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Course Syllabus:StrategicBrandManagement; Kevin L.Keller, 3rdEdition. Course Pack: TheBrandReport Card, Kevin L.Keller. ... ProductManagement,4thEdition, by Lehmann & Winer. Built to Last: Successful Habits of Visionary Companies, by Collins and Porras.

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BUS809: References/ Reading List... 1998, StrategicBrandManagement Building, Measuring and ... 2000, MarketingManagement The MillenniumEdition, 10thEdition, Prentice Hall. MacMillan, I. C., and McGrath ... Miller and Layton, 2000, Fundamentals of Marketing ,4thEd., McGraw-Hill Book Company ...

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ANNA UNIVERSITY - PPGKevin LaneKeller,StrategicBrandManagement: Building, Measuring and. Managing, Prentice Hall, 3rdEdition, 2007. ... Alan C. Shapiro, Multinational FinancialManagement, PHI Learning,4thEdition, 2008. 2. Eun and Resnik, International FinancialManagement, Tata Mcgraw Hill,4thEdition, ...

BUILDING THE INTERNATIONALBRANDPORTFOLIO44 West4thStreet. New York, NY 10012-1126. Phone: (212) ...StrategicBrandManagement. 2ndedition. London: Kogan Page.Keller, Kevin.1998.StrategicBrandManagement. New Jersey: Prentice Hall. Khermouch, Gerry, Stanley Holmes and Moon Ihlwan. 2001.

tippie.uiowa.eduBrandManagement. Instructor: Lopo Rego. Kevin LaneKeller(2007).StrategicBrandManagement. 3rd ed. Prentice Hall. ISBN: 978-0131888593. ... (2008). Framework for MarketingManagement.4thed. Prentice Hall. ISBN: 978-0136026600. Al Ries & Jack Trout (2000).

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www.iimdelhi.in4thSemester Syllabus. External Marks: 60. Internal Marks: 40. ...Strategicmanagement, McMillan Publishing Company New York. ...StrategicBrandManagement, 2ndEdition, KevinKeller, Prentice Hall. Author: pawan Last modified by: pawan

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ANNA UNIVERSITYKevin LaneKeller,StrategicBrandManagement: Building, Measuring and. Managing, Prentice Hall, 3rdEdition, 2007. ... Multinational FinancialManagement, PHI Learning,4thEdition, 2008. 2. Eun and Resnik, International FinancialManagement, Tata Mcgraw Hill, ...

Luxurybrandshave often been associated with the core ...American Heritage College Dictionary4thEdition. (2002). ...Keller, K., L, (2003).StrategicBrandManagement. SecondEdition. Pearson Education. 21. ... Philip Kotler. (2002). MarketingManagement11thEdition. Northwestern University: Prentice Hall of India. 30. Quelch, John A. (1987), ...

SCHEME OF EXAMINATION - Guru Gobind Singh Indraprastha University... Managerial Economics,4thedition, Pearson Education. Colander, D, C (2008) Economics, McGraw Hill Education. GURU GOBIND SINGH ...Keller, K.L. Koshy, A. and Jha ...KellerK. L. (2008),StrategicBrandManagement, 3rdEdition, Pearson Education. Reference Books . 1 .OGuinn,T ...

COURSES OFFERED ERASMUS STUDENTS IN ACADEMIC YEAR 2011/12BrandmanagementRyszard Keczek 4 30 Spring tak BUCO 11/12 ... Routledge,4thedition. Students should also monitor current issues in International Human ResourceManagementin The Financial Times, The Economist, BBC News, ...Strategicmanagementaccounting In financial institutions (4h)

www.polyu.edu.hkSubject Code MM588 Subject TitleBrandManagementCredit Value 3 Level 5 Normal Duration 1-semester Pre ...Keller, Kevin Lane,StrategicBrandManagement- Building, Measuring, and ManagingBrandEquity, Pearson International (the newestedition).Keller, Kevin Lane (2008). Best ...

programaKapferer, J. (1997)StrategicBrandManagement, Kogan Page.Keller, K (1998)StrategicBrandManagement, Building, measuring and managingbrandequity, Kogan Page, London. ... How to prepare them, how to use the.4thedition, ...

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NATIONAL UNIVERSITY - Phoenix Software || an web application ...... Strategy, Planning and Operation,4thEdition, Pearson Education Course Code 8251 Marks: 100 Credits: 4 ... 5. Building Strong Brands: CreatingBrandEquity:Brand, the Role of ... Philip Kotler and KevinKeller. MarketingManagement(Latest AsianEdition). Upper Saddle ...

NATIONAL UNIVERSITY... innovation as amanagementprocess. Product andbrandstrategy: Capabilities, networks and platforms, product ... Planning and Operation,4thEdition, Pearson Education Course Code 8251 Marks: 100 ... Philip Kotler and KevinKeller. MarketingManagement(Latest AsianEdition...

Meeting Old Friends in New Places: Consumers and Their Home ...... The NewStrategicBrandManagement: Creating and SustainingBrandEquity Long Term4thedition, Kogan Page: NY. Kahle, L., Poulos, B., and Sukhdial, A. ...Keller, K. L. (2001) Building customer-basedbrandequity, MarketingManagement, Vol. 10, No.2, pp. 14-19.

UNIV H/BK FOR ACAD QUAL ASS'NCE... P. & Stern, P. (2006) MarketingManagement& Strategy.4thedition. FT Prentice Hall. Groucutt, J. (2005) Foundations of marketing. Palgrave. ...Keller, K. L. (2003)StrategicBrandManagement: Building ... D A (2005)StrategicMarketManagement, 7thEdition, New Jersey: John Wiley. Other ...

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business.rea.ruKellerKevin LaneStrategicBrandManagement: Building, Measuring, and ManagingBrandEquity. Pearson Education Ltd., 2008. ... Smith, P R and J Taylor (2005) Marketing Communications4thedition. (London: Kogan Page) Mark Blair, Richard Armstrong, Mike Murphy ...

MBA (Weekend) Trimester ProgrammeMalhotra, Naresh K. (4thEdition, 2004). Marketing Research. Pearson Education Pvt. Ltd. ...KellerK. L. (2003),StrategicBrandManagement, 2ndEdition, ... Burgleman Robert (2004).StrategicManagementof Technology and Innovation, Tata McGraw Hill. References Books:

Modulbeschreibungen Economics Bachelor - HWR BerlinThe NewStrategicBrandManagement: Creating and SustainingBrandEquity Long Term,4thedition, 2008; KevinKeller, K./Aperia, T./Georgson, M.,StrategicBrandManagement: A European Perspective, 2008; Nagle, T., The Strategy and Tactics of Pricing, ...

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www.unicatt.it... focusing on the mechanisms that characterizestrategicand operative marketing, ... P. Kotler,K.Keller, M. Brady, M. Goodman, T. Hansen, MarketingManagement: First EuropeanEdition, Pearson Prentice Hall, 2009. M. Burk Wood, Marketing Plan Handbook.

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www.unicatt.itP. Kotler,K.Keller, M. Brady, M. Goodman, T. Hansen, MarketingManagement: First EuropeanEdition, Pearson Prentice Hall, 2009. M. Burk Wood, Marketing Plan Handbook. The and Marketing PlanPro Premier Package,4thed., Pearson Prentice Hall, 2010.

http://www...BrandStrategy and Integrated Marketing Communication Strategy. ...StrategicMarketing Problems. 11thEdition. Prentice-Hall: USA. Supportive. Kotler andKeller. 2006. MarketingManagement. 12thEdition. Prentice-Hall: USA. Other Sources: You may want to read the Harvard Business Review, ...

fall 1996 464... Market-BasedManagement: Strategies for Growing Customer Value and Profitability,4thEdition, Prentice-Hall. COURSE DESCRIPTION: ...Keller, Sternthal, and Tybout (2002) Three Questions You Need to Ask About YourBrand...

From IJBIM on dialogue and roughly altered...StrategicBrandManagement: Building, Measuring, and ManagingBrandEquity, 2nd ... MarketingManagement: The MillenniumEdition, Prentice Hall, Upper Saddle River, N. J. Levy, Sidney J. (1959 ... (1995), Diffusion of Innovation,4thedit., Free Press, New York, N.Y. Salzer ...

Product placement and the progress of wealth: does Porsche ...... Burke Marketing Research, Inc. Cialdini R. B. (2001). Influence: Science and Practice. Boston, MA.4thedition. Clow K. E. & Baack D. (2007). Integrated Advertising, ...KellerK.L. (2008).StrategicBrandManagement...StrategicBrandManagement: Building, Measurin and ManagingBrand...

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Learning Objectives... P. &Keller, K.L. (2012). MarketingManagement... in the first week of class and then second wrap-up for Quarter 2 will be the November4th(Sunday) of the second week. Quarter 3 will wrap-up on November 11th (Sunday), ... As part of thestrategicbrandmanagementprocess, ...

Introduction - Insight University of Gloucestershire... R F (2005) Marketing Research: Online Research Applications4thEdition, Upper Saddle River, NJ, USA ... What is abrandand what are the key elements ofbrandmanagement? ...StrategicMarketManagement: EuropeanEdition. Chichester: Wiley. Other texts: Doole, I and Lowe, R. (2005 ...

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RELATIONAL DATABASEMANAGEMENTSYSTEMS AND SQL CONCEPTS433 Product andBrandManagement100. 434 Rural Marketing 100. 441 ... Organisation control,managementcontrol andStrategicPlanning control, Designing inmanagementcontrol system. UNIT 2: Budgeting . ... Kevin LaneKeller- Building, Measuring and ManagingBrandEquity.

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U09056 - Principles of MarketingKotler, P. (2003), MarketingManagement, EleventhEdition, Upper Saddle River, Prentice Hall. Lauterborn, R., (1990, October 1), ... Kotler &Keller, (2006). MarketingManagement. 12e. New Jersey ... The roles and responbilities of product orbrandmanagement. Relevant articles / Additional ...

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UNIVERZITET U ZENICI UNIVERSITY OF ZENICA4thEdition, McGraw-Hill Irwin. McFarlin, D. B., & Sweeney, P. D. (2006). Internationalmanagement:Strategicopportunities and cultural challenges. ...Keller, K.L.,StrategicBrandManagement, 2/e, Prenice-Hall, Inc., New York, 2002.

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