Next Generation Services on 3G/IP Networks

Anietie EkanemVideo and Voice Solutions

Lars Potreck3G/IP Multimedia Subsystem

© 2004 Openwave Systems Inc. CONFIDENTIAL 2

Agenda

• Deployment of Next Generation Video and Voice

• TMN Solution Architecture Overview

• Customer adoption of video and voice

• Summary and Next Steps

© 2004 Openwave Systems Inc. CONFIDENTIAL 3

Communication

Information

Entertainmentn Visual Voicemailn Info Channeln Interactive guidancen Collaborative working

n Video Portal n Gaming

nVideo Voicemailn Voicemailn Push to Talk over Cellular n Instant Messagingn Multimedia Conferencing

Presence +Address Book =Personalization

Innovative Services for the Next Generation Network

© 2004 Openwave Systems Inc. CONFIDENTIAL 4

TMN Portugal

• TMN is the largest operator in Portugal with 5 million subs

• Deployed Video Voicemail and Video portal for 3G subs

• “Rita Avatar”representing the face of TMN

• Operator branding and differentiation opportunities

Customer Case Study

© 2004 Openwave Systems Inc. CONFIDENTIAL 5

TMN Portugal

• Bundling Video Mail and Video Portal reduces churn

• Increased ARPU though the use of new services

• Flexible implementation for decreased time to market

• Feature parity with other vendors

• Ability to work with best of breed billing, security, storage

• Bearer-based (airtime) billing for both video mail and video portal

Value Proposition Revenue Models

Customer Case Study

© 2004 Openwave Systems Inc. CONFIDENTIAL 6

Video Portal

© 2004 Openwave Systems Inc. CONFIDENTIAL 7

Agenda

• Deployment of Next Generation Video and Voice

• TMN Solution Architecture Overview

• Customer adoption of video and voice

• Summary and Next Steps

© 2004 Openwave Systems Inc. CONFIDENTIAL 8

Messaging Platform Architecture Overview

PSTN

StatelessFront-endServers

StatefulBack-endServers

Switched Service Network

Load Balanced Application Network

MessageStore

QueueServer

DirectoryReplica

Master LDAP

Storage, B+R, Mgmt Network

WAPInternet 3G

Storage Tape Admin OAMP

ApplicationServer

Tier

Load Balanced Access Network

VXMLAppl.

SMTPMTA SIP

Voice Mail MMSC Advanced

MessagingVideo

Messaging

POPIMAP

© 2004 Openwave Systems Inc. CONFIDENTIAL 9

TMN 50,000 Users Hardware Installation Customer Case Study

© 2004 Openwave Systems Inc. CONFIDENTIAL 10

Openwave Video Voicemail: Simple to Deliver

Fully aligned with the OMA Service Enabling conceptA

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© 2004 Openwave Systems Inc. CONFIDENTIAL 11

Summary of benefits for your underlying technology

1. Rapid Time To Market for Services• Fast proof of concept for new services• Timely and reliable integration of services• Reduced acceptance cycle by reusing comp.• Functional components -> More predictability

2. Move to Open APIs and Standard Interfaces• Rapid Integration to existing applications and system• Reuse of Infrastructure gets higher with each service• Customization of the components is easy and fast

3. Introduce Capex and Opex savings • Technical and License synergies by reusing components• Reduction of vendors by functional reuse• Functional reuse of components reduce Operations effort

4. Future Proofed through standards compliance• Open Architecture stands for longer life cycles• New Services ? New Components

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© 2004 Openwave Systems Inc. CONFIDENTIAL 12

Agenda

• Deployment of Next Generation Video and Voice

• TMN Solution Architecture Overview

• Customer adoption of video and voice

• Summary and Next Steps

© 2004 Openwave Systems Inc. CONFIDENTIAL 13

Focus Group For Integrated Messaging

Solutions§ Video Voicemail/Video Portal

§ Personal Communications manager

§ Broadcast Manager

Purpose• Determine drivers defining an “excellent” vs. “poor” end-user experience

Segments• Teens (age 16-18) • Young adults (age 20-25)

•Students & •Professionals

• Mobile professionals (age 25-40) •White Collar – Fortune 1000•Blue Collar – Small to Medium Business

Areas: New York City, San Francisco, Chicago

© 2004 Openwave Systems Inc. CONFIDENTIAL 14

End User Focus Groups: Willingness to pay

Video Voicemail Key Drivers

Source:Operator, Openwave Analysis

It’s fun to watch your friends. They can entertain you … Teen

Very cool … Teen

WOW … Teen

I loved it. You never want to pick up the phone so everyone can see your greeting … Teen

Instead of a boring message, you can make it better and more exciting … Teen

It’s new. It’s different. It’s futuristic! … Young Adult

It’s awesome. I can’t wait. It has unlimited potential for expression … Mobile Professional

Fun, Entertaining and PersonalNo Interest

Very Interested

Extremely Interested

Little Interest

© 2004 Openwave Systems Inc. CONFIDENTIAL 15

Openwave Video Voicemail at TMN

July 20, 2004

“The system is working marvelously well,and only very minor issues remain.

You did a wonderful job.Congratulations and

THANK

Y O U !”Director, TMN

© 2004 Openwave Systems Inc. CONFIDENTIAL 16

Questions?

• To find out more in-depth information about VOIP/SIP based “real-world” services please contact:

• For an indepth discussion of research findings for next generation products for teens, young adults, and mobile professionals please contact:

Anietie Ekanem650 480 2553Anietie.ekanem@openwave.com