlete Staff

Staff- Team Building

Staff

Average

0.0

0.5

1.0

1.5

2.0

2.5

3.0

3.5

4.0

Mens Bob Womens Bob Skeleton Total Athlete Staff

Staff - Communication Skills

Staff

Average

0.0

0.5

1.0

1.5

2.0

2.5

3.0

3.5

4.0

Mens Bob Womens Bob Skeleton Total Athlete Staff

Staff- Ethics

Staff

Average

Useful for Staff Feedback/Reviews

Organizational Assessment

N G B B e s t P r a c t i c e s

0.0

0.5

1.0

1.5

2.0

2.5

3.0

3.5

4.0

Mens Bob Womens Bob Skeleton Total Athlete Staff

Staff - Overall Effectiveness

Staff

Average

Useful for Staff Feedback/Reviews

Organizational Assessment

N G B B e s t P r a c t i c e s

Quantitative & Qualitative: Actual Example

Organizational Assessment

N G B B e s t P r a c t i c e s

16. What else would you like me to know regarding the staff and/or coaches?

I felt bad for giving you the scores that I did...but I never hear from you and even the one time I saw you this year all you said was, ”I guess I should say welcome back”… that was my 16th race of the season. I was frustrated and just expected a conversation but it never happened. I emailed you last summer sharing how I felt about coming back and you never responded.

Quantitative & Qualitative: Actual Example