New Media Middle branding concepts FINAL
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New Media Middle Brand Identity Concepts Concept #1 : Claim your greatness. Brand Voice : At New Media Middle, we’re all about helping deserving kids achieve their personal best in a safe, accepting learning environment. We’re a vibrant, diverse community of learning, and our energy feeds on itself. Our tone is approachable, smart and encouraging. We believe in potential and the power of positive choices. Core attributes of our brand : Diverse / individualized. Every child’s greatness is different. Focused. We know we can bring this greatness out. Active. We’re the ones who make it happen. Aspirational. The sky’s the limit. Smart. We can figure it out.
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Transcript of New Media Middle branding concepts FINAL
New Media MiddleBrand Identity Concepts
Concept #1:
Claim your greatness.
Brand Voice:
At New Media Middle, we’re all about helping deserving kids achieve their personal best in a safe, accepting learning environment. We’re a vibrant, diverse community of learning, and our energy feeds on itself. Our tone is approachable, smart and encouraging. We believe in potential and the power of positive choices.
Core attributes of our brand:
Diverse / individualized.Every child’s greatness is different.
Focused.We know we can bring this greatness out.
Active.We’re the ones who make it happen.
Aspirational.The sky’s the limit.
Smart.We can figure it out.
Concept #2:
All together. Different.
Brand Voice:
Students. Parents. Teachers. The community. At New Media Middle, we all work as one to create a safe place where young learners can thrive as a group and flower as individuals. One common purpose, many different voices. We know we are special, and we pay it forward. Our tone is dynamic, inviting and vivid, with flashes of detail that bring it down to earth.
Core attributes of our brand:
Collaborative.We create the kind of world we want to live in.
Unique.Our differences make us special and strong.
Self-aware.We know who we are.
Confident.We’re not afraid to be who we are.
Secure.We use our confidence to strengthen others and our school as a whole.
Concept #3:
The spirit of learning.
Brand Voice:
New Media Middle is alive with the energy that inspires students to be their best, inside and outside the classroom. It’s a timeless spirit that unites generations of learners. Our commitment to safety frees everyone to be who they are, speak freely, think creatively, share their knowledge and get excited about learning. Our tone is passionate, visionary and strong.
Core attributes of our brand:
Collegial.We help, inspire and encourage each other in the pursuit of knowledge.
Engaged.We’re in tune with each other and eager to get involved.
Self-motivated.We push ourselves to do and be our best.
Passionate.This is what gets us up in the morning.
Elemental.It’s at the core of who we are.
