• To become a one stop wholesale distribution hub for

construction and home related products.

• Expand and facilitate trading between China and Africa,

housing quality products at exceptional prices.

Our Vision

Euromonitor 2016

Home & Garden

0

2000

4000

6000

8000

10000

12000

14000

2015 2016 2017 2018 2019 2020

ZAR

Mill

ion

Home and Garden Specialist Retailers Forecasts: Outlets and Selling Space 2015-2020

Outlets Selling Space

2015 2016 2017 2018 2019 2020

Value sales ZAR million 21907.9 23037.6 24164.1 25159.7 26118.3 27024.6

0

5000

10000

15000

20000

25000

30000

ZAR

Mill

ion

Table 3: Electronics and Appliance Specialist Retailers Forecasts: Value Sales 2015-2020

Euromonitor 2016

Electronics & Appliances

• HOME AFRICA Mall

• BUY’ n BUILD Design and Build Centre

• BUY’ n BULK Wholesale Depot

• HOME AFRICA Exhibitions

• HOME AFRICA Media

• HOME AFRICA Online

Home Africa Portfolio

In Roodepoort, Johannesburg, Home Africa is close to

major transport and business hubs. It offers a large

home design, décor and build experience which serve

B2B and B2C markets. Home Africa is a one stop mall

for all things home and build.

Number of Stores: 180

Entrances: 3

Total Land Area: 150000m2

Total Rental Area: 60000m2

Number of Car Park Lots: 3000

Home Africa Mall

Why Home Africa?

1. Largest home and décor mall in Africa – 60,000M2 of retailspace, hundreds of shops!

2. South Africa’s only factory outlet mall for home and décorproducts

3. Official partnership with China’s Ministry of Commerce toassist with sourcing, financing and negotiations

4. Onsite warehousing, after sales, repairs and logistics services

5. One-of-a-kind shopping experience with wholesale and retailunder one roof

6. Unique tenant mix of local and Chinese brands

7. Nationwide marketing campaign across TV, billboards, radio,and online channels

Home Africa New Interior

Home Africa New Interior

Home Africa Floor Plan

Home Africa Interior

Customer segment Example customer PriceConsistentorders and

MOQs

Retail• Families• DIY• Bakkie Builders

High No

Small MediumEnterprises/Developers

• Contractors• Construction Companies

Medium Yes

Wholesale

• Independents• Big Chains• Buying Groups• Corporates

Low Yes

Target Clientele

• Product Sourcing

• Private label products

• Price negotiations

• Quality Control

Home Africa Services

Home Africa Pty Ltd

China office South Africa HQ

• National sales• Obtaining certifications• Logistics• Shipping, customs and

clearing• After Sales Services

Buy’n Build and Buy’n Bulk are 2 new wholesale offerings exclusive to

the Home Africa Mall. Both stores offer an extensive range of Home,

DIY, Build and Décor products directly to the trade. While B2B is the

primary focus the stores will also cater to the B2C market.

Exclusive to Home Africa

Seven Product Categories

Buy’ n Build Wholesale Interior

Buy’ n Build Wholesale Interior

The Home Africa Mall

offers an extensive

7000m2 exhibition and

showroom space for many

of the factories in China,

allowing our team to

display merchandise to

interested buyers.

Home Africa Exhibitions

• Loyalty & Conversion programs

• Events

• Social Media

• Digital

• Promotions

• Supplier Lists Growth

• Build Brand Awareness

• Drive Email Marketing Subscriptions via e-catalogues

• Follow Up CRM Strategy

Home Africa Media

• Recently concluded an exclusive partnership with takealot.com, one of the

largest online selling platforms in South Africa.

• It is the most successful online shopping destination in Africa and will allow

your brands and products to be immediately available to millions of customers

across South Africa.

Home Africa + takealot.com

Timeline

Mall Revamp

• Sept - Nov 2016

Phase 1 launch

• Dec 2016

Phase 2 launch

• March 2017

South Africa Office:

Sanlie: +27 11 474 8999Cnr Main Reef Road & Commando Roads, Wibsey Dip, Industria

China Office:

Wei Shu Ye: +8618938759338