New Era Of Corporate Communications Riaan Vanmeulen Fnb
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Transcript of New Era Of Corporate Communications Riaan Vanmeulen Fnb
First National Bank – a division of FirstRand Bank Limited.An Authorised Financial Services and Credit Provider (NCRCP20).
Friday, April 7, 2023Riaan Vermeulen – FNB Online 1
New era of corporate communications
Enterprise video and online internal communication in business
Friday, April 7, 2023Riaan Vermeulen – FNB Online 2
New era of corporate communications
What I’ll be chatting about today
1. Operating an internal digital streaming media service offering in a large enterprise
2. Opportunities and value proposition for business3. What, why, how and for who? .. Aka Best Practices for Digital Signage
1. Effectively translating message into online video and audio platforms4. Managing enterprise streaming services expectations5. Cost savings by using streaming to support communications, training
and educational programmes6. Developing a ROI model for streaming corporate communications and
training
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New era of corporate communications
It all started somewhere...
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New era of corporate communications
...and now?2008 /2009
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New era of corporate communications
Oh no... not again!Introduction to Digital Advertising (Streaming, Signage)
Why digital signage?
Digital advertising can get complicated. From display
advertising and search marketing to rich media etc. and there
are many digital tools that you can choose. The Q is, what
do you want to accomplish and how?
Advertising can now be delivered in many digital formats in any medium.
First National Bank – a division of FirstRand Bank Limited.An Authorised Financial Services and Credit Provider (NCRCP20).
Operating an internal digital streaming media service
offering in a large enterprise
Friday, April 7, 2023Riaan Vermeulen – FNB Online 7
New era of corporate communications
Its challenging! It sounds easy
Streaming video is a sequence of “moving images” that are sent in compressed form over the internet and displayed by the viewer as they arrive.
But … the reality... it’s coordinating Technology Bandwidth Content Resources Support
Friday, April 7, 2023Riaan Vermeulen – FNB Online 8
New era of corporate communications
Challenging – Technology... Ooh technology
It’s not about being a techno boff … It’s about getting the right techno boff’s to do stuff
Techno issues Streaming means you need a network – AVAILABLE
LAN / WAN Satellite Software – Microsoft vs. Open Source
The basics of techno and digital advertising Typically you need a display screen, player server and a content management server, over an
infrastructure. Digital signage can interact with mobile phones.
E.g. sms messaging and Bluetooth. Needs some development – Out of the box is not always reliable. What about Social media – Of course we want to sms a piece of text and see our names on a screen
Something new .. Wait until the Chiefs get to know about this Another new development is the implementation of 3D displays that operate using a technology called auto
stereoscopy. These displays allow the viewer to see a 3D image without using special glasses.
Friday, April 7, 2023Riaan Vermeulen – FNB Online 9
New era of corporate communications
Challenging – Bandwidth...
Bandwidth Issues The nett effect – External bandwidth does not mean we have internal bandwidth Prioritisation – What is more important... transactions, email, the CEO chatting away
The basics of bandwidth and digital advertising You need something to connect the streaming server with the screen in a branch Having a management server is important Closed networks (without Internet access) vs. Open Networks (with Internet access). The
availability and type of Internet access (wireless, broadband, etc.) depends on the location and client.
Convergence between digital signage and broadcasting allows for real-time distribution of broadcast sources (TV) on a narrowcast network (digital signage).
Friday, April 7, 2023Riaan Vermeulen – FNB Online 10
New era of corporate communications
Challenging – Content... You need money and lots of it
Content issues Money is the root to all evil Do we really know what content is and how to use it throughout the different mediums?
The basics of content and digital advertising Where the technology has proven itself, it is often the content that fails
Content design (much like the design for static signage) is typically done through a specialist agency or in-house.
In many digital signage applications, content must be regularly updated to ensure that the correct messages are being displayed.
Friday, April 7, 2023Riaan Vermeulen – FNB Online 11
New era of corporate communications
Challenging – Resources... You need someone to do the work
Resource issues Shared Resources Do you employ Or do you outsource
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New era of corporate communications
Challenging – Support... Its not just technology
Support issues Getting everyone’s Buy-in In-house vs. Outsourced Can you use an existing help desk? Do you set up an new help desk?
First National Bank – a division of FirstRand Bank Limited.An Authorised Financial Services and Credit Provider (NCRCP20).
Opportunities and value proposition for business
Friday, April 7, 2023Riaan Vermeulen – FNB Online 14
New era of corporate communications
Opportunities and value proposition for business
Really about efficiencies …and yes
Educating staff and customers Products, Services, Process
Easier & faster access to information Enable two way communications
First National Bank – a division of FirstRand Bank Limited.An Authorised Financial Services and Credit Provider (NCRCP20).
Nothing against streaming video or CEO chatting to the masses
but don’t forget…
The business of business is BUSINESS, not just Corporate Communications.
First National Bank – a division of FirstRand Bank Limited.An Authorised Financial Services and Credit Provider (NCRCP20).
What, why, how and for who?
Best Practices for DA content
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New era of corporate communications
People remember...
10% of what they read
20% of what they hear
30% of what they see
50% of what they see and hear
Without a doubt, video says it better.
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New era of corporate communications
Why? Digital signage is used for many different purposes and there is no definitive list.
However, below are some of the most common applications of digital signage:
Public information Internal information Advertising Brand building Influencing customer behaviour Enhancing customer experience Enhancing the environment
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New era of corporate communications
Why? And...
Online communication is one of the best ways to engage customers, motivate staff
and maintain relationships… don’t even think about excluding it!
There are currently over 1.2 billion people sending over 40 billion emails per day. Today’s current web users want easy to use video.
17,000 website domains per day are being added to the internet.
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New era of corporate communications
The HOW - 3 thingsSimplicity: Digital signage is communications at a glance, so make sure the shopper can get your meaning quickly
Repetition:You only have 10 seconds, but you never know when in that short time a shopper will see your message
Call to action:Never leave the shopper in doubt. Tell them what you want them to do – how and when, too
Friday, April 7, 2023Riaan Vermeulen – FNB Online 21
New era of corporate communications
Best Practices for content
Making great digital signage content:
Get better recall with chunking and codingOptimize for context and eliminate distractionsSorting out font faces, sizes and stylesDoes colour matter?Use contrast to your advantageMotion and animationComposing shots and scenes
First National Bank – a division of FirstRand Bank Limited.An Authorised Financial Services and Credit Provider (NCRCP20).
For who?
CustomersEducate customers about products and servicesMarketingEntertainment
StaffEducate staff about products and servicesTrainingCommunication
First National Bank – a division of FirstRand Bank Limited.An Authorised Financial Services and Credit Provider (NCRCP20).
Managing enterprise streaming services
expectations
Friday, April 7, 2023Riaan Vermeulen – FNB Online 24
New era of corporate communications
Managing enterprise streaming services expectations
• Thanks to viral marketing, engaging and well-produced content will distribute itself online, right?
1. Good content will automatically go viral2. Internet shows are cheap3. The industry is still in an experimental phase
WRONG! It’s all a myth!
Friday, April 7, 2023Riaan Vermeulen – FNB Online 25
New era of corporate communications
Managing enterprise streaming services expectations
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New era of corporate communications
QUALITIES YOU NEED TO SUCCEED:
Committed & motivated
Willing to undertake training, learn the products and use the products
Have integrity and be genuine
Unique products and services
Limited competition
RAPIDLY expanding marketplace
Minimal outlay
Full training provided
Turn key business system
Flexible work hours
Proven results
24/7 customer support
First National Bank – a division of FirstRand Bank Limited.An Authorised Financial Services and Credit Provider (NCRCP20).
Cost savings by using streaming to support
communications, training and educational programmes
Friday, April 7, 2023Riaan Vermeulen – FNB Online 28
New era of corporate communications
The savings is a combination of...
Despite the costs associated with hardware, software and services for digital, it can actually save you money.
You would be amazed at the amount of money that is spent on printing and
courier costs of traditional signage, DVD's and information to various locations. Interesting is that a lot of the printed signage never gets displayed or is displayed
improperly.
Digital eliminates the need for any action by anyone at the location of the signage – giving you 100% compliance with signage provided.
Other savings by using digital signage to communicate internally with
employees who are not typically connected to email, can be realised by providing remote training, self-service kiosks, and more.
First National Bank – a division of FirstRand Bank Limited.An Authorised Financial Services and Credit Provider (NCRCP20).
Developing a ROI model for streaming corporate
communications and training
Friday, April 7, 2023Riaan Vermeulen – FNB Online 30
New era of corporate communications
Digital Signage ROI - in general - is not an easy mathematical equation
This is due to the cross vertical nature of Digital Signage applications and the
intangibles that are hard to measure and often misunderstood.
Friday, April 7, 2023Riaan Vermeulen – FNB Online 31
New era of corporate communications
Building a ROI Model
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New era of corporate communications
Questions and Answers