New Technology Lecture 02 Study of Technology

Copyright © 2012, Ólafur Andri Ragnarsson

Lecture 02Study of Technology

“Everything that can be invented has been invented”

- Purportedly said by Charles H. Duell, Commissioner, U.S. Office of Patents, 1899


ANTHROPOLOGY

Copyright © 2012, Ólafur Andri Ragnarsson http://www.bordalierinstitute.com/images/brainEvolution.jpg

Evolution of the human brain


Study of technological anthropology is not as advanced


Evolution of technology is closely linked with the evolution of man


REVOLUTION IN SCIENCE


Alternating Current Power Plant at World's Fair, Chicago, 1893.


Albert Einstein1879-1955

Revolution in Science


special theory of relativity

model of the atom

discovery of the electron

theory of continental drift

nuclear chain reaction

discovery of the positron, neutron

big bang theory

quantum theory

uncertainty principle

Complexity of Technology



Technology revolutions have this remarkable ability of being nearly invisible but yet so obvious right in front us.


Any sufficiently advanced technology is indistinguishable from magic

- Arthur C. Clark’s 3rd Law

Study Exercise


What is Technology?


What is Technology?

All technology was once new


All technology was once new


Is this technology?


Technology in the 15th century

Technology in the 15th century

Source: www.pianoworld.com/gallery/piano_pictures2.htm Copyright © 2012, Ólafur Andri Ragnarsson

http://www.pianoworld.com/gallery/piano_pictures2.htm


Bartolomeo Cristofori1655-1731

Source: wikipedia.org

Piano Technology



Frédéric Chopin1810-1849

Nocturne Op. 9 No 2


TechnologyTechne is greek for art or skillLogos is greek for word, speech

The word “technology”was coined by Johann Beckmann (1739-1811), a German scientific author


Kevin Kelly: What Technology Wants


What is Technology?



Process by which an organization transforms labor, capital, material, and information into products and services of greater values

Technology


The value you get out of a product for which you have paid some cost

Product Performance

30 Years of Product Performance

1977 Apple II $1,2984.000 bytes memoryMotorola 6502 1MHz

2007 iMac 17-inch $1,1991.000.000.000 bytes memoryIntel 2.0GHz


Copyright © 2012 Ólafur Andri Ragnarsson 35

2000 2010

iMac iPhoneMac OS 9.0.4500 MHz PowerPC G3 CPU, 128MB MemoryScreen - 786K pixelsStorage - 30GB Hard Drive

iOS 4.01 Ghz ARM A4 CPU, 512MB MemoryScreen - 614K pixelsStorage - 32GB Flash Drive

Source: Ars Technical Images: Apple

Product Performance



The change in the technology

Innovation


Innovation

Sustaining

Evolutionary

Revolutionary


Disruptive

Innovation

Sustaining Technology – Evolutionary

An innovation that improves a product in an existing market in ways that customers are expecting


Innovation

Sustaining Technology – Revolutionary

An innovation that creates a new market by allowing customers to solve a problem in a radically new way


Innovation

Disruptive Technology

An innovation that creates a new (an unexpected) market by applying a different set of values


Ford Model T

Innovation

Innovation

How does Innovation happens?

New Technology Lecture 02 Study of Technology

Technology

Transcript of New Technology Lecture 02 Study of Technology