New Media Boot Camp Day Two 20090925
-
Upload
eric-schwartzman -
Category
Sports
-
view
105 -
download
0
description
Transcript of New Media Boot Camp Day Two 20090925
New Media and Social Media Workshop
Instructor EricSchwartzman
San Francisco Sept 25 2009
Day Two
2
Media amp Democracy
3
Living Breathing Mediascape
111122 Facebook Supporters as of July 13 2009
4
Living Breathing Mediascape Flickr Photo Stream
3500+ Photos Uploaded in first 5 Days vs
1207 During the Same Period Last Year
5
Living Breathing Mediascape Twitter Stream
6
Reactions of the Blogosphere to Iranian Elections
7
Living Breathing Mediascape Radian6
8
Prediction Fourth Estatersquos Fortunes Have Waned
9
Prediction Living Mediascape
10
Prediction Electronic Paper
11
Prediction Social News Filter
12
Digg vs Other Media
Source Competecom
13
Prediction Growth of Social Networking
14
World Map of Social Networks
Source Vincorsquos Blog
15
Prediction Google Combines Services
16
Prediction Privacy Levels
Source NY Times
17
Prediction News Wars
18
Prediction Social Graph
19
Prediction Fact Stripping Robots
20
Deconstructing the News Release
21
Search Volume
Based on the five major search engines including partner searches and cross-channel searches Searches for mapping local directory and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers
May data does not include search activity at Microsoft Bing which was launched on June 1 Microsoft Bing will be included with June qSearch data
Source comScore
22
Secret Formula
23
Objective
Leverage Content to Generate
Transactions
24
Optimization vs Marketing
SEM
SEO
25
Acting Like a Publisher
Editorial and Advertising
Content
26
First Rule of Search Engine Optimization
27
Citation Indexing
28
Case Study Organic Blog Optimization
29
Case Study Inbound Links
30
Case Study Tracking Inbounds
31
Case Study Search Results
32
Case Fewer Inbounds Higher Rank
33
Case Study Evaluating Inbounds
34
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
35
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
36
Step 1 Community Mapping
Source Kartoo
37
Step 2 Inbound Links
Source Yahoo Site Explorer
38
Step 2 Site Rank
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
2
Media amp Democracy
3
Living Breathing Mediascape
111122 Facebook Supporters as of July 13 2009
4
Living Breathing Mediascape Flickr Photo Stream
3500+ Photos Uploaded in first 5 Days vs
1207 During the Same Period Last Year
5
Living Breathing Mediascape Twitter Stream
6
Reactions of the Blogosphere to Iranian Elections
7
Living Breathing Mediascape Radian6
8
Prediction Fourth Estatersquos Fortunes Have Waned
9
Prediction Living Mediascape
10
Prediction Electronic Paper
11
Prediction Social News Filter
12
Digg vs Other Media
Source Competecom
13
Prediction Growth of Social Networking
14
World Map of Social Networks
Source Vincorsquos Blog
15
Prediction Google Combines Services
16
Prediction Privacy Levels
Source NY Times
17
Prediction News Wars
18
Prediction Social Graph
19
Prediction Fact Stripping Robots
20
Deconstructing the News Release
21
Search Volume
Based on the five major search engines including partner searches and cross-channel searches Searches for mapping local directory and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers
May data does not include search activity at Microsoft Bing which was launched on June 1 Microsoft Bing will be included with June qSearch data
Source comScore
22
Secret Formula
23
Objective
Leverage Content to Generate
Transactions
24
Optimization vs Marketing
SEM
SEO
25
Acting Like a Publisher
Editorial and Advertising
Content
26
First Rule of Search Engine Optimization
27
Citation Indexing
28
Case Study Organic Blog Optimization
29
Case Study Inbound Links
30
Case Study Tracking Inbounds
31
Case Study Search Results
32
Case Fewer Inbounds Higher Rank
33
Case Study Evaluating Inbounds
34
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
35
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
36
Step 1 Community Mapping
Source Kartoo
37
Step 2 Inbound Links
Source Yahoo Site Explorer
38
Step 2 Site Rank
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
3
Living Breathing Mediascape
111122 Facebook Supporters as of July 13 2009
4
Living Breathing Mediascape Flickr Photo Stream
3500+ Photos Uploaded in first 5 Days vs
1207 During the Same Period Last Year
5
Living Breathing Mediascape Twitter Stream
6
Reactions of the Blogosphere to Iranian Elections
7
Living Breathing Mediascape Radian6
8
Prediction Fourth Estatersquos Fortunes Have Waned
9
Prediction Living Mediascape
10
Prediction Electronic Paper
11
Prediction Social News Filter
12
Digg vs Other Media
Source Competecom
13
Prediction Growth of Social Networking
14
World Map of Social Networks
Source Vincorsquos Blog
15
Prediction Google Combines Services
16
Prediction Privacy Levels
Source NY Times
17
Prediction News Wars
18
Prediction Social Graph
19
Prediction Fact Stripping Robots
20
Deconstructing the News Release
21
Search Volume
Based on the five major search engines including partner searches and cross-channel searches Searches for mapping local directory and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers
May data does not include search activity at Microsoft Bing which was launched on June 1 Microsoft Bing will be included with June qSearch data
Source comScore
22
Secret Formula
23
Objective
Leverage Content to Generate
Transactions
24
Optimization vs Marketing
SEM
SEO
25
Acting Like a Publisher
Editorial and Advertising
Content
26
First Rule of Search Engine Optimization
27
Citation Indexing
28
Case Study Organic Blog Optimization
29
Case Study Inbound Links
30
Case Study Tracking Inbounds
31
Case Study Search Results
32
Case Fewer Inbounds Higher Rank
33
Case Study Evaluating Inbounds
34
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
35
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
36
Step 1 Community Mapping
Source Kartoo
37
Step 2 Inbound Links
Source Yahoo Site Explorer
38
Step 2 Site Rank
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
4
Living Breathing Mediascape Flickr Photo Stream
3500+ Photos Uploaded in first 5 Days vs
1207 During the Same Period Last Year
5
Living Breathing Mediascape Twitter Stream
6
Reactions of the Blogosphere to Iranian Elections
7
Living Breathing Mediascape Radian6
8
Prediction Fourth Estatersquos Fortunes Have Waned
9
Prediction Living Mediascape
10
Prediction Electronic Paper
11
Prediction Social News Filter
12
Digg vs Other Media
Source Competecom
13
Prediction Growth of Social Networking
14
World Map of Social Networks
Source Vincorsquos Blog
15
Prediction Google Combines Services
16
Prediction Privacy Levels
Source NY Times
17
Prediction News Wars
18
Prediction Social Graph
19
Prediction Fact Stripping Robots
20
Deconstructing the News Release
21
Search Volume
Based on the five major search engines including partner searches and cross-channel searches Searches for mapping local directory and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers
May data does not include search activity at Microsoft Bing which was launched on June 1 Microsoft Bing will be included with June qSearch data
Source comScore
22
Secret Formula
23
Objective
Leverage Content to Generate
Transactions
24
Optimization vs Marketing
SEM
SEO
25
Acting Like a Publisher
Editorial and Advertising
Content
26
First Rule of Search Engine Optimization
27
Citation Indexing
28
Case Study Organic Blog Optimization
29
Case Study Inbound Links
30
Case Study Tracking Inbounds
31
Case Study Search Results
32
Case Fewer Inbounds Higher Rank
33
Case Study Evaluating Inbounds
34
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
35
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
36
Step 1 Community Mapping
Source Kartoo
37
Step 2 Inbound Links
Source Yahoo Site Explorer
38
Step 2 Site Rank
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
5
Living Breathing Mediascape Twitter Stream
6
Reactions of the Blogosphere to Iranian Elections
7
Living Breathing Mediascape Radian6
8
Prediction Fourth Estatersquos Fortunes Have Waned
9
Prediction Living Mediascape
10
Prediction Electronic Paper
11
Prediction Social News Filter
12
Digg vs Other Media
Source Competecom
13
Prediction Growth of Social Networking
14
World Map of Social Networks
Source Vincorsquos Blog
15
Prediction Google Combines Services
16
Prediction Privacy Levels
Source NY Times
17
Prediction News Wars
18
Prediction Social Graph
19
Prediction Fact Stripping Robots
20
Deconstructing the News Release
21
Search Volume
Based on the five major search engines including partner searches and cross-channel searches Searches for mapping local directory and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers
May data does not include search activity at Microsoft Bing which was launched on June 1 Microsoft Bing will be included with June qSearch data
Source comScore
22
Secret Formula
23
Objective
Leverage Content to Generate
Transactions
24
Optimization vs Marketing
SEM
SEO
25
Acting Like a Publisher
Editorial and Advertising
Content
26
First Rule of Search Engine Optimization
27
Citation Indexing
28
Case Study Organic Blog Optimization
29
Case Study Inbound Links
30
Case Study Tracking Inbounds
31
Case Study Search Results
32
Case Fewer Inbounds Higher Rank
33
Case Study Evaluating Inbounds
34
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
35
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
36
Step 1 Community Mapping
Source Kartoo
37
Step 2 Inbound Links
Source Yahoo Site Explorer
38
Step 2 Site Rank
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
6
Reactions of the Blogosphere to Iranian Elections
7
Living Breathing Mediascape Radian6
8
Prediction Fourth Estatersquos Fortunes Have Waned
9
Prediction Living Mediascape
10
Prediction Electronic Paper
11
Prediction Social News Filter
12
Digg vs Other Media
Source Competecom
13
Prediction Growth of Social Networking
14
World Map of Social Networks
Source Vincorsquos Blog
15
Prediction Google Combines Services
16
Prediction Privacy Levels
Source NY Times
17
Prediction News Wars
18
Prediction Social Graph
19
Prediction Fact Stripping Robots
20
Deconstructing the News Release
21
Search Volume
Based on the five major search engines including partner searches and cross-channel searches Searches for mapping local directory and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers
May data does not include search activity at Microsoft Bing which was launched on June 1 Microsoft Bing will be included with June qSearch data
Source comScore
22
Secret Formula
23
Objective
Leverage Content to Generate
Transactions
24
Optimization vs Marketing
SEM
SEO
25
Acting Like a Publisher
Editorial and Advertising
Content
26
First Rule of Search Engine Optimization
27
Citation Indexing
28
Case Study Organic Blog Optimization
29
Case Study Inbound Links
30
Case Study Tracking Inbounds
31
Case Study Search Results
32
Case Fewer Inbounds Higher Rank
33
Case Study Evaluating Inbounds
34
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
35
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
36
Step 1 Community Mapping
Source Kartoo
37
Step 2 Inbound Links
Source Yahoo Site Explorer
38
Step 2 Site Rank
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
7
Living Breathing Mediascape Radian6
8
Prediction Fourth Estatersquos Fortunes Have Waned
9
Prediction Living Mediascape
10
Prediction Electronic Paper
11
Prediction Social News Filter
12
Digg vs Other Media
Source Competecom
13
Prediction Growth of Social Networking
14
World Map of Social Networks
Source Vincorsquos Blog
15
Prediction Google Combines Services
16
Prediction Privacy Levels
Source NY Times
17
Prediction News Wars
18
Prediction Social Graph
19
Prediction Fact Stripping Robots
20
Deconstructing the News Release
21
Search Volume
Based on the five major search engines including partner searches and cross-channel searches Searches for mapping local directory and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers
May data does not include search activity at Microsoft Bing which was launched on June 1 Microsoft Bing will be included with June qSearch data
Source comScore
22
Secret Formula
23
Objective
Leverage Content to Generate
Transactions
24
Optimization vs Marketing
SEM
SEO
25
Acting Like a Publisher
Editorial and Advertising
Content
26
First Rule of Search Engine Optimization
27
Citation Indexing
28
Case Study Organic Blog Optimization
29
Case Study Inbound Links
30
Case Study Tracking Inbounds
31
Case Study Search Results
32
Case Fewer Inbounds Higher Rank
33
Case Study Evaluating Inbounds
34
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
35
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
36
Step 1 Community Mapping
Source Kartoo
37
Step 2 Inbound Links
Source Yahoo Site Explorer
38
Step 2 Site Rank
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
8
Prediction Fourth Estatersquos Fortunes Have Waned
9
Prediction Living Mediascape
10
Prediction Electronic Paper
11
Prediction Social News Filter
12
Digg vs Other Media
Source Competecom
13
Prediction Growth of Social Networking
14
World Map of Social Networks
Source Vincorsquos Blog
15
Prediction Google Combines Services
16
Prediction Privacy Levels
Source NY Times
17
Prediction News Wars
18
Prediction Social Graph
19
Prediction Fact Stripping Robots
20
Deconstructing the News Release
21
Search Volume
Based on the five major search engines including partner searches and cross-channel searches Searches for mapping local directory and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers
May data does not include search activity at Microsoft Bing which was launched on June 1 Microsoft Bing will be included with June qSearch data
Source comScore
22
Secret Formula
23
Objective
Leverage Content to Generate
Transactions
24
Optimization vs Marketing
SEM
SEO
25
Acting Like a Publisher
Editorial and Advertising
Content
26
First Rule of Search Engine Optimization
27
Citation Indexing
28
Case Study Organic Blog Optimization
29
Case Study Inbound Links
30
Case Study Tracking Inbounds
31
Case Study Search Results
32
Case Fewer Inbounds Higher Rank
33
Case Study Evaluating Inbounds
34
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
35
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
36
Step 1 Community Mapping
Source Kartoo
37
Step 2 Inbound Links
Source Yahoo Site Explorer
38
Step 2 Site Rank
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
9
Prediction Living Mediascape
10
Prediction Electronic Paper
11
Prediction Social News Filter
12
Digg vs Other Media
Source Competecom
13
Prediction Growth of Social Networking
14
World Map of Social Networks
Source Vincorsquos Blog
15
Prediction Google Combines Services
16
Prediction Privacy Levels
Source NY Times
17
Prediction News Wars
18
Prediction Social Graph
19
Prediction Fact Stripping Robots
20
Deconstructing the News Release
21
Search Volume
Based on the five major search engines including partner searches and cross-channel searches Searches for mapping local directory and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers
May data does not include search activity at Microsoft Bing which was launched on June 1 Microsoft Bing will be included with June qSearch data
Source comScore
22
Secret Formula
23
Objective
Leverage Content to Generate
Transactions
24
Optimization vs Marketing
SEM
SEO
25
Acting Like a Publisher
Editorial and Advertising
Content
26
First Rule of Search Engine Optimization
27
Citation Indexing
28
Case Study Organic Blog Optimization
29
Case Study Inbound Links
30
Case Study Tracking Inbounds
31
Case Study Search Results
32
Case Fewer Inbounds Higher Rank
33
Case Study Evaluating Inbounds
34
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
35
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
36
Step 1 Community Mapping
Source Kartoo
37
Step 2 Inbound Links
Source Yahoo Site Explorer
38
Step 2 Site Rank
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
10
Prediction Electronic Paper
11
Prediction Social News Filter
12
Digg vs Other Media
Source Competecom
13
Prediction Growth of Social Networking
14
World Map of Social Networks
Source Vincorsquos Blog
15
Prediction Google Combines Services
16
Prediction Privacy Levels
Source NY Times
17
Prediction News Wars
18
Prediction Social Graph
19
Prediction Fact Stripping Robots
20
Deconstructing the News Release
21
Search Volume
Based on the five major search engines including partner searches and cross-channel searches Searches for mapping local directory and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers
May data does not include search activity at Microsoft Bing which was launched on June 1 Microsoft Bing will be included with June qSearch data
Source comScore
22
Secret Formula
23
Objective
Leverage Content to Generate
Transactions
24
Optimization vs Marketing
SEM
SEO
25
Acting Like a Publisher
Editorial and Advertising
Content
26
First Rule of Search Engine Optimization
27
Citation Indexing
28
Case Study Organic Blog Optimization
29
Case Study Inbound Links
30
Case Study Tracking Inbounds
31
Case Study Search Results
32
Case Fewer Inbounds Higher Rank
33
Case Study Evaluating Inbounds
34
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
35
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
36
Step 1 Community Mapping
Source Kartoo
37
Step 2 Inbound Links
Source Yahoo Site Explorer
38
Step 2 Site Rank
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
11
Prediction Social News Filter
12
Digg vs Other Media
Source Competecom
13
Prediction Growth of Social Networking
14
World Map of Social Networks
Source Vincorsquos Blog
15
Prediction Google Combines Services
16
Prediction Privacy Levels
Source NY Times
17
Prediction News Wars
18
Prediction Social Graph
19
Prediction Fact Stripping Robots
20
Deconstructing the News Release
21
Search Volume
Based on the five major search engines including partner searches and cross-channel searches Searches for mapping local directory and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers
May data does not include search activity at Microsoft Bing which was launched on June 1 Microsoft Bing will be included with June qSearch data
Source comScore
22
Secret Formula
23
Objective
Leverage Content to Generate
Transactions
24
Optimization vs Marketing
SEM
SEO
25
Acting Like a Publisher
Editorial and Advertising
Content
26
First Rule of Search Engine Optimization
27
Citation Indexing
28
Case Study Organic Blog Optimization
29
Case Study Inbound Links
30
Case Study Tracking Inbounds
31
Case Study Search Results
32
Case Fewer Inbounds Higher Rank
33
Case Study Evaluating Inbounds
34
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
35
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
36
Step 1 Community Mapping
Source Kartoo
37
Step 2 Inbound Links
Source Yahoo Site Explorer
38
Step 2 Site Rank
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
12
Digg vs Other Media
Source Competecom
13
Prediction Growth of Social Networking
14
World Map of Social Networks
Source Vincorsquos Blog
15
Prediction Google Combines Services
16
Prediction Privacy Levels
Source NY Times
17
Prediction News Wars
18
Prediction Social Graph
19
Prediction Fact Stripping Robots
20
Deconstructing the News Release
21
Search Volume
Based on the five major search engines including partner searches and cross-channel searches Searches for mapping local directory and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers
May data does not include search activity at Microsoft Bing which was launched on June 1 Microsoft Bing will be included with June qSearch data
Source comScore
22
Secret Formula
23
Objective
Leverage Content to Generate
Transactions
24
Optimization vs Marketing
SEM
SEO
25
Acting Like a Publisher
Editorial and Advertising
Content
26
First Rule of Search Engine Optimization
27
Citation Indexing
28
Case Study Organic Blog Optimization
29
Case Study Inbound Links
30
Case Study Tracking Inbounds
31
Case Study Search Results
32
Case Fewer Inbounds Higher Rank
33
Case Study Evaluating Inbounds
34
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
35
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
36
Step 1 Community Mapping
Source Kartoo
37
Step 2 Inbound Links
Source Yahoo Site Explorer
38
Step 2 Site Rank
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
13
Prediction Growth of Social Networking
14
World Map of Social Networks
Source Vincorsquos Blog
15
Prediction Google Combines Services
16
Prediction Privacy Levels
Source NY Times
17
Prediction News Wars
18
Prediction Social Graph
19
Prediction Fact Stripping Robots
20
Deconstructing the News Release
21
Search Volume
Based on the five major search engines including partner searches and cross-channel searches Searches for mapping local directory and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers
May data does not include search activity at Microsoft Bing which was launched on June 1 Microsoft Bing will be included with June qSearch data
Source comScore
22
Secret Formula
23
Objective
Leverage Content to Generate
Transactions
24
Optimization vs Marketing
SEM
SEO
25
Acting Like a Publisher
Editorial and Advertising
Content
26
First Rule of Search Engine Optimization
27
Citation Indexing
28
Case Study Organic Blog Optimization
29
Case Study Inbound Links
30
Case Study Tracking Inbounds
31
Case Study Search Results
32
Case Fewer Inbounds Higher Rank
33
Case Study Evaluating Inbounds
34
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
35
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
36
Step 1 Community Mapping
Source Kartoo
37
Step 2 Inbound Links
Source Yahoo Site Explorer
38
Step 2 Site Rank
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
14
World Map of Social Networks
Source Vincorsquos Blog
15
Prediction Google Combines Services
16
Prediction Privacy Levels
Source NY Times
17
Prediction News Wars
18
Prediction Social Graph
19
Prediction Fact Stripping Robots
20
Deconstructing the News Release
21
Search Volume
Based on the five major search engines including partner searches and cross-channel searches Searches for mapping local directory and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers
May data does not include search activity at Microsoft Bing which was launched on June 1 Microsoft Bing will be included with June qSearch data
Source comScore
22
Secret Formula
23
Objective
Leverage Content to Generate
Transactions
24
Optimization vs Marketing
SEM
SEO
25
Acting Like a Publisher
Editorial and Advertising
Content
26
First Rule of Search Engine Optimization
27
Citation Indexing
28
Case Study Organic Blog Optimization
29
Case Study Inbound Links
30
Case Study Tracking Inbounds
31
Case Study Search Results
32
Case Fewer Inbounds Higher Rank
33
Case Study Evaluating Inbounds
34
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
35
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
36
Step 1 Community Mapping
Source Kartoo
37
Step 2 Inbound Links
Source Yahoo Site Explorer
38
Step 2 Site Rank
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
15
Prediction Google Combines Services
16
Prediction Privacy Levels
Source NY Times
17
Prediction News Wars
18
Prediction Social Graph
19
Prediction Fact Stripping Robots
20
Deconstructing the News Release
21
Search Volume
Based on the five major search engines including partner searches and cross-channel searches Searches for mapping local directory and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers
May data does not include search activity at Microsoft Bing which was launched on June 1 Microsoft Bing will be included with June qSearch data
Source comScore
22
Secret Formula
23
Objective
Leverage Content to Generate
Transactions
24
Optimization vs Marketing
SEM
SEO
25
Acting Like a Publisher
Editorial and Advertising
Content
26
First Rule of Search Engine Optimization
27
Citation Indexing
28
Case Study Organic Blog Optimization
29
Case Study Inbound Links
30
Case Study Tracking Inbounds
31
Case Study Search Results
32
Case Fewer Inbounds Higher Rank
33
Case Study Evaluating Inbounds
34
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
35
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
36
Step 1 Community Mapping
Source Kartoo
37
Step 2 Inbound Links
Source Yahoo Site Explorer
38
Step 2 Site Rank
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
16
Prediction Privacy Levels
Source NY Times
17
Prediction News Wars
18
Prediction Social Graph
19
Prediction Fact Stripping Robots
20
Deconstructing the News Release
21
Search Volume
Based on the five major search engines including partner searches and cross-channel searches Searches for mapping local directory and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers
May data does not include search activity at Microsoft Bing which was launched on June 1 Microsoft Bing will be included with June qSearch data
Source comScore
22
Secret Formula
23
Objective
Leverage Content to Generate
Transactions
24
Optimization vs Marketing
SEM
SEO
25
Acting Like a Publisher
Editorial and Advertising
Content
26
First Rule of Search Engine Optimization
27
Citation Indexing
28
Case Study Organic Blog Optimization
29
Case Study Inbound Links
30
Case Study Tracking Inbounds
31
Case Study Search Results
32
Case Fewer Inbounds Higher Rank
33
Case Study Evaluating Inbounds
34
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
35
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
36
Step 1 Community Mapping
Source Kartoo
37
Step 2 Inbound Links
Source Yahoo Site Explorer
38
Step 2 Site Rank
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
17
Prediction News Wars
18
Prediction Social Graph
19
Prediction Fact Stripping Robots
20
Deconstructing the News Release
21
Search Volume
Based on the five major search engines including partner searches and cross-channel searches Searches for mapping local directory and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers
May data does not include search activity at Microsoft Bing which was launched on June 1 Microsoft Bing will be included with June qSearch data
Source comScore
22
Secret Formula
23
Objective
Leverage Content to Generate
Transactions
24
Optimization vs Marketing
SEM
SEO
25
Acting Like a Publisher
Editorial and Advertising
Content
26
First Rule of Search Engine Optimization
27
Citation Indexing
28
Case Study Organic Blog Optimization
29
Case Study Inbound Links
30
Case Study Tracking Inbounds
31
Case Study Search Results
32
Case Fewer Inbounds Higher Rank
33
Case Study Evaluating Inbounds
34
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
35
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
36
Step 1 Community Mapping
Source Kartoo
37
Step 2 Inbound Links
Source Yahoo Site Explorer
38
Step 2 Site Rank
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
18
Prediction Social Graph
19
Prediction Fact Stripping Robots
20
Deconstructing the News Release
21
Search Volume
Based on the five major search engines including partner searches and cross-channel searches Searches for mapping local directory and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers
May data does not include search activity at Microsoft Bing which was launched on June 1 Microsoft Bing will be included with June qSearch data
Source comScore
22
Secret Formula
23
Objective
Leverage Content to Generate
Transactions
24
Optimization vs Marketing
SEM
SEO
25
Acting Like a Publisher
Editorial and Advertising
Content
26
First Rule of Search Engine Optimization
27
Citation Indexing
28
Case Study Organic Blog Optimization
29
Case Study Inbound Links
30
Case Study Tracking Inbounds
31
Case Study Search Results
32
Case Fewer Inbounds Higher Rank
33
Case Study Evaluating Inbounds
34
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
35
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
36
Step 1 Community Mapping
Source Kartoo
37
Step 2 Inbound Links
Source Yahoo Site Explorer
38
Step 2 Site Rank
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
19
Prediction Fact Stripping Robots
20
Deconstructing the News Release
21
Search Volume
Based on the five major search engines including partner searches and cross-channel searches Searches for mapping local directory and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers
May data does not include search activity at Microsoft Bing which was launched on June 1 Microsoft Bing will be included with June qSearch data
Source comScore
22
Secret Formula
23
Objective
Leverage Content to Generate
Transactions
24
Optimization vs Marketing
SEM
SEO
25
Acting Like a Publisher
Editorial and Advertising
Content
26
First Rule of Search Engine Optimization
27
Citation Indexing
28
Case Study Organic Blog Optimization
29
Case Study Inbound Links
30
Case Study Tracking Inbounds
31
Case Study Search Results
32
Case Fewer Inbounds Higher Rank
33
Case Study Evaluating Inbounds
34
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
35
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
36
Step 1 Community Mapping
Source Kartoo
37
Step 2 Inbound Links
Source Yahoo Site Explorer
38
Step 2 Site Rank
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
20
Deconstructing the News Release
21
Search Volume
Based on the five major search engines including partner searches and cross-channel searches Searches for mapping local directory and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers
May data does not include search activity at Microsoft Bing which was launched on June 1 Microsoft Bing will be included with June qSearch data
Source comScore
22
Secret Formula
23
Objective
Leverage Content to Generate
Transactions
24
Optimization vs Marketing
SEM
SEO
25
Acting Like a Publisher
Editorial and Advertising
Content
26
First Rule of Search Engine Optimization
27
Citation Indexing
28
Case Study Organic Blog Optimization
29
Case Study Inbound Links
30
Case Study Tracking Inbounds
31
Case Study Search Results
32
Case Fewer Inbounds Higher Rank
33
Case Study Evaluating Inbounds
34
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
35
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
36
Step 1 Community Mapping
Source Kartoo
37
Step 2 Inbound Links
Source Yahoo Site Explorer
38
Step 2 Site Rank
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
21
Search Volume
Based on the five major search engines including partner searches and cross-channel searches Searches for mapping local directory and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers
May data does not include search activity at Microsoft Bing which was launched on June 1 Microsoft Bing will be included with June qSearch data
Source comScore
22
Secret Formula
23
Objective
Leverage Content to Generate
Transactions
24
Optimization vs Marketing
SEM
SEO
25
Acting Like a Publisher
Editorial and Advertising
Content
26
First Rule of Search Engine Optimization
27
Citation Indexing
28
Case Study Organic Blog Optimization
29
Case Study Inbound Links
30
Case Study Tracking Inbounds
31
Case Study Search Results
32
Case Fewer Inbounds Higher Rank
33
Case Study Evaluating Inbounds
34
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
35
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
36
Step 1 Community Mapping
Source Kartoo
37
Step 2 Inbound Links
Source Yahoo Site Explorer
38
Step 2 Site Rank
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
22
Secret Formula
23
Objective
Leverage Content to Generate
Transactions
24
Optimization vs Marketing
SEM
SEO
25
Acting Like a Publisher
Editorial and Advertising
Content
26
First Rule of Search Engine Optimization
27
Citation Indexing
28
Case Study Organic Blog Optimization
29
Case Study Inbound Links
30
Case Study Tracking Inbounds
31
Case Study Search Results
32
Case Fewer Inbounds Higher Rank
33
Case Study Evaluating Inbounds
34
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
35
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
36
Step 1 Community Mapping
Source Kartoo
37
Step 2 Inbound Links
Source Yahoo Site Explorer
38
Step 2 Site Rank
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
23
Objective
Leverage Content to Generate
Transactions
24
Optimization vs Marketing
SEM
SEO
25
Acting Like a Publisher
Editorial and Advertising
Content
26
First Rule of Search Engine Optimization
27
Citation Indexing
28
Case Study Organic Blog Optimization
29
Case Study Inbound Links
30
Case Study Tracking Inbounds
31
Case Study Search Results
32
Case Fewer Inbounds Higher Rank
33
Case Study Evaluating Inbounds
34
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
35
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
36
Step 1 Community Mapping
Source Kartoo
37
Step 2 Inbound Links
Source Yahoo Site Explorer
38
Step 2 Site Rank
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
24
Optimization vs Marketing
SEM
SEO
25
Acting Like a Publisher
Editorial and Advertising
Content
26
First Rule of Search Engine Optimization
27
Citation Indexing
28
Case Study Organic Blog Optimization
29
Case Study Inbound Links
30
Case Study Tracking Inbounds
31
Case Study Search Results
32
Case Fewer Inbounds Higher Rank
33
Case Study Evaluating Inbounds
34
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
35
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
36
Step 1 Community Mapping
Source Kartoo
37
Step 2 Inbound Links
Source Yahoo Site Explorer
38
Step 2 Site Rank
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
25
Acting Like a Publisher
Editorial and Advertising
Content
26
First Rule of Search Engine Optimization
27
Citation Indexing
28
Case Study Organic Blog Optimization
29
Case Study Inbound Links
30
Case Study Tracking Inbounds
31
Case Study Search Results
32
Case Fewer Inbounds Higher Rank
33
Case Study Evaluating Inbounds
34
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
35
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
36
Step 1 Community Mapping
Source Kartoo
37
Step 2 Inbound Links
Source Yahoo Site Explorer
38
Step 2 Site Rank
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
26
First Rule of Search Engine Optimization
27
Citation Indexing
28
Case Study Organic Blog Optimization
29
Case Study Inbound Links
30
Case Study Tracking Inbounds
31
Case Study Search Results
32
Case Fewer Inbounds Higher Rank
33
Case Study Evaluating Inbounds
34
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
35
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
36
Step 1 Community Mapping
Source Kartoo
37
Step 2 Inbound Links
Source Yahoo Site Explorer
38
Step 2 Site Rank
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
27
Citation Indexing
28
Case Study Organic Blog Optimization
29
Case Study Inbound Links
30
Case Study Tracking Inbounds
31
Case Study Search Results
32
Case Fewer Inbounds Higher Rank
33
Case Study Evaluating Inbounds
34
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
35
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
36
Step 1 Community Mapping
Source Kartoo
37
Step 2 Inbound Links
Source Yahoo Site Explorer
38
Step 2 Site Rank
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
28
Case Study Organic Blog Optimization
29
Case Study Inbound Links
30
Case Study Tracking Inbounds
31
Case Study Search Results
32
Case Fewer Inbounds Higher Rank
33
Case Study Evaluating Inbounds
34
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
35
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
36
Step 1 Community Mapping
Source Kartoo
37
Step 2 Inbound Links
Source Yahoo Site Explorer
38
Step 2 Site Rank
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
29
Case Study Inbound Links
30
Case Study Tracking Inbounds
31
Case Study Search Results
32
Case Fewer Inbounds Higher Rank
33
Case Study Evaluating Inbounds
34
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
35
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
36
Step 1 Community Mapping
Source Kartoo
37
Step 2 Inbound Links
Source Yahoo Site Explorer
38
Step 2 Site Rank
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
30
Case Study Tracking Inbounds
31
Case Study Search Results
32
Case Fewer Inbounds Higher Rank
33
Case Study Evaluating Inbounds
34
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
35
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
36
Step 1 Community Mapping
Source Kartoo
37
Step 2 Inbound Links
Source Yahoo Site Explorer
38
Step 2 Site Rank
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
31
Case Study Search Results
32
Case Fewer Inbounds Higher Rank
33
Case Study Evaluating Inbounds
34
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
35
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
36
Step 1 Community Mapping
Source Kartoo
37
Step 2 Inbound Links
Source Yahoo Site Explorer
38
Step 2 Site Rank
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
32
Case Fewer Inbounds Higher Rank
33
Case Study Evaluating Inbounds
34
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
35
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
36
Step 1 Community Mapping
Source Kartoo
37
Step 2 Inbound Links
Source Yahoo Site Explorer
38
Step 2 Site Rank
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
33
Case Study Evaluating Inbounds
34
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
35
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
36
Step 1 Community Mapping
Source Kartoo
37
Step 2 Inbound Links
Source Yahoo Site Explorer
38
Step 2 Site Rank
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
34
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
35
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
36
Step 1 Community Mapping
Source Kartoo
37
Step 2 Inbound Links
Source Yahoo Site Explorer
38
Step 2 Site Rank
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
35
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
36
Step 1 Community Mapping
Source Kartoo
37
Step 2 Inbound Links
Source Yahoo Site Explorer
38
Step 2 Site Rank
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
36
Step 1 Community Mapping
Source Kartoo
37
Step 2 Inbound Links
Source Yahoo Site Explorer
38
Step 2 Site Rank
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
37
Step 2 Inbound Links
Source Yahoo Site Explorer
38
Step 2 Site Rank
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
38
Step 2 Site Rank
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
102
Case Study APM Music
103
Case Study APM Music
104
Case Study APM Music
104
Case Study APM Music
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-