NWPCSS Presentation 11/09/14 Dominic Kennedy – Framework Sales Manager.
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Preflix Advertising ProgramWelcome to…
Proprietary and Confidential Information 2
Hello I’m Jim Karston Jr.
Rolling out the Red Carpet for you!
Proprietary and Confidential Information 3
Your BusinessYour BusinessYour BusinessYour Business
Proprietary and Confidential Information 4
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Promote your Business/Clients in front of 78 million captive, engaged customers withPreflix cinema advertising, the
3rd largest cinema preshow in the United States.
We are #1 when is comes to taking care of Local Businesses!
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A Few Facts About Cinema AdvertisingNo ad skipping technologies
100% customer engagement with entertaining pre-show s
Growing Media – Projected growth of 8.8% in 2011
1.4 BILLION in attendance in 2009: Enormous Exposure
Low Advertiser Clutter, Limited Ad space
Up to 70 foot screens with larger than life images
High Quality images & sound delivered in a dark aud itorium
Americas favorite entertainment destination
The Only Advertising Vehicle Where Your Message Is Viewed On The Big Screen By A Captive, Engaged And Receptive Consumer
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Preshow Timeline of New Releases
They are in their seats on average of 19 minutes early, plenty of time to see the 15 min. Preflix Program
OVER 100 Million Movie Tickets Are Sold Each Month In The U.S.
Audiences arrive on average about 24 minutes early to the show
I’m so glad we’re early!
Yeah, Great seats.
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Nearly 300 Theatres With Over 2,600 Screens
- 22 of top 25 DMA’s, 38 of top 50 DMA’s
(DMA) = Designated Market Area
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Minnesota Markets & Attendance
City Theatre Name Circuit Name/Type Screens Attendance Annual MoviesAlbert Lea The Mall Cinema 7 CEC Digital 7 86,265 6,945Austin CineMagic 7 Theatres CineMagic Theatres Digital 7 120,000 8,258Baxter Movies 10 Westgate Mann Theatres, Inc. Digital 10 297,201 15,300Bemidji Amigo 9 Theatre CEC Digital 9 217,289 10,710Breckenridge Cinema 6 CEC Slide 6 56,427 5,940Burnsville Atlantis 15 Theatres CineMagic Theatres Digital 15 750,000 21,840Champlin Champlin 14 Mann Theatres, Inc. Digit al 14 254,102 25,550Delano Delano Theatre 5 Muller Family Theatres Digi tal 5 72,500 7,200East Bethel East Bethel Cinema Muller Family Theatr es Digital 10 127,594 12,500Faribault Fairbo Cinema 6 CEC Slide 6 65,032 5,940Grand Rapids Grand Rapids Cinema 8 Mann Theatres, I nc. Digital 8 147,181 12,400Hibbing Hibbing Cinema 8 Mann Theatres, Inc. D igital 8 137,313 12,400Hopkins Hopkins Cinema 6 Mann Theatres, Inc. D igital 4 Slide–2 344,227 9,300Hutchinson Century 9 Theatres CineMagic Theatres Digital 9 130,000 9,360Lakeville Lakeville Theatre 21 Muller Family Theatr es Digital 21 610,000 28,465Maple Grove Maple Grove 10 Mann Theatres, Inc. Slide 10 168,519 14,000Marshall Marshall 6 CEC Slide 6 105,638 5,940Monticello Monticello 15 Theatre Muller Family Thea tres Digital 15 283,000 27,300Mountain Iron Cinema 6 CEC Slide 6 86,864 5,940Plymouth Willow Creek 12 Muller Family Theatres Dig ital 12 371,000 21,840Plymouth Plymouth Cinema 12 Mann Theatres, Inc. Digital 12 414,027 21,900Rochester Hollywood Stadium 12 CineMagic Theatres Digital 12 350,000 20,440Rochester Chateau Theatres CineMagic Theatres Digital 14 500,000 24,994Rogers Rogers 18 Muller Family Theatres Digital 18 192,000 32,850St. Louis Park Park 6 Mann Theatres, Inc. Digi tal 6 178,138 10,950St Michael Metropolitan CineMagic Theatres Dig ital 15 500,000 21,840St Paul Grandview Theatres 1 & 2 Mann Theatres, Inc . Digital 2 87,642 3,000St Paul Highland Theatres 1 & 2 Mann Theatres, Inc. Digital 2 82,205 3,000Waconia Waconia Cinema Muller Family Theatres Digit al 6 113,594 7,000White Bear White Bear Theatre Muller Family Theatre s Digital 17 419,798 30,000Winona Winona 7 CEC Digital 7 165,182 8,205
Totals 31 Theatres 4 Circuits 295 7,337,488 446,177
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Media Growth Comparison
Join the most powerful Advertising plan today - Drive
Captive Movie Theatre Patrons to your web site!!
Internet, 7.5
Theatre, 5.8 TV, 5.5
Billboard, 2.1
Radio, -2.2
Newspaper, -6-6
-4
-2
0
2
4
6
8
Internet Theatre TV Billboard Radio Newspaper
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74% of Americans Attend the Movies!
Average person goes to about 5.5 Movies a year
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Frequent Moviegoers Have a Higher Income!
4%7% 10%
23%
57%
0%
10%
20%
30%
40%
50%
60%
$15K $24K $34K $49K $50K+
Frequent moviegoers see 12 or more films per year
INCOME OF FREQUENT MOVIEGOERS
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Why Cinema?
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•“The marketplace realizes that movies at the theatr e are big event offerings, with new titles launching every weekend,” “The resul ts clearly demonstrate that consumers bond with brands they see advertised in cinema, which drives consideration and purchase intent, leading to incre ased brand trial and loyalty. This research compares advertising in theatres to t he same creative in high-profile TV events such as the Super Bowl, Golden Gl obes, Oscars or Emmys.”
said Michael Chico, CAC Executive Vice President, S ales, Marketing & Research.
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Most Anticipated New releases for 2011
• Cars 2• The Hangover 2• Kung Fu Panda 2• Transformers: Dark of the Moon• The Twilight Saga: Breaking Dawn• Captain America: The First Avenger• Pirates of the Caribbean: On Stranger Tides• Harry Potter and the Deathly Hallows: Part II
8 Reasons you should be on-screen Now!
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Increase your Viewership, Customer Loyalty & Brand Awareness
We have limited inventory space, so reserve yours t oday!
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Contact information…
• For a FREE Marketing Consultation Call or Click today…
• James W. Karston Jr.• [email protected]• 763-222-4362 Cell• 763-390-5131 Fax• www.UniqueScreenMedia.com
• THANK YOU FOR YOUR TIME!