National Coalition to Abolish the Death PenaltyImpact Report 2014

Highlights

A Movement 90 Million StrongThe writing is on the wall: the death penalty’s days are numbered. Six states in the past decade have said no to capital punishment. Today, 18 states are death penalty-free, with significant

movement away from the death penalty in almost every other state where it is on the books.

Perhaps most importantly, public opinion is turning away from the death penalty. Support for the death penalty has dropped from 78% in 1996 to 55% in 2013. In fact, polling suggests that 90 million Americans oppose the death penalty or believe it is unfair. The National Coalition to Abolish the Death Penalty has

been working steadily, often times behind the scenes, to help build toward this moment. We have spent decades working to sway public opinion, and our work has brought us to a time when repeal bills are signed into law.

But with stories continuing of botched executions, murder victims’ families barred from testifying against the death penalty, and studies showing that 4% of defendants who are sentenced to die are likely innocent, the need to grow our movement to an unstoppable force has never been clearer.

In January 2014, the National Coalition to Abolish the Death Penalty launched the 90 Million Strong Campaign, a first of its kind mobilization effort for the abolition movement. We have increased our social media presence and are building new alliances with national opinion leaders and organizations to engage the 90 million Americans who are ready to make a difference.

To get more involved, check us out and engage with us:

Results so far:• More than 10,000 people have taken

action through our campaign to date.

• Over 200 people have shared their story of why they oppose the death penalty on Tumblr, and those stories have been shared with thousands of people across the globe.

• More than 5,000 followers, views, likes and shares of important information about the death penalty on social media.

• Millions of Americans reached through traditional media, television and radio appearances.

Research shows

4% of defendants who are sentenced to die are likely innocent.

Message from the Executive DirectorIt’s an exciting time to be part of the abolition movement. Everywhere you turn, people are recognizing that the death penalty is wrong and it’s time for repeal.

In January of this year, the National Coalition to Abolish the Death Penalty launched the 90 Million Strong Campaign, a grassroots mobilization and public awareness campaign. Polling suggests that there are 90 million U.S. citizens who oppose the death penalty or think it is unfair. The 90 Million Strong Campaign is designed to maximize the latest technology, the media, and good old fashioned shoe leather to engage these individuals in our fight.

And we have seen incredible results. Log onto our Tumblr page (ncadp.tumblr.com) and you’ll find hundreds of stories from people sharing why they oppose the death penalty. We have focused on increasing our reach on Twitter and Facebook, having grown our social media reach by 30% in

just six months. Even more stunning, since the launch of the Campaign, more than 10,000 people have taken action — many for the first time.

But as we celebrate our growing momentum, we must not lose sight of the gravity of our cause. Our fight is not about generating “likes” on Facebook or sending out more tweets. With eyes forward and feet on the ground, we’re mobilizing to save lives and create a justice system that is consistent with our values as Americans and human beings. We are providing support and training opportunities to volunteers and activists across the country. Get involved and help us end the death penalty.

Executive Director

Diann Rust-Tierney

Board of DirectorsJeffrey Robinson, Chair

Barbara Arnwine, Vice Chair

Edwin P. Fichter, Vice Chair

Cecilia Garcia, Treasurer

Chris Rutledge, Secretary

Steve Hall

Veronica Jarrett

Norman L. Reimer

James V. Dick, General Counsel

Staff, Consultants and InternsExecutive Staff:

Diann Rust-Tierney, Executive Director

Christal Joseph, Executive Administrative Assistant

Development and Operations:

Andy Gryll, Development Manager

Annie Hughes, Senior Development Consultant

Delphine Nihoul, Operations Manager

Raffa PC, Accounting

Simple IT Care, Information Technology

Programs and Communications:

Lori Baux, Senior Campaign Consultant

Anita Grabowski, State Director

Christy Setzer, New Heights Communications

Steve Pruitt, The Pruitt Group

Michael Stone, Case Consultation Project

Deane Nettles, Graphic Design Consultant

Workhorse Digital

Ben Grimes, Intern

Camille Johnson, Legal Intern

AffiliatesAmerican Civil Liberties UnionArizona Justice ProjectArkansas Coalition Against the Death PenaltyCalifornia People of Faith Working Against

the Death PenaltyCarolina Justice Policy CenterColoradans for Alternatives to the Death PenaltyConnecticut Network to Abolish the Death PenaltyDeath Row Support ProjectDelaware Citizens Opposed to the Death PenaltyEqual Justice, USAGainesville Citizens for Alternatives

to the Death PenaltyGerman Coalition to Abolish the Death Penalty Indiana Abolition Coalition

Kansas Coalition Against the Death PenaltyKentucky Coalition to Abolish the Death PenaltyLegislative Initiative Against the Death PenaltyMichigan Committee Against Capital PunishmentMississippians Educating for Smart Justice Missourians for Alternatives to the Death PenaltyMurder Victims’ Families for ReconciliationNational Association of Criminal Defense LawyersNebraskans for Alternatives to the Death PenaltyNew Hampshire Coalition to Abolish

the Death PenaltyNew Mexico Coalition to Repeal the Death PenaltyNew York State Defenders AssociationNorth Carolina Coalition for Alternatives

to the Death PenaltyOhioans to Stop ExecutionsOklahoma Coalition to Abolish the Death Penalty

Oregonians for Alternatives to the Death PenaltyPartisan Defense CommitteePartnership for Safety and JusticePennsylvanians for Alternatives to the Death PenaltyProject Hope to Abolish the Death PenaltySouth Carolinians Abolishing the Death PenaltySouth Dakotans for Alternatives to the Death PenaltyTennesseans for Alternatives to the Death PenaltyTexas Coalition to Abolish the Death PenaltyUnitarian Universalists for Alternatives

to the Death PenaltyUtahns for Alternatives to the Death PenaltyWar Resisters LeagueWashington Coalition to Abolish the Death PenaltyWest Virginians Against the Death PenaltyWitness to Innocence

SupportersMajor individual supportersAnonymous (5)Elena A. AlvarezD. and M. AntrobusBarbara ArnwineBernard AttalDr. Dean Scott Attaway

and Timothy HaasJoan BaezMichael BatanianProfessor Frank Baumgartner

and Jennifer ThompsonNancy Blachman

and David desJardinsCarlyle A. BlommeThomas BuffaloeJanell Byrd-Chichester

and Norman ChichesterAaron H. CaplanRobert CottrolRich CurtnerDavid D. DodgeH. Stewart Dunn, Jr. and Loti DunnDr. Lawrence Egbert

and Ellen Barfield

Edwin Fichter and Georgette Blanchfield

Karen L. FinkPierre FlajoleKen and Andrea FrazierKit Gage and Steven MetalitzCecilia GarciaJames GehrkeThe Honorable John GibbonsMorton Halperin

and Diane OrentlicherLeslie Harris and Dr. Peter BaschPhyllis HatfieldIvan and Patricia HeldRachel HinesPhilip J. HirschkopAmbassador James HormelAndrea JohnsonRick and Heather JohnsonDavid and Anne KendallAlan KinnisonPeter and Mary KorthMerle and Phyllis KrauseMadan KumarHunter Labovitz and Heather HowardAnne Larin

Liza Levy, M.D.David LewisAlfredo LouroSergeant Frederick G. Lowrey, Jr.Rev. Barry and Dr. Joanne LynnDoug Magee and Mary HedahlAnnie MahonDonald MarshallVincent McGeeBarbara MeislinRichard S. MerminVictoria MilneMarlene and James MossDavid and Carol MyersRoger and Dotty NittlerDavid Ogden and Anne HarkavySusan OrlanskyJack and the Rev. Christine

Payden-TraversMartin PhippsTherese PiazzaLydia PolleyDr. Constance PutnamNorman ReimerDouglas Robinson and Julia SullivanJeffrey Robinson

Dr. Killian RobinsonWanda RootDavid Ruhnke and Jean BarrettChris RutledgeNoel SalingerDr. Marc Sapir and Sheila ThorneH. Alexander

and Greg Satorie-RobinsonVicki and Dr. Sylvester SchieberJohn Hamilton ScottDavid and Judy ShoreCherida SmithEvon SolmsJack and Cynthia SteinbergerJennifer StevensRonald TabakHazel Tulecke and Bill HoustonDr. John and Carol TuresJennifer TurkenDr. Robert and Mrs. Joan UrbanFlorence WagnerDr. Barton WaldRob Warden Rich and Dana WekerleKaren and Henderson Yarbrough

TorchbearersTorchbearers pledge to support the National Coalition to Abolish the Death Penalty’s efforts over the long haul with a monthly commitment of support.

Anonymous (2)Steven Gary AsinMary AtwellRev. Richard AveryDavid M. and Charlotte AvolioMichael BatanianRyan Bennett Timo BonengelMadeleine BreenMatthew BrownRichard BurrMary Baine CampbellChrysanthia Carr-SealsZann CarterRuben CatanoChien Chang

Dr. Michel Coconis, Ph.D.Matthew Collins Tiffany CouteeRich CurtnerLuis De Quesada, Sr. Rosemarie DoughertySusan DrapkinDr. Lawrence Egbert and Ellen BarfieldJohn EstherKevin FarrellKaren L. FinkDr. Charles ForkerLinda FoxJonah GoodmanGwen HandelmanMichael HendersonDamon HickeyKaren HilgefortKenneth HoegevoldDeborah HoweKenneth JacksonJulie JennessRick and Heather JohnsonClaudine Jones

Helen KoppHunter Labovitz

and Heather HowardCary LeibowitzKatina LilliosRobert LinseyMargaret LoudenAlfredo LouroBrent Maher Lauren Mangiaforte Ana Maria Martinez de lucoMarybeth McAndrewsStephen McDavidElizabeth McGowanPeter MooreJohn A. and Lucy NischwitzBen NolanRita and Tom O’ConnorJoshua ParkerJack and the Rev. Christine

Payden-TraversDan PeitzmeyerGene and Dori PetersMargaret Phillips

Slay PhillipsLydia PolleyDarren RaleighBarbara RamseyThomas Ringenberg Dr. Killian RobinsonDavid Ruhnke and Jean BarrettChris RutledgeH. Alexander

and Greg Satorie-RobinsonJoanne SchwarzConnie ShelleyGordon SitesAaron and Sarah StewardRev. Jonathan and Katsuyo TetherlyDavid TuckerJennifer TurkenDr. BJ WagnerEldon WedlockRich and Dana WekerleMandy WelchCharles WiltonRobert Zimmer

Legacy Society The Legacy Society acknowledges individuals who have included the National Coalition to Abolish the Death Penalty in their estate plans or named the National Coalition to Abolish the Death Penalty as a beneficiary, whether revocable or irrevocable, in their will, life insurance policy, charitable gift annuity, charitable trust, or similar instrument.

Mr. Norman and Mrs. Aline FeltonEstate of Margaret GlosterEstate of Muriel GoldringMarian Kerr TrustDaisy and Alfred Kouzel

Estate of Mabel ProctorMr. Merrill ProudfootMs. Mirta StarkMr. Joseph Stern

To find out more about joining the Legacy Society by making a financial bequest to the National Coalition to Abolish the Death Penalty, please contact development@ncadp.org or (202) 331-4090 x220.

Supporting OrganizationsAdorers of the Blood of ChristAmerican Baptist

Home Mission SocietyThe Atlantic PhilanthropiesBritish Embassy in WashingtonDaughters of Charity

of the Province of St. LouiseThe Edna Wardlaw Charitable TrustEmbassy of the

Federal Republic of GermanyEmbassy of the Kingdom

of the NetherlandsEuropean Commission,

EuropeAid Cooperation OfficeFrances Goldin Literary AgencyFranciscan Sisters of MaryGeneral Board of Global Ministries,

The United Methodist Church

Lake Research PartnersOpen Society FoundationThe Overbrook FoundationPerq Fund of Tides Foundation RaffaSaint Margaret Mary

Catholic Community Sisters of Charity of LeavenworthSisters of St. Francis of PhiladelphiaSisters Servant

of the Immaculate HeartStewart R. Mott Charitable TrustU.S. Conference

of Catholic BishopsVanguard Charitable Endowment

ProgramWallace Global Fund

Top: Honoree and Maryland Delegate Sandy Rosenberg with

Vicki and Sylvester Schieber, whose efforts to end the death

penalty honor their daughter, Shannon Schieber.

Right: Executive Director Diann Rust-Tierney presents

Governor Martin O’Malley with the Leadership Award

for ending the death penalty in Maryland.

Left to right: Honorees Senator Lisa Gladden, Delegate Salima Marriott, and Senator Jamie Raskin.

The 90 Million Strong Campaign is using every tool available to build the momentum we need to advance our movement, starting with getting to know who supports abolition and what motivates them to take action. This year we conducted ground-breaking research to learn more about the millions of Americans who share our view that the death penalty must end.

Our preliminary findings are encouraging. We conducted research in two states and have plans to extend the research to others. But what we have learned so far is this:

While the age and demographics of people who oppose the death penalty may vary by state, death

penalty opponents are ready and willing to engage in efforts to end the practice. Among the concerns that likely spur death penalty opponents to action are concerns about the risk of executing innocent people and unfairness in the use of capital punishment.

Death penalty opponents are ready and willing to speak with policymakers and use social media to spread the word. And a majority of death penalty supporters in our research consider a policymaker’s position on the death penalty when determining which candidate to support.

These are preliminary findings, but we have reason to believe that the trends we have seen will hold more broadly.

Campaign In-Depth: Engaging the 90 Million

Campaign Update

“The National Coalition to Abolish the Death Penalty is a leader in the growing movement to abolish capital punishment. It has helped repeal death penalty laws in six states and is changing public opinion nationwide about the human and financial costs of state sanctioned killings.” — Wendy Kaminer

“I’m so proud and grateful for the work you do day-in-and-day-out to end the death penalty. Thank you from the bottom of my heart.” — Stephen Rohde

Death Penalty Focus

“I just had to take this opportunity to express my thanks for all your support for us here in Kansas. Thanks to your encouragement and support, we have come such a long ways.

“When I consider where we are now, with the diverse support for abolition, I sometimes just want to pinch myself because it is so far removed from where we were just a few years ago. [NCADP Senior Campaign Consultant Lori Baux] is a huge asset on our team. Your own support and encouragement to funders also has been vital for us. So, as we think about what we are grateful for, know that I am

mindful and grateful for NCADP’s support.” — Donna Schneweis

Chair of the Kansas Coalition to Abolish the Death Penalty

Testimonials

11946

2013 Financials

Programs andCommunications

Operations

Resource Development and Financial Planning

Expenses $1,227,199

Foundation andInstitutional Support

Individual Support

In-Kind

Revenue$1,555,442

77% 16%

6%

64%

12%

24%

1620 L Street, NW, Suite 250Washington D.C., 20036

(202) 331-4090 | ncadp.orgadmin-info@ncadp.org