Welcome to Our Presentation

Group Members

Md. Towhidul Islam 51326047Md. Saifur Rahman 51326056Tasnova Arif Tanin 51326026

Eat Famous, Be Famous Famous Food

Vision & Mission

• Vision: To become the largest famous foods supplier in the country.

• Mission: Offer rich and hygienic food, convenience delivery to customers and lowering of customer cost. Keeping in mind that customers are the key element in the business and meeting their satisfaction is our core objective

Goals and Objectives

Goal: • Availability of most famous items within 6 months• Search of more famous food items according to

customer’s suggestion• Making a brand Objective :• place oriented famous food items regularly• Introduction of famous food items

Future Plan

• Chain Shop• Food place in different places and universities

of Dhaka, Chittagong, Sylhet

Rationale for Selecting the Topic• No quality famous food items in a place in the

university area• Disastrous traffic condition of Dhaka city• In a study we found that there is a huge demand for

famous food items• Customers look for convenience Contract for 5 years

Our Offerings

Products: Sweet Items:• Bogra Doi• Comilla Roshomalai• Bikrampur Misty• Tangail Chamcham• Rajbari Misty• Natore Kachagolla• Puran Dhaka Bakorkhani• Rajbari Sandesh Juice:• Rajshahi Mango Juice• Occatioanl fruit Juice Especial Item: Fuska, Doi Fuska Mama HalimBirthday Cake (Special Order Based )At different sizes

Segmentation, Targeting & PositioningSegmentation: Geographic Demographic Psychographic Benefits Sought

Targeting: Attractive / feasible segments

Positioning: Famous food in one place with high

quality and nice environment

FBS ( BBA, MBA, MBA-Evening )

Faculty of ArtsFaculty of Science

Segmentation - GeographicTargets

Age: 19 – 60

Income:• Low Income families• Mid Income families • High Income families

Segmentation - Demographic

Occupation:

• Students• Teachers• Mid Level Officers• Top Level Officers

Marital Status:

•Single•MarriedSex:

• Male• Female

Segmentation - Psychographic

Lifestyle:•Slow Lifestyle •Fast paced Lifestyle (do not have time to go for different famous food places )

Attitude:

“ I like famous foods ”

“I am a sweet lover”

Segmentation – Benefits Sought

•Convenience•Quality food•Payment with debit cards

Customer survey

yes70%

no10%

may be20%

Customer Response on famous food ( sample size 100 )

Price 20%

Quality80%

Sensitivity

Pricing Strategy

• Skimming Price -Foods are not available in one place• Value Based Pricing - High quality• Cost plus pricing - 10% revenue will go to Authority - Transportation Cost • Discount for high purchasing customers

Place

Food Court of Faculty Of business Administration

Promotion

• Facebook Group Page• University Notice board• Banner in TSC, Central Library, in front of

different Departments

Management information system

• An information system which will keep records of all transactions.

• As a result, different customer purchases can be monitored.

• Customer preferences can be well understood.

Occasional Based

Fuska

Fruit

Sweet

Supply Chain Management

Famous Food Customer

Suppliers

SuppliersSweet Fruit Fuska Occasion basis

Matrivandar Rajshahi Karwan Bazar Mama Halim

Tangail Chacham Karwan Bazar Karwan Bazar

Bikampur Mistanno Vandar

Tangail Cham Cham ghar

Puran Dhaka

SWOT Analysis

Strength Weakness

1. Availability of Famous Food in one place

2. 1st time in this market3. Hygienic food4. Quality Food5. Nice environment6. convenient place7. Well-Decorated place

1. No institutional training for employees

2. First time in food business3. Quality Management4. Break of Supply chain

SWOT AnalysisOpportunities Threats

1.Existing Food court and Boy’s Canteen2. Help of University Management ( Pricing )3. Increase in the number of Students

1.The authority can cancel the contact anytime2. Change in management of Faculty of Business Administration3. Session off4. New business can follow us5. price hike of raw materials6. Political strike

Management System

• Token display• Training on quality inspection

Financing

• Initial Investment- Tk 5 lac• Financed By Md Towhidul Islam - Tk 1 lac Md Saifur Rahman - Tk 1 lac Tasnova Arif Tanin - Tk 1 lac Brac Bank - Tk 2 lac (11% IR) Cost of Capital ( WACC ) is 11.6%

Financial Analysis – 1st Year

87%

13%

Expected Revenue

ExpenseNI

Financial Analysis

COGS70%

Operating Expense

29%

Interest1%

expense %

Financial AnalysisYear Cash inflow(tk) Outflow (tk)

0 5,00,000

1 612000

2 700000

3 800000

4 800000

5 750000

Financial Analysis

• Payback Period is 0.81 years or 9.5 months• EVA is 56% in first year and 60%, 62%, 61%

and 50 % in the next four years

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