Newsletters 101
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Transcript of Newsletters 101
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Newsletters 101
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What We’ll Cover Developing your newsletter Components of a newsletter Design tips Tips for success
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To Create or Not? Determine if you should publish a
newsletter
o Interest? o Impact?
If so, it is worth your time to create one
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Development Who is your audience?
o Will determine what type of articles you produce
o What articles will readers find useful?
How often to publish?o Monthly, every other month, quarterlyo Don’t fill with fluff
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Things to Remember Audience
o Older groups may need a larger fonto Youth want something “fun”
Reading Levelo 8th grade reading level
Lengtho Keep articles and newsletter short and sweeto Most important information first
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Things to Remember OSU/OCES Requirements
o Discrimination clause
o Print cost
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Components: NameplateNameplate
Includes:o Newsletter
Nameo Graphic or Logoo Volume and
Issueo Motto
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Components: MastheadMasthead
Also found in newspapers and magazines
Includes:o Editors’ nameso Contact
information
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Components: Table of Contents
Table of Contents
Includes:o Usually on the first
pageo Lists articles and
their page numbers
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ComponentsHeadlineTitle of each article
CopyMain body text of the newsletter
SubheadsDivide the article into smaller sections.
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ComponentsByline
Name of the author
Page Numbers
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A Few Design Thoughts Use 2 or 3 Column
o Improves readabilityo Use shorter paragraphs
White Space is Goodo Space not filled by copy or photos
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A Few Design Thoughts Photos
o Take pictures to accompany your articles. o If you can’t use clip art or an online gallery photo
Fontso Use a serif font o Sans serif fonts for online-only newsletters or websites
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Tips for Success Consistency and timing are essential
o Stick to a consistent date
Proofread! Proofread! Proofread!o You and another person should read it
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Tips for Success Be Timely
o Up-to-date your articles are best
Incorporate Social Media and Websiteso Link back to your website and Facebook and twitter accounts
A direct link to the OCES Staff Development Facebook page
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This module was put together by Krista Anderson - March 2013Contact her for more assistance at [email protected] or 405-744-7760
Sources: Imtips.co, www.k12.hi.us, Shelly Sitton via Layout and Design course, and Gayle Hiner, Ag Communications Services