The Potter Box is an ethical framework used to make decisions by utilizing four categories which Potter identifies as universal to all ethical dilemmas. Potter was a theologian when he developed this moral reasoning framework. The Potter Box uses four dimensions of moral analysis to help in situations where ethical dilemmas occur: Facts, Values, Principles, and Loyalties as described below. The Potter Box consists of a few simple steps, which can be completed in any order. You may also move between the steps several times before an adequate decision is made. The steps are numbered for simplicity's sake, and it may help you to organize the steps into quadrants (Cliff Christens came up with this idea).Definition / FactsThe definition stage of the Potter Box concerns the facts of the issue at hand. Here is where the analyst should set out all facts without making judgments or hiding any facts. Example: Using a photograph of a car wreck to promote safe driving, making it visible to the target viewers.ValuesAt this stage the analyst should state and compare the merits of different values to acknowledge