ngage Marketing Services
-
Upload
craig-jolley -
Category
Business
-
view
89 -
download
0
Transcript of ngage Marketing Services
The New Rules of Digital Engagement
The past several years have seen significant changes in the marketplace landscape. Perhaps none more profound than the new challenges today’s digital consumer has created for company marketing and sales staffs. The modern buyer’s adoption and access to digital information and
communication channels requires today’s marketer to develop programs served by multiple touches, measured by sophisticated technologies, and where data analysis is king.
With this abundance of readily available information, modern B2B Buyers are seeking and
finding more information on their own—and are further along in the purchase decision-making path before engaging Sales. As a result, Sales and Marketing professionals must connect with customers at an earlier stage, helping them toward a buying decision as an "insight provider," as
opposed to a “product
pusher,” through an intelligent, dynamic
nurturing cycle.
It's a daunting
new world made
more so by the
fact that
marketers are
constrained by
limited budgets
and staff.
Exacerbating this
already
challenging
situation is
recognition by
many marketers
that they fall
short compared
to the
competencies of
an "ideal" marketer in five essential areas—marketing technology, analytics, conversion,
engagement, and targeting.
70% of the buying cycle is complete before sales engage.
- Forrester 2011
Bridging the Competency Gap
ngage Marketing Services helps companies fully develop and execute effective digital marketing initiatives through delivery of specialized services and/or in augmenting existing staff. We combine talent, technology and partnership with our clients to build connected brands
through some of today’s most sophisticated marketing solutions.
Our marketing technology experts help you make sense of the rapidly evolving world of online marketing, from “traditional” email
marketing to the current frontier of social media or advanced marketing automation to… whatever might be next.
We combine talent, technology and a partnership with our clients to build connected brands through the application of today’s most
sophisticated marketing technologies. We strategize. We measure. We create. We innovate. We do it all without losing sight that the primary goal is—must be—attaining a significant ROI for our client’s
business. Otherwise what’s the point?
Marketing automation replaces separate systems for email, web visitor tracking, lead scoring, nurture campaigns, campaign management, reporting and other core components with one solution
that streamlines marketing processes and shares data with
sales. ngage Marketing Services provide
companies with the strategies, tools, resources and support to reach the right people at the
right time with the right information in their buying process. Our Marketing Automation professionals are tech savvy marketers who
bridge the gap between IT and marketing and who are as skilled at storytelling as they are at analytics and statistics.
We take an integrated approach to managing your Marketing Automation campaigns from design, execution, and report generation. Our team is skilled in all aspects of marketing
automation campaign management, including:
Content development Campaign execution Lead scoring, nurturing, reporting, follow-up
Lead management (lead database creation, lead nurturing, lead scoring) Segmentation and list management
Batch email marketing and newsletters Automated drip campaign
WYSIWYG landing pages and lead capture forms Web activity tracking Lead reporting & campaigns analytics
Campaign metrics and ROI reporting Instant Salesforce CRM integration
68% Revenue Increase
from Marketing
Automation
- 2012 Gleanster Research
Marketing Automation is
advanced leading edge technology
with B2B and B2C companies achieving
significant results ranging from
reduced marketing costs and better measurement to
increased revenue and profitability. If
you are ready to explore the benefits of
Marketing Automation, you
are taking a crucial step in gaining a competitive advantage.
In taking this pioneering approach, we can promise you an exciting road ahead. Your assumptions about marketing & sales will be challenged and changed, but we’ll be with you
every step of the way. In the end you will find that you know your market, customers/prospects and company more completely—which will impact both your brand position and your bottom
line.
Want more information? Please contact ngage Marketing Services at 513-338-8810 or visit us on the web at http://www.ngagemarketingservices.com/