New Your Local Government Advertising Agency · 2020. 3. 23. · For nearly 15 years, the agency...

NEWS

MEDIA ADVERTISING DIGITAL

C MY K

PRINT

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SOFTWARE

Yo u r L o c a l G o v e r n m e n t A d v e r t i s i n g A g e n c y

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A B O U T U S

L i s t e n , c r e a t e , c o m m u n i c a t e

This is our approach,

First, we listen to your needs and gain a thorough understanding of the task at hand. Whether it be designing a weekly Council news page, recruitment advertising for hard to fill jobs or multi-media community awareness campaigns, our team is committed to delivering exceptional results that achieve your objectives.

Leonards is the Local Government specialist. For nearly 15 years, the agency has been a preferred supplier to NSW Local Government. In this time, we have grown and developed our services to reflect the changing requirements of Councils.

Discover how we can work with you to provide cost-effective, strategic and creative media solutions for all your advertising and media needs.

If you would like to have a chat about your Council’s advertising and how Leonards can work with you, contact us via email [email protected] or call either our Sydney office on (02) 9698 5266 or the new Melbourne office on (03) 9653 9173.

Image credit: Destination NSW

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L O C A L G O V E R N M E N T P R O C U R E M E N T A P P R O V E D C O N T R A C T O R

Y o u r L G P a p p r o v e d c o n t r a c t o r

For the fifth consecutive time, Leonards Advertising has been appointed as an LGP Approved Contractor on the new LGP719 Media, Advertising and Creative Services Contract panel to provide advertising services to councils across NSW. The new contract sees two previous contracts merged into one: Media Publishers and Advertising Services. This effectively means all newspaper advertising (print and online) now needs to be booked through an approved agency like Leonards to comply with procurement legislation.

It’s not just media Leonards can help you with. There are now four service streams you can access through us without any need to go through a lengthy tender process:

• Media planning and buying – non-campaign and campaign• Advertising – strategy, creative and design • Digital services – website design, social media and digital marketing• Printing management – public notice and marketing collateral

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NEWS

M E D I A P L A N N I N G A N D B U Y I N G

Y o u r m e d i a b u y e r a n d p l a n n e r

Leonards can help with all your media booking and planning requirements. From Local Council news pages to public notices right through to sophisticated integrated tourism campaigns, Leonards will take the worry out of achieving the best placement and return for your advertising.

Leonards can help you with:

• Media planning and buying across all platforms• Digital extensions and advice• Optimisation reporting• Research and data analytics• Media strategies to achieve your campaign objectives

To make working with us as simple as possible, we have developed a media booking software called eziAd. Especially tailored to the needs of Councils, eziAd is free and helps you keep track of all your advertising at every stage of the booking, production and invoicing process.

Image credit: Rob Blackburn, Destination NSW

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A D V E R T I S I N G

Y o u r a d v e r t i s i n g a n d p r o d u c t i o n s t u d i o

Leonards has a fully equipped studio with a team of highly experienced brand strategists, designers, copywriters and proofreaders.

Producing over 10,000 advertisements a year, creating and then upholding the brand integrity of our clients is at the core of what we do. To this end, we have developed a tight quality control system which cross-checks each Council’s style guide with whatever we produce to give clients peace of mind.

Without any need to tender, Leonards is on hand to help you with any part of the creative process including:

• Brand strategy and development• Campaign strategy• Creative concepts• Storyboarding• Advertising production for newspaper, digital, mass transit,

out-of-home, radio and TV


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D I G I T A L S E R V I C E S

Y o u r d i g i t a l s e r v i c e s o l u t i o n

With over half of all advertising now happening online, Leonards has followed suit and developed strong digital capabilities in its team over the last five or so years.

From in depth marketing research to pinpoint online target audiences to mobile responsive websites with e-commerce functionality, Leonards can deliver digital solutions that are user-friendly, engaging and effective.

We are approved to provide all of the following services – and more – to Councils:

• Digital communication strategies• Digital campaign development and implementation• Production and creative services• Social media strategies• Website design• EDMs and email marketing• Digital signage• Digital asset management• Animation

Image credit: Brenton Jones Images

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C MY K

P R I N T I N G

Y o u r p r i n t p r o d u c t i o n s o l u t i o n

Let us take the hassle out of managing your printing and distribution projects. Our trained project managers, will oversee the entire print management process from obtaining a range of competitive quotes, print quality control through to tracking distribution to residents in your LGA.

Leonards can help with the print management of a range of marketing collateral including:

• Newsletters• Flyers• Brochures• Business cards• Branded promotional items such as pull-up banners and merchandise

(for instance, keep-cups, t-shirts, enviro bags)• Banners, flags, billboards and other types of outdoor signs• GPS tracking of distribution and reporting

Image credit: Noel Butcher

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S O F T W A R E

eziJob is a seamless end-to-end online recruitment tool giving you visibility and efficient management of the entire recruitment process, from initial request through to notifying payroll of an appointment.

With eziJob you can build a position description, confirm OH&S requirements, seek managerial approval, define a selection committee, place the job advertising (both print and online) and manage applicants through an applicant tracking system.

Leonards’ fully automated online booking, production, approval and placement system provides cost-effective streamlining of advertising administration. Advertisements are placed directly across all digital, print and online platforms. eziAd is provided free of charge to Councils to help make advertising easy and is currently used by over 100 Councils, a tried and proven system having processed over 250,000 advertisement bookings in the last 20 years.

Y o u r s o f t w a r e s o l u t i o n s


Through a long history of working with Local Government, Leonards has developed a number of systems tailored for the unique needs of Councils. eziSuite is a family of sophisticated web-based tools, with eziAd and eziJob the most widely used.

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C A S E S T U D Y 2

C I T Y O F S Y D N E Y

Challenge

Leonards was called upon to help the City of Sydney raise public awareness for their ‘Book A Pick Up’ service. An initiative to ensure less waste is sent to landfill, this free pick up service collects resident’s old furniture, mattresses, white goods, e-waste and more.

Solution

Using a combination of digital display, search, social and native we specifically targeted LGA residents showcasing multiple creatives for each type of pick up – mattress disposal, white goods disposal etc.

Leonards’ ability to implement and then carefully track performance played a crucial part in the campaign’s success. We were able to track results and optimise toward the strongest performers in both channel type and creative execution.

We carefully set up audience segments to ensure we penetrated different mindsets across the very diverse City of Sydney LGA to achieve strong engagement and click through rate. In doing so, we ensured the very best chance for completing a ‘Book A Pick Up’ booking.

Results

An increase of bookings both month on month and year on year (approximately a 25% increase) demonstrated the wider audience we managed to win over to ‘Book a Pick Up’. At the same time, we reduced the average cost per click and cost per conversion.

C A S E S T U D Y 1

C I T Y O F P A R R A M A T T A

Challenge

As Sydney’s Central City expands and its population continues to grow, being able to communicate with local residents has never been more crucial for a Council. Through the help of Leonards Advertising, City of Parramatta has been able to do so in an efficient way by leveraging Leonards’ widespread media contacts.

Solution

As a preferred NSW Local Government Procurement supplier, Leonards was able to provide media solutions, at competitive rates, to communicate and inform local constituents across relevant media platforms (print, radio and digital) of recent Council programs, redevelopments, recycling initiatives, etc.

Results

By being a one-stop shop, Leonards is able to aid City of Parramatta with media booking, planning, but more importantly, share City of Parramatta’s vision of becoming the place where people want to be, and will continue to help spread this message across all mediums.

WelcomeAs a proud Councillor and long-standing resident of Parramatta, I am honoured to have been elected Lord Mayor of this great City at last week’s Council Meeting. Having lived in Parramatta for more than 60 years, I am passionate about this City and I look forward to delivering the first-class services and facilities that our residents need. With massive growth and development under way in Parramatta, I am excited to see what the next 12 months will bring. I would also like to acknowledge and thank Cr Andrew Wilson for his two years of service as Lord Mayor of the City of Parramatta. Cr Wilson’s dedication to our City and its residents has been second-to-none, and I look forward to working closely with him as we continue to deliver great outcomes for our community.

City of Parramatta Lord Mayor Cr Bob Dwyer with City of Parramatta CEO Brett Newman and City of Parramatta Deputy Lord Mayor Cr Michelle Garrard.

Western Sydney Wanderers Season LaunchLast Friday I had the pleasure of attending the launch of the Western Sydney Wanderers 2019–20 Season. This club and team are important to the Parramatta community, and they continue to impress us with their achievements both on and off the field.

On behalf of the City of Parramatta, I wish the Wanderers all the best for the coming season. We are proud to have such a great team representing our City. I look forward to seeing the sea of red and black on game day when the City transforms into Wanderland.

GWS Giants AFL Grand Final The GWS Giants made history on Saturday, being the first ever Western Sydney team to make it to the AFL Grand Final. It was a special moment for the AFL and for Western Sydney. It is an incredible feat for such a young club to make it to the Grand Final following their entry into the AFL in 2012. They may not have taken home the trophy this time, but their achievements throughout this season have made us proud. It is great to have such a strong team representing Western Sydney, and I wish the GWS Giants all the best for future seasons.

City of Parramatta Lord Mayor Cr Bob Dwyer with David Matthews GWS Giants CEO, Adrian Fonseca GWS Giants Board Member and Tony Shepherd AO GWS Giants Chairperson. Photo credit: Michelle Haywood.

Parramatta Women’s Shelter High Tea in the Park On Sunday 13 October, Parramatta Women’s Shelter will be hosting High Tea in the Park. The event, which will take place at Lachlan’s Old Government House, Parramatta Park, includes high tea, inspiring speakers and a raffle. All profits go to the Parramatta Women’s Shelter. Women’s community centres like this help provide crisis accommodation and shelter for homeless women.

This is an important cause, and everyone is invited to attend. Tickets to the High Tea in the Park are $80 and can be purchased at events.humanitix.com.au/pws-hightea/tickets

I hope to see you there!

Lord Mayor, Cr Bob Dwyer | Chief Executive Officer, Brett Newman

To contact the Lord Mayor follow the link at cityofparramatta.nsw.gov.au

LORD MAYOR’S MESSAGECR BOB DWYER

ORDINARY COUNCIL MEETINGMembers of the public are welcome to attend the next Ordinary Council Meeting to be held on Tuesday 8 October 2019 at the Cloister Function Rooms, St Patrick’s Cathedral, 1 Marist Place, Parramatta commencing at 6.30pm.

DEVELOPMENT APPLICATIONS

Development Applications on Public ExhibitionWe invite public comment on the following development proposals before making a decision. The application and accompanying documents for each proposal (other than internal residential floor plans and some documents containing signatures or contact details of the applicant/owner) may be inspected at:• My Development Portal via Council’s website

cityofparramatta.nsw.gov.au;• Electronically at the Development Counter at

Council’s Administration Building, 126 Church Street, Parramatta, during opening hours;

• Hard copy documents may be viewed at City of Parramatta Library and the Branch Library located nearest to the development during opening hours.

Submissions must be in writing and received by Council prior to 4.30pm on the closing day of the exhibition period. A submission by way of objection must set out the grounds of the objection. Please send your submissions to City of Parramatta Council, PO Box 32, Parramatta NSW 2124.

Any submission and respective reportable political donations made in regard to this Development Application may be publicly available at Council Offices subject to a request for access to information under the Government Information (Public Access) Act 2009 (GIPA). The release of the submission received will include the name(s) and address details provided. You may request for your personal information to be suppressed by Council. Council will consider this request. An objection is an opportunity for public involvement in the decision making process and does not constitute a complaint.

The exhibition period for the following applications is from Wednesday 2 October 2019 to Thursday 24 October 2019.

PARRAMATTA

DA/540/2019 1/46 Macquarie Street (Lot 1 SP 68158)Applicant: Mr S Hussain

Change of use of an existing commercial premises to a pizza shop with associated internal fitout and signage in a Heritage-listed item.

126 Church Street, Parramatta | PO Box 32, Parramatta NSW 2124 P 02 9806 5050 E [email protected] | cityofparramatta.nsw.gov.au

@parracity, @discover_parra @cityofparramatta, @discoverparramatta cityofparramatta

DA/542/2019 21 Victoria Road (Lot 101 DP 786056)Applicant: Growing Minds After School Pty LtdChange of use of the existing church hall to a 42-place out-of-hours school care centre. The proposed hours of operation are 7am until 9.30am and 3pm until 6.30pm Monday to Friday.

WINSTON HILLSDA/541/2019 40–44 Buckleys Road (Lot 19A DP 349789)Applicant: Leaf Architecture Pty LtdRemoval of 2 trees, partial demolition of existing low height stone wall and partial demolition of existing school fence to make way for a pedestrian access ramp with fencing.

Development Applications DeterminedNotice is given in accordance with Section 4.59 of the Environmental Planning and Assessment Act 1979 of the determination of the following Development Consents and/or Complying Development Certificates. These consents/refusals are electronically available for public inspection without charge during ordinary office hours at the Development Unit Enquiry Counter on the ground floor of Council’s Offices at 126 Church Street, Parramatta between 8.30am and 5pm – Monday to Friday – public holidays excluded.

APPROVED – CITY OF PARRAMATTA

DUNDASDA/331/2019 8 Kariwara Street (Lot 24 DP 30472)Demolition of existing structures, tree removal and construction of an attached 2-storey dual occupancy with Torrens title subdivision into 2 lots.Decision Date: 3 September 2019.

DUNDAS VALLEYDA/855/2018 22 Cox Crescent (Lot 849 DP 36700)Demolition of existing structures, tree removal and construction of an attached dual occupancy with associated Torrens title subdivision.Decision Date: 4 September 2019.

ERMINGTONDA/412/2019 23A Broadoaks Street (Lot 22 DP 634851)Proposed boundary adjustment and demolition of existing building and associated structures.Decision Date: 2 September 2019.

DA/343/2019 16 MacArthur Street (Lot 237 DP 15545)Construction of an attached 2-storey dual occupancy with detached double car garages with frontage to rear laneway, and Torrens title subdivision into 2 allotments.Decision Date: 4 September 2019.

NORTH ROCKSDA/445/2019 328 North Rocks Road (Lot 100 DP 1249683)Installation of 2 x new business identification signs, 4 x new directional signs and relocation of an existing business identification sign.

Decision Date: 4 September 2019.

PARRAMATTADA/854/2016/D 330 Church Street (Lot 3 DP 788637, Lot 2 DP 788637, Lot 101 DP 1031459, Easement 1043441)Section 4.55(1A) modification to DA/854/2016 for the use of the tenancies as a food and drink premises and associated fitout (Tenancies 2, 3 & 4 known as ‘Alex & Co’). The modifications include amendment to Condition 38 (hours of operation) and Condition 72 (outdoor dining).


DA/252/2019 189 Macquarie Street (Lot 1 DP 1214839)Subdivision of the site into 5 Stratum allotments.


DA/436/2016/J Parramatta Square 4 & 6, 12–28 Darcy Street, 14A & 21R Darcy Street, 30–38 Darcy Street, 160–162 Church Street, 119Z Macquarie Street and 1A Civic Place (Lot B DP 417015, Lots 1 & 2 DP 549978, Lots 3 & 4 DP 211992, Lot 3 DP 221128, Lot 1 DP 128539, Lot 2 DP 1192394, Lot 1 DP 201075, Lot 3 DP 510571, Lots 1–3 DP 1234735)Section 4.55(1) modification to an approved mixed-use development. The modification includes amending Condition 181 regarding the environmental performance of the building.


DA/436/2016/K Parramatta Square 4 & 6, 12–28 Darcy Street, 14A & 21R Darcy Street, 30–38 Darcy Street (Lot B DP 419250, Lots 2 & 3 DP 1158833, Lot 1 DP 514282, Lot 1 DP 731780, Lots A & B DP 417015, Lots 1 & 2 DP 549978, Lots 3 & 4 DP 211992, Lot 3 DP 221128, Lot 1 DP 128539, Lot 2 DP 1192394, Lot 1 DP 201075, Lot 3 DP 510571, Lot 2 DP 790386)Section 4.55(1A) modification to the construction of a mixed-use development comprising of 3 podium levels with 2 commercial office towers above, 4 levels of basement parking and the creation of new areas of public domain. Rebuilding of Darcy Street road way and retaining walls and associated re-instatement of services, landscaping and further public domain works. The application involves the addition of a pedestrian awning on the northern facade of the 4 Parramatta Square Commercial tower at the upper ground level.


DA/436/2016/L Parramatta Square 4 & 6, 12–28 Darcy Street, 14A & 21R Darcy Street, 30–38 Darcy Street, 160–162 Church Street, 119Z Macquarie Street and 1A Civic Place (Lot B DP 419250, Lots 2 & 3 DP 1158833, Lot 1 DP 514282, Lot 1 DP 731780, Lots A & B DP 417015, Lots 1 & 2 DP 549978, Lots 3 & 4 DP 211992, Lot 3 DP 221128, Lot 1 DP 128539, Lot 2 DP 1192394, Lot 1 DP 201075, Lot 3 DP 510571, Lot 2 DP 790386)Section 4.55(1A) modification application to approved mixed-use development of 2 commercial office towers. The modifications include deletion of Condition 103 and addition of 2 Conditions 103A & 103B to allow temporary stormwater connection from Parramatta Square trunk drainage line into the existing Macquarie Street infrastructure.


DA/47/2018/A 6 & 7 Parramatta Square (Lots 2–4 DP 1234735)Section 4.55(1A) modification application for approved 56-storey commercial tower. The modification includes amendment of Condition 42 to allow the staged payment of Section 7.12 monetary contributions and amendment of relevant conditions to allow for staged Occupation Certificate release.


RYDALMEREDA/210/2019 29 Antoine Street (Lot 2 DP 714264)Change of use to a vehicle sales and car detailing premises, and the addition of a front fence, roller door and business identification signage.


WINSTON HILLSDA/380/2015/A 53 Buckleys Road (Lot 1 DP 550235)Section 4.55(2) modification application to an approved change of use, internal fitout and associated signage for a 24-hour gym. The modifications include amendments to conditions relating to maximum staff and patron numbers.


REFUSED – CITY OF PARRAMATTA

MAYS HILLDA/698/2018 171 Burnett Street (Lot 8 DP 975457)Demolition, tree removal, consolidation of 2 lots and construction of a 2-storey 85-place childcare facility with basement carpark.


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C A S E S T U D Y 4

C A M P B E L L T O W N C I T Y C O U N C I L

Challenge

South Western Sydney Councils are experiencing significant recruitment challenges arising from unprecedented LGA growth and turnover. Campbelltown in particular has reached out to Leonards with the simple brief to help ensure the right candidates see their advertisements and the IT for media and recruitment to be made as efficient as possible.

Solution

Leonards in conjunction with other providers – Council Jobs and Blackadder – held education sessions for South West Councils to help raise understanding of the products and best practice processes.

Leonards also made significant upgrades to its recruitment software eziJob after meeting with Campbelltown HR officers to help them process volume more efficiently. Major changes included:

• Easy cull selection facility – useful for roles of >200 applicants• Improved source reporting • Enhanced emailing features for improved corporate communication

One key and unique advantage of working with Leonards is that the client has direct access to the programmers and therefore can have bespoke solutions for their Council.

Results

A streamlined recruitment process providing visibility of each step in the recruitment journey. The next step being developed is building a fully integrated database communications marketing platform with quality applicants already “Owned” and identified by CCC and labelled in eziJob.

C A S E S T U D Y 3

H I L L S S H I R E C O U N C I L

Challenge

With a population of over 170,000 people, and 3,822 km of metro and rural land area, The Hills Shire Council faces a massive challenge in regularly communicating local news and events to all their residents. Council approached Leonards in 2016 to project manage the print and distribution of the seasonal magazine, Focus – a free magazine with Council news releases, Mayor’s weekly message, public notices and development applications for The Hills LGA.

Solution

There are over 61,000 copies printed for each edition so Leonards has streamlined the process to include delivery timeline, print booking, client liaison, quality and pre-flight checks at each point of the process.

Once the publication is printed it is then delivered to our distributors in metro and rural. Our metro distributors provide GPS tracking and reporting throughout the delivery period and our rural supplier is a small team who hand deliver the magazine from a motorbike. If any issue arises during this process Leonards is the first point of contact and endeavours to resolve the issue before Council is involved. Council at all times is kept abreast of any issues which helps if they receive any direct feedback from residents.

Results

Over 61,000 copies of Focus magazine are now printed and delivered on schedule to the families and members of the Hills community within the Council each quarter.

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C A S E S T U D Y 5

W A V E R L Y C O U N C I L

Challenge

Waverley Council required a tourism site to act as a virtual tourism information centre. The site would be the default landing page after connecting to the free WiFi which was being rolled out across Bondi Beach, Bondi Junction and surrounding Eastern Suburbs.

Solution

To ensure Council would be able to easily update the website once it had been created, Leonards recommended the site be built using WordPress. WordPress allows for a large collection of plug-ins to be implemented. This meant we were able to provide complex designs and functions to the site without affecting usability while still being easy for website novices to make minor changes and updates.

The site has the capability of integrating with a number of services useful to tourists in the area and accommodates a comfortable viewing experience on any device due to the mobile-first approach adopted. Users are able to view under the main navigation things to “See & Do” featuring “Coastal Walks”, “Places of Interest”, “Sports and Leisure” and “What’s On”. All activities and amenities can be readily located on an interactive map under “Explore”. Under “Visit & Stay” local knowledge and accommodation is available for visitors to the region.

Results

Over a million users have now accessed and used www.hellobondi.com.au with continuing upgrades by Council staff keeping the site fresh and appealing.

C A S E S T U D Y 6

N O R T H E R N B E A C H E S C O U N C I L

Challenge

Run a campaign for Northern Beaches Council to publicly thank their volunteers and through increased community awareness, encourage others to also volunteer.

Solution

Our approach was simple, we targeted high-density zones where Council’s volunteers reside ensuring Council’s appreciation was seen. Keeping the campaign local, we were able to maximise the budget and advertise on display screens in shopping centres across Stockland Balgowlah, Warringah Mall and Warriewood. In addition, and as ferries are frequently used in the area by locals, we took the opportunity to promote on digital-display screens at Manly Wharf. By keeping the advertising to these hot spots, Leonards was able to help Northern Beaches Council thank their community where it matters most – home.

Results

With a variety of creative executions thanking WIRES, cyclists who left their cars at home, residents who installed solar panels, and more, there were a lot of messages to communicate. By using predominantly digital screens, we were able to have each message on rotation so no message missed out and kept the campaign cost-effective within budget. Widespread visibility of the campaign was achieved with the local newspaper and social media picking up on the importance of volunteering.

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L O N G S T A N D I N G S U P P O R T E R O F L O C A L G O V E R N M E N T


S Y D N E Y 241 Abercrombie Street, Darlington, NSW 2008 p: (02) 9698 5266

M E L B O U R N E Level 27, 101 Collins Street, Victoria 3000 p: (03) 9653 9173

w: leonards.net.au e: [email protected]

New Your Local Government Advertising Agency · 2020. 3. 23. · For nearly 15 years, the agency...

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Transcript of New Your Local Government Advertising Agency · 2020. 3. 23. · For nearly 15 years, the agency...