New York Giants Case Study: Inside the Multiplatform Season-Long 10-Year

Anniversary Celebration of Super Bowl XLIIPresented by:

Don SperlingVP and Executive

Producer

Super Bowl XLII 10th Anniversary Celebration

CONTENT PLATFORMS

DIGITAL & SOCIAL

TV & RADIO

GAMEDAY PRESENTATION

EDITORIAL/PUBLICATIONS

PRODUCTION TIMELINE

JANUARY: RESEARCH + LOGISTICS

MARCH-MAY: LOCATION SHOOTS, ASSET COLLECTION

JUNE: TICKETS + TOWN HALL + PLATFORM ANNOUNCEMENT

AUGUST: DIGITAL, SOCIAL & TV CONTENT ROLLOUT

SEPTEMBER: REUNION WEEKEND + IN STADIUM ROLL OUT

PLATFORM ROLLOUT: JUNE

DIGITAL/SOCIAL/EDITORIAL: AUGUST

3.8 Million Impressions

450,000 Video Views

88,000 Engagements

DIGITAL/SOCIAL/EDITORIAL

DIGITAL/SOCIAL/EDITORIAL

DIGITAL/SOCIAL/EDITORIAL

DIGITAL/SOCIAL/EDITORIAL

DIGITAL/SOCIAL/EDITORIAL

TV & RADIO

ALUMNI WEEKEND + GAMEDAY

ALUMNI WEEKEND + GAMEDAY