Connecting the businesses of Houston with our Hispanic Community

WHO IS OUR MARKET? Total Population Houston and surround-

ing areas 6,622,047

36.05 % Anglo

16.54 % African American

38.16% Hispanic

9.25% Other

2,387,237

2,525,868

Texas Department of State Health Services

1,095,818

613,1

24

PHOTO: OFFICE OF THE STATE DEMOGRAPHER

Nielsen.com

WHO SPENDS THE MOST MONEY? HISPANICS SPEND MORE PER DAY THAN U.S. AVERAGE: $96 VS. $90

Other

Hispanic

African American

Anglo

$90

$96

$87

$88

$82

$76

$72

$79

$113

$119

$111

$108

Avg. Daily spending of those w/ kids under 18

% Have children under 18 Anglo 29%African American 39%Hispanic 50%Other 36%

Hispanic Chamber of Commerce

HISPANIC BUYING POWER

• Hispanic purchasing power has increased at a compound annual growth rate of 7.5%

• more than twice as fast as the 2.8% growth for the total U.S. purchasing power

ACCORDING TO THE HISPANIC CHAMBER OF COMMERCE..

Hispanic Chamber of Commerce

Hispanic purchasing power has increased 45% in the last 5 years, and has reached 1.4 Trillion.

• Marketers continue to boost spending in the U.S. Hispanic media market

• 2014 Hispanic advertising grew by 12.0%• estimated 4.9% growth for overall U.S. media ad

spending• Business owners doubled expected Hispanic

advertising • 3.8 Billion spent last year in Hispanic advertising

www.Statista.com

OKAY, I WANT ADVERTISING WHAT IS MOST EFFECTIVE?

Cable

Online video sites

Social Networks

Radio

Magazines

Newspapers

Local Television

0% 10% 20% 30% 40% 50% 60%

33%

33%

38%

40%

45%

50%

56%

Mediums

Mediums

LOCAL TV VS. CABLEAnalog Signal

• 6 Million residents• 5 Million nonsubscribers• 58% of local television

viewers are Hispanic• Reaches consumers that

are willing to drive to your business

Cable & Satellite

• 6 Million residents• 1 Million Subscribers• 20% of cable

subscribers are Hispanic

• Reaches consumers across the nation

KHLM-LD 43.3COVERAGE MAP OVER THE AIR