Network thinking. The incoming new decentralised age from a design perspective - Leandro Agrò

Design Perspectives For The Decentralized Age!

Leandro Agro: IxD /UX | IoT

Network Thinking www.designgroupitalia.com

© DESIGN GROUP ITALIA

WHO

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© DESIGN GROUP ITALIA 3

UX Internet of Things

IxD AI, Virtual Assistants

Eye-‐Tracking Digital Strategy

Usability

Mobile & Wearable

Prototypes AR/VR

Gmail, Skype, Flickr, TwiKer: @leeander


Network Thinking

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3 chapters


/// What is design? ///

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Why business loves design

© DESIGN GROUP ITALIA © DESIGN GROUP ITALIA

“Design isn't just about shapes or pixels anymore. Design is the process that shapes product behaviours, communi<es, companies and -‐in the end-‐ builds new worlds.”

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Design is an exploraSon


Full of humanity and beauty


Design is (also) a process

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thinking

Desirability / Feasibility / Viability


Money * Design

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devoured Doblin, 2nd Road, Ubermind, Flow Interac<ve, Aqua Media, Banyan Branch Wipro Digital acquired DesignIt

acquired Fjord

acquired Lunar

acquired Adap<ve Path

•  Reassuring big-‐co since the previous millennium.

•  Providing a step by step design theory that ensure a preKy good result also to talentless companies.

•  Predictability illusion (feeling in control).


devoured Doblin, 2nd Road, Ubermind, Flow Interac<ve, Aqua Media, Banyan Branch Wipro Digital bought DesignIt

bought Fjord

bought Lunar

bought Adap<ve Path

Why?


Cultural ShiZ

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Every Tool, service, business that jump in the digital technology, start to follow Moore’s Law: AcceleraSon changes everything.

Peter Diamandis

http://www.youtube.com/watch?v=E9wFXHYJgdo


Digital technologies are pushing consumerizaSon and mulSplying touchpoints.

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Everything jumps to the consumer without passing through military or professional steps

The contact point between a specific product/service and a person that want to have/use it.


ConnecSvity changes everything not only decentralizaSon but also interdependence

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Fluid experience

Instant Gratification Dematerialised Interaction

Social Induction


The INTERNET OF THINGS bridges both the physical and digital worlds, permi^ng the power of the internet to reach everywhere humanity.


Every Sme that a company places an objects into your world (pocket, car, desk) starts an always-‐on PERSONAL bi-‐direcSonal DIALOGUE.


In this new human-‐connected world, Designers lead innovaSon


Short story about “network thinking”

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What is “Network thinking”?

Todays’ visionaries can’t consider the mechanical clock, the assembly line or the broadcast architecture as an actual mental model.


“Network thinking” is a mental model…

A WHOLE NEW WAY TO SEE THE PRESENT AND IMAGINE THE FUTURE,

THAT ALSO INCLUDE SOFT SKILLS LIKE:

-‐  A^tude (curiosity/lateral thinking/hybrid background) -‐  Flow with complexity (tolerate uncertainty) -‐  IdenSfy paKern -‐  Find leverage points (trends)


Most recent human’s genera<ons have a totally different rela<on with technologies with respect to any ancestor. Since 1800 technologies evolved slower than average human life, while now –in the space of a single life-‐ we saw cogni<ve technologies grow in a singular way.


Cognitive tools Mental model


/// Storytellers /// Connected Objects are Natural born


People expectaSons are shaped by consumer technologies.

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WHAT / WHEN

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We live on the border between Cloud FOG compuSng and the IoT Era.

At this stage of technological evoluSon, being connected is a Darwinian issue for a product: a key element to it, to live long and prosper.

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“"mes they are a changing”

201X IN 2008 THE NUMBER OF CONNECTED OBJECTS HAS EXCEEDED THAT OF HUMANS

In Q4 2014 there were more iPhone sold (about 40M) on planet Earth than babies born.


Technologies are shaping us through the connected (cogniSve) devices we are using


Like in a aliens invasion…


Today, more than 120 new 'things’ comes online every second.

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Dave Evans, chief futurist at Cisco

Even if the Internet appears ubiquitous, still the number of connected objects or devices is vastly inferior to those which are not connected. The coming revolution will raise from the necessity of substituting everyday objects with connected ones, making these more intelligent and aware.


“Talking Objects”

Connected devices are natural born storytellers


Who is actually taking the picture?

I added location I added metadata

Are you smiling? Are your eyes open?


Why she is taking a picture?

From where this habit come from?

We are the consequence of the tools we use (George Basalla)

Do you want to share this picture with your friends? Mutual Influence, induced need, inception,


What is real? Who is the artist


From memories co-‐creaSon to automa'c memories and autonomous stories

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Collec'ng Data Connected objects are usually smart enough to play a behavior. For example, take a detecSon (measure something) each Sme that a trigger is ON, or a picture shot every X minutes, etc. AutomaSc memories are very powerful!

AutomaBc memories…

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Fitness bracelets records what we do every day. This extended memory, visualized through dashboard, is able to make our behavior measurable and more understandable. At the same Sme, the new “automa'c, visual and mathema'cal” language of these automa'c memories is already part of a brand new kind of storytelling.

Organizing Data Visualizing informaSon is already a first picture of a story. The right visualizaSon is powerful way to influence users.

AutomaBc memories… Your dashboard is a representaSon of you. You are your dashboard. You might desire to achieve a beKer result.

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Proac've Panorama Androids examine every picture you take -‐and-‐ it proacSvely assembles a “Panorama” without your request.


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Proac've Panorama


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Build the story One-‐click Movie trailer Families started to collect and record their special moments in a brand new way, that is actually influencing their memories. More powerful? Richer? Original? Autonomous?



knightscope-k5

We all are cyborgs

Autonomous machines observing us

Who is connected?


knightscope-k5

We all are cyborgs

Autonomous machines observing us

Who is connected?

JIBO


“Connected objects are Natural Born Storytellers. Meaningful stories might be created combining the right level of automaSc contribuSons coming from

“machine” AND human habits.”


In 2015 brands are becoming media companies. Other big-‐name players such as Uber, Airbnb, MarrioK, Starbucks, Snapchat, and more have been building full-‐fledged media divisions, using veteran journalists and media experts to help them compete for audiences’ aKenSon.


People’s interacSon with technology may seem

predictable enough, but it is not 100% true.

29 Settembre 2014 Format Powerpoint / Regole generali di impaginazione e sviluppo 48


People’s interacBon with technology may seem predictable enough, but it is not true.

29 Settembre 2014 Format Powerpoint / Regole generali di impaginazione e sviluppo 49


Ar'ficial neural networks, or 'ANNs’ Google's ANNs are programmed, through an endless stream of similar photos, to recognize objects within images by their disSncSve characterisScs.

Starry Nightmare Rolling hills have been transformed into giant birds and bears while a village's houses have become cars and trucks

http://www.dailymail.co.uk/news/article-3149466/A-nightmarish-vision-world-seen-eyes-Google-s-artificial-intelligence-programme-TAUGHT-recognise-sort-images.html


Storyteller objects are already influencing the scene; classic user interacBon is evolving into a conBnuous conversaBon. The incoming communicaBon will be a relaBonship in which objects emerge -‐from the "Fog"-‐ as real enBBes.

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/// Design Rules /// Design rules for a highly networked -‐post cloud compuBng-‐ world.


“Design isn't just about shapes or pixels anymore. Design is the process that shapes product behaviors, communi<es, companies and -‐in the end-‐ builds new worlds.”


In this moment of Sme, it is obsolete to design objects that simply wait unSl their buKons have been pressed. We should design connected, social and proacSve objects intelligent enough to parSally predict user’s need according the context.


1. Evolving design tools, to evidence exisSng objects' emergent behaviors

2.  Infusing behaviors (in any object) that might evolve according the connected, decentralized, interdependent era.

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IoT DESIGN

It’s all about People & Trust

SUPER GADGETS

SUPPLY CHAIN MANTEINANCE

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IoT DESIGN


Technology/OperaSon Driven

MarkeSng/Campaign Driven

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IoT DESIGN


1. Expression of Brand values in space

2. Smart use of tech trends 3. RelaBon instead of isolated interacBon

BRAND ADHERENCE

INTEGR

ATED

SYSTEM

CUSTOMER

ENGA

GEMEN

T

BRAND ADHERENCE


1. Evolving design tools, to evidence exisSng objects' emergent behaviors

2.  Infusing behaviors (in any object) that might evolve according the connected, decentralized, interdependent era.

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Inspired by Asimov

Every object must know STORIES the History of its past (how it is made, where it was produced, how it is used) and its future (as it is disassembled, valued in its parts, recycled, disposed of).

Laws for Makers

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Every object must be SENTIENT Every object should know something about the world around it through sensors, or at least know when and where it is used.

Inspired by Asimov

Laws for Makers

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Every object must be SOCIAL Every object must be able to communicate and share its status across social networks used by humans, "parScipaSng" in their social relaSonships.

Inspired by Asimov

Laws for Makers


/// Conclusion ///


Technology acceleraSon changes everything.

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The consumerizaSon process, combined with the proliferaSon in digital touchpoints, moves products and business into a whole new landscape of services and opportuniSes.

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ConsumerizaSon evolve consumers’ habits. People expect BEHAVIOURS (not just features).

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To be connected is the “natural state of mind” for any object


Placing an object in a pocket, in a car, on a desktop or in customers’ homes means building a personal, bi-‐direcSonal, “always-‐on” communicaSon channel.


AestheSc of trust plays a huge role in the design of these new behavior-‐based Smart tools

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Every Object should… -‐ know stories -‐ Be senSent -‐ Be social


DESIGN GROUP ITALIA Via Aleardo Aleardi 12 20154 Milano ITALIA tel. +39 02 58325272 234 West 39th Street New York, NY 10018 USA tel. +1 (718) 5771385 www.designgroupitalia.it

Leandro Agro’ THANK YOU.

Gmail, Skype, Flickr, TwiKer: @leeander

Network thinking. The incoming new decentralised age from a design perspective - Leandro Agrò

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Transcript of Network thinking. The incoming new decentralised age from a design perspective - Leandro Agrò