Next Retail India Pvt Ltd-1

8/7/2019 Next Retail India Pvt Ltd-1

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PROJECT B

EVOLUTION OF BRAND


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BRIEF OUTLOOK

y Brand Name

y Brand Symbol

y Brand Slogan

y Brand Personality

y Brand Positioning

y Brand Identityy Brand Value


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Evolution of Next Retail India Ltd.

Parent Company

y VIDEOCON

Videocon promoted Next as FMCD retailchain there by directly becoming thedistributors, they had tie up with other brandsto enhance the effectiveness of the chain.

Next is the revamped and scaled up version of

Plugin Sales


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Evolution of Next Retail India Ltd.

y Next is Indias first national, large format, specialistretail chain for consumer electronics and durables.

y The company is based in Mumbai, India. NEXTRetail India, Ltd. is a subsidiary of VideoconIndustries, Ltd.

y We choose NEXT as our BRAND because it gave usan opportunity to understand how to evolve as abrand


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PRODUCTS AT NEXT


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BRAND NAME

Brand Name is a collection of symbols,

experiences and associations connected with a

product, a service, a person or any other

artifact or entity.


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BRAND NAME

Among all the franchises and store there is a storenamed NEXT that caters to all that other stores

supply.

We at Next provide complete coverage of range &brands


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BRAND SYMBOL

y The following brand symbol will be used to visually

symbolize the brandconcept

y The switch depects the electronic devices plugging up

y The slogan below emphasis on availability of best brands

at best prices.


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BRAND SLOGAN

Sep. 2004 Service to Customer is Service to GodGrahak Devo Bhava

Sep. 2007 Best Brand , Best Bargains

ABrandSloganis catchphraseorsmallgroup

ofwordsthatarecombinedinaspecialwayto

identifyaproductorcompany


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BRAND PERSONALITY

y As such no Brand endorsement is being done by Next,

it is there believe that common man is what theyrepresent.

Marketers have used personality variables to

segment markets. They endow their products

with brand personalities that correspond toconsumer personalities..


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BRAND POSITIONING

y Under the intense competitive pressures of today's

electronics marketplace, businesses at every stop onthe supply route -- from Manufactures to distributorsto suppliers -- are seeking new and innovative ways tobuild it better, faster and at a lower cost.

Brand Positioning the process by which marketers try to

create an image or identity in the minds of their target

market for its product, brand, or organization. It is the

'relative competitive comparison' their product occupies ina given market as perceived by the target market.


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BRAND POSITIONING

yTo meet those challenges, the electronics industry

is developing innovative methods to manage

electronics logistics such as demand-chainmanagement. This new way of thinking

complements and extends the traditional practices

of supply-chain management (SC

M).


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POSITIONING

CUSTOMERSATISFACTION

WIDECHOICES

EXCELLENTSERVICES

BESTPRICES


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WHY NEXT

yWidest range of products - (6000 products)

yWe help you buy - Sound and

knowledgeable advice from well-trainedadvisors to help you make informed buyingdecisions.

y A name you can trust - Next is promoted byVideocon, a brand that stands for trust andreliability.


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WHY NEXT.

y Customer commitment NEXT gives youworld-class shopping experience, and backs

it with great after-sales service.

yGreat deals and offers - NEXT periodically

offers exciting deals on all your favoriteproducts.


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BRAND IDENTITY

NEXT is currently operating in 180 cities through anetwork of about 450 stores. NEXT is also offering acomplete range of other consumer durable brands likePhilips, Samsung, LG.

Visible elements of a brand (such as colors,

design, logotype, name, symbol ) that together

identify and distinguish the brand in theconsumers mind.


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BRAND IDENTITY

y NEXT Retail India Ltd. is planning to start an onlineventure for its consumer durables retailing business. Thecompany is in the process of working out a name for its

online entity, which it would be launching along with anewly branded after-sales service under the name Blue.

y NEXT is planning to invest Rs 1,000 crore in next 18

months to open 500 stores and hopes to add new productcategories like consumer electronics to the existingcategories of music and home entertainment.


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BRAND VALUE

y Tie ups with the Best Brands in the world. For e.g.

Samsung, Planet M, LG, Phillips, Niveo.y Niveo first of its kind

y Excellent customer service.

Brand Value is the Essence of a brand;

expressed usually in a few keywords, such as

excellence, creativity, integrity, independence.


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BRAND VALUE

yBest Price in each segment.

yWide network of retail chains.

y They have created there own brand in

television segment titledN

ext


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BRAND EVOLUTION CONTINUES

BEFORE

NO. OF STORES 2YEAR AGO WERE 100

NO IT PRODUCTS AYEAR AGO

CENTRALISEDCONTROL

FEW ADVERTISEMENTS

NOW

NO. OF STORES NOW IS365

LAPTOPS & HAVEAQUIRED NIVEO &PLANET M

WELL DEFINEDHIERARCHY

ADVERTISING IN PRINTMEDIA


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MAJOR COMPETITORS


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CONCLUSION

Since the inception Next has been able to penetrateand grow in retail sector as is evident why growth oftheir stores from 180 last year to 365 in 2009.

According to the research conducted we couldconclude that Next mainly focuses on service providedto the consumers. And the same they intend to conveyto the consumers through their slogans.

Next, the retail arm of consumer electronics majorVideocon industries, has acquired music andentertainment retail chain Planet M for Rs 200 crore.


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REFERENCES

y AMIT GARG (ZONAL HEAD)

y PRASOON KUMAR (REGIONAL BUSINESS HEAD)

y VIRENDRA SINGH (CLUSTER MANAGER)

y http://www.emartindia.net/careers.asp

y http://timesofindia.indiatimes.com/Business/India_Business/Next_Retail

_buys_BCCLs_Planet_M/articleshow/2523570.cms

y http://www.emartindia.net/brands.asp

y http://www.emartindia.net/description.asp?comp=samsung

y http://www.emartindia.net/4business.asp

y http://info.shine.com/company/NEXT-Retail-India-Ltd/201.aspx

y http://next.co.in/


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Next Retail India Pvt Ltd-1

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