Heartland Renewable EnergyDigital Marketing Proposal

08.07.15

More than a newspaper.Reaching your potential customers more consistently and effectively than any other media.

Extend the reach of your digital campaign to enhance your results! The Pantagraph is partnered with thousands of national websites and can

get you in front of local consumers with your message!

The goal of the overall campaign is for Heartland Community College to reach males ages 17-25 who are job seekers to promote their Sustainable Energy Classes. Our recommendation includes:

• Mobile Apps, geotargeted - this strategy is designed to reach the passive younger demographic, males who may be considering going back to school or are currently looking for work. We will be targeting gaming apps for this campaign.

• Advanced Audience - (desktop and mobile), geotargeted - This strategy will target males ages 17-25 who are looking for work, it allows Heartland Community College to promote their Sustainable Energy classes to this specific group

• Contextual (desktop and mobile), geotargeted - this strategy will reach users who are reading about energy either in an environmental or business content

Extend Your Digital Reach

Mobile NetworkExtend the reach of your digital campaign to enhance your results!

The Pantagraph is partnered with thousands of national websites and apps and can get you in front of local consumers with your message!

Location Based Targeting• Very Accurate• Location gained through GPS and

Wi-Fi

Sample Sites/Apps• CBS News• Flixster• NBC• NHL• Photobucket• Rolling Stone• WeatherBug

Advanced Audience Targeting

Targeting segments are identified by history of searches and online content consumption. Client’s ads are served to local users who visit any site within the network.

Contextual Targeting is a type of content targeting. Ads are served alongside keywords or phrases as they are being viewed by internet users.

KeywordsTravelHotelsFlightsVacationAirportsResorts

Contextual Targeting

Customized Media Plan

  Client: Heartland Community College

  Enterprise: Pantagraph

Flight Dates: 8.10.2015 - 9.30.2015

Total Impressions: 720,000

Total Cost: $9,000

Net Effective CPM: $12.50

Campaign Type Geo-targeting Targeting Start Date End Date Impressions

           

Mobile App 20 Mile Radius - 61764, 61761, 62656 Gaming Applications 08/10/15 09/30/15 650,000

Advanced Audience 20 Mile Radius - 61764, 61761, 62656 Job Seekers; Male; 17-25; Energy Utilities 08/10/15 09/30/15 200,000

Site Retargeting Heartland.edu 08/10/15 09/30/15 Dependent on Site Traffic

Contextual 20 Mile Radius - 61764, 61761, 62656 Environment - Energy; Business - Energy 08/10/15 09/30/15 150,000

          720,000