Growing KW and Growing Your Wealth - Amazon S3
Transcript of Growing KW and Growing Your Wealth - Amazon S3
Growing KW and Growing Your Wealth
kwworldwide.comCONFIDENTIAL - © 2014 KW Worldwide, Ltd.
“Never doub t t ha t a sma l l g roup o f t hough t fu l , commi t ted , c i t i zens can change the wor ld . I ndeed , i t i s t he on ly th ing tha t eve r has . ”
- M a r g a r e t M e a d
kwworldwide.comCONFIDENTIAL - © 2014 KW Worldwide, Ltd.
“Never doub t t ha t a sma l l g roup o f t hough t fu l , commi t ted , c i t i zens can change the wor ld . I ndeed , i t i s t he on ly th ing tha t eve r has . ”
- M a r g a r e t M e a d
kwworldwide.comCONFIDENTIAL - © 2014 KW Worldwide, Ltd.
TODAY’S WEBINAR
G R O W I N G K W A N D G R O W I N G Y O U R W E A L T H
� KW’s Wealth Building Roots
� The Growth Share Opportunity
� KW’s Global Growth
� A Path for Growing YOUR Wealth
� Resources to Aide You
� Develop Your Action Plan
kwworldwide.comCONFIDENTIAL - © 2014 KW Worldwide, Ltd.
Shared Results = Shared Rewards
K W ’ s W e a l t h B u i l d i n g R o o t s
• We believe our associates are stakeholders in our business.
• We believe that together everyone achieves more.
• We believe in open books and shared decision making.
• We believe that the rewards of success should be share between the owners who took the risk and the people who helped KW grow.
The Goal: To build a company that everyone wants to join and no one wants to leave.
kwworldwide.comCONFIDENTIAL - © 2014 KW Worldwide, Ltd.
The Power of a Wealth Building Tree…
• Since 1996, KW has paid out more than $500,000,000+ in Profit and Growth Share
• In 2013, KW paid out more than $78,100,000
• In 2014, KW paid out more than $98,200,000
Shared Results = Shared Rewards
K W ’ s W e a l t h B u i l d i n g R o o t s
kwworldwide.comCONFIDENTIAL - © 2014 KW Worldwide, Ltd.
Two Ways to Get Your Unfair Share
T h e G r o w t h S h a r e O p p o r t u n i t y
1. Help an existing KW Region Grow
2. Help us establish a presence in a NEW region
kwworldwide.comCONFIDENTIAL - © 2014 KW Worldwide, Ltd.
Visit http://www.kwworldwide.com/our-locations for our most up-to-date contact information.
Where Are We Now?
O u r G l o b a l G r o w t h
kwworldwide.comCONFIDENTIAL - © 2014 KW Worldwide, Ltd.
Growth in Current Regions
T h e G r o w t h S h a r e O p p o r t u n i t y
Master Franchisees are looking for potential owners, investors, leaders and agents!
ActivePeople who are actively selling real
estate; co-brokers, friends, people you meet at local board meetings,
associations, conventions
RelatedPeople in a real estate-related industry, loan officers, title representatives, etc.
CuriousPeople not in real estate but curious about getting into the industry: family,
friends, teachers, service industry workers, salespeople, etc.
PotentialPeople not in real estate with no statedinterest who have the potential to have great real estate careers: family, friends,
teachers, service industry workers, salespeople, etc.
kwworldwide.comCONFIDENTIAL - © 2014 KW Worldwide, Ltd.
Growth in New Regions
O u r G l o b a l G r o w t h
“What Countries are You Targeting?”
First Who … Then Where!
kwworldwide.comCONFIDENTIAL - © 2014 KW Worldwide, Ltd.
Growth in New Regions
O u r G l o b a l G r o w t h
kwworldwide.comCONFIDENTIAL - © 2014 KW Worldwide, Ltd.
Growth in NEW Regions
T h e G r o w t h S h a r e O p p o r t u n i t y
We’re looking for potential connectors, investors and Master Franchise owners.STRONG CONNECTORS
ActivePeople who are actively selling real
estate; co-brokers, friends, people you meet at local board meetings,
associations, conventions
RelatedPeople in a real estate-related industry, loan officers, title representatives, etc.
kwworldwide.comCONFIDENTIAL - © 2014 KW Worldwide, Ltd.
Profile of a Great Master Franchise Candidate
O u r G l o b a l G r o w t h
� Knows the real estate market and the major players
� Successful entrepreneur with a track record of success
� Speaks English Very Well
� Cultural fit with KW
� Passion for bringing KW to their country
� Can attract and build a dynamic Core Group
� Lives in the country full-time
kwworldwide.comCONFIDENTIAL - © 2014 KW Worldwide, Ltd.
How We Find Candidates
O u r G l o b a l G r o w t h
Your
Candidate
KW
WorldwideYOU
YOU Your
Connector
KW
Worldwide
Your
Candidate
kwworldwide.comCONFIDENTIAL - © 2014 KW Worldwide, Ltd.
How We Find Candidates
A P a t h f o r G r o w i n g Y o u r W e a l t h
Inspire interest. That’s it.
YOU:RELATE
YOU:REFER
WE/THEY:RECRUIT
kwworldwide.comCONFIDENTIAL - © 2014 KW Worldwide, Ltd.
Our Recruit-Select Process
O u r G l o b a l G r o w t h
1. Screening Interview2. “KW Opportunity” Webinar3. An Invitation to FSO, Mega Camp or Family Reunion4. DISC and/or AVA Validation5. Application Process6. Due Diligence … on both sides
7. License Agreement Reached8. Master License Awarded
kwworldwide.comCONFIDENTIAL - © 2014 KW Worldwide, Ltd.
How Sponsorship Works
A P a t h f o r G r o w i n g Y o u r W e a l t h
Profit Share
(U.S. and Canada)
Growth Share in Countries
Where We Have Awarded the
Master Franchise
Growth Share in Countries Where
We Have NOT yet Awarded the
Master Franchise
You refer a potential candidate
to a KW market center’s Team
Leader
You refer a potential candidate to
a KW region or office, depending
on where the region is in the
launch process.
You refer a potential candidate to KW
Worldwide.
Associate decides to join KW
Associate decides to join KW if
there’s an existing market center
OR the region continues to
discuss potential opportunities for
them in the region’s growth plan.
KW Worldwide follows up and moves
your candidate through the Recruit-
Select process as appropriate.
New associate names YOU as their sponsor –
the person who most influenced their decision to join KW.
kwworldwide.comCONFIDENTIAL - © 2014 KW Worldwide, Ltd.
How the Payment Works
A P a t h f o r G r o w i n g Y o u r W e a l t h
Profit Share Growth Share
When your recruit in the U.S. or Canada closes
production in a profitable market center, you receive
a percentage of the profit that associate helped to
generate.
When your recruit anywhere else in the world closes
production, you receive a percentage of the company
royalty that associate helped to generate.
Royalty (and profit share) is capped. Once your
recruit caps, you no longer get profit share from
them.
Royalty (and growth share) are NOT capped. As long
as the agent is productive, you receive growth share.
Distributed up to 7 levels according to the pre-determined percentages.
Paid Out Monthly Paid Out Quarterly
After 3 years and 1 day, you are vested.
You may will your growth share to a beneficiary.*
We are all part of one family tree!
*If allowed by law.
kwworldwide.comCONFIDENTIAL - © 2014 KW Worldwide, Ltd.
7 Levels of Growth Share
A P a t h f o r G r o w i n g Y o u r W e a l t h
7th Level 12.5% $62.50
4th Level 5% $25.00
Your Sponsor’s Sponsor 5% $25.00
Your Sponsor 10% $50.00
You 50% $250.00
Your Referral’s Growth Share Contribution from KW = $500
6th Level 10% $50.00
5th Level 7.5% $37.50
kwworldwide.comCONFIDENTIAL - © 2014 KW Worldwide, Ltd.
7 Levels of Growth Share
A P a t h f o r G r o w i n g Y o u r W e a l t h
Your
Sponsor
Your 2nd
Level
Your 2nd
Level
Your 3rd
Level
Your 1st
Level
Your 1st
Level
Your 1st
Level
Your 1st
Level
Your 1st
Level
Your 1st
Level
Your 1st
Level
Your 1st
Level
Your 1st
Level
Your 2nd
Level
Your 3rd
Level
Your 4th
Level
Your 5th
Level
Your 7th
Level
Your 6th
Level
Your 2nd
Level
YOU
Your 3rd
Level
Your 4th
Level
Your 5th
Level
Your 7th
Level
Your 6th
Level
Your 2nd
Level
Your 3rd
Level
Your 4th
Level
Your 2nd
Level
When someone names you or people in your levels as a sponsor, your tree grows—all the way to the seventh level.
kwworldwide.comCONFIDENTIAL - © 2014 KW Worldwide, Ltd.
The Lead Generation Business
R e s o u r c e s t o A i d e Y o u
Who to talk to.
What to say.
How to follow up.
kwworldwide.comCONFIDENTIAL - © 2014 KW Worldwide, Ltd.
Who to Talk To
R e s o u r c e s t o A i d e Y o u
Who do I know where KW has awarded a Master?
Who do I know somewhere where KW has NOT awarded a Master?
kwworldwide.comCONFIDENTIAL - © 2014 KW Worldwide, Ltd.
Work Your Network
R e s o u r c e s t o A i d e Y o u
ActivePeople who are actively selling real
estate; co-brokers, friends, people you meet at local board meetings,
associations, conventions
RelatedPeople in a real estate-related industry, loan officers, title representatives, etc.
CuriousPeople not in real estate but curious about getting into the industry: family,
friends, teachers, service industry workers, salespeople, etc.
PotentialPeople not in real estate with no statedinterest who have the potential to have great real estate careers: family, friends,
teachers, service industry workers, salespeople, etc.
Look for connectors and connections!
kwworldwide.comCONFIDENTIAL - © 2014 KW Worldwide, Ltd.
Keller Williams Global Property Specialist (KW GPS)
R e s o u r c e s t o A i d e Y o u
The KW GPS program is designed to provide our members a unique value proposition, including the facilitation of international listing marketing and a strong international referral network across the globe.
With a complementary Proxio Premium account, you can:
• connect with over 600,000 international agents in 100 different countries
• Market your listings on an International MLS
Obtain your CIPS designation for no additional cost, and be a part of an international network of 3,000 designees around the world.
Email us at [email protected]
kwworldwide.comCONFIDENTIAL - © 2014 KW Worldwide, Ltd.
What to Say
R e s o u r c e s t o A i d e Y o u
YOU: Hi _____________, this is _____________ with Keller Williams. I was given your name by _____________. We were talking about a new business model for real estate brokerage that is now globally expanding and s/he said I might call you because you would know who the best person to take advantage of this opportunity would be.
THEM: What? Keller Who?
YOU: While KW is the number one real estate franchise company in the world, it’s not unusual that some haven't yet heard of us! That’s because, unlike our competitors, we actually don’t promote KW as a “brand.” Instead, we believe in building the agent's brand, and this is actually one of the reasons why we've grown to the degree that we have. Our belief is that real estate is a local business done through the reputation of the local real estate professional, so we commit all of our resources and efforts to building the agent's brand by providing them great training, models and systems for building their businesses. Combine that with the fact that we also financially reward associates who help us grow -- our offices larger faster and are more profitable than our competitors – which provides a huge economic opportunity for both our office owners and agents at the same time. We also have a culture that our associates love being a part of more than any other real estate company. All this and more is allowing Keller Williams to build the most dominant real estate company across the globe…
Who do you know who would be interested in this opportunity?
kwworldwide.comCONFIDENTIAL - © 2014 KW Worldwide, Ltd.
What to Say
R e s o u r c e s t o A i d e Y o u
Never say anything negative about…
… someone else’s company.… someone else’s broker.… what you think they might be experiencing.
Never say any of the following:
Why do you even work for ____ company?
Don’t you get it???
Why would you pay ____ company so much money?
kwworldwide.comCONFIDENTIAL - © 2014 KW Worldwide, Ltd.
How to Follow Up
R e s o u r c e s t o A i d e Y o u
http://www.kwworldwide.com/franchise-opportunities
kwworldwide.comCONFIDENTIAL - © 2014 KW Worldwide, Ltd.
How to Follow Up
R e s o u r c e s t o A i d e Y o u
kwworldwide.comCONFIDENTIAL - © 2014 KW Worldwide, Ltd.
How to Follow Up
R e s o u r c e s t o A i d e Y o u
Facebook.com/KellerWilliamsRealty
@kwri
@kellerwilliamsrealty
Youtube.com/kellerwilliams
Blog.kw.com
kwworldwide.comCONFIDENTIAL - © 2014 KW Worldwide, Ltd.
How to Follow Up
R e s o u r c e s t o A i d e Y o u
You Inspire Interest and Build the Relationship.
YOU:RELATE
YOU:REFER
WE:RECRUIT
We’ll Recruit.
kwworldwide.comCONFIDENTIAL - © 2014 KW Worldwide, Ltd.
Write Your Goals Down
D e v e l o p Y o u r A c t i o n P l a n
WHAT’S YOUR BIG WHY?
kwworldwide.comCONFIDENTIAL - © 2014 KW Worldwide, Ltd.
Write Your Goals Down
D e v e l o p Y o u r A c t i o n P l a n
Plant the Seed.How many people do you want in your first level?
Cultivate the Seed.How will you achieve it?
Watch it Grow!By when will you achieve it?What do you have to do this month?What do you have to do today?
kwworldwide.comCONFIDENTIAL - © 2014 KW Worldwide, Ltd.
T h e O p p o r t u n i t y
Grow KW and Grow Your Growth Share
Growth Share is an equal opportunity, unequal outcome program.
What could you do with passive, long-term income?
Are you ready to reap the rewards of a company that treats
you like a partner?
Refer to Us at:
http://www.kwworldwide.com/prospect-referral
OR
Find an existing region on kwworldwide.com and refer!