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Your BusinessThe Newmarket Chamber Report

September 2011

Annual Open House BBQ: a resounding success

How to market your

business with QR Codes

Does your (small)

business need an iPad?

Free websites

for all Canadian

businesses

Don’t miss our

upcoming events

PG x

PG x

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Business Innovation in Changing Times is

SilverCity Cinemas & XSCAPE EntertainmentCentre, East Gwillimbury on Wednesday, September 28, 2011: More information on Page xx

featuring:

Arlene Dickinson,

CEO of Venture

Communications

and co-star of

CBC’s Gemini

award-winning

Dragons’ Den

Register

today!

2 Your Business

September Calendar of Events Board of DirectorsChairSara Jane Doner�Sutton�Group�Future�Realty�Brokerage�Inc.

Director Adrian BarkerSherman�BarkerTrading�Inc.

Director James BurgessFocus31

Director Rob ClarkRC�Design�Inc.

Director Ramzi KarimStaples�Business�Depot

DirectorIngrid Kulbachfraktals�‘Spectacular�Chocolate�Cashew�Buttercrunch’

Director Brad LewisMcPherson�&�Lewis�Barristers�&�Solicitors

DirectorWes PlayterRoadhouse�&Rose�Funeral�Home

DirectorLara VeltkampWatershed�Marketing�Group�Inc.

Secretary/TreasurerRob ChaggaresChaggares�&�Bonhomme,�Chartered�Accountants

Past ChairWayne Brakeboer RBC�Royal�Bank

1st Vice ChairSteve HinderMagna�Corporatio

2nd Vice ChairRick HenryMicrocel�Corporation

S M T W T F S1 2 3

4 5 6 7 8 9 1011 12 13 14 15 16 1718 19 20 21 22 23 2425 26 27 28 29 30

Newmarket Chamber of Commerce470 Davis Dr. (The Old Railway Station) Newmarket, ON L3Y 2P3Phone: 905-898-5900 Fax: 905-853-7271www.newmarketchamber.ca email: [email protected] Chamber of Commerce StaffPresident & CEO: Debra Scott | Vice President: Karen DubeauBusiness Development Manager: Donna Bogers MillerMarketing & Event Manager: Rosanne AntunesSpecial Event Coordinator: Lauren DaviMember Services Coordinator: Norma RyeBookkeeper: Lori ClaytonSmart Commute Central York StaffProgram Manager: Pat LusinkProgram Services Coordinator: Dar Sadettan

Auditor: BDO Dunwoody

@NMKTChamber /NewmarketChamberofCommerce Groups

Title Date time from - time toPartner: name Location: name

TitleDate time from - time toPartner: name Location: name

3August 2011Printed�on�recycled�paper

www.newmarketchamber.ca

How to market your business with QR Codes?

More and more businesses are using QR codes as part of their marketing and communications. But how can you use them to better market your own business?

QR (Quick Response) codes are 2D barcodes that can be scanned and read by smart phones. Once read, they will redirect to a website, shown a video, or generate an SMS text or call to someone, depending on what has been set up. There many free QR generator sites . Not all of them are good - make sure you test a code before releasing them.

Not all businesses are able to take advantage of QR code marketing. Since you need a smart phone with a camera, QR scanner and an internet connection, you need to decide if this reflects your target audience or not.

Some examples how organizations can use QR codes to market and communicate themselves better to their stakeholders are: • On For Sale signs: link to a sell sheet includes, plus

video walkthroughs. • On produce: link to information about the farm,

organic vs. conventional growing, best by dates, etc. • On bottles of wine: link to information about the

vintage, vineyard, or even be directed to the online

For Your InformationDoes your (small) business need an iPad?

Though clearly aimed at casual users and touted primarily for couch web surfing and multimedia consumption, the iPad also has plenty of potential business uses. But as a business owner, do you really need one?

Why�you�should:• It gives you the ability to make impressive

presentations on the road.• Monitoring core business functions is easy.• Compared to other dispatch applications, the 10-

inch screen makes it that much easier to receive dispatches, report on work completed and process payments.

• For Health Clinicians it is a good device to easily look at patient monitoring programs.

• The strong e-reader capability, including animated or video demonstrations, makes it very attractice to store manuals or make them available online.

Why�you�shouldn’t:• The iPad is not a smartphone and it can’t replace a

desktop or a laptop either• It is not meant for heavy content creation. It’s more

for content consumption or light content creation. • Currently, it lacks an SD card slot/USB

port, Thunderbolt connectivity, Near Field Communications technology as well as 4G

QR�codes�on�a�map�of�Rome�linking�to�information�on��tourist�sights

store.• On tags for sustainable clothes:

link to the story why it is sustainable

• For conference signage: link to information on the upcoming sessions

• On trade show booths: (be entered to) win a free iPod.

• On recipes in magazines: link to a video, reviews and feedback.

4 Your Business

Your Events

Photos BBQ



Register before August 19th and pay $175/pp + HST After August 19th $185/pp + HSTCall 905-898-5900, ext. 221 or email [email protected]

Newmarket Chamber of Commerce2011 Golf TournamentTuesday, September 20, 2011

Pheasant Run Golf Club

Signature Sponsors

Your Events

Tickets on Sale

Signature Sponsor

Wednesday, October 19, 2011The Manor

16750 Weston Rd RR 1, Kettleby

For more information please [email protected] or

905-898-5900 ext. 226

Details Sep 28

6 Your Business

New Members’ AnnouncementThe Newmarket Chamber of Commerce would like to welcome the following new members:

BusinessNameAddressPostcal [email protected](905) 123-4567






Your Members



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8 Your Business

Chris Sutton -- Manager

160 Pony Drive, Unit #3, Newmarket, ON L3Y 7B6email: [email protected] • www.printgraphics.ca

Tel: 905 898 4692 Fax: 905 898 1032Tel: 905 898 4692 Fax: 905 898 1032

Graphic Design

Offset Printing

Colour Copies

Cerloxing

Brochures

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160 Pony Drive, Unit #3, Newmarket, ON L3Y 7B6email: [email protected]

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160 Pony Drive, Unit #3, Newmarket, ON L3Y 7B6email: [email protected]

Your upcoming events

567 Davis DriveNewmarket, ON L3Y 2P5(905) 853-5000

Business card ad space is now available! Contact the office to reserve your space now. Rates�as�low�as�$75�per�month.

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