Growth vs Marketing: How the Game Has Changed
45
-
Upload
gabor-papp -
Category
Internet
-
view
181 -
download
3
description
Growth vs Marketing: How the Game Has Changed Date: Thursday, May 8, 2014 Venue: Prezi, Budapest, Hungary Event: http://www.meetup.com/product-bp/events/172164072/ Several trends shape how we approach marketing and growth nowadays. Every organization is structured differently. Small companies and startups tend to form full-stack teams, focusing on the entire marketing/growth funnels, while in big corporations these teams tend to be in completely different silos. Startups are rooting for a holistic approach, while in large organizations teams only own parts of the funnel. The presentation will depict how the company structure influences the growth and marketing potentials.
Transcript of Growth vs Marketing: How the Game Has Changed
