Neiman MarcusOnline RediscoveryRole: Creative Director , UX/UI Designer Status: Completed

The Neiman Marcus Online Rediscoveryproject started as a Senior Portfolioproject and finished as one of the most satisfying projects I’ve worked on.

The intent of the project was to bringNeiman Marcus’ online experience tobe on part with their print and in storeexperiences. I had the personal honorto show higher ups at Neiman Marcusthis project.

To view each prototype, click on the device you’d like to see.

FETLab Branding & Identity Role: Graphic Designer, ProductionStatus: Completed

The FETlab (Future Everyday Technology Research Lab) at RIT hired me as the lab’s primary designer and asked me to create an identity for them as they often attend large Human Computer Interaction conferences and wanted to be recognizableas hundreds of labs attend these conferences every year.

The goods made included banners, business cards and posters, including printed materials for Imagine RIT 2016as well as CHI 2016.

Future Everyday TechnologyResearch Lab

Role: Founder , UX/UI Designer Status: Completed (for now)

After a personal tragedy, I had desireto create an emotional crisis resourcethat slowly changed into a resource forsuicide loss survivors for my SeniorCapstone project.

The project focuses on a psychographicas opposed to a demographic andutilizes both print, experiential andUX/UI designs to best aid specificpeople within the psychograph.

The Care Project

To view prototype, click on the laptop.

Role: Creative Director , UX/UI Designer Status: Completed

For an independent Branding and Identitystudy, I chose a local store in Buffalo tobe able to gain the experience withworking with a real world client.

Miss Josie’s is a vintage shop in Buffalothat hand curates all of it’s goods andis well known for being a major retailerfor the World’s Largest Disco.

To view prototype, click on the laptop.

Miss Josie’s

Amount From

2824 Delaware Ave | Kenmore, NY | 14217

Authenticity Signature

Amount From

2824 Delaware Ave | Kenmore, NY | 14217

Authenticity Signature

NOM MobileRole: UX/UI Designer (in collaboration)Status: In Development

NOM Mobile is an extension of theNimble Order Management application,which is to allow users to order cakesand turkeys easily at their finger tips. I worked closely with the developers of this project and local stores to create anenjoyable and accurate experience forspecial orders.

NOM Mobile is currently in development at the Propulsion Lab at Retail Business Services, a division of Ahold Delhaize.

SuperMarket

SuperMarket

To view the prototype, click on the phones

StaciRole: UX/UI Designer (in collaboration)Status: In Development

Staci is a chatbot specially made to aid tocustomers day to day interactions withinthe store and to assist with technical issues pertaining to SCAN IT. I createdStaci’s persona design as well as helped the developers humanize her speaking patterns.

Staci is currently in development at thePropulsion Lab at Retail Business Services,a division of Ahold Delhaize.

Corporate GivingRole: UX/UI Designer (in collaboration)Status: Completed

The Corporate Giving page was developedin-house at Excellus BlueCross Blueshieldto emphasize the company’s commitmentto aiding the upstate communities it serves.

I aided in the UX/UI design work of the pages in close collaboration with contentstrategy and development.

To view the website, click on the laptop

Careers RevampRole: UX/UI Designer (in collaboration)Status: Completed

I worked closely with content strategy,development, and human resources atExcellus BlueCross BlueShield to redesignthe Careers section of the website toreflect the design that had been implemented across the member site in 2015.

To view the website, click on the laptop