Networking through the Internet It’s not about technology
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May 21 2009 1 lexBlo g TM Building Blogs for Lawyers Networking through the Internet It’s not about technology ‘Get a Life Conference’ Chicago ‘F/K/A Effective Blogging & Social Media’
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May 21 2009. 1. lex Blog. TM. Networking through the Internet It’s not about technology. ‘Get a Life Conference’ Chicago. ‘F/K/A Effective Blogging & Social Media’. Building Blogs for Lawyers. lex Blog. TM. PPT @kevin.lexblog.com. Professional success Personal success. lex Blog. - PowerPoint PPT Presentation
Transcript of Networking through the Internet It’s not about technology
May212009
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lexBlog
TM
Building Blogs for Lawyers
Networking through the InternetIt’s not about technology
‘Get a Life Conference’Chicago
‘F/K/A Effective Blogging & Social Media’
Kevin OKeefe
lexBlog
TM PPT @kevin.lexblog.com
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Building Blogs for Lawyers
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• Professional success• Personal success
lexBlog
lexBlog
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Building Blogs for Lawyers
What is the core of client development?
Google & SEO?Or
Word of Mouth?
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How do we generate word of mouth?
• Networking• Strategic networking• Identifying target
• Clients• Prospective clients• Referral sources• Influencers of these three
Influencers
• Reporters & Editors• Bloggers• Conference coordinators
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lexBlog
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Building Blogs for Lawyers
Social media/networking – OMG!
• LinkedIn• Legal On Ramp• JD Supra• Del.icio.us• YouTube• Twitter• Flickr• Facebook• MySpace• Martindale-Hubbell & Avvo• Bar associations• Use of RSS & RSS newsreader
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Secret of networkingthrough the net
• It’s not about technology and tools
• It’s about engagement with your target audience
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High ROI networking
• LinkedIn• Blogging• Twitter
LinkedIn?
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How do I use LinkedIn?
• Profile• Connections• Groups & discussions• Answers• Firm profile
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Blogging – your homebase
• Find your target audience• Listen to your target audience• Engage your target audience• Empower your target audience
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How do I use Twitter?
• Smartly & strategically• Tactics
• Intelligence agent via links• Retweeting to build
relationships• Personal interests• Search by topics & locale for
target• Mainstream media for PR
Results
• Citations• Interviews• Speaking• Incredible Google results
– Subject– Your name
• Syndication• Word of mouth
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• Professional success• Personal success
Thanks & for more info or questions:Kevin O’KeefeLexBlog, Inc.411 First Avenue, Suite 304Seattle, WA 98104Tel: 206 340 8204Cell: 206 321 [email protected]
Blog: http://kevin.lexblog.comTwitter: http://twitter.com/kevinokeefe
lexBlog
TM
Building Blogs for Lawyers
