New media drivers license final
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Transcript of New media drivers license final
Objectives
- Increase Ticket sales by 8% - Maximize Detroit Lions social media outreach
- Create an effective new advertising campaign
- Improved website design for the Detroit Lions
Newly Designed Website• http://www.detroitlions.com
• New website design will include ticket prices and bundle deals on homepage with lowest priced tickets first.
• EACH WEEK TWO TICKETS WILL BE GIVEN TO THE 10 PEOPLE WITH THE MOST RE-TWEETS ABOUT THE DETROIT LIONS
• Monthly Ad Budget – Google ads, pay per click, other search engine ads $8,000.
• Social Media and webpage redesign – one time fee of $5,000• Monthly revisions and maintenance for websites, ads, and
social media pages - $ 1,000
• Yearly total - $113,000