Making the most of

Newsletters

Presented by David Vane – Workzmarter

“workzmarter not harder”

Why use a newsletter?

Customers will understand it

Effective Communication

Serve your community

Share your news ideas etc

Cost effective

Clean your database

Keep in touch

Stats can help you plan your next move

Planning your campaign

• Who – friend or foe?

• What will you say?

• How will you say it – technical or fluffy?

• When – How often – monthly or quarterly?

• Why - info or sales?

• KISS

– Short paragraphs

– Links to web site

– Good Subject lines

– Data?? – what format

Content?

Current ..

Newsworthy

New products or services

Events

Important updates

Legal issues!

What content will you use??

Two newsletter apps …

“This is number one …

Go to www.mailchimp.com and sign up for an account

Build a list

Create a campaign

Send !

Preparation - building a list…

Use excel to create a list of names

Try to be as complete as possible – excel demo…

Create new list - import

Fill out form

Name

Email

Subject

Format

Create campaign..

Name - email etc

Tracking

Google analytics

Verify email address – important

Template -

Fill out your template

Good Subject

Use pictures

Hyper text

links to web

site or blog

Test and adapt your newsletter!

You only get one chance!

Some basics…

Plan, plan, plan!

Newsletters are not about lots of news!

Have a good, catchy subject line

Short blocks of text (10-12 lines) or bullets

Use relevant images/photos

Insert hyper links from key words to your web site

Make it interesting and informative

Encourage engagement?

What next? Sign up form

Promote it – QR code, Form, Code…

Other ideas

Auto responders

Email signatures

QR codes

Mobile version

Reports – Where? What? Who?

Google Analytics

Analysing effectiveness

Managing bounces

Delivering the right message

To the right people

To the right place

Analyse the response

Online marketing for the SME?

Constant Contact

Support