New Media Drivers License

Michigan State UniversityADV 490 - Spring 2009

Course Overview

• Today we will review the entire course.

• You will gain understanding of all topic areas.

• You will walk out of here understanding how to participate in the class.

• Let’s have some fun today!

What is the NMDL?

• An opportunity to learn the new media that is changing the way we do business.

• Use the tools of digital media, understand them, and get certified with a NMDL from MSU.

How it Works?

• Research

• Collaboration

• Experimentation

• Contribution

• Practice

Tools for the course

• The Digital Bus Blog - NMDL

• Facebook Group - NMDL

• Your blog

• Your social media accounts

• Computer/Browser

• PPT, Keynote or Google Presentations

Text Books

• The New Rules of Marketing & PR - David Meerman Scott

• Presentation Zen - Garr Reynolds

Other Resources

• Other Blogs

• News Articles

• You Tube

• Web Sites

Why take this course?

• Learn to use digital media to grow your business

• Gain a competitive edge on the job market

• Become certified in the hottest area of marketing today

• Gain real life skills you can use NOW

Why am I here?

• Because Rick Cole and I both believe this is an essential part of marketing education today.

• To get you “on the bus” when it comes to digital marketing tools

• To have fun.

Let’s get started!

What is Social Media?

Why Social Media?

Facebook

Twitter

Friend Feed

Del.icio.us

YouTube

Flickr

Linkedin

Social Harbor

Why Blog?

Why Podcast?

SEO

Build Links

Digital PR

NMDL on Facebook

The Digital Bus

What’s Next

• Syllabus review

• Blogging demo

• Lunch

• Facebook demo

• Set up your blog

• Set up your Facebook

Derek Mehraban, CEO

Ingenex Digital Marketing306 South Main, Suite LLA

Ann Arbor, MI 48104734.272.4698

http://ingenexdigital.comhttp://socialharbor.com