Next Wave Showcase: "Data, Analytics, & Performance"

The Challenge in Digital

Innovation

• We’ve come together for this event to help

attendees be exposed to startups that have

received industry validation

• For this event, we’re focusing on the latest

innovation trends in Data, Analytics, &

Performance

iMedia & DMR Collaboration

• DMR curated and selected 10 startups that have

been validated for the iMedia Advisory Board to

review

• The Advisory Board voted and selected 4

finalists to compete

• Attendees will vote live to select 1 winner

• Winner will be announce Tuesday night

How We Did It

Industry Index by DMR

Industry Index Stats to Date

8 Channels

130 Categories

1404 Companies

profiled

883 Members

600 Certified Raters

300 Companies rated

You Can Find About More About the Next

Wave Companies in the Industry Index

Now The Presentations

• What it is: Ad Retargeting allows companies to display an advertising message to

users who have taken a previous action, such as answering a question on a

smartphone app.

• Why It’s Important:

• Retargeted ad campaigns show engagement

rates 2.5 to 3 times higher than untargeted ad

campaigns among the same customer base

• Prospecting combined with retargeting can

lead to 147% higher conversion rates among

some industries

• Retargeting prospects resulted in a 726% lift in

site visitation within four weeks of initial ad

exposure

Mobile - Retargeting

Video – Ad Network • What it is: Ad Networks aggregate unsold advertising inventory from a wide range

of sources, allowing advertisers to more efficiently buy and manage campaigns at

scale. Ad Networks typically handle the trafficking of campaign assets and

aggregation of performance reporting.


• Consumers are 27 times more likely to click

through online video ads than standard

banners

• U.S. digital video ad spending will nearly

double, climbing from $4.14 billion this year to

$8.04 billion in 2016

• 87% of marketers said targeting was an

important factor when planning a digital video

campaign

SET Media Inc. Proprietary and Confidential

UNLOCK DIGITAL VIDEO MICHAEL MATHIEU, CHAIRMAN & CEO

SET Med ia @ se tdo t t v # imed iasummi t

CHALLENGES WITH DIGITAL VIDEO 1) Limited Targeting at Scale

3) Low Quality Placement 4) Risk of Unsafe Content

XX

X

Standard

Site-list

2) Lack of Video-Level Analytics

PROPRIETARY TECHNOLOGY AUTOMATICALLY DISCOVERS AND WATCHES VIDEOS

UNLOCK DATA AT EVERY LEVEL

QSR BRAND LIFT CASE STUDY

TARGETING OBJECTIVE 2 1 Music, sports, & entertainment

content w/ focus on events (March

Madness, Award Shows, etc.)

Drive engagement and purchase

intent with millenial audience

PERFORMANC

E

BRAND STUDY 4 3 Analyze campaign metrics and

optimize for completion rate

Run a Vizu brand study survey

alongside campaign

TOP PERFORMING VIDEOS TO P P E R F O R M I N G C O N T E N T I N C L U D E S M U S I C E V E N T S & N C A A M A R C H M A D N E S S

1 2

3 4

PERFORMANCE & BRAND LIFT

68.0%

82.7%

0.0%

20.0%

40.0%

60.0%

80.0%

100.0%

VCR

16.0%

31.3%

0.0%

10.0%

20.0%

30.0%

40.0%

Purchase Intent

95% LIFT

22% HIGHER

Industry Benchmark

SET Brand Results

SET Media Inc. Proprietary and Confidential

SET TECHNOLOGY CONNECTS BRANDS WITH THEIR AUDIENCE THROUGH SPECIFIC VIDEOS

THANKS! TO L E A R N M O R E A B O U T A N D S TA RT A C A M PA I G N , P L E A S E C O N TA C T:

SAN FRANCISCO

58 Maiden Lane, 5th Floor

San Francisco, CA 94108

NEW YORK

307 7th Avenue, Suite 2001

New York, NY 10001

OFFICES:

[email protected]

MICHAEL MATHIEU CHAIRMAN & CEO

@setdottv facebook.com/setdottv www.set.tv

Social Media Intelligence • What it is: Social Media Intelligence tools allow brands to analyze trends in

aggregated social media activity in order to inform their marketing strategy.


• 88% of 750 surveyed marketing professionals didn’t feel they could accurately

measure the effectiveness of their social media campaigns, according to an

Adobe white paper

• 56% of active marketing professionals say, “calculating true ROI” is their

greatest frustration with Social Media

Social Media ROI — Seriously

Fred McIntyre

Chief Executive O cer

awe.sm is Social ROI

Over the next 5 years social is set to surge...

as a percentage of total marketing spend ¹ as a driver for larger business goals²&

50%

Web sales driven by social and mobile apps

2015

¹

²

Consumer behavior demands that social

be treated as a form of outbound marketing

of a brand’s reputation will come from

its social media presence

65% 70%

of active online adult social

networkers shop online

$5Bn

$30Bn

+500%

2011 2015

four-year increase in social commerce

2015

12% track revenue impact

directly from social media

20% track almost no social media

impact (just basic traffic and clicks)

57% cite engagement as the deepest level

of social impact that that they can track

11% measure the impact of social

on other marketing channels

...and 31% cite disparate social analytics as a major obstacle to harness social data effectively

Consumer behavior demands that social

be treated as a form of outbound marketing

followers retweetsfavoritesreplies impressions

???

conversionsclicks

???

pageviews

The state of the industry

The closed loop

followers retweetsfavoritesreplies impressions clicks

Owned Media Tracking Performance Links Conversion Tracking

pageviews

Downstream Reshare

Tracking

child sharesconversions

Connect Post Measure

Reach

Reactions

Clicks

Conversions& Re-Shares

Watch success unfold

“Autumn nights. Pumpkin soup, crunchy leaves, and a cardi…”

“Autumn nights. Pumpkin soup, crunchy leaves, and a cardigan swea…”

“Do you have a can-do attitude, a smile that could light up Shea Stad…”

“Do you have a can-do attitude, a smile that could light up Shea Stad…”

“Do you have a can-do attitude, a smile that could light up Shea Stadium, and …”

See the big picture

“TODAY ONLY! 30% o our classic

cardigans. What’s your #cardiganstory?

ac.me/f03”

Make informed optimizations

Stacy Peralta shared a link.August 8

Lot of history covered here…

Like Comment Share

Trailer — Bones Brigade: An Autobiographybonesbrigade.com

BONES BRIGADE: An Autobiography chronicles

the unmatched life and times of the premier

skate team of the 1980s.

Share Link

Share This Link


Trailer — Bones Brigade: An Autobiographyhttp://animalch.in/e0g

BONES BRIGADE: An Autobiography chronicles the

unmatched life and times of the premier skate team of

the 1980s.



Like Comment Share







Like Comment Share





clicks

19conversions

$0

re-shares

Fred McIntyre shared a link.August 9

Be sure to check out our friends’ new film…

Like Comment Share





2

Jing Yee@jiiiiiing

Have you seen Animal Chin?

animalch.in/N4dx

Jonathan Cowperthwait@cowperthwait

What came of the Bones Brigade

guys? Oh, look: animalch.in/K4z



Like Comment Share





clicks

19conversions

$0

re-shares


Be sure to check out our friends’ new film…

Like Comment Share





5

Jing Yee@jiiiiiing


animalch.in/N4dx



Like Comment Share





clicks

112conversions

$270

Kirk Bashwiner shared a link.August 10

Oh man, hella rad

Like Comment Share





Curtis Shoung@curtisshoung

Can’t wait for #tonyhawk’s new

#movie: animalch.in/9X3

Colleen Cowperthwait shared a link.August 10

Looking forward to this!!!!!

Like Comment Share






Oh man, hella rad

Like Comment Share










Like Comment Share





Jing Yee@jiiiiiing


animalch.in/N4dx





Be sure to check out our friends ’ new film…

Like Comment Share







Like Comment Share





Edmund Carl shared a link.August 10

Thinking of Colleen and Sarah-Doe.

Like Comment Share

Trailer — Bones Brigade: An A utobiographybonesbrigade .com




Macklemore@4realzyo

DOOOD check it animalch.in/nU3

re-shares

8clicks

237conversions

$541



Like Comment Share

Trailer — Bones Brigade: An A utobiographybonesbrigade.com





Oh man, hella rad

Like Comment Share










Like Comment Share





Jing Yee@jiiiiiing


animalch.in/N4dx





Be sure to check out our friends ’ new film…

Like Comment Share







Like Comment Share





Macklemore@4realzyo



Oh man, hella rad

Like Comment Share


BONES BRIG ADE: An A utobiography chronicles








Like Comment Share


BONES BRIGADE: An A utobiography chronicles







Thinking of Colleen and Sarah-Doe .

Like Comment Share





Cole Birwin@cole_in_SF

BONES BRIGADE: AN

AUTOBIOGRAPHY is gonna be so

good. animalch.in/3Kx

Kevin Stazey@kevkeveatfood

What do you get when you mak e a

movie with Tony Hawk and Stacy

Peralta and… animalch.in/Hh6

Macklemore@4realzyo







Like Comment Share






BONES BRIGADE: AN







Macklemore@4realzyo



Oh man, hella rad

Like Comment Share










Like Comment Share










Like Comment Share






BONES BRIGADE: AN







Macklemore@4realzyo







Like Comment Share






BONES BRIGADE: AN







Macklemore@4realzyo



Oh man, hella rad

Like Comment Share










Like Comment Share










Like Comment Share






BONES BRIGADE: AN








Oh man, hella rad

Like Comment Share










Like Comment Share










Like Comment Share






BONES BRIGADE: AN







Macklemore@4realzyo







Like Comment Share






BONES BRIGADE: AN







Macklemore@4realzyo



Oh man, hella rad

Like Comment Share










Like Comment Share










Like Comment Share






BONES BRIGADE: AN








BONES BRIGADE: AN









Like Comment Share










Like Comment Share






BONES BRIGADE: AN







Macklemore@4realzyo


re-shares

68clicks

1789conversions

$4329

clicks

777

clicks

777

pageviews

3978

followers

5

comments

13

pageviews

3978

followers

5

comments

13

clicks

777

clicks

777

pageviews

3978

followers

5

comments

13

clicks122

pageviews126

follower

1comment

1

Fred McIntyre

[email protected]

1 415 846 4315

Analytics Tools – Campaign

Optimization • What it is: Analytics Tools collect data about consumer interactions with a brand's

interactive properties or marketing activities and provide tools to help those brands

optimize towards improved results.


• The typical Internet user is served 1,707

display ads per month

• Users are up to 21 times more likely to click on

a viewable ad

• A 40% improvement in ad viewability can

produced a 75% increase in sales life

Today, you are more likely to …

Than click on a banner ad.

Climb Mount Everest Win the Mega Millions Sign up for &

complete Navy Seal

training

Source: http://www.businessinsider.com/its-more-likely-you-will-survive-a-plane-crash-or-win-the-lottery-than-click-a-banner-ad-2011-6?op=1

You are served 1,707 display ads per month

Only 46% of which have any potential to be viewed.

Served

Viewable

Seen

And of viewable ads, only 49% are ever actually SEEN

Truth is that in-screen isn’t Seen. And Viewability was just a start…


Viewable

In-Screen

"Applying Sticky's

tracking to our digital

media campaigns is

helping us to optimize

and increase our ROI on

digital marketing

investments in some

campaigns up to 25

percent.”

Krister Karjalainen

Head of Digital

Procter & Gamble Nordics


But don’t take my word for it

69

68 % seen

Time on: 1.2 sec

55 % seen

Time on: 1 sec

65 % seen

Time on: 1.0 sec

100 % seen

Time on: 3.5 sec

30 % seen

Time on: 0.5 sec

1

3 4

2 5

Wonder how we do it?

“Seeing” is the new standard that’s helping marketers better optimize


When you optimize by “Seen”

consumers spend more time with your brand

71


L’ Oréal leveraged Sticky to test premium placements across

publishers…


Low Medium High

Impact

Hig

h

Lo

w

Me

diu

m

35.1%

14.7%

8.2%

42.0%

Co

st

Per

Vie

w

As a result, they were able to exceed brand goals at no additional cost


B rand Site P lacement B udget Impressio ns nC P M nC P V VI% ImpactVerif ied

Impressio ns

Verif ied

T ime (h)

Garnier Amelia.se Panorama - 980x300 82 130 kr 1 066 625 77 kr 100 kr 77% 2.6 821 301 593

Garnier Amelia.se Overlay - 980x1500 16 024 kr 106 827 150 kr 150 kr 100% 3.2 106 827 95

Garnier Damernas.se Panorama - 980x300 68 687 kr 892 039 77 kr 208 kr 37% 1.0 330 054 92

Garnier Damernas.se Overlay - 980x1500 28 766 kr 191 775 150 kr 349 kr 43% 1.1 82 463 25

T o tal 195 607 kr 2 257 266 87 kr 146 kr 1 340 646 805

Seen impressions Average CPV Total time spent with brand 35% 26%

68%

Sticky gets you Seen

Potential to be seen, is not seen

Optimize branding campaigns for better ROAS

Get the ROI online originally promised

Negotiate better CPM’s with publishers

Stop wasting money on invisible ads

Get more brand lift

Performance gains of 25-85%

Want better results? Come see me

Ephraim (Jeff) Bander

President

[email protected]

Twitter:@Stickyadman

Skype: Ephraim.Bander613

+917-523-0007

mailto:[email protected]

THANK YOU

Jessica Joines

Founder/Managing

Partner

Digital Media Review

Joe Zahtila

GM, North America

Qriously

Michael Mathieu

Chairman/CEO

SET

Fred McIntyre

CEO

awe.sm

Jeff Bander

President

Sticky

Next Wave Showcase: "Data, Analytics, & Performance"

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Transcript of Next Wave Showcase: "Data, Analytics, & Performance"