New Facebook Ads Manager: A Complete

Guide

• There’s no avoiding it anymore• Facebook has rolled out the New Ad’s Manager to all marketers • The more I play with it, the easier I find it• Just takes some getting used to

• The first thing you notice with the New Ad’s manager is that reporting and statistics are front and center• With the old version you needed to select “Reports” then set up what

you want with custom categories to see the actual performance of an ad• Now there is NO reports button• The entire Ad’s Manager is now a custom ad’s report• All of the old filtering and customizing that you could do with the old

ad reports can be done within the main view

• Navigation is now on Top instead of the left hand side

• You have seen the standard link Manage Ads (Default)Account SettingsBillingPower Editor• There is now a Tools menu

AudiencesAudience InsightsApp Ads HelperPixelsPagesAdvertiser Support

• The main view by default on the Manage Ad’s screen is the All Campaigns option• Use the drop down to change to ad sets or ads

• As you become more active with Ad’s, you will want to use the Filter option• It is on the top right and is a drop down menu

• By default, nothing is filtered. But you can filter by any of the following information

Delivery: Active, Scheduled, Pending Review, Not Approved, Inactive, Not Delivering, Deleted (It will definitely be useful to focus only on what’s active)

Objective: Page Post Engagement, Page Likes, Clicks to Website, Website Conversions, App Installs, App Engagement, Local Awareness, Event Responses, Offer Claims, Video Views(Allows you to easier see results of ad’s with specific goals)

Metrics: Cost Per Result, Lifetime Spent, CPA, CPM, Frequency, Impressions, Reach, Results (this is brand new)• For each Metric, you can manually enter an amount to filter out for the

following:is greater thanis smaller thanis betweenis not between• Settings: Campaign Name• You can also create a new filter

• By default you will be viewing results during the past 30 days• You’ll have the following options at the top right:

LifetimeTodayYesterdayLast 7 DaysLast 14 DaysLast 30 DaysThis MonthCustom (choose start and end dates)

• The Column section is by default set to a “pre-set” view called Performance• You have the option to change to any of the presets or create custom

columns:Column Presets: Performance, Delivery, Engagement, Video, Engagement, App Engagement, Performance and Clicks

• I typically use the Custom Column option• This allows you to select the specific things that you want see

• Add Breakdown was previously found in the Reports section, deep with the customized filters (no one used it because no one knew it was there)• From one ad set, you could have Facebook break down performance by

any of these categories:ADD BREAKDOWN: (by delivery) None (Default), Age, Gender, Age and Gender, Country, Region, Placement, Placement and Device, Product IDADD BREAKDOWN: (by time) None (Default), Day, Week, 2 Weeks, MonthADD BREAKDOWN: (by action) None (Default), Conversion Device, Destination, Video View Type, Carousel Card

• For each (campaigns, ad sets, and ads) there three specific reporting typesPerformanceAudienceAd Placement

• Performance focuses on Results (objective based) and Cost Per Result

• You can also look at “people reached”

• As well as “amount spent”

• Under the amount spent option is a new feature with tremendous power • Custom – this gives you two drop down menus

Actions and Impressions• Both dropdowns contain the same options, allowing you to compare two different stats. The actions available

will depend upon objective, but this is what you can choose from when the objective is Clicks to Website:Results: Website ClicksResults (cumulative): Website ClicksReach (cumulative)Amount SpentAmount Spent (cumulative)ActionsImpressionsImpressions (cumulative)FrequencyCost Per ResultCost Per 1,000 ImpressionsRelevance Score

• Audience provides a breakdown of age and gender

• In addition to the default view you have two drop downs that allow you view your audience more in depth• You can filter by:

Results: (ads objective)Amount SpentReachImpressions

• Lastly Placement – Facebook will breakdown your ad’s performance by the placement of the add

• You have the same drop down options as audience to allow filtering

• You can also select “Mobile Breakdown” for performance by device

• That is the new ad’s manager• Everything is there, just layered instead of separate

• Filters and Columns are your Keys to Success