New MediaZahari HamidonWebsite: http://www.classnetwork.net/Blog: 3dtutor.worpress.com

The purpose media in design

The cave contains nearly 2,000 figures, which can be grouped into three main categories — animals, human figures and abstract signs. Media:Mineral pigment

Definition of Design

To conceive (“form of mental presentation”) or fashion in the mind; invent

To formulate a plan for: devise

To plan out in systematic, usually graphic form

To create for a particular purpose of effect

To have a goal or purpose; intend

Everything is DesignedEverything around us is designed

Signage

Food

Product

Clothes

Furniture

Transport

etc

Definition of Media

A specific kind of artistic technique or means of expression as determined by the materials used or the creative methods involved (Clement Mok, 1990)

a particular form of storage for digitized information, such as magnetic tape or discs : moving or copying backed-up data through a hierarchy of different mediums.

a liquid (e.g., oil or water) with which pigments are mixed to make paint.• the material or form used by an artist, composer, or writer : oil paint is the most popular medium for glazing. (Dictionary Version 2.0.2 (51.4) © Copyright 2005-2007 Apple Inc.)

Function of Media

As a medium to convey ideas

CommunicationEg Road sign, Illustration, Menu

To visualize information

Types of Media

Conventional media (non digital)Cave painting -> chiaroscuro (Rembrandt)-> pointilism (Seurat) ->making marks(ancient Egypt) -> writing (Sumerian) ->Drawing word (Mayan) ->printing (Diamond Sutra – China) -> photography (1839 – Paul Delaroche – French artist – “From today painting is dead”.

Made up of 2 elements:The carrier, the thing that carries and holds information for storage and distribution purposes; light-sensitive film, paper etc.

The nature of information itself in an abstract way such as film, music, sound etc.

Elements of Media – The 5 senses

Vision and Sound: that are used for things at distance (attention grabber, attraction etc)

Smell (for real experience) will become a part of new media systems – cinema, museums etc.

Taste: it involves a more direct contact, limited to only a few areas of human activity (eg. sampling

Touch (1.texture; what things feel. 2. Shapes; build up idea of spatial form) eg. Braille, Manipulating objects in VR etc

(Barfield, 2004)

Types of Media in Context of Art

Dry mediaEg. Pencil, Charcoal, Pastel

Techniques: Shading, Cross hatching

Wet mediaEg. Oil paint, Acrylic, Water Color

Techniques: Under painting, dry brush

New Media Defined

“New media is multimedia combined with dynamic communication” eg. Internet, Broadcasting, Mobile phone etc.

Multimedia = multi + media = something that is composed than one medium

eg “pre historic cave dwellers of the approaching woolly mammoth and shouted “hey guys there’s a woolly mammoth coming over the hill” and points in the direction of the approaching beast.

This communication involving more than one medium (Visual sign and spoken word)

Design and Technology : The Challenge

The biggest challenge designers face in working with computing medium is not mastering the various technologies that are its constant companions, but introducing meaning and life into the products and services on the human side of the screen (Clement Mok, 1990)

Areas of New MediaInteraction Design: focus on User Interface Design (UID) (GUI, OUI, TUI)

3D Design: Simulation, Product design, Visualization

Animation: Education, Entertainment, Simulation, Gaming

Virtual Reality: Simulation, Education, Simulation

Advertising

Product design : Prototype, Packaging

Identity Design: Company Identity, Brand Identity, Product Identity

Information Design: Website, Information Kiosk

Broadcasting

You must have:

Hardware (Standard)Processor, RAM, Video RAM, Display, Storage

SoftwareAdobe Product, Apple Mac, 3D Design: Cinema 4D, Lightwave, 3D Studio Max, Maya (examples)

Studio & equipment

Skills (Project Management, HW/SW skill, Team work, Discipline)

Reference

Barfield, L. (2004). Design For New Media. Essex, England: Pearson Education Ltd.

Mok, C. (1996). Designing Business – Multiple Media, Multiple Disciplines. San Jose, CA: Adobe Press