Marketing & Branding Essentials I Washington Concepts, Inc.
9
Fundamental 14: Government Contracting Made Simple™ WINNING GOVERNMENT CONTRACTS Presented by Cynthia D. Washington, President Washington Concepts, Inc. (WCI)
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Washington Concepts, Inc. spoke at the WDCEP's Entrepreneur Road Map seminar on marketing and branding essentials held at Venable. (11/12/14)
Transcript of Marketing & Branding Essentials I Washington Concepts, Inc.
Fundamental 14: Government Contracting Made Simple™
WINNING GOVERNMENT CONTRACTSPresented by
Cynthia D. Washington, President Washington Concepts, Inc. (WCI)
About WCI
18-Year Proven Track Record in Capturing Business, Creating the Ultimate FUNNEL of Opportunities and Closing Contracts for SMVWOBs
Over $700 Million Dollars in Contracts with Federal, State/Local Government and Primes
Assist Agencies Nationwide with Meeting their Goals for 8(a), SB, Veteran and Women-Owned, etc. to give you “The EDGE”
WINNING GOVERNMENT CONTRACTS
How did WCI Do THIS?
Created The WCI Contracting NETWORKTM
Created The WCI Strategic Affiliation NETWORKTM
Created The Fundamental 14: Government Contracting Made SIMPLETM
WINNING GOVERNMENT CONTRACTS
Capturing The BUSINESS
Creating “The EDGE”
Laying the Foundation
Targeting “The Right” Customers
Attracting the Best of the Best
Stretching BEYOND Your Resources
WINNING GOVERNMENT CONTRACTS
#1 Mistakes in Contracting
✘ Not ENOUGH Intelligence
✘ No Business Development Strategy for the WIN
✘ Not Having the Proper Foundation BEFORE a WIN
✘ No Clear and Concise Execution for the WIN
✘ Not Prepared to WIN
WINNING GOVERNMENT CONTRACTS
Creating The ULTIMATE Funnel
Identify Agencies with large budgets
Identify potential partners working in the Agency
Obtain a listing of Program and Contract Officials
Get Contract Awards from FedBizOpps
ANSWER Sources Soughts
NEVER Stop Marketing to your TARGET!
WINNING GOVERNMENT CONTRACTS
Teaming for Business
Identify contracts that are turn-key solutions
Identify Agencies with large budgets
Identify potential partners working in the Agency
Devise Agreements upon initiation
Devise “Team” Capabilities
IDENTIFY THE BEST TEAMING ARRANGEMENT 4 U!
WINNING GOVERNMENT CONTRACTS
Closing Contracts
Do YOUR Homework
Presentation is EVERYTHING
Team or No Team
Approved Accounting System in place
Follow UP, Follow UP, Follow UP, Follow UP
Resources Prepared and Ready for EXECUTION!
WINNING GOVERNMENT CONTRACTS
Published by:Washington Concepts, Inc. (WCI)Publishing DivisionP 866.WCI.MKTG(924.6584)E [email protected]
Order TODAY! $99 (Reg. $149)
WINNING GOVERNMENT CONTRACTS
