Opportunities and Challenges for New Zealand's Energy Future
New Zealand's "Think New!" Campaign
36
studyinnewzealand.com
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22-Oct-2014 -
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Education
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New Zealand is taking its goal to double the value of its international education sector by 2025 (to NZ$5 billion) very seriously. The country's two-pronged approach illuminates best practices in international student recruitment: 1) Smart, targeted marketing that involves and leverages institutional and agency partners; 2) The facilitation of visa logistics. These slides, which share details on Education New Zealand's inspiring new campaign, are from Kaye Le Gros, Channel Development Manager. For more background on New Zealand's marketing and immigration activities, please see our related article "New Zealand rolls out marketing campaign and new visa services" here: http://bit.ly/1sBLj6h. For more industry news, market intelligence, research and commentary for international student recruitment please visit http://www.icefmonitor.com, subscribe for free daily or weekly updates, and follow us on Twitter http://www.twitter.com/icefmonitor.
Transcript of New Zealand's "Think New!" Campaign
studyinnewzealand.com
Kaye Le Gros
Channel Development Manger
Education New Zealand
New Zealand – THINK NEW
ANZA ICEF April Sydney
New Zealand - Think New
New Zealand –Think New
• Welcome to all of the agents here who already
promote New Zealand
• Thank you to those who have completed our e-
Learning
• Thank you to the New Zealand sector
representatives – form great new relationships
• Thank you to Immigration New Zealand one of
the critical members of our NZ Inc Family
• Thank you to the ICEF team
Who likes stories?
Today I am going to tell two stories
(with pretty pictures)
How you can tell these stories after
Sydney
Presentation overview
New Zealand –Think New
• New Zealand – Think New
The 3 chapters of the NZ story
New Zealand –Think New
New Zealand –Think New
New Zealand –Think New
• High quality, world class education
that will take you anywhere
• Welcoming, friendly and safe
• Personal attention and growth
• Learn in and outside the classroom
• Critical out of the box thinking
• Career opportunities here and
abroad
What makes us Unique? Audience Research
New Zealand –Think New
• Story Number Two
• The New Zealand Education Story
• Complete our free e-learning
• www.enz.govt.nz/agents
• Register with The Brand Lab
thebrandlab.enz.govt.nz
• Start the story telling
Now its your turn to share these stories
New Zealand –Think New
• Online, interactive, study at your
own pace and place
• 7 modules and one Final
Assessment (7 case studies)
• Average time - 30 minutes per
module
• On successful completion agency
listing on Study in New Zealand
student website
e – learning - Free to all
The Brand Lab
thebrandlab.educationnz.govt.nz
ONLINE MARKETING TOOLKIT
• Brochures to sell the New Zealand
Education System
• Templates for your advertisements
Brochures and Templates
• Clean design
• Find an institute
• Find an agent
• Live, Learn, Work
• www.studyinnewzealand.com
New Student website
New Zealand –Think New
• Additional staff offshore
• Agent Partner programmes – pilots
underway in India, China and
Japan
• Events with the new branding
Other ENZ initiatives
New Zealand –Think New
International Footprint
Regional Director
location
Americas &
North Asia
FTEs 8.3
USA DC 1
Brazil Sao
Paulo 1
Chile Santiago
1
Japan Tokyo 1
Korea Seoul 2
RD + IMM NZ 2.3
Europe FTEs 3.8
Belgium Brussels 1.5
Germany Berlin 2
IMM NZ 0.5
ASEAN FTEs 5.5
Indonesia Jakarta 1
Malaysia KL 1.5
Thailand Bangkok 1
Viet Nam HCMC 1
IMM NZ 1
Middle East FTEs 4
Saudi Arabia Riyadh 3
IMM NZ 1
South Asia FTEs 5.7
India Delhi 4
Mumbai 1
IMM NZ 0.7
Greater China FTEs 8.3
China Beijing 5
Shanghai 1
Guangzhou 1
Taipei 0.3
IMM NZ 1
Wellington 3.5 FTEs
GM 1
Coordinator 0.5
Scholarship 2
39.1 Staff – 15 Countries
• Thank you for listening to our
stories
• I challenge you to have your
students to be part of the NZ Story
• Questions
