N.E.E.D. Nation : Expert, Empowered Developed
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Transcript of N.E.E.D. Nation : Expert, Empowered Developed
N.E.E.D.Nation : Expert, Empowered Developed
Challenge Future 2013 : Make It Work
Team – WeConsult
University – IIT Bombay
Roopesh DondeAniruddha Kulkarni
Chetan Bhattula
Youth and Unemployment Youth – The time of life between childhood and adulthood (maturity) Unemployment – The proportion of people in an economy who are willing and
able to work, but are unable to get a job Unemployed youth – Teenagers in age group 15-24, excluding students, who
are willing to work but unable to find a job.
Indian Employment overviewPopulation : 1.205 Billion(2012)
Youth Population Ages 15-24 : 241 Million ( 2011)
Sex Ratio : 1.08 :1
Literacy rate : 74% (2012)
Literacy rate of 15-24 year olds : 81.1 % (2006)
Total Labor Force : 487.6 Million (2011)
Unemployment Rate : 9.8%
Total Unemployed persons : 47.78 Million (2011)
Youth Unemployment (15-24 years) : ~ 5 million (2012)
Global Youth Unemployment :
75 Million
Source : www.indexmundi.com
Experience and Discover | Solution N.E.E.D. | Impact and Future
Is 75,000,000 Global Unemployed Youth a problem?• Unemployment effects each and every sector in the
country.• For Stable Economic growth an unemployment rate of
2-4% is required but it has adverse effects on the unemployed.
• There are 5,000,000 jobless youth in India.• According to National Skill Development Corporation,
India will require skilled labours to match its growth.• Although there is a rise in job requirement and there are
people willing to work, the Supply is not meeting the Demand and the unemployment due to skill mismatch.
• To match with the information and technological age, rapid developments in skill trainings and employee capabilities are required.
INDIAN EMPLOYMENT LANDSCAPESectors with formal and informal Employment in
MillionsYear Formal Informal Total
2004-05 32.79 368.35 401.352007-08 30-35 415-420 415-420
Current and projected Employments in Informal sector
Sector 2008 2022 Incremental employment
Informal 9.70 26.75 17.04Projected Share of Employment in Different Sectors
Year GDP Growth Rate Formal Informal Total
2011-12 9% 34.54 453.13 487.67 7% 34.18 422.18 476.36
2016-17 9% 33.93 521.96 555.90 7% 33.08 490.46 523.31
2021-22 7% to 9% 6 to 7 % 94 to 95 % ???
Experience and Discover | Solution N.E.E.D. | Impact and Future
Source : Google Trends
Source : www.nsdc.org
Problem Tree analysis
Different Solutions
Budding Entrepreneurships and
Angel Funding
Portals/Agencies for unorganized centres
Skill distribution centres
Cross skills Trainings
Spreading job requirement Awareness
Changing education system to match skillset
Government unemployment schemes
Experience and Discover | Solution N.E.E.D. | Impact and Future
N.E.E.D – to eradicate unemployment and develop the nation
N.E.E.D.Organization structure
Business Development department
Skill Training HR Department IT department Operations
Department
Administration
Basic WorkflowN.E.E.D : Nation : Expert, Empowered Developed
Mission : To Cater to the day to day needs of citizens by developing a pool of quality skilled workers by effective training system
Vision : To create expertise in various skills in order to empower the unemployed and develop the nation
Idea : Looking to provide employment to unemployed youth in the unorganised sector by providing incentive based skilled trainings and employ them to service the different house hold needs
Working Principle
: Single Telephone point of contact for approaching for customer service as well as for employment to be deployed in cities and towns targeting unorganized sector small scale jobs and turning them in organized sector.
Motto : “One number to cater to all your NEEDs”
Target : To provide a skilled base of personnel for 240 million jobs required in India till 2022 as projected by the National Skills Development Organization
Method :
- Identify work in the unorganized sector- Scout the Unemployed / Skill-less- Train employees using Gamification and
incentive driven Techniques- Satisfy the new market needs - Resource pool and Job Pool
Experience and Discover | Solution N.E.E.D. | Impact and Future
Implementation of N.E.E.D in Mumbai, India
Administration Administrating departments will monitor the : Skill,
HR, IT, Operations and Business Development Each office will include training facilities. Central office will be at Airoli, Navi Mumbai,
strategically located to be in a SEZ area and will include, IT, Admin and Business Development team.
Initially use a manual system and then switch to a ERP based management system to maintain the organization
BPO outsourcing for business generation, Employee and resource mapping.
Contact NGO and CSR organization to hire Top level management team who has a better understanding of the unemployment situation
Mumbai Penetration TargetTotal Metropolitan Area Population of Mumbai in 2012
: 2.05 Million(2012)
Total Labor Force : 83.21 Million (w.r.t India Figures)
Unemployment Rate : 9.8%
Total Unemployed persons : 8.13 Million (@ 9.8%)
Youth Unemployment (15-24 years)
: ~ 80,000 (10% of unemployed persons)
Initial Setup Initial implementation to be done across in Mumbai,
Maharashtra, India – Head Office, Vashi, Navi Mumbai
Mumbai to be selected as the location as it has population of 2 Million and has multiple magnitude in term of job opportunities and household base
2 regional offices in each areas. Total 6 office location to start at regions in Mumbai Harbor : Vashi, Airoli ; Mumba Central - Dombivili, Bhandup and Mumbai Western : Andheri, Borivili.
The Mumbai implementation to be completed in a period of 18 months (target)
Each office will include training facilities and resource management with the Head office equipped with IT,HR, Marketing and Operations Department.
N1 Vashi , Head Office , Mumbai N2 Dombivili
N3 Airoli N4 Bhandup
N5 Andheri N6 Borivili
Experience and Discover | Solution N.E.E.D. | Impact and Future
Source : www.indexmundi.com
Business DevelopmentPromotion and Awareness• Advertise through local transport like Government
Bus, local trains in the target regions.• Pamphlets in popular newspapers and regional
language newspapers.• Ads will contain general information regarding
N.E.E.D and 1 contact number• The number will act as a medium for both accepting
work as well as employee skill recruitment
Experience and Discover | Solution N.E.E.D. | Impact and Future
Advertising Modes Public Reach
Mumbai Suburban Rail Systems 6.3 Million (2007)
Best Bus 5.5 Million (2008)
Households 4.2 Million (2008)
Target Reach 20% by every means
Total Target Reach 3.2 Million
Recruiting workers / employees• A person can register for training and work• He will be trained and staged in the resource pool• A person can register only for training/cross training
and move on to his/her job• Work generated from Job Pool will be assigned to
compatible worker
Household Requirement survey• We performed a Household requirement survey in
which we asked people how many times they did required a job to be done.
• We asked them about 20 Jobs : Plumber, Carpenter, Mason , Driver, Tailor, Beautician, Hairdresser, Cook, Waiter, Bartender, Security guard, Baby sitter, Welder, Electrician, Vehicle mechanic, Gardner, Machinist , event Manager, Salesman, Domestic worker.
• The calculations were summed up and we got a average job be done for a set of 63 individuals to be 53.67 units of different jobs per year per person.
• Survey Link : https://docs.google.com/a/sjmsom.in/spreadsheet/viewform?formkey=dGprZElqZjlLQjRvLU5ocEE3SkI5a2c6MQ&ifq
Household survey inferences – Mumbai ViewNumber of Households in Mumbai 4.2 Million
Average Job required per person in a year 53.67
Assuming 2 working persons in a household – total jobs required per household
107.37
Total Household Job Units 450.867 Mn Job Units
Jobs in a year for any worker(assumed) 600 units
Total Workers Required 0.75 Million
Total unemployed available 80,000
Success MantraSatisfy the JOBs identified and
Reached in the area at a acceptable rate by skill training the Unemployed
persons available in the region
Source : www.wikipedia.com
SKILL TRAININGCategorization of employees/workforce
Experience and Discover | Solution N.E.E.D. | Impact and Future
Youth Unemployed(Unskilled +
Unexperienced)
Youth Unemployed (Unskilled + experienced)
Unemployed (Skilled +
experienced)
Training Schemes OfferedTrain & work
•A Registered person will be offered training in a particular field of interest/ availability
•The worker wont be charged for the training
•Payment according to the duration of the training
•A fixed 1 year work period in the organization after training period
Training only
•A Registered person will be offered training in a particular field of interest
•Charges for different job trainings and tenure
•The Trainee has a option to work for the organization and get paid if he is interested
Cross Training
•Continuous cross training to employees who are idle in resource pool
•Preference to unskilled persons.
•Employee choosing to train and leave the organization have to pay for trainings
•Employees can cross train and get paid if they decide to do a 1 year fixed work after their training
Types of Trainings
Classroom Trainings
Practical on the Job Training
Virtual Simulation
Advanced courses
Training Procedure• After selecting the type of training the
employee will be provided with training kit : Manual, ID, Equipment(if reqd.), Tablet
• Classroom training will be given at the start of the program
• After completion OJT/Simulation will be done
• Weekly tests will be conducted to check on regular learning
• A final written and practical test to be conducted.
• A Certificate will be provided and will try to get it authorized by the NSDC, India
Manufacturing and Production-related –
welders, fitters, machinists,
machine-operators
Retail – salesmen, shop assistants
Transportation – equipment
operators, drivers
Textiles and Apparel -tailors, dress
makers, sewers, upholsterers
Furniture - carpenters, cabinet,
related wood workers
Personal care – beauticians, hair
dressers
Hospitality – cooks, waiters, bartenders
Food Processing – operators, packers, sorters, cleaners,
inspection
Security guards
Gems and Jewellery – polishers,
fabricators/jewellery setters
Construction –plumbers,
carpenters, masons
Others – domestic workers, drivers,
gardeners
Skill Types
Source : http://www.nsdcindia.org/
Gamification : Incentive based Training/WorkExperience and Discover | Solution N.E.E.D. | Impact and Future
Gamifying the system• To develop motivation and interest in training as
well as work, day to day life will be gamified.• Every Trainee, Employee, Staff, worker will have a
certain level associated to him/her.• As he/she progresses in the organization he will
be leveled up and different incentives will be unlocked.
• These incentives will be separate from the salary they will be getting.
• The incentives and rewards will be in the form of vouchers, paid leaves, travel allowances etc.
• A portal will display their level details w.r.t others
Leveling up• Every employee/trainee will start at level 0• Level up happens when they collect points• Points are rewarded on
• Completing a training• Daily jobs• Experience• Extra jobs per day• Cross Trainings in different skill• Reducing number of leaves in a month • Advanced trainings and so on
• On leveling up a person will be open to• Shopping vouchers• Cash vouchers• Paid Leaves• Travel allowances• Free cross trainings• Food Coupons• Loans
• Each level will have a different significance according to the work of a person
Impact of Gamification • Employees/trainees motivated to work• They will never sit idle and will be in constant need to
level up• Employees will be motivated and interested to develop
their careers• Incentive to complete more jobs and do them efficiently
Impact and FutureCurrently operating in Mumbai : If we consider set up time as 1 year and Targeted total unemployed youth of 80,000 and having 450 Mn Job available to be worked upon we get the following results per year
Experience and Discover | Solution N.E.E.D. | Impact and Future
Year 2014 2015 2016
Training the unemployed 12000 30000 60000
Total jobs performed in a year 7.2 Million 18 Million 36 Million
Employee Salary + commission per job INR 7000 + 30% Commission
INR 7000 + 45% Commission
INR 7000 + 50% Commission
Total Revenue INR 366 Crore INR 1194.6 Crore INR 2185.26 Crore
Total Expenses INR 365.94 Crore INR 1086.45 Crore INR 2074.54 Crore
Retained Earnings to be invested back in N.E.E.D
INR 5.4 Lakh INR 108.15 crore INR 110.71 Crore
Market Share 1.6% 4% 8%
Basic Calculations : https://docs.google.com/a/sjmsom.in/spreadsheet/ccc?key=0AnA70KD9STfcdDJBdUMzd1N1SEkzbVJQMTNidndqQWc&usp=sharing#gid=0
The Retained Earnings in the 2nd and 3rd year will be used to open a branch in another city and provide jobs for the unemployed people.
We are tapping a maximum of 8% from the unorganised market share which is abundance of job availability
Initial Funding required per year can be taken as a loan from NSDC and paid back in the same year through revenue generated from services and additional training
As the process is huge and eradicating a sum of 5 million youth will take lot of time and effort, but it can be done in the long run.