Newspaper Newspaper ProposalProposal

Local newspaper for Brent Local newspaper for Brent

My newspaper will be aimed at the young community of Brent ages 10-18. My newspaper will be aimed at the young community of Brent ages 10-18. Local newspapers are usually free therefore there will be no charge for the Local newspapers are usually free therefore there will be no charge for the

newspaper in order for the community to get hold of one and be updated.newspaper in order for the community to get hold of one and be updated. The newspaper will be published weekly so that the young people can get The newspaper will be published weekly so that the young people can get

involved in the new facilities and courses that are run in the local.involved in the new facilities and courses that are run in the local. My unique selling point that will be different from someone else is that all My unique selling point that will be different from someone else is that all

newspaper publish bad news therefore instead of bad news I will publish newspaper publish bad news therefore instead of bad news I will publish good news brighten Brent as a community. Also young people are not good news brighten Brent as a community. Also young people are not mentioned a lot in newspapers therefore my newspaper will focus on this.mentioned a lot in newspapers therefore my newspaper will focus on this.

In order to make my newspaper a successful product I would use Blumer In order to make my newspaper a successful product I would use Blumer and Katz uses and gratifications which is to Educate and Inform, Entertain, and Katz uses and gratifications which is to Educate and Inform, Entertain, Social Interaction, Escape and Identification.Social Interaction, Escape and Identification.

I aim to make the text engage an audience from a far, so when they see it I aim to make the text engage an audience from a far, so when they see it on the self they would go out of their way and pick one up.on the self they would go out of their way and pick one up.

From my research on local newspaper they fail to update the community From my research on local newspaper they fail to update the community on facilities like social clubs so that young people are not on the streets on facilities like social clubs so that young people are not on the streets which would reduce anti-social behaviour.which would reduce anti-social behaviour.

When producing my newspaper I will address it directly to the audience, When producing my newspaper I will address it directly to the audience, as though they are being directly spoken to.as though they are being directly spoken to.

The use of copy? Slogans and Mastheads will still be the same although The use of copy? Slogans and Mastheads will still be the same although the target audience will be the young people ages 10-18 I will not be the target audience will be the young people ages 10-18 I will not be using slang but formal English to set a good example.using slang but formal English to set a good example.

I will not be using more than 5 colours for my newspaper as it will look I will not be using more than 5 colours for my newspaper as it will look tatty and unprofessional.tatty and unprofessional.

My lead story will be a young teenager who has turned his life around My lead story will be a young teenager who has turned his life around after being on the streets and for the accompanying photograph I will after being on the streets and for the accompanying photograph I will have a photograph of a before and after. The photograph will be a positive have a photograph of a before and after. The photograph will be a positive representation of young people which challenges the idea that youth can representation of young people which challenges the idea that youth can turn there life around if they were motivated and determined by people turn there life around if they were motivated and determined by people around them. The angle of the story will be represented from the point of around them. The angle of the story will be represented from the point of view of a young youth telling this experience of his rough childhood on the view of a young youth telling this experience of his rough childhood on the streets.streets.

LanguageLanguage The language in my newspaper will be formal English however The language in my newspaper will be formal English however

may contain bits of slang in order for young people to relate to it.may contain bits of slang in order for young people to relate to it.

For my newspaper I will taking a medium shot of the youth just like the example I have taken from the Islington Gazette. The student stands out from the people behind her as the camera is set to focus on her.I will contrast the colours in the image with the colours of the font.

In order to do this I will need to think about the clothing and background of the image to choose the appropriate colours.

RepresentationRepresentation In my product a young teenager will be represented as someone In my product a young teenager will be represented as someone

who has just come out the life living in the hood. The story is told who has just come out the life living in the hood. The story is told from his point of view which could help others relate to his story from his point of view which could help others relate to his story and be inspired to follow his foot steps.and be inspired to follow his foot steps.

This is an example I took from the Islington Gazette. It is an article told from the writers point of view. The phase ‘Blooming’ is slang which is used to interact with the readers as the local may use this phase. In my production the boy would tell the story from his point of view with some slang.

Institutions Institutions From research most newspapers don’t seem to publish good stories From research most newspapers don’t seem to publish good stories

its mostly the bad things that happens within the community. its mostly the bad things that happens within the community. However I have decided to invent my own which could inspire However I have decided to invent my own which could inspire teenagers. teenagers.

My newspaper will be consumed to the local area which has a high My newspaper will be consumed to the local area which has a high rate of youth crime, hopefully my article will have an impact on rate of youth crime, hopefully my article will have an impact on teenagers guiding them the right way to life.teenagers guiding them the right way to life.

Within the local area there are no regulations which means there Within the local area there are no regulations which means there are no rules to follow.are no rules to follow.

AudienceAudience The primary audience are the youths of the community. After The primary audience are the youths of the community. After

reading the article about someone who had also been the same reading the article about someone who had also been the same position they could feel like there is a way out of the street life. The position they could feel like there is a way out of the street life. The secondary audience for my newspaper is the parents of the secondary audience for my newspaper is the parents of the teenagers, they are the people that can help the youth therefore teenagers, they are the people that can help the youth therefore after reading the article it could motivate them that there is a way. after reading the article it could motivate them that there is a way.

The mode of address will reflect the target audience as I aim to The mode of address will reflect the target audience as I aim to make the article be an inspiration, engaging the audience and make the article be an inspiration, engaging the audience and feeling synthetic towards it. The audience will first need to get hold feeling synthetic towards it. The audience will first need to get hold of the newspaper therefore I will also add other stories which will of the newspaper therefore I will also add other stories which will attract the youth to the newspaper and then will come across to the attract the youth to the newspaper and then will come across to the article.article.