Newvine Growing: Your Website and Email Newsletter — the Foundation of your Online Marketing
-
Upload
colleen-newvine-tebeau -
Category
Marketing
-
view
717 -
download
2
description
Transcript of Newvine Growing: Your Website and Email Newsletter — the Foundation of your Online Marketing
Your website and email - the foundation of your online marketing
NAFDMA 2014
Colleen NewvineNewvine Growing
Our agenda Website basics you should have Borrow ideas from competitors Think mobile Email basics you should have Encouraging people to sign up Think mobile – again Monitoring results Your questions
#NAFDMA@NewvineGrowing
Center of gravity Your website
#NAFDMA@NewvineGrowing
Anchor with your website
Build your marketing around your website: Put your best content on your site Link back to your site often Make social sharing buttons prominent Post sharable content
#NAFDMA@NewvineGrowing
Consumers look online
41 percent of online sales = Search
#NAFDMA@NewvineGrowing
Website necessities
Five basics your website should have: What you offer Where you are When you are open How to contact you Search function
#NAFDMA@NewvineGrowing
Remember your user
YouYour audience
#NAFDMA@NewvineGrowing
What do you see?
#NAFDMA@NewvineGrowing
What do you see?
#NAFDMA@NewvineGrowing
What do you see?
#NAFDMA@NewvineGrowing
What do you see?
#NAFDMA@NewvineGrowing
What do you see?
#NAFDMA@NewvineGrowing
What do you see?
#NAFDMA@NewvineGrowing
Mobile continues to grow
#NAFDMA@NewvineGrowing
Mobile continues to grow
#NAFDMA@NewvineGrowing
Email is an effective toolA round up of statistics from Salesforce: 44% of email recipients made at least one
purchase last year based on a promotional email. (Convinceandconvert.com)
7 in 10 people say they made use of a coupon or discount from a marketing email in the prior week. (2012 Blue Kangaroo Study)
Emails that include social sharing buttons have a 158% higher click-through rate. (GetResponse)
82% of consumers open emails from companies. (Litmus)
#NAFDMA@NewvineGrowing
Email necessities
Five basics for good email marketing: A compelling non spammy subject line A short message with a clear focus Where you are When you are open How to contact you
#NAFDMA@NewvineGrowing
My personal email peeves
“X Business February newsletter” “Greetings, everyone!” “I can’t believe it’s 2014. Where does
the time go? Leaving out important information Typos and bad grammar Unsolicited attachments No replies email addresses
#NAFDMA@NewvineGrowing
Stumped by what to write?Consider your audience:
o What information do they need?o What information do they want?o What’s the specific next step you want
them to take?o What’s in it for them?
#NAFDMA@NewvineGrowing
Motivate people to sign up
HubSpot recommends this approach to collecting email addresses so you can build an ongoing conversation
#NAFDMA@NewvineGrowing
What do you see?
#NAFDMA@NewvineGrowing
Everything works together
Connect all of your marketing channels: List your website on your business card Promote social accounts on your website Include URL and social accounts in
emails Encourage email sign ups on your
website
#NAFDMA@NewvineGrowing
Everything works together
#NAFDMA@NewvineGrowing
Everything works together
#NAFDMA@NewvineGrowing
Is it working?
#NAFDMA@NewvineGrowing
Is it working?
#NAFDMA@NewvineGrowing
Is it working?
#NAFDMA@NewvineGrowing
Take this talk home
#NAFDMA@NewvineGrowing
Newvine GrowingMarketing strategy and tactics for farmers, farmers markets and farm-to-table restaurantshttp://[email protected]
#NAFDMA@NewvineGrowing