Overview

New ideas & trends

The brief

Developing exhibition stand concepts

Maximizing your ROI

New ideas - what are the trends?

New ideas - what are the trends?

“A Good Design Involves Envisioning a Product And

User Experience From the Ground Up”

Tell the Story Technology an example

New ideas - what are the trends?

• What's current?

– Lightweight materials ie. interlocking cardboard

– Digital ie. utilising tablets, large touch pads, social media, connectivity

– Virtual ie. Hologram’s

– Using height to help potential customers focus

– Styling ie. printed cushions

– Textured materials to help space & layout

– Lighting gives many colour options ie. LED strips

– Tensioned fabric

New ideas - what are the trends?

New ideas - what are the trends?

• Trends – are they for you?

• THINKING – stay away from the trends

• THINKING – be different, set your own trend

• THINKING – current trends might not suit your brand

• THINKING – find inspiration

• WARNING – give yourself time

New ideas – representing your brand

• Do you really know your brand and what it represents?

New ideas – build your brand

• If you are unsure then create some basic outlines ie. Is

your brand corporate, contemporary or casual?

• Your stand must emulate your brand. VITAL

New ideas - sourcing ideas

• There are numerous places to find inspiration and ideas

such as Exhibitor Online

• Think like a Retailer

– Think H&M

– Think Zara

– Think Apple & Telstra

– Think Logitech

• See WHSmith (UK Stationer) – selling cooking courses, Ferrari drive days and other

items

Stimulating the Senses – The Core

• A stand design should stimulate the five senses

New ideas – ahead of the trend

• Don’t follow the latest trends, create them

• Sources of inspiration – architecture and interior design

• Have multiple designs and remain open minded

• A good initial concept is one that evolves. DON’T RUSH

“The measure of intelligence is the ability to change.”

-Albert Einstein

The brief – essential elements

The brief – essential elements

• Your brief needs to includes:

– Objectives

– Budget

– Space

– Style

– People

– Follow-up plan

• The greater the insight the better the outcome

• Suppliers aren’t clairvoyants but can see your future

The brief – recognising it’s importance

The brief - where it all begins

• List the objectives and how you will measure

• Workshop internally

• A poor brief will result in a poor design & poor engagement

• Use your brand as an ANCHOR for design

• Have internal cohesion with stakeholders before sending out a tender or

engaging a stand designer

• Have a tight brief but maintain flexibility

• See our example

The brief – our AIME stand brief

The brief - our first AIME stand design

The brief - our final AIME stand design

The brief – what help should you expect

from your supplier?

• Your supplier should help qualify your objectives

• Suggestions and show examples

• Offer advice & experience on elements your require

• Give you evidence of their credentials and RISK

• Expectation Vs Schedule

• Project path – timetable of work

Developing concepts & building

Developing concepts & building

• Project Path – work towards key dates

• Sketch first then work towards renders

• What are the must have’s? List

• Timings – the bigger the more time ie. 2 – 30 days

• International - understanding culture & meaning

• Logistics – one off or roadshow; single or modular

• Communication – one works best

• Designers - an exhibition company's perspective

• Moreton Hire AIME stand build

Maximising ROI - tips

• Develop clear & measurable objectives

• Pre-sales to Sales

• Stand must have impact to attract your audience - spend money to make

money

• Stands do part of the work, the sales team the do the rest

• Let the stand “Hero”work for you including post event

• From stand dismantle quickly becomes distant memory

• Follow-up. No follow-up, no return!