By Sarah B x 2

NEALE AND BARTHES

Roland Barthes is known for his theory on semioti cs:Semioti cs is the study of signs and their use or interpretati on;

This can include:Words or numbersRoad signsFlagsColoursLogo’s

ROLAND BARTHES

These are all associated with meanings which in different situations can mean different things. They therefore allow the audience to have an immediate understanding.

ROLAND BARTHES

For example the colour red could mean:

DangerAnger

Hot Stop Love

Barthes wanted to create a way for people to deepen their understanding of language, l iterature, and society.

Semioti cs can be seen in many types of media including fi lms, video games and music videos.

Semioti cs is used so that the audience knows how they are supposed to perceive a character/ fi lm/ arti cle.

A criti que of reality, through a veil of interpretati ons.

Examples of semioti cs in fi lms:Horror – Dark l ighti ng / clothing, Shadows Rom Com – Soft lighti ng, the colour redCrime - Rough/ Tough appearances, Weapons, Skinheads

ROLAND BARTHES

Steve Neale came up with a theory about genre, believing:

“Genres are instances of repetition and difference”

“difference is absolutely essential to the economy of genre”

STEVE NEALE

Genre in the media:Genre in the media is shown through various qualiti es:Fonts usedClothingMusicColourHair stylesLanguage

These allow audiences to understand who the products are aimed at.

STEVE NEALE