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The New Alchemy Turning Data into Gold
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Transcript of The New Alchemy Turning Data into Gold
CloudCon, Tuesday, October 2nd, 11am
Every Second – in over thousands of Categories
www.wallpapertimes.com
$’s per year in incremental revenue
Value > Cost
structured
incremental storage
processing
change
Volume
Variety Velocity
DATA
semi-structured
un-structured
Data Warehouse +
BehavioralData Warehouse
Semi-Structured
SQL++
Structured
SQL
Low End Enterprise-class System
Contextual-Complex Analytics
Deep, Seasonal, Consumable Data Sets
Production Data Warehousing
Large Concurrent User-base
Enterprise-class System
Unstructured
Java/C++/Pig/Hive
Structure the Unstructured
Detect Patterns
Commodity Hardware System
8+PB 60+PB 40+PB
Hadoop
Analyze & Report
Discover & Explore
Data Growing Faster
10
questions later
structure later
(<$0.04/GB, <$80/2TB)
single HDFS instances >50PB
Value > Cost
Data
Designing for the Unknown
>85% of analytical workload is NEW & Unknown
The metrics you know are cheap
The metrics you don’t know are expensive – but high in potential ROI
Exploration & Testing are core pillars of an analytics-driven
organization
• Impact
Site Key Expansion TopQuery Note
US diaries diary
US baggies baggyUS cranberries cranberry
US jogging jog
US fishingsticker fishstickersUK panels panelling
UK protection protecter
UK lining linedUK animation animated
UK trucks trucking
UK edging edgesUK nets netting
Site Key Expansion TopQuery Note
US diaries diary vampirediaries
US baggies baggy patagoniabaggies goodforpatagoniabaggy,notgoodaloneUS cranberries cranberry thecranberries
US jogging jog joggingstroller
US fishingsticker fishstickers fishingsticker sportsvs.kidsroomsUK panels panelling fencepanels
UK protection protecter mcafeetotalprotection2012 screenprotecteristopUSquery
UK lining lined pinkliningchangingbagUK animation animated animationcel
UK trucks trucking corgitrucks
UK edging edges gardenedgingUK nets netting pursenets
www.wallpapertimes.com
$’s per year in incremental revenue
Value > Cost
Toys and Hobbies
ATC > Artist trading card in ART
ATC > Automatic Tool Change in Business and Industrial
German Compound Words
• German compound words can be arbitrarily created and extremely longAdidastrainingsanzug (Adidas track suit)
Rindfleischetikettierungsüberwachungsaufgabenübertragungsgesetz
(beef labeling regulation & delegation of supervision law)
• Syntactically, words can be combined and split in many ways.
• Some words shouldn’t be de-compounded.beiden (both) – bei(at) den(the)
• Too many candidates forGranitpflastersteine (granite paving stones)
Granit(granite) pflastersteine(cobblestones)
Granit(granite) pflaster(paving/band-aid) steine(stones)
• Binding characters
Hochzeitsschuhe (grammatically correct, 593 hits on ebay.de)
Hochzeitschuhe (129 hits on ebay.de).
Synonyms derived from top queries in item query clusterstexas instruments ba ii plus ti ba ii plusbrighton handbag brighton purselenovo x200 thinkpad x200king bedspread king coverletrockabilly dress swing dress1963 ford falcon 63 falconjessica simpson hair extensions jessica simpson hairdo
Abbreviations/acronym derived from query transitionsstanford ky stanford kentuckydc sub dc subwoofersnowboard helmet l snowboard helmet largemotorcycle cam motorcycle cameradiamond amp diamond amplifier