NFC Technology for Hotels in Dubai
-
Upload
dubaileadingtech -
Category
Technology
-
view
190 -
download
4
description
Transcript of NFC Technology for Hotels in Dubai
1
Click to edit Master title style
Click to edit Master subtitle styleDubai Leading Technologies Offerings
2
Click to edit Master title style
Click to edit Master subtitle style
A New A New
ExperiencExperienc
ee
For Your For Your
GuestsGuests
33
Emerging Trend in the Hospitality IndustryCheck yourself in with your smartphone
Know ongoing and upcoming events, deals and places to go
Stay, Dine, and Shop with your smartphone
44
NFC Technology
A cool futuristic wireless technology for Smartphones and similar devices to exchange digital information
Requires just a touch to send and receive digital content
And it takes less than one second to connect two NFC device and works in distance of 10 cm or less
55
NFC Use Cases
Pass Gate
Get information from smart
poster
Get information
from information
kiosk
Pay bus/taxi fare
Pass Gate
Get information from smart
poster
Get information
from information
kiosk
Pay bus/taxi fare
STATION AIRPORT
Mass Transport
Advertising
Download and personalize application
Check usage history
Download ticket
Lock phone remotely
Download and personalize application
Check usage history
Download ticket
Lock phone remotely
ANYWHERE
Any
Enter/exit office
Exchange business cards
Login to PC; Print using
copier machine
Enter/exit office
Exchange business cards
Login to PC; Print using
copier machine
OFFICE
Security
Adjust seat position
Open door
Pay parking fee
Adjust seat position
Open door
Pay parking fee
VEHICLE
Public Transport
Pass entrance
Get event information
Pass entrance
Get event information
THEATRE STADIUM
Entertainment
Pay by credit card
Get loyalty point
Get and use coupon
Share and use coupon among
users
Pay by credit card
Get loyalty point
Get and use coupon
Share and use coupon among
users
STORE RESTAURAN
T
Banking
Retail
Credit Card
66
NFC Tags are small passive devices which can communicate with NFC phones to deliver digital information
Now NFC technology is coming to other devices such as Speakers, Headsets, TV, AC, Cars, Refrigerators, Printers, Cameras and more
NFC Devices
NFC Reader devices, they can communicate with NFC phones or NFC Tags to exchange digital information
NFC technology is present in most high end Smart Phones such as Galaxy S3, S4, Nokia Lumia 920, Blackberry Z10
77
Activate Your World
Easy To Use And Fast Communication
Innovative Use Everywhere
Better Customer Engagement
Enables Real Time Management
Reduce Manual Effort And Cost Effective
Highly Secure And Reduces Frauds
Why NFC?
88
Instant access to relevant information
Ease of use, simple and fun
Attractive technology and hassle free
Consumer Impact
Fast information exchange
Saves time
A magical experienc
e
99
Brand Leadership, Operational Efficiency, and Revenue Opportunities With NFC Solutions
Staff Management, Tracking and Hotel
Management
Virtual Store for Shopping and Advertising
Marketing and Customer
Engagement
The number of NFC Smart phones and NFC devices worldwide is increasing exponentially
Al Habtoor Hotels can tap this market with straightforward NFC solutions at minimal cost and effort
NFC is a global and standard technology that allows widespread implementation without the burden of proprietary costs
1010
Enhance social presence for customer acquisition and retention
Improve customer services through on demand hotel and facilities information and navigation
Elevate customer experience with hotel coupons, information on trends and events and nearby places
Use customer analytics to enhance services and prepare future strategies
• Eliminate use paper resources such as location based services, post purchase offers, area maps, brochures, printed menus, maps, etc.
• Offer a customized package of perks, deals and discounts and for a unique selling point
Cost Efficient Marketing
Dubai Leading Technologies will supply customized NFC Tags, encode them with proper information, provide backend analytic system and help Habtoor to install NFC Tags in premises. Dubai Leading Technologies will provide complete technical guidance to Habtoor for proper NFC marketing strategies
Dubai Leading Technologies NFC Solution
Marketing and Customer Engagement
1111
Provide an enjoyable stay where guests can dine, watch events and shop with their smartphone
Al Habtoor can monetize this platform by providing advertisements of brands, restaurants, shopping places etc.
Revenue Generation
Dubai Leading Technologies will supply NFC Tags and develop the platform for Al Habtoor. Dubai Leading Technologies will be responsible for maintaining and enhancing features of the platform.
Dubai Leading Technologies NFC Solution
Virtual Store For Shopping And Advertising
1212
Staff ProductivityEach staff will carry NFC Tags for identification & their supervisors with NFC phones. Supervisors can find the detail of staff by tapping their NFC phone against staff’s NFC Tag. They can assign work to them or can find pending work.
OperationsEvery hotel room will have NFC Tag installed for updating cleaning information. Once room is cleaned, supervisors can check and tap their NFC Phone to update information in hotel backend cloud system in real time.
Inventory ManagementHotel inventory can also be managed and updated using NFC tags and backend cloud system for day-to-day functioning
• Increase in staff productivity, real time information delivery and efficient day-to-day functioning
• Improvement in asset and inventory management through real-time tracking, location and identification
Operational Efficiency
Dubai Leading Technologies will supply NFC Tags, develop backend cloud system, integrate with existing system and help Al Habtoor install NFC Tags in premises
Dubai Leading Technologies NFC Solution
Staff Management, Tracking and Hotel Management
1313
Other NFC Solutions In The Hospitality Industry On Pilot Worldwide
Mobile Based
Payment System
Front desk Bypass
Solution for Guest
Check-in and Check-
out
Freedom of Choice and Efficiency
Optional service offered to guests that prefer not to stop at the front desk when checking in.
Instead, just walk into the hotel, go straight to your room and check in with just a touch of your NFC-enabled phone.
It enables guests to check-in, check-out or even access a map of how to get to their room.
NFC Solution
Dubai Leading Technologies can offer NFC based door locks which will work with NFC based phones or NFC contact less cards. Currently most of the solutions are in trial phase
Dubai Leading Technologies estimates it will take around 1-2 years before such solution will be viable for hotels
Many hotels in USA, UK, and South Korea have started such trials
Convenience and Security
Enables fast check-out procedure using NFC-enabled mobile wallets, reduces waiting time for on-the-go travellers.
Mobile wallets have security codes that need to be keyed in prior to any payment made.
NFC Solution
Dubai Leading Technologies can offer NFC based Payment POS for allowing customers to pay by tapping their phones to terminal.
This solution can enhance hotel efficiency to next level. They can receive money from the Guests easily as well as they can provide loyalty benefits automatically.
Currently such solutions are also in trial phases but companies such as Master Card & Visa are working to bring such solution in mainstream with next 1-2 years
1414
DU is launching NFC based SIM in third quarter of 2013 to allow Mobile payment. Etisalat is also working on NFC based payment services which will be launched in 2013.
Mobile Payment
RTA, the Dubai roads and transport authority, has announced plans to introduce NFC ticketing across the emirate's metro, bus and water bus services from 2013.
Mass Transportation
The National ID Card moving to the NFC platform as The Emirates Identity Authority have signed a MoU with Etisalat to enable creative, convenient and safe public services for residents.
National Identification Card
Al Ameen service of Dubai police introduced two new e-services — Near Field Communication (NFC) and e-Tag — at the opening of the 32nd edition of Gitex Technology Week.
Law Enforcement
NFC in UAE
1515
NFC Worldwide
As per ABI research the number of NFC devices will reach 2 billion by 2017
Cities like London, New York, Melbourne, Tokyo, Seoul, Nice are using NFC Smart Posters to interact with people
Many NFC Mobile payment based trials have been launched across the world
Brands like Google, Samsung, Microsoft, Master card, Visa, leading banks are pushing NFC into the mainstream
1616
www.nfc-forum.org
NFC Forum
Because interoperability is an important goal for NFC, the NFC Forum is implementing a testing and certification programme that will allow manufacturers to demonstrate that their products conform to the NFC standards.
The NFC Forum also has the aim to promote the use of the technology and has recently launched a logo to be used at reader points and on tags that implement NFC standards.
Because interoperability is an important goal for NFC, the NFC Forum is implementing a testing and certification programme that will allow manufacturers to demonstrate that their products conform to the NFC standards.
The NFC Forum also has the aim to promote the use of the technology and has recently launched a logo to be used at reader points and on tags that implement NFC standards.
The NFC Forum is a non-profit industry association that advances the use of Near Field Communication technology for commercial purposes
The NFC Forum is a non-profit industry association that advances the use of Near Field Communication technology for commercial purposes
1717
NFC Value Proposition
BRAND LEADERSHIPExpand market reach through viral social marketing
Enhance service strategy with customer analytics
REVENUE GENERATIO
NAcquire new and repeat customers by offering the convenience offered by NFC technology
Increase revenue through partnerships with commercial establishments
OPERATIONAL
EFFICIENCYDrive staff productivity through real-time floor and operations management
Improve asset and inventory management by allowing real-time tracking, identification and location of inventory
1818
Just One Touch
No Typing
No On/Off Mode
No app search
No Scanning
No Searching
19
Click to edit Master title style
Click to edit Master subtitle style
Thank You
Website: www.dubaileadingtech.com Email: [email protected]