New Product Showcase +IHA Global Innovation Award

Enter the New Product Showcase and be eligible for a gia awardEntry Deadline: January 18

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NEW PRODUCT SHOWCASELocated in the Buyers Clubs, the New Product Showcases are seen by acaptive audience of buyers and media only – and not your competitors.

Enter the New Product Showcase andbe eligible for an IHA Global InnovationAward (gia)

n The New Product Showcase is the entry point tobe judged for a gia award for product design.

n All products submitted to the New ProductShowcases by the January 18 deadline areentered in the gia competition.

n Products entered after January 18 will not beeligible for the gia but will be placed in theShowcases.

n $300 per product entry.

Entry Benefits:

n Products are featured according to category inone of the three Show halls.

n Products are included in the Pre-Show Buyer &Media Alert email.

n Buyers are able to scan products in each of theshowcases. Post-Show, you will receive a list ofthose buyers who scanned your product,including their email address, and buyers willreceive a list of the products they scanned.

n 80% of buyers surveyed said they planned to visit the Showcases.

n 45% of the companies participating in the New Product Showcase have been featured in news media coverage of the Show.

Products will be featured throughout the year atwww.housewares.org/marketing/newproductshowcase/display

Titan - trash compactor

Flex - toilet brush

Globe wateringcan

Messy Mutts travelwater bottle & bowl

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Win a Coveted IHA GlobalInnovation Award (gia)

n Since its inception in 2000, the IHA GlobalInnovation Awards (gia) have grown intothe world’s most prestigious honor inhousewares retail and product designexcellence. Your company has theopportunity to earn this special distinction,bringing media coverage and exposure toyour design efforts.

n Products entered in the New ProductShowcase by the deadline are judged bya panel of experts that includes designers,retailers and news media. Product finalistsselected will be announced prior to theShow and will be featured in eachBuyers Club and in the IHA GlobalInnovation Awards display.

n Finalists will gather on Saturday,March 2 at the Radisson Blu for anexciting evening honoring the best inproduct innovation and theannouncement of Global Honoreesin each of the 13 categories.

(See awards criteria on back page)

Attract Buyer & Media AttentionDeadline for entering the New Product Showcase and eligibility to win an IHA Global Innovation Award (gia) is January 18.

For complete details, please visit www.housewares.org/marketing/newproductshowcase

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AWARDS CRITERIAProducts must be new to the International Home + Housewares Show and arenot required to currently be on the market. Prototypes will be accepted. Enterproducts by the deadline, January 18, 2019, to be considered for a gia award.

102018/2500

6400 Shafer Court, Suite 650Rosemont, IL 60018 USATel: +1-847-292-4200Fax: +1-847-292-4211www.housewares.org

For complete details, please visit www.housewares.org/marketing/newproductshowcase

Categories

n Bath + Personal Care

n Cleaning

n Cook + Bakeware

n Home Décor + Gifts

n Home Organization + Storage

n Household + Home Electrics

n Kitchen Electrics

n Kitchen Hand Tools + Cutlery

n Kitchenware

n Personal Electrics

n Pet Products

n Smart Home Products

n Tabletop

Judges will evaluate submissions according to the following criteria:

InnovationProduct presents an original concept, employs new technology or materials oroffers new functionality or benefits compared to existing products.

AppearanceProduct appearance differentiates an appealing alternative to existing productsin form, color, texture or material.

User BenefitsProduct demonstrates enhanced functionality and additional user comfort,safety or convenience over existing products.

Ecological ResponsibilityProduct is distinguished because of the materials or processes used in production,distribution or packaging; because of its impact on user behavior for conservingnatural resources; or because of its contribution to improving social conditions.

Market Impact and PositioningProduct offers unique price/value alternative in its market positioning.

LOOEEGEEHygienic ToiletSqueegeeQIKFrame™

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