N E W S PA P E R S & B O O K SS I LV È R E A N D R É - D O M I N É , A L L I A H A I D E R A L I , J U L I A C H A G N I E R

C O N T E N T

• Newspapers and books industry

• Meganews

• Contigo Like Ad

• A magazine brought to life

• Orcam

• The silent story

• Ebooks and Piracy: Adobe case

• Darkweb: Ebooks library & newspapers paywall

N E W S PA P E R S A N D B O O K S I N D U S T R Y

• Problems :-Print newspapers and books sa les decrease-Print advertising revenue dropped-Wasting of paper, environmental issues

N E W S PA P E R S A N D B O O K S I N D U S T R Y

• Opportunities:-New technologies(smartphones, connected watches, googleglass…)-New diffusion channels(social medias, applications…) -Digital market increase-Consumer evolving behavior:s e e k i n g f o r c o n s u m e r experience

H O W T H E I N D U S T R Y U S E D T H E T E C H N O L O G Y T O C R E AT E A D D E D

VA L U E ?

M E G A N E W S

M E G A N E W S

• Print your magazines on demand

• World’s first automatic newsstand kiosk

• Increases: customer benefits, publishing revenues, content featuring, environmental care

• 60% less emissions of greenhouse gases than tradit ional ly sold magazines

• Excellent printing technology

• Sweden

C O N T I G O L I K E A D

• Contigo Magazine with a interactive C&A supplement

• Created by Brazilian agency and in partnership with Microsoft and mobile operator TIM

• Let’s you “like” your favorite look in the magazine

C O N T I G O L I K E A D

• When you “like” a look, it’s published on your Facebook timeline

• One of the first examples of p r in ted med ia d i rec t l y connecting to the network

A M A G A Z I N E B R O U G H T T O L I F E

• Lexus & CinePrint

• You put your iPad behind the page

• The ad comes to life

A M A G A Z I N E B R O U G H T T O L I F E

• Free and simple using

• Create a strong user experience

• Provides a wide range of possibilities :-interactive ads -added information-adapted to smartphones

O R C A M

• Assist people visually impaired

• Respond to an intuitive gesture

• To read, to find an item, to recognize a product

What can this device bring to the book and newspaper industry?

O R C A M

• Increase the number of consumers

• The consumers: save money, increase they autonomy in day-to-day life

• The industry: makes greater profits because of new category of consumers who are joining their « circle »

O R C A M

• Read printed text in real time

• Newspapers, books, signs, labels on consumer products, texts on a computer or smartphone screen, etc

• Beyond of its reading use...-Identify people-Recognize pesonal objects-In the future: recognize places and colors

T H E S I L E N T S T O R Y

• An innovat ive novel writ ten and designed for iPad and iPhone

• Tells story of a generation of unusual children

• The story is told through 120 individuals testimonials

• Hundreds of location based stories all accross the US and the world

• The device’s GPS matches the location

What does this technology bring to the industry of books?

• A strong interest on new original stories and places.

• A desire to discover each place’s story => An increase in sales of guides, travelling books, etc.

T H E S I L E N T S T O R Y

E B O O K S A N D P I R A C Y: A D O B E C A S E

ADOBE tries to stop eBook piracy with new DRM for EPUB and PDF

E B O O K S A N D P I R A C Y: A D O B E C A S E

What is Digital Rights Management?

• Control technology used to restrict the usage of a digital item

• Two DRM techniques: -Restrictive Licensing Agreements -Encryption

• Controversy about DRM

• EPUB and PDF

E B O O K S A N D P I R A C Y: A D O B E C A S E

• Piracy in numbers:

• 75% of ebooks in the US are bought, not copied or downloaded for free

• 69% of ebooks owners purchased all the books in their collection

• « What remains true is that many sellers are discovering that readers are willing to pay for the real deal-as long as the deal is good. » Chris Robley

E B O O K S A N D P I R A C Y: A D O B E C A S E

• Disproportionate measures

D A R K W E B : E B O O K S L I B R A R Y & N E W S PA P E R S PAY W A L L

• The hidden Internet: TOR library

• Darknet:-What is the Darknet?-What is TOR?

D A R K W E B : E B O O K S L I B R A R Y & N E W S PA P E R S PAY W A L L

It is really easy to download TOR!Just type « TOR download » in Google and there you are!

D A R K W E B : E B O O K S L I B R A R Y & N E W S PA P E R S PAY W A L L

• What is a paywall?

• It is really easy to bypass paywalls!

D A R K W E B : E B O O K S L I B R A R Y & N E W S PA P E R S PAY W A L L

• Technology is really effecient with creating securities

• …but also with bypassing them!

D I D T H I S P R E S E N TAT I O N G I V E Y O U I D E A S O F T E C H N O L O G I E S W E C O U L D U S E T O I M P R O V E T H E

N E W S PA P E R S A N D B O O K S I N D U S T R Y ?

D O Y O U H AV E A N Y Q U E S T I O N S ?

Thank you for listening !