OUTDOOR RETAILER SNOW SHOW | OUTDOOR RETAILER SUMMER MARKET

2 0 1 9 M E D I A K I T

T H E O F F I C I A LP U B L I C A T I O N O F

OUTDOOR R ETAI L ER SNOW SHOW 2019

PG 12POWPARTYIt’s time to “Make America Deep Again” PG 14 TAKING THE PULSELook into the faces of the industry PG 41SO MUCH SWAG Dig in to pages and pages of product picks

February 1, 2019DAY 3

Next Gen RisingThe future is in good hands with these young outdoor

advocates who are ready to build a better world.

THE DAILY MEDIA KIT | Outdoor Retailer 2019

12 / SNOW SHOW 2019

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AFTER ANOTHER YEAR DEFINED BY RECORD-BREAKING WILDFIRES, droughts, and hurricanes, Snowsports Industries America (SIA) presi-dent Nick Sargent announced yesterday the formation of a new alliance, the Outdoor Business Climate Partnership, which will organize and support climate-action solutions across the outdoor business sector.

The announcement was made at the Snow Show Kickoff Breakfast, “A New Era of Collaboration.” “Our focus is to unite us to take on the challenges that lie ahead,” said Sargent. “A key tenet of our business is collaboration. This is the only way we’re going to move this industry from where we are today to where we want to be tomorrow.”

The Partnership, which was formed by SIA, Outdoor Industry Asso-ciation (OIA), and National Ski Areas Association (NSAA), promises to provide leadership on advocacy and meaningful action that address the socio-environmental issues ushered in by warming temperatures and greenhouse-gas emissions around the globe. This is the first-ever broad collaboration between the trade groups and will focus on supporting comprehensive, bipartisan climate legislation on a federal level, as well as the adoption of market-based and local-level policies.

“This partnership will position this industry as a vocal force,” said Amy

Roberts, president of OIA. With nearly 150 million Americans participating in outdoor activities each year and the $887 billion that the industry contributes annually to the U.S. economy, the impacts of climate change could threaten not only the core essence of outdoor recreation but the in-

A New EraIndustry partners announce new alliance leading advocacy and action on climate change.By Emma Murray

dustry’s economic vitality as well. NSAA president Kelly Pawlak

pointed to the UN’s 2018 special report on global warming to em-phasize the escalating urgency of climate solutions. “Warming will happen faster than we anticipat-ed, and the impacts are going to be greater,” she reminded the audience. “The time for climate action is now, and that’s why we formed the [partnership].”

This announcement comes at a time when a collaborative spirit is sweeping the industry. Part-nerships between brands, envi-ronmental and political advocacy organizations, and retailers are crisscrossing traditional sector boundaries. “The exchange of ideas makes us stronger togeth-er—together we are able to face the threats to our industry,” Sargent said.

Through supportive leadership, the new partnership is intend-ed to mobilize the associations’ members and magnify the im-pacts that outdoor business can have in addressing the climate change issues.

“It’s incumbent on us that we think beyond our individual businesses,” Sargent said. “This is something we can’t address with anything except bold action.”

PulseS N O W S H O W 2 0 1 9

H E A D L I N E S / B O O T H / H O T P I C K / B I G P I C T U R E / F U T U R E E P I C

THE

“IT’S INCUMBENT ON US THAT WE THINK BEYOND OUR INDIVIDUAL

BUSINESSES. THIS IS SOMETHING WE CAN’T ADDRESS WITH ANYTHING

EXCEPT BOLD ACTION.” —SIA PRESIDENT NICK SARGENT

A panel with lively dialogue

followed the Show’s kickoff

breakfast.

P R O D U C T P R E V I E W

50 / SNOW SHOW 2019

Bread+Butter

1. Forcefi eld Winter Sport 32164-ULDesigned to be easy to put on, this jacket and pant layering set provides padded upper and lower body protection. Using a CE2 “free-fi tting” insert for the back and CE1 pads for the shoulders, elbow, hips, knees, and buttocks, Forcefi eld promises to be a safer and more comfortable way to protect the body. | $200-$210

2. Point6 Base Layer Mid-Weight Bottoms54105-ULPoint6 is debuting what it calls “the best baselayer ever for the ultimate in comfort for men and women in the elements.” It’s the only brand

BaselayersStart customers out with a solid foundation to keep them cozy while they play in the cold.

using fi ne 18.5 micron com-pact-spun wool for extreme dura-bility and unparalleled comfort and softness. The 240g/m2 midweight compact spun yarn is designed to eliminate pilling and wear for ultimate durability. It features an interlock knit, UPF +50 fabric, and fl at-lock seams to prevent chafi ng and rubbing. | $100

3. Ortovox 230 Merino Competition42055-ULNew for F19, this merino piece will be the warmest baselayer in the Or-tovox line. Ortovox body-mapped humanely produced Tasmanian merino wool in varying thicknesses with strategically placed mesh to create maximum breathability and

warmth for high-output back-country skiing. Weight varies from 190g/m2 to 240g/m2. The space-dye pattern makes for unique prints. | $50-$120

4. Dæhlie Airnet Wool Allnet Baselayer51005-ULThis piece from Dæhlie is the ulti-mate merino wool baselayer with all-over mesh netting, made for optimal breathability and perfect moisture transportation. Merino wool thermoregulates and pro-vides natural benefi ts, including odor resistance, wicking, fast dry-ing, thermal, hypoallergenic, and antistatic properties. The unique netting ensures athletes stay cool during intense workouts. The

construction is 80 percent merino wool and 20 percent nylon. | $90

5. Snow Angel Angel Luxe42067-ULA blend of Collagen Polyester and Spandex covers the body with infused collagen peptides that have been incorporated into the fi ber development process with nanotechnologies to moisturize and soften the skin. Collagen is a protein known for the health ben-efi ts of increasing skin elasticity, joint mobility, antistatic, and odor management. Angel Luxe prom-ises invigorating benefi ts during active pursuits and recovery when worn après. Available in Scoop, Leggings, and Zip-T. | $80

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E X H I B I T O R G A L L E R Y

Photograph by Carlo Nasisse

Sleep AidThis new sleeping bag

for mountaineering makes nights on the ledge

more comfortable. By Cameron Martindell

MOUNTAIN HARDWEAR44055-ULPhantom

The Phantom checks all the boxes for techni-cal overnight adventures. It’s warm, pack-

able, and durable. Features include dual side zips that enable the bag to be used with arms out to perform tasks without heat loss and al-low egress for ropes during overnight belays.

Its 850-fill goose-down insulation provides an optimal warmth-to-weight ratio and

compressibility, while the ultralight 10-de-nier shell is also highly compressible. The

close-fitting mummy silhouette with down-filled face gasket minimizes weight, and the bag’s contoured footbox follows natural foot position for warmth and comfort. The bag’s 20-denier Pertex Y-Fuse fabric, mapped at

high-wear areas in the legs and feet, adds durability and water repellency. | $550

The PulseH O T P I C K

SNOW SHOW 2019 / 23

THE OFFICIAL “DAILY” OF OUTDOOR RETAILER

The Daily is for our exhibitors. It is our place to recognize innovations and celebrate collaborations as well as a resource for brands to help you reach your most important audience: retail buyers.

You’ll see the news, gear trends, and advocacy you have come to expect in The Daily, alongside even more stories, photographs, portraits and art captured live at the show.

We see The Daily as a reflection of what’s happening each day at the show. Our goal is to put more exhibitors and attendees in the pages.

Meanwhile, Outdoor Retailer magazine will continue to be a resource for retailers, full of useful information on how to best run a specialty store and best practices on how to navigate the ever-changing retail landscape.

ABOUT

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THE DAILY MEDIA KIT | Outdoor Retailer 2019

DISTRIBUTION

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THE DAILY MEDIA KIT | Outdoor Retailer 2019

Approximately 125,000 issues of The Daily are distributed each day of the show between the print and digital editions combined.

• Print copies are distributed from the stations throughout the convention center, as well as from hotel lobbies and directly at the hotel doors of influential attendees.

• Digital editions are sent each day to outdoor industry professionals around the world.

• New for 2019, we’ve added a post-show edition. This digital issue will cover all happenings on the final day of the show and give us more opportunity to bring you the stories and trends that develop when the entire industry comes together at Outdoor Retailer.

• Also new, we’ve added “The Pulse,” The Daily’s show-floor video and portrait studio where the team produces live dispatches for social media and beyond.

Click here to check out previous edition of The Daily.

AD RATES + SCHEDULE

STANDARD AD RATES

1 show 2 shows 3 shows(5 issues) (10 issues) (15 issues)

Spread $14,500* $13,775* $13,050*

Full Page $9,900* $8,910* $8,400*

Half Page $6,900* $6,210* $5,800*

Quarter Page $4,900* $4,400* $4,100*

Product Zone $1,250* $1,250 $1,250 *Each show

COVER AD RATESInside Front Cover Spread $16,500

Inside Back Cover $11,500

Back Cover $14,650

Cover Wrap $5,500 (per day)

Pre-Show, The Daily 1-3 + Post-Show

PRODUCT ZONEProduct Zone advertising develops brand recognition and provides a call to action in an extraordinarily cost-effcient manner. Product Zone is approximately 1/9 page. Ad Specs: 3” x 3.5”

SCHEDULE

Outdoor Retailer Summer Market 2019 Ad Close Materials Due

Pre-Show, The Daily 1-3 + Post Show April 30, 2019 May 7, 2019

Outdoor Retailer Winter Market 2019 Ad Close Materials Due

Pre-Show, The Daily 1-3 + Post Show September 9, 2019 September 16, 2019

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THE DAILY MEDIA KIT | Outdoor Retailer 2019