New media drivers final presentation
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Progressive Insurance Your Home Away From Home
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Transcript of New media drivers final presentation
Company Background
• Founded in 1937• One of the largest providers of car insurance
in the United States• Provides car insurance internationally• Using innovative methods to make insurance
accessible and convenient
Campaign
• Progressive Insurance: Your Home Away From Home– Financial independence– Creating a safe and helpful environment
Budget
• Overall: $1.6 million• Social Media: $50,000• Mobile: $400,000• Adwords: $200,000• Website development: $400,000• Events/PR: $500,000• Other: $100,000
Goals
• Boost traffic: 30%• Increase awareness• Enhance customer relationships• Target Market Customer Increase: 25%