Networking and Building Your Brand Online and Offline
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Transcript of Networking and Building Your Brand Online and Offline
Socialized.me @SocializedTeam
Failing Forward
Networking andBuilding Your Brand
Socialized.me @SocializedTeam
so·cial·ize
verb \ˈsō-shə-ˌlīz\transitive verb
1 : to make social; especially : to fit or train for a social environment <socialize people>
2 : to equip you and your organization to capitalize on social media, driving engagement, brand and profits <socialize business>
Socialized.me @SocializedTeam
I don’t know what I’m doing. Ever.
Unconsciously Unskilled
Consciously Unskilled
Consciously Skilled
SubconsciouslySkilled
Conscious of mySubconscious
Skill
Socialized.me @SocializedTeam
Why is the first question always:
“what career path have you chosen?”
Socialized.me @SocializedTeam
They’re looking for ideas
Socialized.me @SocializedTeam
Business Ethics
“There’s no such thing as business ethics… either you’re ethical or you’re
not”- John Maxwell
Socialized.me @SocializedTeam
You are a social brand or nothing.
It’s about the people for social brands
Socialized.me @SocializedTeam
Socialized.me @SocializedTeam
Your Social Graph
Socialized.me @SocializedTeam
Best networking building lessons from a guy who doesn’t tweet.
Socialized.me @SocializedTeam
Socialized.me @SocializedTeam
Shane’s Rules
1. Don’t forget where you came from2. Find awesome mentors3. Be yourself4. Share as a discipline5. Publish!6. Be Social and be Sociable!
Socialized.me @SocializedTeam
Rule #7
You are networking or you are not perusing your dream or building
you brand.
Socialized.me @SocializedTeam
Rule # 8 Find Awesome Partners
Socialized.me @SocializedTeam
13 tips on making the world your networking function
1. Be referable don’t gather contacts or pressure for referrals
2. Be interested not interesting 3. You can’t have 200 best friends – prioritize 4. Add value with your network 5. Bank your equity (with the right people) 6. It’s a small town
Socialized.me @SocializedTeam
13 tips…7. Map and seek out the “white hot
center” 8. The more you give the more you get 9. Do your due diligence before you
refer 10.Keep Promises, Follow-through 11.Be seen 12.Step it up every year – build your
community13. It’s an asset and it takes time to
build. Invest.
Socialized.me @SocializedTeam