New Media Alchemy
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Transcript of New Media Alchemy
![Page 1: New Media Alchemy](https://reader034.fdocuments.in/reader034/viewer/2022051609/547e2e7ab4af9f9b158b5641/html5/thumbnails/1.jpg)
INJO4
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INJO421 May 2007
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Presentation
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Presentation★Björn Jeffery
![Page 5: New Media Alchemy](https://reader034.fdocuments.in/reader034/viewer/2022051609/547e2e7ab4af9f9b158b5641/html5/thumbnails/5.jpg)
Presentation★Björn Jeffery
★ Internet Strategist at Good Old
![Page 6: New Media Alchemy](https://reader034.fdocuments.in/reader034/viewer/2022051609/547e2e7ab4af9f9b158b5641/html5/thumbnails/6.jpg)
Presentation★Björn Jeffery
★ Internet Strategist at Good Old
★Founder of two of Swedens larger blogs, Manolo.se and Discobelle.net
![Page 7: New Media Alchemy](https://reader034.fdocuments.in/reader034/viewer/2022051609/547e2e7ab4af9f9b158b5641/html5/thumbnails/7.jpg)
Presentation★Björn Jeffery
★ Internet Strategist at Good Old
★Founder of two of Swedens larger blogs, Manolo.se and Discobelle.net
★Previously at SVT, GP and Sydsvenskan
![Page 8: New Media Alchemy](https://reader034.fdocuments.in/reader034/viewer/2022051609/547e2e7ab4af9f9b158b5641/html5/thumbnails/8.jpg)
New Media Alchemy
![Page 9: New Media Alchemy](https://reader034.fdocuments.in/reader034/viewer/2022051609/547e2e7ab4af9f9b158b5641/html5/thumbnails/9.jpg)
New Media AlchemyTurning internet currency into gold
![Page 10: New Media Alchemy](https://reader034.fdocuments.in/reader034/viewer/2022051609/547e2e7ab4af9f9b158b5641/html5/thumbnails/10.jpg)
Key question
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Key question
★How can you convert parts of your business into new streams of profit?
![Page 12: New Media Alchemy](https://reader034.fdocuments.in/reader034/viewer/2022051609/547e2e7ab4af9f9b158b5641/html5/thumbnails/12.jpg)
Profit streams
![Page 13: New Media Alchemy](https://reader034.fdocuments.in/reader034/viewer/2022051609/547e2e7ab4af9f9b158b5641/html5/thumbnails/13.jpg)
Profit streams★Advertising
![Page 14: New Media Alchemy](https://reader034.fdocuments.in/reader034/viewer/2022051609/547e2e7ab4af9f9b158b5641/html5/thumbnails/14.jpg)
Profit streams★Advertising
★Subscriptions
![Page 15: New Media Alchemy](https://reader034.fdocuments.in/reader034/viewer/2022051609/547e2e7ab4af9f9b158b5641/html5/thumbnails/15.jpg)
Profit streams★Advertising
★Subscriptions
★Sales
![Page 16: New Media Alchemy](https://reader034.fdocuments.in/reader034/viewer/2022051609/547e2e7ab4af9f9b158b5641/html5/thumbnails/16.jpg)
No visitors, no money
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No visitors, no money
★The more the merrier, and the more loyal and active the better
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The equation
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The equation
Media
![Page 20: New Media Alchemy](https://reader034.fdocuments.in/reader034/viewer/2022051609/547e2e7ab4af9f9b158b5641/html5/thumbnails/20.jpg)
The equation
Media
Me
![Page 21: New Media Alchemy](https://reader034.fdocuments.in/reader034/viewer/2022051609/547e2e7ab4af9f9b158b5641/html5/thumbnails/21.jpg)
The equation
MediaCurrency
Me
![Page 22: New Media Alchemy](https://reader034.fdocuments.in/reader034/viewer/2022051609/547e2e7ab4af9f9b158b5641/html5/thumbnails/22.jpg)
The equation
MediaCurrency
Web site TrafficActivity
Me
![Page 23: New Media Alchemy](https://reader034.fdocuments.in/reader034/viewer/2022051609/547e2e7ab4af9f9b158b5641/html5/thumbnails/23.jpg)
The equation
MediaCurrency
Web site TrafficActivitySubscriptionsSales
Me
![Page 24: New Media Alchemy](https://reader034.fdocuments.in/reader034/viewer/2022051609/547e2e7ab4af9f9b158b5641/html5/thumbnails/24.jpg)
The equation
MediaCurrency
Web site TrafficActivity
RevenueAdvertisers
SubscriptionsSales
Me
![Page 25: New Media Alchemy](https://reader034.fdocuments.in/reader034/viewer/2022051609/547e2e7ab4af9f9b158b5641/html5/thumbnails/25.jpg)
Currency
![Page 26: New Media Alchemy](https://reader034.fdocuments.in/reader034/viewer/2022051609/547e2e7ab4af9f9b158b5641/html5/thumbnails/26.jpg)
CurrencyWhat to trade in the internet economy
![Page 27: New Media Alchemy](https://reader034.fdocuments.in/reader034/viewer/2022051609/547e2e7ab4af9f9b158b5641/html5/thumbnails/27.jpg)
8 types of currency
![Page 28: New Media Alchemy](https://reader034.fdocuments.in/reader034/viewer/2022051609/547e2e7ab4af9f9b158b5641/html5/thumbnails/28.jpg)
8 types of currency★Content
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8 types of currency★Content
★Web site traffic
![Page 30: New Media Alchemy](https://reader034.fdocuments.in/reader034/viewer/2022051609/547e2e7ab4af9f9b158b5641/html5/thumbnails/30.jpg)
8 types of currency★Content
★Web site traffic
★Enhanced user experience
![Page 31: New Media Alchemy](https://reader034.fdocuments.in/reader034/viewer/2022051609/547e2e7ab4af9f9b158b5641/html5/thumbnails/31.jpg)
8 types of currency★Content
★Web site traffic
★Enhanced user experience
★ Identity
![Page 32: New Media Alchemy](https://reader034.fdocuments.in/reader034/viewer/2022051609/547e2e7ab4af9f9b158b5641/html5/thumbnails/32.jpg)
8 types of currency★Content
★Web site traffic
★Enhanced user experience
★ Identity
★Values
![Page 33: New Media Alchemy](https://reader034.fdocuments.in/reader034/viewer/2022051609/547e2e7ab4af9f9b158b5641/html5/thumbnails/33.jpg)
8 types of currency★Content
★Web site traffic
★Enhanced user experience
★ Identity
★Values
★Exposure
![Page 34: New Media Alchemy](https://reader034.fdocuments.in/reader034/viewer/2022051609/547e2e7ab4af9f9b158b5641/html5/thumbnails/34.jpg)
8 types of currency★Content
★Web site traffic
★Enhanced user experience
★ Identity
★Values
★Exposure
★Brand loyalty
![Page 35: New Media Alchemy](https://reader034.fdocuments.in/reader034/viewer/2022051609/547e2e7ab4af9f9b158b5641/html5/thumbnails/35.jpg)
...that was only 7?
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...that was only 7?★Money!
![Page 37: New Media Alchemy](https://reader034.fdocuments.in/reader034/viewer/2022051609/547e2e7ab4af9f9b158b5641/html5/thumbnails/37.jpg)
1. Content
![Page 38: New Media Alchemy](https://reader034.fdocuments.in/reader034/viewer/2022051609/547e2e7ab4af9f9b158b5641/html5/thumbnails/38.jpg)
1. Content★Delivery: Content for consumption
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1. Content★Delivery: Content for consumption
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1. Content★Delivery: Content for consumption
★Barter: Content for traffic/content
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1. Content★Delivery: Content for consumption
★Barter: Content for traffic/content
![Page 42: New Media Alchemy](https://reader034.fdocuments.in/reader034/viewer/2022051609/547e2e7ab4af9f9b158b5641/html5/thumbnails/42.jpg)
1. Content★Delivery: Content for consumption
★Barter: Content for traffic/content
★Subscription: Content for cash
![Page 43: New Media Alchemy](https://reader034.fdocuments.in/reader034/viewer/2022051609/547e2e7ab4af9f9b158b5641/html5/thumbnails/43.jpg)
1. Content★Delivery: Content for consumption
★Barter: Content for traffic/content
★Subscription: Content for cash
![Page 44: New Media Alchemy](https://reader034.fdocuments.in/reader034/viewer/2022051609/547e2e7ab4af9f9b158b5641/html5/thumbnails/44.jpg)
2. Traffic
![Page 45: New Media Alchemy](https://reader034.fdocuments.in/reader034/viewer/2022051609/547e2e7ab4af9f9b158b5641/html5/thumbnails/45.jpg)
2. Traffic★Barter: Traffic for traffic
![Page 46: New Media Alchemy](https://reader034.fdocuments.in/reader034/viewer/2022051609/547e2e7ab4af9f9b158b5641/html5/thumbnails/46.jpg)
2. Traffic★Barter: Traffic for traffic
![Page 47: New Media Alchemy](https://reader034.fdocuments.in/reader034/viewer/2022051609/547e2e7ab4af9f9b158b5641/html5/thumbnails/47.jpg)
3. Enhanced User Experience
![Page 48: New Media Alchemy](https://reader034.fdocuments.in/reader034/viewer/2022051609/547e2e7ab4af9f9b158b5641/html5/thumbnails/48.jpg)
3. Enhanced User Experience
★Actions that improve user experiences, and the entire site
![Page 49: New Media Alchemy](https://reader034.fdocuments.in/reader034/viewer/2022051609/547e2e7ab4af9f9b158b5641/html5/thumbnails/49.jpg)
3. Enhanced User Experience
★Actions that improve user experiences, and the entire site
![Page 50: New Media Alchemy](https://reader034.fdocuments.in/reader034/viewer/2022051609/547e2e7ab4af9f9b158b5641/html5/thumbnails/50.jpg)
4. Identity
![Page 51: New Media Alchemy](https://reader034.fdocuments.in/reader034/viewer/2022051609/547e2e7ab4af9f9b158b5641/html5/thumbnails/51.jpg)
4. Identity ★Possibilities for users to strengthen their
identities within a community
![Page 52: New Media Alchemy](https://reader034.fdocuments.in/reader034/viewer/2022051609/547e2e7ab4af9f9b158b5641/html5/thumbnails/52.jpg)
4. Identity ★Possibilities for users to strengthen their
identities within a community
![Page 53: New Media Alchemy](https://reader034.fdocuments.in/reader034/viewer/2022051609/547e2e7ab4af9f9b158b5641/html5/thumbnails/53.jpg)
4. Identity ★Possibilities for users to strengthen their
identities within a community
![Page 54: New Media Alchemy](https://reader034.fdocuments.in/reader034/viewer/2022051609/547e2e7ab4af9f9b158b5641/html5/thumbnails/54.jpg)
4. Identity ★Possibilities for users to strengthen their
identities within a community
![Page 55: New Media Alchemy](https://reader034.fdocuments.in/reader034/viewer/2022051609/547e2e7ab4af9f9b158b5641/html5/thumbnails/55.jpg)
5. Values
![Page 56: New Media Alchemy](https://reader034.fdocuments.in/reader034/viewer/2022051609/547e2e7ab4af9f9b158b5641/html5/thumbnails/56.jpg)
5. Values★Enabling people to support their values
and what they believe in
![Page 57: New Media Alchemy](https://reader034.fdocuments.in/reader034/viewer/2022051609/547e2e7ab4af9f9b158b5641/html5/thumbnails/57.jpg)
5. Values★Enabling people to support their values
and what they believe in
![Page 58: New Media Alchemy](https://reader034.fdocuments.in/reader034/viewer/2022051609/547e2e7ab4af9f9b158b5641/html5/thumbnails/58.jpg)
6. Exposure
![Page 59: New Media Alchemy](https://reader034.fdocuments.in/reader034/viewer/2022051609/547e2e7ab4af9f9b158b5641/html5/thumbnails/59.jpg)
6. Exposure★Exposure to the right people is worth a lot
![Page 60: New Media Alchemy](https://reader034.fdocuments.in/reader034/viewer/2022051609/547e2e7ab4af9f9b158b5641/html5/thumbnails/60.jpg)
6. Exposure★Exposure to the right people is worth a lot
![Page 61: New Media Alchemy](https://reader034.fdocuments.in/reader034/viewer/2022051609/547e2e7ab4af9f9b158b5641/html5/thumbnails/61.jpg)
7. Brand loyalty
![Page 62: New Media Alchemy](https://reader034.fdocuments.in/reader034/viewer/2022051609/547e2e7ab4af9f9b158b5641/html5/thumbnails/62.jpg)
7. Brand loyalty★People that love a brand will love it forever
- if it acknowledges them
![Page 63: New Media Alchemy](https://reader034.fdocuments.in/reader034/viewer/2022051609/547e2e7ab4af9f9b158b5641/html5/thumbnails/63.jpg)
7. Brand loyalty★People that love a brand will love it forever
- if it acknowledges them
![Page 64: New Media Alchemy](https://reader034.fdocuments.in/reader034/viewer/2022051609/547e2e7ab4af9f9b158b5641/html5/thumbnails/64.jpg)
8. Money
![Page 65: New Media Alchemy](https://reader034.fdocuments.in/reader034/viewer/2022051609/547e2e7ab4af9f9b158b5641/html5/thumbnails/65.jpg)
8. Money★Paying people tends to be a good
incentive for activity
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8. Money★Paying people tends to be a good
incentive for activity
![Page 67: New Media Alchemy](https://reader034.fdocuments.in/reader034/viewer/2022051609/547e2e7ab4af9f9b158b5641/html5/thumbnails/67.jpg)
Finding the conversion rate
![Page 68: New Media Alchemy](https://reader034.fdocuments.in/reader034/viewer/2022051609/547e2e7ab4af9f9b158b5641/html5/thumbnails/68.jpg)
Finding the conversion rate
★The rate is different for every market - competition in all fields
![Page 69: New Media Alchemy](https://reader034.fdocuments.in/reader034/viewer/2022051609/547e2e7ab4af9f9b158b5641/html5/thumbnails/69.jpg)
Finding the conversion rate
★The rate is different for every market - competition in all fields
★Blue Ocean Strategy: where can you create a unique offer?
![Page 70: New Media Alchemy](https://reader034.fdocuments.in/reader034/viewer/2022051609/547e2e7ab4af9f9b158b5641/html5/thumbnails/70.jpg)
The key
![Page 71: New Media Alchemy](https://reader034.fdocuments.in/reader034/viewer/2022051609/547e2e7ab4af9f9b158b5641/html5/thumbnails/71.jpg)
The key★New Media profit is created:
![Page 72: New Media Alchemy](https://reader034.fdocuments.in/reader034/viewer/2022051609/547e2e7ab4af9f9b158b5641/html5/thumbnails/72.jpg)
The key★New Media profit is created:
★by offering your visitors the currency that costs you the least...
![Page 73: New Media Alchemy](https://reader034.fdocuments.in/reader034/viewer/2022051609/547e2e7ab4af9f9b158b5641/html5/thumbnails/73.jpg)
The key★New Media profit is created:
★by offering your visitors the currency that costs you the least...
★ ...and gives them the most
![Page 74: New Media Alchemy](https://reader034.fdocuments.in/reader034/viewer/2022051609/547e2e7ab4af9f9b158b5641/html5/thumbnails/74.jpg)
Thanks!
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Keep in touch!
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Keep in touch!★E-mail: [email protected]
★Blog: http://www.goodold.se/blog/trend/
★Skype: bjornjeffery