Report to the Community 2008

INNOV8TIONAll innovation begins with creative ideas.

Report to the Community 2008

NCPB Board Officers 2008

Nick Donatiello ChaiR

Noëlle Leca ChaiR-ElECt & ViCE ChaiR

Leo Martinez & John M. Sobrato ViCE ChaiRs

Mark Perry tREasuRER

Brenda Boudreaux sECREtaRy

NCPB Senior Managers 2008

Jeff Clarke PREsidEnt & ChiEf ExECutiVE OffiCER

Becca King Reed ExECutiVE diRECtOR, san JOsE & KtEh ExECutiVE PROduCER

Margaret Berry GEnERal COunsEl & CORPORatE sECREtaRy

Joanne Carder ViCE PREsidEnt, human REsOuRCEs & labOR RElatiOns

Donald W. Derheim ExECutiVE ViCE PREsidEnt fOR maRKEtinG & COmmuniCatiOns

Traci A. Eckels ChiEf dEVElOPmEnt OffiCER

Michael Isip ViCE PREsidEnt fOR tElEVisiOn COntEnt & EduCatiOn nEtwORK

Jeff Nemy ChiEf finanCial OffiCER

Linda O’Bryon ChiEf COntEnt OffiCER

Jo Anne Wallace ViCE PREsidEnt, RadiO GEnERal manaGER

Steve Welch ViCE PREsidEnt, tElEVisiOn EnGinEERinG & OPERatiOns

NCPB Board of Directors 2008anne avis, brenda boudreaux, lee Caraher, yogen dalal, scott dettmer, nick donatiello, tom Epstein, Elizabeth hambrecht, dianne harrison, marie Jorajuria, noëlle leca, david lee, Jennifer liu, david mahoney, leo martinez, Rita moreno, Glenn Perry, mark Perry, Gary sbona, willa seldon, ajay shah, heidi locke simon, John sobrato, Roselyne swig, Kimberly wright-Violich, Jan Zivic

KQED Community Advisory Panel 2008 Juveria aleem, tahir anwar, albert Cheng, brian Cheu, Karen Clopton, Rose marie Garcia fontana, maria fort, frankie Jacobs Gillette, holy Old man bull, todd lewis, hilbert morales, Cliff moss, Gail Roberts, Jay Rosenthal, Rosabella safont, Johanna silva, loran simon, lorraine yglesias, blanca Zarazua

Northern California Public Broadcasting (NCPB) provides consistently high quality public media that informs, educates, entertains, and engages from a Northern California perspective.

Through the creation and acquisition of programs, the leveraging of our multiple media assets, and strategic partnerships, NCPB delivers television, radio, interactive, and education content that makes people think, feel, and explore new ideas. Our programming and services reflect the value we place on human dignity, lifelong learning, and the power of ideas, and on the importance of community service and civic participation.

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WAyS TO WATCh

KQED 9 (Comcast 9, digital 9.1 & 54.2)KTEH 54 (Comcast 10, digital 9.2, 54.1 & 25.2)KQET 25 (digital 25.1)

Life (Comcast 189, digital 54.3) World (Comcast 190, digital 9.3)V-me (Comcast 191 & 621, digital 54.5 & 25.3)Kids (Comcast 192, digital 54.4)KQED HD (Comcast 709, digital 9.1)

KQEd.org video archiveswww.kqed.org/ondemandand via itunes

KQEd.org audio podcastswww.kqed.org/podcastsand via itunes

WAyS TO LISTEN

KQED Public Radio 88.5 FMKQED Public Radio 89.5 FM sacramentoKQED Public Radio 88.3 FM santa RosaKQED Public Radio 88.1 FM martinez

KQED Public Radio 88.5 FM (Comcast 960)sirius satellite

KQEd Public Radio live streamwww.kqed.org/listenlive

KQEd.org audio podcastswww.kqed.org/podcastsand via itunes

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WAyS TO WATCh

KQED 9 (Comcast 9, digital 9.1 & 54.2)KTEH 54 (Comcast 10, digital 9.2, 54.1 & 25.2)KQET 25 (digital 25.1)

Life (Comcast 189, digital 54.3) World (Comcast 190, digital 9.3)V-me (Comcast 191 & 621, digital 54.5 & 25.3)Kids (Comcast 192, digital 54.4)KQED HD (Comcast 709, digital 9.1)

KQEd.org video archiveswww.kqed.org/ondemandand via itunes

KQEd.org audio podcastswww.kqed.org/podcastsand via itunes

WAyS TO LISTEN

KQED Public Radio 88.5 FMKQED Public Radio 89.5 FM sacramentoKQED Public Radio 88.3 FM santa RosaKQED Public Radio 88.1 FM martinez

KQED Public Radio 88.5 FM (Comcast 960)sirius satellite

KQEd Public Radio live streamwww.kqed.org/listenlive

KQEd.org audio podcastswww.kqed.org/podcastsand via itunes

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WAyS TO WATCh

KQED 9HD (Comcast 9, Comcast 709, digital 9.1 & 54.2)KTEH 54 (Comcast 10, digital 9.2, 54.1 & 25.2)KQET 25 (digital 25.1)

Life (Comcast 189, digital 54.3) World (Comcast 190, digital 9.3)V-me (Comcast 191 & 621, digital 54.5 & 25.3)Kids (Comcast 192, digital 54.4)

KQEd.org video archiveswww.kqed.org/ondemand

KQEd.org video podcastswww.kqed.org/podcastsand via itunes

WAyS TO LISTEN

KQED Public Radio 88.5FM san francisco, 88.3FM santa Rosa, 88.1FM martinez,89.3FM sacramento

KQED Public Radio (Comcast 960)KQED HD Radio (88.5fm & 89.3fm)sirius satellite

KQEd Public Radio live streamwww.kqed.org/listenlive

KQEd.org audio podcastswww.kqed.org/podcastsand via itunes

KQED 88.3FM

KQEI 89.3FM

KQED 88.5FMKQED 9hD

KTEh Channel 54

KQET Channel 25

Dear Members:

This is a period of unprecedented change in the media world. As we write this letter, print media is being challenged by declining readership, traditional television is being confronted by the online distribution of video of all types, and news services are being consolidated and eliminated. Many news organizations are increasingly relying on audience-generated blogs, videos, and stories for survival. We in public media are being challenged to find new ways to reach our audiences—wherever they are and however they want to access our content.

At Northern California Public Broadcasting, we’re focused on innovating in ways that meet the needs of our audience today while serving as an incubator forforward-thinking ideas that will define what it means to be a modern media organization tomorrow. Drawing upon many of the great technological advances that began in Northern California, our stations, KQED, KTEH, KQEI, and KQET, have continued to embrace new methods of reaching our audiences and providing them with high-quality content and services.

NCPB’s reach into new media keeps us on the cutting edge of the public media industry, and that’s why the theme of this annual report is innovation. All of our stations have long histories of innovation, dating back to the very beginnings of their existence: KQED Public Television was one of the nation’s first public television stations, the first public broadcaster to experiment with on-air fund-raising drives, and the first to telecast a live station auction. More recently, thanks to your donations to the Campaign for the Future fund, KQED was one of the first public broadcasters in the nation to complete the technical tasks required to make the transition to digital in preparation for the federally mandated switch that happens in June 2009. As a result of this early transition, KQED began offering entirely new channels, in addition to our flagship KQED Channel 9. Our World, V-me, Kids, and Life channels

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speak to a variety of ideas and experiences and help us serve the increasingly diverse audiences that define the Bay Area. Innovation drives our organization and is just one of the reasons our stations are the most-watched and most-listened-to public television and radio stations in the nation.

The year 2008 was historic for our country, and every aspect of our organization was involved in reporting on the election and the other current events that held our collective attention. For example, KQED Public Radio and KQED.org used innovative techniques to integrate the two platforms, elevating the discussion by creating visual experiences that correlated with radio news stories. From online slide shows of the Olympic torch passing through San Francisco to the protests that occurred after the passage of Proposition 8 to firsthand video accounts of life at the Democratic and Republican national conventions, KQED gave listeners and viewers enriched experiences.

KQED and KTEH both used exciting new technology to make over their respective websites in 2008. Our Web producers spent part of the year reading audience emails and evaluating traffic statistics, developing a plan for the first sitewide renovation since 2002. The new redesign goals were straightforward: make the sites simpler to use; better feature KQED’s daily coverage of Bay Area food, arts, science, and news as well as KTEH’s Brilliantly British programs; and make it easier to update the sites to make use of the newest technology as it becomes available. Both websites continue to experiment with new initiatives utilizing mobile devices, digital storytelling, mapping, and photo sharing.

Each year our Education Network uses new and innovative ways to reach the thousands of parents, teachers, and caregivers in our coverage area. The effort put into developing online tools, accessible from any computer, is paying off with the growing popularity of downloadable lesson plans, discussion points, and train-the-trainer sessions. And advancing literacy in underserved populations

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PhOtO (tOP):

Courtesy Matt Mills McKnight.

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continues to be a cornerstone of Education Network. Their work serving Oakland’s Fruitvale neighborhood has received well-deserved praise from community leaders as well as a My Source Community Impact Award from the Corporation for Public Broadcasting.

NCPB also has been finding new ways to connect with our audience through the growing world of social media. Hundreds of thousands of audience members now check the KQED Radio schedule on KQED’s Facebook page, share photos on our Flickr site, watch television segments on KQED’s YouTube channel, take a mini-course with QUEST on iTunesU, and watch segments using Adobe’s new media player. Our audiences shared home videos for KTEH Cooks with Garlic, posted comments on the Doctor Who blog, and told us why public media matters on the My Source story share page. These new technologies give people in our community new ways to deepen their connection with our content, whether they are at home in the Bay Area or in far-flung locales around the world.

Beyond broadcast, NCPB’s dedication to becoming a greener organization has made us a national leader among broadcasters. In 2007, we introduced the nation’s very first Green Pledge Day on KQED Public Radio. Our Green Pledge helped KQED realize its goal of purchasing carbon credits to offset the carbon footprint we produce as a broadcaster. We are extremely pleased that the pledge, combined with the generosity of our partner SolarCity, allowed KQED to mount 160 solar panels on our roof in 2008, greatly reducing the cost of powering our generators, our transmitters, and our building and infrastructure. Our efforts have not gone unnoticed in the community. The San Francisco Business Times named KQED Nonprofit of the Year at its 2008 Green Awards, and for three consecutive years the Bay Area Energy Alliance and PG&E have cited KQED for reducing peak energy during high-demand periods.

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Our nation faces a time of great economic uncertainty. NCPB has been proactive in our approach to protect the resources you have entrusted to us. The steps that we have recently taken will ensure our ability to continue to provide quality programming and services in the years ahead. We are excited by our future and look forward to sharing new programs and services with you.

We continue to be proud of our achievements and our incredibly talented and dedicated staff, but none of this would have been possible without the gener-ous support of our members, donors, partners, and volunteers who commit time, talent, and financial resources to our work. We are grateful to our all-volunteer Board of Directors and Community Advisory Panel, whose dedication helps us stay closely connected to the diverse array of communities we serve and who provide knowledge and foresight to our executives and senior managers as we continue to discuss the best paths for our organization. Because of them and because of you, we continue to serve as a model of innovation for our industry and have gained recognition as one of the nation’s premiere public media institutions. Thank you.

Cordially,

Jeff Clarke Nick DonatielloPresident and CEO Chair, Board of Directors 2006–2008

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PhOtO:

nCPb president & CEO Jeff Clarke inspects new solar panels.

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INNOV8TION

Innovation is the successful implementation of creative ideas within an organization.

in·no·vate Pronunciation: \'i-n -,va- t\ function: verb inflected form(s): in·no·vat·ed; in·no·vat·ingEtymology: latin innovatus, past participle of innovare, from in- + novus new date: 1548

transitive verb1. to introduce as or as if new2. archaic: to effect a change in <the dictates of my father were … not to be altered, innovated, or even discussed—sir walter scott> intransitive verb: to make changes : do something in a new way

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in·no·va·tion Pronunciation: \i-n -'va--sh n\ function: noun date: 15th century

1 : the introduction of something new 2 : a new idea, method, or device : novelty

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The term innovation means a new way of doing something. The goal of innovation is positive change, to make someone or something better.

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Report to the Community 2008

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Hardly Strictly Bluegrass Festival was a first-time collaboration with the san francisco festival’s organizers and a first-time co-production between KQEd and the producers of Austin City Limits. state-of-the-art high-definition cameras and roving crews with digital sound equipment recorded two days of performances on five stages. the result? an unforgettable televised concert experience.

in an american first, audiences in select movie theaters in the united states, Canada, and Europe watched KQEd’s high-definition production of San Francisco Ballet’s Nutcracker before it aired on Pbs as a Great Performances special.

Top 8 Programs on KQED

1. Vice Presidential Debate2. Third Presidential Debate3. Second Presidential Debate 4. First Presidential Debate5. Masterpiece: Northanger Abbey 6. Masterpiece: Mansfield Park 7. Democratic National Convention, Day Four8. Casablanca (Movie)

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PhOtO:

Emmylou harris at the hardly strictly bluegrass festival.

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INNOV8TIVE

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Work on Television

Top 8 Programs on KTEH

1. Agatha Christie’s Miss Marple2. Antiques Roadshow3. Mystery: Inspector Lynley4. As Time Goes By

5. Mystery: Foyle’s War 6. Sherlock Holmes7. American Masters: Carol Burnett8. Nova: Pocahontas Revealed

KtEh has long been the bay area’s home for Brilliantly British programming. in addition to placing even more popular comedies, dramas and mysteries in the weekly lineup, a new online guide to british programs provides behind-the-scenes information, history, and more.

in a show of great community involvement, more than 40 local viewers submitted cooking videos to KtEh.org, the public voted for their favorites, and the winners appeared—and cooked—on the live pledge special KTEH Cooks with Garlic.

My Generation—The ’60s in a three-hour pledge event originating live from the KQEd studios, hosts michelle Phillips, of the mamas & the Papas, and tommy and dick smothers introduced performances by hit-making artists from the 1960s.

in a first for Pépin fans, all 26 episodes of KQEd’s new cooking series Jacques Pépin: More Fast Food My Way were made available in their entirety on KQEd.org.

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PhOtOs (l. tO R.) :

the mamas & the Papas, courtesy TLJ Productions; Jacques Pépin, © 2008 Greg Habiby.

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KQED and KTEH Television Productions

Ask KQED

Austin City Limits Presents: Hardly Strictly Bluegrass Festival (a co-production with LickonaVision)

Check, Please! Bay Area

FAQ: Going Green

Federal Candidates Special

Great Performances: San Francisco Ballet’s Nutcracker

Jacques Pépin: More Fast Food My Way

Jean-Michel Cousteau: Ocean Adventures Return to the Amazon

Jean-Michel Cousteau: Ocean Adventures Call of the Killer Whale (aired in 2009)

Jean-Michel Cousteau: Ocean Adventures Sea Ghosts (aired in 2009)

KTEH Cooks with Garlic

QUEST

QUEST/NOVA ScienceNow

Santa Cruz Beach Boardwalk: 100 Years, Millions of Memories

Secrets of Enlightenment with Deepak Chopra

My Generation—The ’60s

Spark

State of Silicon Valley

This Is Us

This Week in Northern California

Truly CA: Our State, Our Stories

Vietnamese american Journey film series: The Fall of Saigon, Oh Saigon, Saigon, U.S.A, Bolinao 52.

video i

KQED National Presentations

Artist’s Table: Jacques Pepin and Itzhak Perlman

Deepak Chopra: Secrets of Enlightenment (pledge special)

Downe in Yon Forrest: Christmas from the Middle Ages

Emile Norman: By His Own Design

Global Focus IV: The New Environmentalists

Hotspots

Jacques Pépin: More Fast Food My Way

Made in Spain (season one and pledge special)

Paperback Dreams

Truly CA (statewide)

Raggs (season one)

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PhOtOs (l. tO R.)

Jean-michel Cousteau in the amazon, Carrie Vonderhaar, Ocean Futures Society/KQED; local champion boxer Roberto Guerrero; the Raggs gang.

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Top 8 Radio Programs

1. Morning Edition (including The California Report, KQED Radio News and Perspectives)

2. Wait, Wait… Don’t Tell Me3. Car Talk4. Weekend Edition Sunday5. All Things Considered,

A Prairie Home Companion (tie)6. Weekend Edition Saturday7. This American Life8. Forum

Our health. Forum produced three programs in the community focusing on health issues. the remote live broadcasts covered alternative birthing methods, prisoner health, and the physical, psychological, and financial costs of caregiving for alzheimer’s patients. listeners were invited to discuss the topics online in advance of and during the broadcasts.

The scoop. Each friday, The Do List, the new weekly arts and entertainment report, discusses must-see shows and events in northern California. missed a broadcast? all segments are archived online and available as a podcast.

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Work on Radio

PhOtO (RiGht): a screen shot from an innovative promotion for KQEd Radio.

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Work on RadioINNOV8TIVEWork on

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Work on Radio

KQED Radio ProductionsKQEd Radio newsThe California Report The California Report: Decision 2008Climate WatchThe Do ListHealth DialoguesForumPerspectivesQUESTNobel Peace Prize 2007

KQED Radio PresentationsCity Arts & LecturesIt’s Your WorldThe Commonwealth ClubYouth RadioBrazil Rising

The torch. the april Olympic torch celebration and protests in san francisco prompted special coverage during the day on KQEd Public Radio and on www.kqed.org, where listeners were invited to post their own photos of the day’s events.

The courts. On may 15, KQEd Public Radio produced a 30-minute special report about that morning’s historic California supreme Court decision overturning a state ban on same-sex marriage.

The world. KQEd Public Radio premiered the one-hour documentary Brazil Rising, which examines one of the fastest-growing players in the global economy that’s on the fast track to energy self-sufficiency.

The election. The California Report’s scott shafer reported from the democratic national Convention in denver, interviewing members of the California delegation and posting video and photos online. the next week, sacramento bureau chief John myers was in minneapolis–st. Paul during the Republic national Convention, posting to his blog and sharing photos and video.

You’ll find more examples of innovative radio work on page 21 of this report.

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PhOtOs (l. tO R.) :

The California Report’s scott shafer interviews a delegate at the democratic national Convention; Olympic torch protestors, Harry Gregory.

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New teaching tools. a QUEST new- media workshop for science teachers incorporated digital storytelling (via imovie and flickr) with collective map making (via Google maps) to connect students with scientific phenomena in the natural world.

Under the sea. the focus of the Ocean Adventures website was a series of online original videos that serve as “mini-epi-sodes” and help to bridge the time gap between television broadcasts. Online exclusives include the rarely seen pink dolphins of the amazon, barracuda— tigers of the sea, and the effects of climate change on turtles.

Simply better. the relaunch of KQEd.org incorporated a wider layout, new community and events areas, and simplified design that is flexible enough to browse on a mobile phone or a big-screen television. and we’re not the only ones who think the new site just may have one of the best designs in public broadcasting!

Radio anywhere. One of the most popu-lar iPhone applications, the Public Radio tuner lets audiences listen to the KQEd Radio live stream from anywhere via an internet connection or mobile data plan.

Calling all chefs. the community- focused KTEH Cooks with Garlic video competition gave local garlic lovers the chance to appear on a live cooking special. more than 17,000 votes were cast for 40 online video submissions.

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Most-Visited Pages on KQED.org

1. Home page2. Radio Listen Live 3. Radio home4 TV home5. Food home

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INNOV8TIVEWork Online

Story sharing. the share your story tool, an online companion to the Pbs miniseries Carrier, received numerous moving personal tales from bay area residents who served in the u.s. armed forces.

iTunesU. KQEd launched the first public television content site in apple’s new beyond Campus area of itunesu, featuring video, audio, and lesson plans targeted toward the K–12 audience with programming from QUEST, digital storytelling, and Spark.

They really like us. KQEd was the only television station in the world to be featured in the official launch of adobe’s new media player on april 9, 2008. Video content included segments from QUEST, “Gallery Crawl,” and Spark.

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Most-Downloaded Podcast Series

1. QUEST2. Forum3. “Gallery Crawl”4, Spark5. Truly CA shorts

PhOtO (faR RiGht):

Courtesy of Carrier.

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Hands On Literacy in Santa Clara County was launched, training spanish-speaking home-care providers to utilize Pbs children’s programming, books, and hands-on activities to prepare preschoolers for kindergarten. and it got off to a great start: 30 participants completed the summer session.

Education network celebrated nine years of Hands On Literacy—a collabora-tion between KQEd and 35 community partners to promote family literacy in the home. the impressive 2008 stats: more than 14,000 books were distributed to young children; 275 multimedia workshops were conducted; and more than 4,000 families experienced the value of Pbs.

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Top 5 Spark Educator Guide Downloads (from KQED.org)

1. Theatre Vocabulary2. Dance Vocabulary3. Page to Sage—California Shakespeare’s Julius Caesar4. Music Vocabulary5. All Natural—Jim Denevan and Chris Drury (visual art)

PhOtOs:

Children celebrate reading at a KQEd co-sponsored día de los niños literacy event.

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INNOV8TIVE

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Efforts in Education “The Hands On Literacy program has offered me more creative ideas to incorporate into our monthly workshops. The addition of media has also helped our ESL parents to grasp literacy concepts more readily, which in turn has given them the confidence to communicate the workshop themes easily to their children.”

—Berkeley READ program, Hands On Literacy Community Partner

a three-part workshop series for arts educators, presented in partnership with the de young museum of san francisco, proved to be a strong approach to providing professional development using local museum and media resources as the anchor for concept-based study of teaching the arts.

the KQED’s Teachers’ Domain pilot, a two-year project to develop online education resources for an online digital media library, developed more than a dozen resources based on KQEd science content .

as part of the national Pbs Kids Raising Readers project, Early Learning worked with Oakland city and nonprofit organiza-tions to sponsor, paint, and showcase seven mural panels in the fruitvale neigh-borhood’s Cesar Chavez Park, each with literacy messages.

KQED Science Education created a special website for educators with interactive agendas and resources for use with QUEST and Jean-Michel Cousteau: Ocean Adventures–related workshops and trainings. teacher leaders used the online tools during the workshops and returned to these resources for continued support when training their peers.

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PhOtO (l. tO R.) : fruitvale neighborhood mural; science teachers learn 21st-century skills at QUEST Education institute.

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“I am a high school biology teacher, and I love your video clips and educator guides for the classroom. The resources make my job a lot easier because the questions are already there. I was not a huge fan of science in high school, so I know the importance of making the subject interesting, easy to understand, and relevant to the real world. Thank you!”

—Brittany Cooke

Climate Watch

in the fall of 2008, KQEd launched its newest multimedia endeavor: Climate Watch, providing in-depth coverage of climate-related science and policy issues from a California perspective. Climate Watch is centered around a comprehensive web climate portal that provides a wealth of resources and a healthy discussion of climate change. Check the blog daily and listen for regular radio features on The California Report and occasional QUEST tV specials.

QUEST

QUEST is KQEd’s largest multimedia project to date and is among the industry leaders in innovative science reporting and media distribution. Going beyond its weekly television broadcast, QUEST features weekly radio reports, free educator resources, and a dynamic website that includes exclusive web extras, flickr photos, local science-based hikes called Explorations, and a daily science blog written by northern Cali-fornia scientists. QUEST also works with bay area science museums, research centers, community organizations, and other institutions to enhance public understanding of science, environment, and nature issues.

QUEST’s web presence remains a critical feature of the project, serving as an archive of all its television and radio segments. in fact, KQEd was among the first media producers to premiere video content online even before airing it on traditional television.

in a compelling example of the interplay between traditional media and new technologies, QUEST Radio editor amy standen expanded her reporting to include an audio slideshow that is not only a fascinating look at scientific and medical research but also a touching reminder of how science impacts real people and real lives.

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PhOtOs (l. tO R.) :

the Climate Watch team (Craig miller and Gretchen weber) with bruce Koon; threatened California red-legged frog; microsoft co-founder Paul allen (left) inspects one of the radio telescope dishes he’s funding to search for extraterrestrial life.

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in MultimediaINNOV8TIONS

QUEST has become a national leader in exploring new ways to distribute television and radio content online. in season one, approximately 18 percent of QUEST’s 2.6 million television viewers watched the content not on television, but through web streaming or podcasts. in season two (2008), the percentage rose to 33 percent, and a radio player was embedded on the website.

QUEST periodically features a segment in its television broadcasts called “Your Photos on QUEST,” which presents amateur photographers and their passions in nature and environmental photography. it can be a touching way to connect with our community, and it’s worth a look.

Social Media

in march 2008, KQEd began a new phase of connecting with our audiences through the social media site facebook, and by January 1, 2009, we had 1,800 fans. features on KQEd’s facebook page include a custom profile picture, where the KQEd logo is incorporated in a design that changes each month, as well as special contests, giveaways, events, videos, photos, KQEd Radio and television schedules, a music playlist, and a “Cause” application for online donations.

Going Green

northern California Public broadcasting is continually taking steps toward being a responsible green corporate citizen. in 2008, through an arrangement with solarCity, solar panels were installed on the roof of our san francisco headquarters, reducing the cost of energy for the entire organization. and in april, KQEd conducted its second annual Green Radio Pledge day to help offset our carbon footprint. thank you to all who made it a great success. your donations help make our community greener.

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PhOtOs (l. tO R.) :

Professor william Gilly of stanford attaches a satellite tag to track a humboldt squid; installation of solar panels on nCPb’s roof.

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As part of enhancing our mission to educate, inform, and entertain, Northern California Public Broadcasting strives to reach the members of our community where they live, work, and play. Over the course of the year, KQED and KTEH participated in and hosted dozens of community events, from heritage month celebrations honoring local individuals to educator workshops and film screenings to special member days at local museums.

QUEST Science Café

throughout the year, KQEd’s QUEST partnered with local “science cafés” to enhance the discussions around a specific scientific topic. (based on the European salon model, science cafés are designed to start a dialogue between leading scientists and the general public. no long lectures. no stale presentations. Just science and fun.)

On march 17, 2008, with baseball season just around the corner, QUEST’s “Physics of baseball” was featured at a san francisco “ask a scientist” event. after the video played, two experts from the Exploratorium, who were featured in the QUEST segment, discussed why a curveball is curved, what it takes to hit a home run, and much more. the room was packed, and the all-age crowd was lively and inquisitive. a home run!

Giving Programs Life Beyond Television

as part of a national outreach campaign, KQEd hosted an innovative community screening and panel discussion for the documentary Unnatural Causes: Is Inequality Making Us Sick? which explored ameri-ca’s racial and socioeconomic inequities in health. working with health depart-ments, policy makers, educators, and community organizations, the film was translated into social action.

KQEd partnered with itVs to help present the Community Cinema series, showcasing films from the popular series Independent Lens, and attracted large and diverse audiences at nine screenings in Oakland and san francisco. similarly, Sunset Cinema, in the gardens of the Oakland museum at sunset, introduced two of KQEd’s Truly California films to large crowds.

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PhOtO (l. ) :

Exploratorium’s baseball experts david barker and linda shore with stanford mathematician Keith devlin.

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in the CommunityINNOV8TIONS

From the Iowa caucuses in January and the February California primary to the general election in November, Northern California Public Broadcasting provided ongoing election coverage and in-depth analysis to help Bay Area residents make well-informed decisions at the polls in 2008.

OnlineKQEd launched an election area, providing a wealth of information throughout the year: • Continuouselectioncoveragefrom

KQEd Radio news, The California Report, The NewsHour, and nPR news

• Specialonlinefeatures,includinginteractive tools, electoral maps, resources for educators, widgets, and games, including the award- winning you decide.

• Real-timeelectionresultsand community photo submissions

On RadioKQEd Public Radio kept a sharp focus on the most important election contests in the bay area, the sacramento region, and across California.• BeforetheFebruaryCaliforniaprimary,

Forum staff co-produced a two-hour special for statewide broadcast focus-ing on presidential-race issues of concern to California voters.

• OnPrimarynight,The California Report produced a four-hour elec-tion special for statewide broadcast, dovetailing its results coverage of California’s presidential primary and state propositions with nPR coverage of super tuesday primaries.

• Nationalelectionnewsandanalysiswas in abundance—from nPR programs and specials, from Forum, The California Report (with on-site reporting from the democratic and Republican national conventions), and in local news segments and interactive features on KQEd.org.

On Television• Fromhousingandhealthcaretothe

war in iraq, each week KQEd’s This Week in Northern California examined the issues on the minds of bay area voters, from the february California primary through to a special broadcast on the night before the general election.

• Inadditiontoprovidingcoverageof the democratic and Republican conventions and the vice presidential and presidential debates, KQEd and KtEh Public television also presented Federal Candidates 2008—a special opportunity to hear directly from local congressional candidates.

• FansofKQEDRadio’sThe California Report were able to listen to and watch The California Report: Decision 2008—a special one-hour broadcast analyzing national and state election results.

In the CommunityEducation network developed and promoted numerous educational resources for teaching about civic engagement and the 2008 presidential election. • Severaleventsheldonlocalcollege

campuses, in conjunction with the league of women Voters, were de-signed to increase participation in the electoral process among young voters.

• AnElectionResourcesforEducatorsweb page was created to provide classroom-ready lesson plans, student voter guides, and more.

• Onelectionnight,thecommunitywasinvited to watch election results at a free party in san francisco, complete with a presidential quiz and raffle.

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PhOtO (faR RiGht): Courtesy Harry Gregory.

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Election 2OO8

KQED

National Association of Black JournalistsBroadcast Journalist Hall of Fame Inductee belva davis

Northern California Emmy AwardsOutstanding Station Achievement: Community ServiceImmigration in Focus

San Francisco Business Times Best Green Nonprofit

San Francisco Magazine Readers’ PollBest Television Station

San Francisco Peninsula Club Greater Bay Area Journalism AwardsPublic Relations Press Kit 1st Place: KQEd QUEST

KQED and KTEH Public Television

International Festival of Sustainable Development FilmsPeople and the Earth1st Place: China from the Inside, “Episode 3: shifting nature” (KQEd co-production with Granada television)

Northern California Emmy Awards

Interview/Discussion—Program/SpecialCheck, Please! Bay Area

Arts/Entertainment—Feature/SegmentKQEd 9, bay area Video Coalition: Spark, “henry wessel: the Physical Presence of light”

Historic/Cultural—Program Feature/SegmentKQEd 9, bay area Video Coalition: Spark, “shuji ikeda: Ceramics”

Public/Current/Community Affairs— Program SpecialKQEd QUEST, “better bees/landslide detective/young science authors”

Public/Current/Community Affairs— Feature/SegmentKQEd QUEST, “nanotechnology takes Off”

DocumentaryKQEd 9, Truly CA, “Gumby dharma”

Special AwardGovernors’ service medallion: Peter borg

San Francisco Bay Guardian Readers’ Poll and Editor’s PickBest Locally Produced TV ShowCheck, Please! Bay Area

San Francisco Peninsula Club’s Greater Bay Area Journalism Awards

Feature Story of Light Nature 3rd Place: KQEd QUEST, “Coffee and Pi: bay area science Cafés”

Feature Story of Serious Nature 2nd Place: KQEd QUEST, “nanotechnology takes Off”

Public Affairs Program 1st Place: KQEd 9, “Earth day special: where we’ve been, where we’re headed”

Documentary 1st Place: KtEh Public television, “Riding the storm: landslide danger in the san francisco bay area”

Sports Story 2nd Place: KQEd 9, “Out of the Park: the Physics of baseball”

SF Weekly Editor’s PickBest Public Television ShowCheck, Please! Bay Area

The Society of Environmental JournalistsAward for Reporting on the Environment: Outstanding Story, Television1st Place: QUEST, “Condors vs. lead bullets”

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Awards and Recognition2OO8

KQED Public Radio

National Press Club2008 Edwin M. Hood Award: Diplomatic CorrespondenceKQEd Public Radio and stanley foundation, “beyond fear: america’s Role in an uncertain world”

San Francisco Peninsula Club’s Greater Bay Area Journalism Awards

Feature Story of Light Nature 2nd Place: KQEd Public Radio/QUEST, “Grey water Guerrillas”

Feature Story of Serious Nature 1st Place: “Jessica’s law”

Interview or Talk Show 1st Place: “writer Calvin trillin”

Documentary 1st Place: “sneak Out: One Community’s Rebellion for better Education”

Sports Story 2nd Place: “hockey Victory boosts anaheim’s image”

Radio-Television News Directors AssociationEdward R. Murrow Regional Award for New Series“Climate Change and California water”

Society of Professional Journalists, Northern California Chapter

Excellence in Journalism Awards: Breaking News/BroadcastKQEd Radio news team, for its continuing coverage of the legal battle over gay marriage in California

Explanatory Journalism/BroadcastKQEd-fm’s California Report, for a series on climate change and California water

Feature Writing/Broadcastamy miller, producer/reporter KQEd-tV QUEST, for her show on why the united states has the highest rate of premature births of any developed nation

SF Weekly Readers’ PollBest Talk Show Hostmichael Krasny

New Media

Knight Foundation Knight-Batten Awards for Innovations in JournalismNotable Entryhyper local category: KQEd QUEST

Convio SummitBest Email Communicationsinnovator award: QEd up

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Keep an eye out for these exciting new projects, initiatives, and programs.

Tweeting Breaking CA Budget Newsusing twitter, the fast-growing mobile networking/messaging site, John myers of The California Report covered the budget negotiations in sacramento via his mobile phone and quickly became the most sought-after source of real-time, insider budget news and information.

Doctor Who Blog and Video Contestfans of Doctor Who now have a new online community site and blog devoted to all things Who. the blog’s first contest, the “how who are you?” video challenge, invited viewers to submit their own Doctor Who mini-episode, for a chance to host a Doctor Who marathon on KtEh.

Putting Marine Science on the Map!Co-hosted by QUEST and Jean-Michel Cousteau: Ocean Adventures education teams, a professional development course for the national marine Educators association conference in monterey will incorporate new place-based media technologies into marine science programs.

More from This Week in Northern Californiabeginning in the fall, KQEd’s weekly news and public affairs program will expand from 30 minutes to an hour-long format once a month. in addition to host belva davis’s signature roundtable discussions with journalists, look for new features including field-produced reports from around the bay area, and one-on-one conversations with newsmakers and experts. new faces will also be added to the program’s reporting team. a new website will provide opportunities for the community to view segments online and interact with the program’s producers.

Digital Natives KQEd Public Radio is planning a yearlong collaboration with Youth Radio in which students from the ages of 14 through 24 who are “digital natives” (if you didn’t grow up with a computer and a mobile phone, you aren’t one!) work side-by-side to teach each other new ways of reporting.

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PhOtOs (l. tO R.) :

courtesy APT; belva davis, Paul Trapani/KQED.

24 24 ContinuedINNOV8TIONSin O9

Public Media and the Economybuilt on the information-sharing efforts that proved so successful during the 2008 election campaign, KQEd, nPR, Pbs, and other media groups will work to establish a public media hub for coverage of the country’s economic crisis.

Climate Watch WidgetKQEd interactive is in the process of planning and implementing a weekly feature that presents provocative statistics related to climate change. the web widget can be shared and added to blogs and to facebook and myspace pages.

KTEH Kidsthe new and growing KtEh web portal for young visitors—ages 6 through 10—highlights puzzles and games from Pbs Kids programs and features a Pbs Kids Go! broadband player that enables kids to watch entire episodes online.

Back Talk with Becca Blog KtEh executive director becca King Reed looks forward to engaging in an exchange of ideas with viewers and taking suggestions on KtEh programming and initiatives.

More Hands On Literacy hands On literacy continues, focusing on math experiences for young children as well as on social and emotional health. Participants receive training in curriculum development and media literacy, professional development information, and college units toward an early childhood education degree.

Public Lands, Public Voices New Media Trainingsin conjunction with Ken burn’s new documentary series about the history of the national parks, Education network, QUEST Education, and the KQEd Center for digital media are collaborating to offer training programs that infuse place-based education techniques with media creation to share the connections young people have with their natural environment.

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PhOtO:

wordGirl confronts the villainous dr. two-brains, courtesy Scholastic Media.

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Expenses

PROGRam sERViCEs

television Production and broadcasting 21,691

Radio Production and broadcasting 9,436

Program Promotion 2,747

Education network 1,479

interactive 1,748

Total Program Services 37,101

suPPORt sERViCEs

marketing and development 14,642

General and administrative 6,980

Total Support Services 21,622

Total Expenses 58,723

trade and in-Kind donations 2,185

trade and in-Kind Expenses 1,939 Permanent Endowment, Charitable Gift 423annuities and trust Contributions

Revenues

Contributions and membership Gifts 34,011

General underwriting and Grants 9,400

Community service Grants 4,784

Other 3,603

Project Grants 5,676

investment income transferred from Endowment 1,453

bequests and trusts 2,510

Total Revenues 61,437

15%

6%

9%

4%2%

56%

8%

25%

12%

63%

Condensed Financial Information ($000) For the year ended September 30, 2008.

Note: this condensed financial information has been derived from northern California Public broadcasting inc.’s financial statements as of and for the year ended september 30, 2008. it has been audited by hood & strong llP. for a complete copy of the 2008 audited financial statements, please call 415.553.2863 or e-mail aquibell@kqed.org.

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Members’ Day at the new ContemporaryJewish Museum

Thursday, August 141pm to 8:30pm

Volunteerthrough their work on pledge drives, volunteers make it possible to raise millions of critical dollars every year. Volunteers are also involved in docent services, special events, administrative support, and Education network community outreach. working individually or as part of a group, volunteers are the station’s personal connection to the bay area community. for more information on becoming a KQEd volunteer, call 415.553.2153. for KtEh, call 408.795.5403.

There are many ways to help NCPB fulfill its mission of community service.

Membershipmore than 200,000 loyal people from the bay area and beyond actively support KQEd and KtEh through their annual membership. members help KQEd and KtEh produce, acquire, and present quality programming and provide educational services. they also provide a stable source of revenue to support day-to-day operations as well as the development of future programs. 415.553.2150408.795.5411

Northern California Public Broadcasting celebrates the generous volunteers and donors who are instrumental in helping us provide outstanding and innovative programming and services for the people of Northern California and beyond. The individuals, corporations, and foundations that contribute to our stations and programs help us enrich lives, inspire minds, elevate the spirit, and celebrate our community’s diverse perspectives.

Thank You

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PhOtOs (l. tO R.) :

an nCPb donor with Nightly Business Report’s susie Gharib, © Greg Habiby images; marcos madril, Pascua yaqui Pueblo tribe, Welland Lau; Contemporary Jewish museum, Bruce Damonte; Jacques Pépin and friend, © Greg Habiby images.

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the Producer’s Circle recognizes donors making annual contributions of $10,000 or more. dedicated Producer’s Circle investors provide operating support that serves to strengthen our core programs and services, and they lead the way in helping to fund our initiative to expand local production. in turn, Producer’s Circle donors enjoy enhanced recognition and benefits, including invitations to intimate events with public broadcasting personalities.415.553.3375408.795.5410

the Signal Society is a special group of donors who annually contribute $1,500 to $9,999. this generous and vital support ensures that KQEd and KtEh can continue to present the highest-quality programming and educational services for the people of northern California. signal society members enjoy lending library privileges, invitations to small events with public broadcasting personalities, information about upcoming programs, and other benefits that help enrich their experiences with KQEd and KtEh.415.553.2300408.795.5417

Foundation and Government Support 415.553.3318

Corporate Support 415.553.2388

Business Partners415.553.2885

Matching Gifts415.553.2885408.795.5411

In-Kind Contributions 415.553.2200408.795.5445

Additional Ways to Support Local Public Media

Leadership Circle membership is offered to donors who contribute $150 to $1,499. the ongoing support of these members helps ensure the public broadcasting services enjoyed by all residents of northern California. leadership Circle members are offered a variety of benefits, including previews, receptions with public broadcasting personalities, and behind-the-scenes activities. 415.553.2345

the Jonathan C. Rice Legacy Society recognizes those visionaries who have thoughtfully provided for nCPb’s future by making a planned gift. legacy gifts are made through a will or living trust, charitable gift annuity, charitable trust, retirement plan, or other planned gift. 415.553.2230408.379.5400

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PhOtOs (l. tO R.) :

axis dance Company, Trib La Prade; nCPb donor with KQEd Radio’s michel Krasny, © Greg Habiby images.

the following nCPb staff members contributed photos to this report: Sevda Eris, Joan Johnson, Damon Louie, Yo Ann Martinez, Leslie Rule, Scott Shafer, Sheraz Sadiq, Zaldy Serrano, and Lauren Sommer.

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Annual Report

Allyson Quibell EditOR

Zaldy Serrano aRt diRECtOR