NFC workshop June 17th 2014
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Transcript of NFC workshop June 17th 2014
NFC and RFIDBrand protection by the consumerDuncan Carmichael
June 17, 2014| Edinburgh
Allow Consumers to confirm brand authenticity
• First system which empowers consumers at the point of sale to confirm product is genuine
• RFID tag is unique and is tamperproof
• Manufacturer sees immediate update of tag database when the consumer taps the tag using the custom phone App.
Near Field Communications
Tag has unique ID
Components of a “System”
• RFID Tags
• RFID Reader
• Application
• Database
NTAG
Follow a tag anywhere
Yorkshire
Manchester
Hamburg
Consett
Phone user inputs information directly onto secure database
Consumers can send inputs to databaseDirect messaging from buyer/browser to retailer/manufacturer
NTAG - RFID asset tracking
Tap the RFID Tag
NTAG
Track the movement of a single tag
Database Updated by reads
Social networking between consumers
Item is transferred to new “owner”
BELINDA RECEIVES Item
Track the movement of a single tag
Map the location of a tag
Phone ID hidden – Consumer’s choice
Asset Location via RFID and NFC
Tap the RFID Tag
NTAG
Track the movement of a single tag
Follow on Tag
Allow Consumers to confirm brand authenticity
• First system which empowers consumers at the point of sale to confirm product is genuine
• RFID tag is unique and is tamperproof
• Manufacturer sees immediate update of tag database when the consumer taps the tag using the custom phone App.
Questions: See me later
Duncan Carmichael