New and Evolving Cases of Partnerships Devoted to Circularity and Upcycling
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Transcript of New and Evolving Cases of Partnerships Devoted to Circularity and Upcycling
Scott Hamlin@looptworksLooptworks
Jacqueline Drumheller@AlaskaAirAlaska Airlines
Ian Rosenberger@ThreadIntlThread International
Margaret Morey-Reuner@TimberlandTimberland
New and Evolving Cases of Partnerships Devoted to Circularity and Upcycling
#SB16SD #ActivatingPurpose
@mmoreyreuner@timberland
www.timberland.com
Our Vision:To be the largest, most sustainable, outdoor lifestyle brand on Earth.
TEPSTimberland Environmental Product
Standards
TEPS• expands environmental standards to
apply to all product categories
• In store communications about green attributes of products will increase
• Overall impact and visibility for the brand’s values will be greater.
BottlestoBoots
timberlandtires.com
TirestoBoots
Thank You
@mmoreyreuner@timberland
@ianrosenberger@thread
@ianrosenberger@threadintl
WHERE OUR CLOTHES COME FROM IS AS IMPORTANT AS WHERE WE TAKE THEM
Why don’t more brands use more recycled materials?
Ground to GoodTM
Why don’t more brands use more recycled materials?
28,235,000 bottles5,383 tons14,000,378 gallons$158,235,901
BECAUSE THEY’RE…
BORING
Commodity recycled doesn’t get it done.
Sell moreSell at a premiumSell more at ticket
The things we buy have life.
How is your supplier delivering “life”?
“Thread has raised the bar for brand partnerships”Senior Global Brand Manager-Timberland
(Product Hidden)
Leading traceability
Authentic Storytelling
This PLUS, not instead of performance
ITG Burlington
Q&A
Partnerships Devoted to Circularity: Case StudyJacqueline DrumhellerSustainable Brands June 7, 2016
Our Environmental StrategyREDUCE EMISSIONS in the Air and on the Ground
REDUCE Our Facility ENERGY Consumption
ELIMINATE WASTE to Landfill from our InflightService and Facility Operations
REDUCE CONSUMPTION of Non Sustainable Resources
Most Efficient Airline 5 Years in a Row
One million disposable cups, the amount used on airline flights every 6 hours in the US. ~www.chrisjordan.com
Reducing Waste to Landfill
Closing the Loop: Inflight Materials
42© 2016 Alaska Airlines - Confidential
Closing the Loop: Aircraft Seat Covers
Thank You
Parting thought: If all passengers on US domestic flights packed 5 pounds less, it would save 64 million gallons of jet fuel each year and have a climate impact equivalent to grounding all domestic flights for 3 days, or shutting down all the dirty power plants in the US for 4 hours.
BEAUTY IN EXCESS
@Looptworks@LooptScott
We believe in clean air,clear drinking water,
and products that last a lifetime.In pioneering responsible manufacturing,and the power of business and humanity
to change the course of the future.
Looptworks is a brand partner helping to reach zero waste and closed loop goals. We work globally on solutions for both pre-consumer & post consumer excess
Upcycling – Extending the life of the material with no change to it’s
current make up
Downcycling – Extending the life of the material by transforming it for
additional, one time use.
Closed Loop – Systems design for the Circular Economy
We approach each challenge with a combination of:
Innovative Design – The Art/Science of Transformation at Scale
Alaska Airlines Carry-On Apparel Felt and Leather
Loopt Classics In Flight Moto
Innovative Designs
Northwest Neoprene Small Leather Goods
The Calvin Tiki
To view full collections visit:www. Looptworks.com
Authentic stories that gain earned media:
Impact
Some of our Brand Partners:
A partnership with Alaska Airlines
A partnership with Alaska Airlines
Process• Reverse Logistics• Collection, Sorting, Cleaning• Design and Product Development• Authentic Story Telling• PR, Social and Digital Marketing resulting in more than
100 million impressions to date. • Production• Sales
A partnership with Alaska Airlines
Environmental Impact• 5,000 pounds of leather airplane seats repurposed• +10 Million gallons of water conserved
Social Impact• Partnership with a non-profit providing jobs to adults
with disabilities integrated into the supply chain. • Made in the USA job creation.
THANK YOU!
#SB16SD #ActivatingPurpose
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