NBS-24-Sep-2012

28 29www.nust.edu.pk www.nust.edu.pkNUST Prospectus 2012 NUST Prospectus 2012Business Studies, Social & Natural Sciences and Architecture Business Studies, Social & Natural Sciences and Architecture

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Institutions and Programmes

NUST Business SchoolCentre for Advanced Mathematics and Physics

School of Art, Design and Architecture

30 www.nust.edu.pkNUST Prospectus 2012 Business Studies, Social & Natural Sciences and Architecture

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) Business Education at NUST

Important Facts Finance and InvestmentsThe world of finance with its innumerable career opportunities is an attractive choice for many top calibre graduates. The main objective of this specialisation is to develop students’ financial acumen to the highest level. Providing a flexible qualification suitable for a wide range of careers in the financial sector, the programme combines opportunities to gain specific knowledge and develop technical skills in international financial markets, investment, banking and finance, with the enhancement of management skills relevant to the financial services sector.

International Business and Marketing This specialisation develops the professional skills of people who are interested in gaining a global perspective of managing international markets. Covering all stages of corporate development in international trade from small businesses seeking export opportunities to multinational conglomerates operating on a larger scale, the specialisation’s global and national focus, and coverage of a wide range of marketing techniques in an international business environment sets it apart from competing MBA programmes. The specialisation also identifies how to develop, implement and execute branding strategies used by organisations. Key features include a multi-cultural international perspective with an in-depth coverage of the marketing spectrum.

Human Resource Management In today’s competitive and dynamic environment,a business organisation must deal with major challenges not only to maintain an edge but also to grow and compete successfully. Traditionally, the concept of being competitive has been considered a function of finance, marketing or accounting. However, it is believed that proper management of human resources is crucial to the long-term value of a company and ultimately for its survival. The drive for growth and competition not only encompasses financial profits but also employee growth and satisfaction, increased employment opportunities, protection of the environment and contribution towards community welfare programmes. The study of this specialisation focuses on all aspects of human resource management, including how companies interact with the environment, acquire, retain, prepare, develop and compensate human resources, as well as design and measure work which can help companies meet competitivechallenges and create value.

Operations and Technology Management Operations Management is an area of business concerned with the careful management of resources in an efficient and effective manner. It is focused on managing the process that converts inputs (in the forms of materials, labour and energy) into outputs (in the form of goods and services). Operations management encompasses many fields including Supply Chain Management, Quality and Productivity, Project Management,Industrial Engineering, Lean Manufacturing etc. One of the most effective ways to achieve competitiveness now-a-days is through streamlined and well-designed operations. Operations experts and managers are a sought-after resource. Typical job titles include Chief Operating Officer, Vice-President of Production, Inventory Manager, Logistics Manager, Project Manager, Procurement Officer, General Manager Supply Chain etc. Operations managers are involved at each step in providing a service or producing a product. They determine what equipment, labour, tools, facilities, materials, energy,and information should go into an enterprise system andhow these inputs can best be obtained and used to satisfy the requirements of the marketplace. Managers are also responsible for critical activities such as quality management and control, capacity planning, materials management, purchasing and scheduling.

Information Technology and E-commerce Information Technology is a vital tool for survival in the present economic and business scenario. At NUST Business School, we try to minimise the digital divide by enabling the students to develop skills that can help them compete in current as well as future marketplaces. Courses such as Management Information Systems, Database Management Systems, Electronic Commerce and Information Technology for Business help students to gain familiarity with and effectively streamline their day-to-day operations, resources and communications. The core focus of all these activities is to minimise inputs, introduce accurate monitoring, effective decision-making, timely delivery and productivity maximisation at individual and organisational levels. Special emphasis is placed on business scenarios and case studies. The use of case studies enables lessons to be learnt quickly within the classrooms thus preventing unnecessary experimentation and risk taking with expensive business resources in the real world.

Business Studies and Economics programmes are pivotal to understanding complex corporate environment and market dynamics. They equip business students with the necessary foundation to build their proficiencies in areas related to accounting and finance, marketing and human resource management, operations management and international business, as well as entrepreneurship. The courses under business study programmes at NUST Business School (NBS) provide hands-on experience to students enabling them successfully pursue professional careers or launch their own business ventures. NBS business programmes offer a meaningful educational experience based on the merging of marketing and management, finance and strategy, entrepreneurship and technology with needed coverage of subjects in humanities.

31www.nust.edu.pk NUST Prospectus 2012Business Studies, Social & Natural Sciences and Architecture

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NUST Business SchoolNUST Institute of Management Sciences (NIMS) was established in 1999 to meet the increasing demand for skilled corporate managers and entrepreneurs. It was entrusted with the task of training and educating a class of business leaders equipped with practical business skills based in a broader intellectual and ethical framework to embrace the challenges and opportunities of an ever-changing marketplace. The School was named as NUST Business School (NBS) in 2008 with the renewed objective of providing high-quality education in management sciences. In less than a decade, it has made its mark as one of the premier business schools in Pakistan and a training ground par excellence for future corporate managers and leaders.

NUST Business School offers graduate and postgraduate programmes in Business Administration, Economics, Mass Communication and Government & Public Policy. Over a short span of ten years, NBS has emerged as the fastest growing school of business education in the country. It has top-of-the line faculty possessing superlative teaching skills and research as well as industry experience. It prides itself in its state-of-the-art teaching and learning facilities.

Since its inception, there has been a dramatic increase in its student intake, which has risen from the pioneering batch of 97 in1999 to 1161 in the year 2011. There has been ever-growing demand for NBS graduates in the industry.

The competent and dedicated faculty can be credited with establishing and maintaining enviable standards of education and research. Twelve of the faculty members have PhD degrees, while the rest have MPhil, MBA and MPA degrees from leading national and international universities. Furthermore, five members of NBS faculty are currently on study leave for their doctoral studies under the faculty development programme. The School encourages the faculty and students to undertake research-oriented activities, such as producing research articles in refereed journals. NBS also brings out a research journal of its own titled, the “NUST Journal of Business and Economics”.

The School strongly believes in close interaction between academia and industry and every effort is made to bring the two closer through frequent liaison, joint field projects, research activities, workshops, seminars and lectures by industry experts. Student internships at leading organizations are facilitated through the placement and career development office at the school besides a similar set-up in the University. Through regular interactive sessions with the corporate world, the School’s Centre for Industrial Linkages (CIL) also caters to projecting a positive image of NBS and its students. Given the dynamism and ability of its students and alumni as well as the untiring efforts of the faculty and staff, the School is well on its way to fulfilling its vision of becoming one of the best schools of Business and Economics in South Asia.


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) Fact file

Progressive increase in student strength

Year Student Strength

1999 97

2002 160

2006 415

2009 697

2010 959

2011 1161

Programme-wise student strength-2011

Programme Student Strength

BBA (Hons) 447

BS Mass Communication 76

BS Public Administration 84

BS Economics 160

MS Economics 37

MBA 216

EMBA 117

MPhil 20

PhD 40

Male-female ratio of students


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Prof Dr Ashfaque Hasan Khan, Sitara-i-Imtiaz

Principal and DeanPhD (Johns Hopkins University) USAProf Dr Ashfaque Hasan Khan is the Principal/Dean at NBS. He has earned his PhD degree in Economics from Johns Hopkins University, USA, and enjoys the distinction of being a student of the Nobel Laureate, Professor Lawrence R Klein. Dr Khan has over 32 years of teaching, research and public policy experience. His fields of specialization include macro-monetary and international economics, public finance and Macro econometric models.

While serving as a key member of the government’s economic team, Dr Khan played a pivotal role in salvaging the economy of Pakistan. He played an equally important role in setting up the

Debt Office and preparing the Fiscal Responsibility and Debt Limitation Act passed by the Parliament in June 2005. As Consultant to Secretary General, SAARC, he prepared the Regional Study on Trade, Manufacture and Services, which laid the foundation for regional cooperation in South Asia. He has been the Director and Vice-Chairman of Saudi Pak Industrial and Agricultural Investment Company Ltd and the Director of United Bank Limited. Dr Khan has authored nine books and published more than 170 articles in national and international journals of economic science. In recognition of his outstanding contributions to the field of economics and public policy, he was awarded Sitara-i-Imtiaz by the President. He is also the recipient of the prestigious ECO Excellence Award in the field of Economics awarded by the Economic Cooperation Organization.

Faculty Profiles

Prof Dr Ather Maqsood Ahmed

HoD EconomicsPhD (Johns Hopkins University) USAProf Dr Ather Maqsood Ahmed is the Head of Economics Faculty. Previously, he held severalprestigious positions, including the posts of Member Fiscal Research and Statistics at the FederalBoard of Revenue, Chief of Research at the Pakistan Institute of Development Economics andSenior Research Scientist at Kuwait Institute for Scientific Research. He did his Masters fromUniversity of Waterloo, Canada, and received his PhD in Economics from Johns Hopkins University,USA.

Dr Ahmed has almost 30 years of teaching and research experience in the fields of Macroeconomics, Fiscal Policy and Applied Econometrics. He has to his credit over 50 publications including books, reports, research papers and articles in his areas of specialisation. He is currently the editor of NUST Journal of Business and Economics. Formerly, he was the editor of FBR Quarterly Review and the co-editor of Pakistan Development Review. He is a member of Pakistan Society of Development Economists, Council of Social Scientists and Pakistan Economic Forum.

Syed Haroon Rashid

HoD Finance & InvestmentsMasters in Economics (Kansas State University) USAMasters in Business Administration (Eastern New Mexico University) USASyed Haroon Rashid is Head of Department of Finance & Investments. He has over twentyyears of experience in corporate finance and strategic management. He served as Advisor withthe Investment Corporation of Pakistan, the first closed-end mutual fund in Pakistan. He was apart of a senior management team formed by Asian Development Bank for the restructuring of the Zarai Taraqiati Bank Ltd. He served as Head, Restructuring (Project Loans) as well as Head, Project Implementation Unit of the Asian Development Bank. He is also a Certified Director by Pakistan Institute of Corporate Governance (PICG). He is a training consultant with the National Institute of

Banking and Finance (State Bank of Pakistan).


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) Dr Masrur Alam Khan HoD Mass Communication & MarketingPhD (University of the Philippines) PhillipinesPostdoctorate (Southern Illinois University) USA

Professor Dr Masrur Alam Khan is the Head of Department of Mass Communication. During his 40 years of teaching, professional and research career, he has established four departments within the country and abroad. He earned his PhD (Communication) from University of the Philippines and post doctorate from Southern Illinois University, Carbondale, USA as a Fulbright-fellow. Dr Khan is the recipient of Best Teacher Awards for 2003-04, 2004-05 (Malaysia), and 2008-09 (Pakistan). He is also an award-winning researcher (ISO 9001-2000). He is an Associate Editor of International Journal of Inter-disciplinary Social Science, Australia (2007), International Journal

of Humanities, Australia (2010) and is also a member of the editorial board for Journal of Educational Research, Islamabad and Journal of Agriculture Information, Lahore.

Mr Naukhez Sarwar HoD HRM & ManagementMBA (Asian Institute of Technology) ThailandPhD in Progress (University of Manchester) UK

Mr Naukhez Sarwar is the Head of Management & HR. He is amongst the pioneering faculty at NBS. He has received the HEC Best Teacher Award in 2007. His areas of expertise include Strategic Human Resource Management, International Human Resource Management and Organizational Development.

He has rich experience of teaching and research in both international and domestic universities.


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)Dr Asma Hyder PhD (NUST) PakistanDiscipline: Business AdministrationSpecialisation: Human Resource Management, Human Capital Formation

Dr Raheel GoharPhD (Hacettepe University) TurkeyDiscipline: Finance and Accounting Specialisation: Corporate Finance

Dr Zainab Riaz PhD (University of Loughborough) UKDiscipline: IT Specialisation: Construction Management

Dr Verda Salman PhD (Quaid-i-Azam University) Pakistan Discipline: Economics Specialsation: Human Resource Development, Microeconomics

Mr Abid R Khawaja MS (New Jersey Institute of Technology) USA Discipline: Business AdministrationSpecialisation: Relationship Marketing, Services Marketing

Dr Swaleha Bano Naqvi MA (University of Warwick) UKDiscipline: Communication Skills Specialisation: English Language Teaching

Dr Nouman Afgan PhD (University of Vienna) AustriaDiscipline: FinanceSpecialisation: Corporate Finance, Corporate Governance, Applied Econometrics

Mr Asad AmjadMBA (University of Sheffield) UK Discipline: Business Administration Specialisation: General Management/Finance/IT

Dr Hina KalyalPhD (NUST) PakistanDiscipline: Human Resource Management Specialisation: Organisational Behaviour

Ms Zeenat Jabbar MBA (University of Luton) UKDiscipline: Business AdministrationSpecialisation: Global Marketing

Ms Ayesha Pervaiz MBA/MPA (Quaid-i-Azam University) PakistanDiscipline: Public AdministrationSpecialisation: Marketing/Finance

Dr Shujhaat Farooq PhD (PIDE) PakistanDiscipline: EconomicsSpecialisation: HR Development

Ms Iram AbraarMPhil (Quaid-i-Azam University) Pakistan Discipline: PsychologySpecialisation: Industrial & Organisational Psychology

Mr Muhammad Kamran KhalidMS (Golden Gate University) USADiscipline: Operations and Project ManagementSpecialisation: Six Sigma Black Belt, MIS, ERP/CRM, Enterprise Networks


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Ms Saeeda Batool MPhil (Quaid-i-Azam University) PakistanDiscipline: Economics Specialisation: Macroeconomics

Ms Nadia Zaheer KhanMS (University of Engineering Taxila) Pakistan Discipline: Operation and Project ManagementSpecialisation: Quantitative Analysis, Problem Solving and Decision Making, TQM, Project Management

Dr Faisal Asghar Imam MBA (Middlesex University) UKDiscipline: Human Resource ManagementSpecialisation: Organisational Behaviour

Mr Fazli AzimMS (Manchester University) UKDiscipline: FinanceSpecialisation: Accounting and Finance

Mr Muhammad Shariq MBA (John Moores University) UKDiscipline: FinanceSpecialisation: International Banking and Finance

Ms Ayesha Nazuk MPhil (Quaid-i-Azam University) PakistanDiscipline: Statistics Specialisation: Survey Sampling

Ms Maria Qadri MBA (NUST) PakistanDiscipline: Business AdministrationSpecialisation: International Business and Marketing

Ms Sabina Asim MBA (NUST) PakistanDiscipline: Finance Specialisation: Finance and Investment

Ms Asfia ObaidMBA (Quaid-i-Azam University) Pakistan Discipline: Finance and Investments Specialisation: Finance and Management

Mr Imran SaidMBA (European University) SpainDiscipline: International ManagementSpecialisation: Economics Policy and Management

Mr Tanweer ul Islam MPhil (International Islamic University) PakistanDiscipline: Social Sciences Specialisation: Econometrics

Ms Fatima Zaheer Nasir MA (Middlesex University) UKDiscipline: Marketing Management Specialisation: Branding and Communication, Innovation and New Product Development

Mr Muhammad UmarMS (Columbia University) USADiscipline: JournalismSpecialisation: Broadcasting Media, Digital Social Media

Ms Fatima Qasim HayatMSc (University of Manchester) UKDiscipline: HRM, Industrial RelationsSpecialisation: HRM


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)Mr Umar AhmedMBA (Thunderbird School of Global Management) USA, Fulbright Scholar Discipline: Business Administration Specialisation: Global Business Development and Consulting

Ms Sadia IrfanMS (University of Sheffield) UKDiscipline: Finance Specialisation: Accounting and Finance

Mr Hussain Nadeem MPhil (University of Cambridge) UKDiscipline: International RelationsSpecialisation: South Asian Politics, Middle Eastern Politics, Warfare, US

Dr Najma SadiqPhD (University of Salzburg) Austria Discipline: Communication Theories and ResearchSpecialisation: Peace and Conflict Administration, Inter Cultural

Ms Kishwar Sameen GulzarMPhil (Cambridge University) UK Discipline: HRM, Strategic ManagementSpecialisation: Strategy and Organisation

Ms Sana AhmedMPhil (London School of Eco and Political Sceinces) UK Discipline: Management, HRM and Public Administration,Specialisation: Organisational Behavior, Organisational Change, Compensation and Benefits, Cross Cultural Benefits, Business Ethics

Ms Ayesha SaeedMA (University of Notre Dame ) USA Discipline: International Peace Studies and Conflict Resolution Specialisation: Conflict Transformation, Sustainable PeacebuildingForeign Policy

Dr Salim Batla PhD (INSEAD Cedex) France Discipline: Finance, Risk management, Investment AnalysisSpecialisation: Finance, Risk Management

Management

Mr Omar AzizMBA (University of Michigan) USA Discipline: FinanceSpecialisation: International Business, Quantitative Finance

Ms Ayesha KhurrumMPhil (Kinnaird College) PakistanDiscipline: Humanities/Communication Skills Specialisation: English Literature, Research Methodology, Critical Theory Criticism

Ms Rozina ShaheenMPhil (Karachi University) PakistanDiscipline: Social SciencesSpecialisation: Economics

Mr Imran NazirMS (University of Derby) UKDiscipline: Business AdministrationSpecialisation: Strategic Information Management

Faculty pursuing PhD abroad

Mr Asif Ali RehmanMBA (Asian Institute of Technology) ThailandDiscipline: Business Administration Specialisation: International Business


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Finance and InvestmentIn the current scenario of global economic and financial slowdown, the need for finance graduates is great, especially in view of the increased focus of companies on their financial resources and risk management strategies. NBS offers specialisation in Finance and Investment, both at undergraduate (BBA Hons) and postgraduate (MBA, EMBA,MPhil and PhD) levels. Career options in finance are diverse and include Corporate Finance, Banking, Risk Management, Corporate Structuring, Private Equity, Treasury Management and Hedge Funds.

The NBS degree in Finance has already been of great help in enabling our finance graduates to find jobs in top-notch financial and non-financial organisations in investment and securities brokerage houses, investment companies and retail and manufacturing firms. At NBS, students are taught a diverse range of finance and accounting courses, which are essential for any organization dealing with financial management as well as financial and managerial accounting, alongwith more specialised subjects such as portfolio and investment management and securities and financial analysis. Given the impact of globalisation on all types of businesses and firms, these courses are conducted from both national and international perspectives. The School also offers courses in contemporary and emerging areas such as Corporate Governance, Financial Risk Management and Islamic Banking. These courses train our business graduates for work for leading multinational and national financial and non-financial companies.

The business finance courses at NBS are structured so that the graduates are well grounded in problem-solving, analytical, reasoning, interpersonal and decision-making skills and quantitative aptitude as well as computing proficiency by the time they leave the business school. Case studies are used as the primary mode of teaching at post graduate level. Use of spreadsheet modelling and equity valuation models enrich the learning environment. A student looking forward to specialising in finance from NBS would thus need to be comfortable with numbers, has an eye for details and above all be hard working. NBS is one of the very few centres of excellence in Pakistan offering MPhil and PhD in Business Finance. This degree programme ideally trains students to join the ranks of nation-builders by choosing to become teachers, academicians or experts in finance-related subjects with a specific focus on modern research. It is only after meeting rigorous criteria that students are able to enter the research phase to write a thesis under the supervision of an approved supervisor.

International Business and Marketing Marketing matters a great deal whether it is related to choosing the tune of a glitzy cellular advertisement or conducting consumer research behind the features of a credit card. Driven by the spirit to excel, the International Business and Marketing (IB&M) cluster at NBS goes beyond classic theories and models in explaining contemporary business concepts by adopting a pedagogy that blends practical cases, lectures, and multi-model exercises. Within its framework,

Specialisations in Business AdministrationIB&M is considered a recognized leader in Pakistan, as acknowledged in a survey undertaken by Pakistan’s foremost job portal rozee.pk (The News on July 5th,, 2009). Enhancing corporate competitiveness and delivering superior customer value is the starting point for students. Through lectures, casestudies (local and international) and classroom discussions, an environment of continuous learning and value addition is created. The learning culture in IB& M is defined by analytical rigour and challenging thought processes. Over the last three years, the cluster has hosted three very important national seminars on the following themes:

» Branding Corporate Pakistan » Media and Marketing » The Importance of Branding in Sensitive Markets

Under its external lecture series, the department invites renowned guest speakers from the corporate sector. Talks were recently delivered by top professionals and leaders from Proctor & Gamble, Unilever, U-fone, Mobilink, Telenor, Coca-Cola, Pepsi, Nestle, Engro Foods, Askari Commercial Bank, United Bank Limited, Bank Al-Falah and Deutsche Bank.

NBS faculty is known for conducting cutting-edge research that contributes a great deal to the academic understanding and practical learning of students. IB&M cluster has a team of 6 full-time faculty members with impressive academic credentials and global experience in consumer behaviour, market research, brand management, advertising, pricing, new product development, electronic marketing and international marketing.

Human Resource ManagementWhether it is new technology implementation, organizational development, ethical decision-making, employee management, diverse work team management, reward programme design and implementation or change implementation, it all involves one common factor, i.e., Human Resource. NBS faculty is known for conducting cutting-edge research that contributes a great deal to the academic understanding and practical learning of students. IB&M cluster has a team of 6 full-time faculty members with impressive academic credentials and global experience in consumer behaviour, market research, brand management, advertising, pricing, new product development, electronic marketing and international marketing.

Experience shows that while all people have the capacity to learn, the structures in which they have to operate may not necessarily be conducive to reflection and engagement. Organisations seeking continual expansion in their capacity to build a dynamic future require bringing about a fundamental mind shift among their members. In a broad sense, we educate students that organisations are not mere objects; they aremicro-societies. Those who lead them must understand the needs and motivations of people in them.

Not only do we expose students to the arguments of power, authority, conflict and culture, but we also equip them with the techniques of communication, persuasion and inspiration.


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We discuss groups, teams, their hierarchies and dynamics together with strategy and its alignment with HR and the line of sight. The purpose is to expose the students to a broad continuum of highly empirical and quantifiable subjects like Compensation and Benefits on the one hand and abstract and postmodern topics like Conflict Management on the other.

The modern employee is increasingly labelled as a knowledge worker. We live in an era where informationstarts becoming obsolete the moment it is generated. Technology and products operate in a cut-throat competitive environment, and even the social and economic conditions are in a constant state of flux. The only sustainable competitive advantage is therefore offered by the human resource. The need to recruit the best people and to train and retain them in an extremely competitive industrial environment is both a big challenge and a top priority. Put simply, if we take care of our people, our people will take care of everything else. The realm of HR in Pakistan is led by multinationals that have brought in best practices from all over the world. The field is now becoming increasingly important and relevant in national organisations and is making headway into the SME sector as well. Job opportunities abound in HR administration, recruitment & selection, organisational development, performance management, training & development, compensation and benefits and strategic HR.

Centre for Executive Development Executive MBA (EMBA) The Centre for Executive Development is dedicated to transforming business executives into world class leaders. The executive development programmes include Executive MBA, Diploma in Business Administration and professional certificates in various disciplines related to business management.

Three Building Blocks of Executive EducationLeadership development is our ultimate objective. We believe that organisational success is determined by an individual’s ability to positively influence others and this philosophy is at the heart of our entire executive education programme.

Teamwork is working together, even when apart. We focus on teaching how to harness individual ambition, expertise and energy to create, lead and become a part of dynamic teams.

Creative Thinking is a vital skill in today’s atmosphere of changing economic patterns, competitive marketplace,uncertainty and conflicting opinions. We support and build the capacity of our students to think creatively in the midst of balancing acceptable risks and organisational priorities.

Learn at your own pace Our EMBA programme is designed to offer flexible learning to busy professionals and entrepreneurs and suited to their personal and professional commitments. Classes take place during week day evenings. One can register in as many courses during a semester as one finds convenient and complete EMBA at a comfortable pace. In order to further enhance the range of options, the entrants can also elect to combine courses to earn a certificate or a postgraduate diploma.

Curriculum Theories and concepts best help solve real world problems only when they are exemplified by practical corporate world insight. Our curriculum is built around the philosophy of equipping students to meet the rigorous needs of their organisations and to helping them develop into peak performers. With minimal core courses, students have the option of selecting a specialisation from three major areas of business management; Human Resource Management, Marketing and Finance.


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) Academic ProgrammesNBS offers BBA (Hons), BS (Economics), Bachelors of Public Administration and BS Mass Communication with related specialisations. At postgraduate level, the School offers MBA, Executive MBA, MS (Economics), MPhil and PhD programmes for business graduates.

Executive MBA at NBS is designed specifically to address the needs of business professionals and executives. The School also offers short courses to working professionals looking for value addition to their professional know-how in the context of a dynamic corporate environment.

All current programmes at NBS can be broadly classified as falling within the areas of Business Management or Social Sciences. Within Business Management, we offer various specialisations, such as Finance and Investments, International Business and Marketing, and Human Resource Management. The School is currently working to meet growing industry needs in areas such as Supply Chain Management, Operations and Technology Management, Management Information Systems, Entrepreneurship and Innovation and Media Marketing.

Undergraduate Programmes BBA » Finance and Investments » International Business and Marketing

» BS-Economics » BS-Mass Communication » BS-Public Administration

Postgraduate Programmes

MBA » Finance and Investments » International Business and Marketing » Human Resource Management

Executive MBA » Finance and Investments » International Business and Marketing » Human Resource Management

MS-Economics MPhil and PhD in Business Administration » Business Finance » Management » Marketing


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Year-1

Semester I Semester II

Course Code Course Title Credits Course Code Course Title Credits

CS-103 IT for Business 3 ECO-111 Principles of Macroeconomics 3

ECO-101 Principles of Microeconomics 3 FIN-102 Financial Accounting-II 3

FIN-101 Financial Accounting-I 3 MGT-121 Introduction to Management 3

HU-101 Islamic Studies 2 XXX Humanities Elective I 3

HU-108 Communication & Interpersonal Skills 3 MATH-103 Business Maths-II 3

MATH-102 Business Maths-I 3 STAT-102 Business Statistics 3

Total 17 Total 18

Year-2

Semester III Semester IV


FIN-201 Managerial Accounting 3 CS-221 Database Management System 3

MGT-163 Business Communication 3 FIN-205 Financial Management-I 3

MGT-365 Quantitative Techniques & Methods 3 HRM-241 Organizational Behaviour 3

Bachelors in Business Administration (BBA)Programme DescriptionThe BBA programme at NBS is structured to equip future managers with the basic tools and techniques of business management. Students can specialise in one of the two disciplines included in the programme. Under the BBA (Hons) programme, specialisations are offered in International Business & Marketing and Finance & Investments.

Unique FeaturesThe BBA programme is exclusive in its own right. It is focused on the theoretical and practical aspects of the coursework and offers invaluable learning opportunities through class projects, field assignments and strong linkages with various organisations. NBS incorporates constant updates in the curriculum in light of growing needs of the industry. Students are required to undergo an internship of 6 to 8 weeks in areas of their specialisation.

Research-specific Units » Research Methods » System Research Project » Quantitative Methods » Graduate Thesis Research

Associated CareersAfter successful completion of 136 credits of BBA (Hons) degree, students have a wide range of career and academic choices. Upon graduation, many of our BBA students have been able to secure jobs at renowned companies. We have an in-house Centre for Industrial Linkages that takes care of student placement upon completion of their degrees. At NUST Business School, our curriculum is constantly updated by incorporating emerging market trends to meet the evolving needs of industry. A salary survey of industry professionals and corporate employees to reveal career trends by a popular on-line job website, www.Rozee.pk, has shown that business-related professions are gaining popularity over disciplines such as computer science, engineering and telecom. Marketing and Brand Management have come in at the top, followed by Procurement and Supply Chain (second), Sales and Business Development (fourth), Human Resource Management (sixth), and Finance and Accounting (eighth). The survey has also shown the growing importance of business education in the fields of engineering and software development. This also highlights the important role that business professionals are playing in both hi-tech and consumer goods industry.

After completing their undergraduate degree, students are also well-prepared to continue onto MBA programmes at local or international universities. Students doing their MBA at NBS are given credit for some of the modules covered in BBA, to enable them complete the coursework in one year, followed by a research thesis and an internship.

Scheme of Studies Programme Code:700


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) Humanities Elective II 3 Humanities Elective III 3

MKT-101 Principles of Marketing 3 MKT-222 Strategic Marketing 3

OTM-251Introduction to Quality & Productivity Improvement

3

Total 15 Total 18

Year-3

Semester V Semester VI


FIN-406 Financial Management-II 3 CS-443 E-Commerce and Solutions 3

HRM-341 Organizational Theory and Design 3 ECO-327 Managerial Economics 3

HU-107 Pakistan Studies 2 MGT-366 Research Methods 3

MKT-323 Services Marketing 3 MKT-325Business Strategies for Emerging Markets

3

MKT-324 International Business Management 3 Humanities Elective IV 3

OTM-352 Operation Management 3

Total 17 Total 15

Year-4

Semester VII Semester VIII


MGT-272 Entrepreneurship 3 LAW-405 Corporate Law 3

OTM-453Design & Analysis in Production System

3 MGT-469 Business Ethics 3

HRM-442 Human Resource Management 3 MGT-470 Strategic Management 3

Specialization Courses Specialization Courses

Finance & Investment Finance & Investment

Elective - I 3 Elective - I 3

Elective - II 3 Elective - II 3

International Business & Marketing International Business & Marketing

Elective - I 3 Elective - I 3

Elective - II 3 Elective - II 3

MGT-499 Research Project 6

Total 15 Total 21

Finance Electives

FIN-407 Financial Institutions & Markets 3 MKT-433 PR & Media Marketing 3

FIN-408 Real Estate Finance 3 MKT-434 Direct Marketing 3

FIN-409 Analysis of Financial Statements 3 Humanities Electives

FIN-410 Small & Micro Business Finance 3 HU-104 English Literature 3

FIN-411 Islamic Banking 3 HU-213 History 3

FIN-412 Money & Banking 3 HU-208 International Relations 3

Marketing Electives HU-112 Industrial Psychology 3

MKT-426 Advertising & Promotion 3 HU-216 Business & Society 3

MKT-427 Global Marketing 3 HU-215 Critical Reasoning 3

MKT-428 Product Development & Design 3 HU-115 Principles of Sociology 3

MKT-429 Entertainment Culture & Marketing 3 HU-116 Anthropology 3

MKT-430 Competitive Intelligence Marketing 3 HU-229 Philosophy 3

MKT-431 Retail Marketing 3 CS-341 Web Technologies 3

MKT-432 Creative Marketing 3


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)Masters in Business Administration (MBA)

Programme DescriptionThe Masters in Business Administration (MBA) programme at NBS is structured to equip future managers with advanced techniques of business management. It is a two-year programme constituting 72 credits with mandatory research and internship at professional organisations facilitated by NBS. Majors are offered in Finance and Investments, Human Resource Management and International Business and Marketing. Students are allowed to opt for Bi-majors also. They have an additional option to register for audit courses in their areas of interest.

Research-specific Units » Research Methods » System Research Project » Quantitative Methods » Masters Thesis Research

Associated Careers NUST MBA ranks among the top postgraduate programmes in the country. After graduation, students are able to pursue their career goals at well-renowned companies. NUST has a strong alumni network and placement office that helps MBA graduates in securing employment. NBS offers MBA in some of the most in-demand specialisations such as Marketing, Finance and Human Resource Managment.

MarketingAs more and more multinationals are launching their operations in the country, marketing is assuming prime importance, and hence the scope for jobs is on the broad. To cope with increasing demand, the Marketing programme at NBS has been designed to be of premier academic-industry standards and comparable to any international business school. That is why our graduates find it easy to secure jobs. Students benefit from learning from faculty members who include marketing professionals with solid industry experience and they also gain insights from interactions with guest speakers from the marketing world which enhances their exposure to corporate life. With the emergence of multinational giants on Pakistan’s economic front, students have tremendous job opportunities upon graduation. Students trained in Marketing get to work on exciting projects such as changing perceptions of a product through colour, figures and images besides other marketing roles. NBS has an eminent standing with multinational corporations and public sector organisations in Pakistan, placing it on the priority of many corporate recruiters looking to hire NBS graduates.

Finance and InvestmentsSimilarly, Finance and Investments or “number crunching”, as it were, has an important role to play in providing a solid foundation to our finance graduates through rigorous coursework up to advanced level programmes at NBS. The courses incorporating analytical techniques, mathematics and statistics are on par with those currently being offered at leading business schools. At NBS, there is strong emphasis on honing financial skills to train graduates conversant with corporate and treasury aspects of managing and growing funds by employing analytic and theoretical tools. The career options also include a broad spectrum of financial responsibilities in business firms, financial institutions, units of government, etc.

Human Resource ManagementThe HR specialisation is configured to enable graduates to capitalise on emerging job opportunities in both corporate and public sectors. NBS students majoring in HR have tremendous career opportunities in Telecom, Banking and FMCG sectors. Our HR programme is a cutting-edge educational experience for working professionals that enhances their career prospects. Pakistan’s corporate sector has finally begun to recognise the value that human resource departments bring to enabling productive workforces. Therefore, the HR coursework at NBS has been designed in such a way that it integrates all aspects of corporate HR.

Fact fileInternationalisation Strategy » To facilitate exchange of knowledge » To remain current with the latest

technological developments worldwide » To form collaborations based on active

research


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GMT-501 Business Communication 3 ITE-603 E-commerce 3

GMT-502 Business Maths & Stats 3 ITE-607 Management Information System 3

GMT-505 Economic Analysis 3 MKT-605 Marketing Theories & Practices 3

GMT-701 Business Policy 3 MKT-608 Consumer Behaviour 3

GMT-506 Management Theories & Practices 3 FIN-503 Financial Accounting 3

GMT-609 Conflict Management 3 FIN-602 Managerial Accounting 3

GMT-611 Entrepreneurship 3 FIN-601 Financial Management 3

OTM-606 Operations Management 3 HRM-504 Organisational Behaviour Design 3

OTM-610 Project Management 3 HRM-604 Human Resource Management 3

Total 54

Elective Courses

Elective 1 (from selected area of specialisation)

3Elective 4 (from selected area of specialisation)

3


3 THM-799 Thesis 6


3 Grand Total 72


FIN-710 Investment Banking 3 FIN-725 SME Finance 3

FIN-711Investment Analysis & Portfolio Management

3 FIN-790A Rural Finance 3

FIN-712 Seminar in Finance 3 FIN-790B Micro Finance 3

FIN-713 Advanced Financial Analysis 3 FIN-790C Micro Credit 3

FIN-714 Advanced Financial Management 3 FIN-791A Intermediate Accounting 3

FIN-715 Derivative Securities 3 FIN-792B Advanced Accounting 3

FIN-716 Venture Finance 3 FIN-791C Cost Accounting 3

FIN-717 International Financial Management 3 FIN-791D Tax Accounting 3

FIN-718 Financial Risk Management 3 FIN-792A Oracle Financials – I 3

FIN-719 Treasury Operations 3 FIN-792B Oracle Financials – II 3

FIN-720A Mergers and Acquisitions-I 3 FIN-792C SAP – I 3

FIN-720B Mergers and Acquisitions-II 3 FIN-792D SAP – II 3

FIN-721 Banking Regulations and Policies 3 FIN-793 Insurance Risk Management 3

FIN-722 Foreign Trade 3 FIN-794 Risk Analysis and Modelling 3

FIN-723 Syndications and Credit Analysis 3 FIN-795Fraud Examination & Forensic Accounting

3

FIN-724 Corporative Governance 3

Core Courses Programme Code:750

Specialisations in MBA Finance and Investment


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MKT-726 Integrated Marketing Communication 3 MKT-732 Culture Diversity & Marketing 3

MKT-727 Brand Management 3 MKT-733 B2B Marketing 3

MKT-728 Global Competitive Strategy 3 MKT-734 Sales & Retail Marketing 3

MKT-729 Media Marketing 3 MKT-735 Customer Relationship Management 3

MKT-730 Value Chain Marketing 3 MKT-736 Seminar in Marketing 3

MKT-731 E-marketing 3

International Business & Marketing

Human Resource Management


HRM- 771 Human Resource Development 3 HRM-779 Crisis Management 3

HRM-772 Organisational Development 3 HRM-780 Managing Diversity in Organisations 3

HRM-773International Human Resource Management

3 HRM-781 Employee Training and Development 3

HRM-774Seminar in Human Resource Management

3 HRM-782Strategic Human Resource Management

3

HRM-775Negotiation and Conflict Management

3 HRM- 783 Labour Relations Management 3

HRM-776 Performance Management System 3 HRM-784 Change Management 3

HRM-777 Cross-cultural Management 3 HRM-785 Leadership 3

HRM-778Compensation & Reward Management

3


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) Executive Masters in Business Administration (EMBA)

Programme DescriptionThe EMBA programme is designed for middle to senior level working professionals who are ready to take the next step in their careers. The EMBA programme is more than an opportunity to gain or improve a particular skill. It helps evolve your experience into an expertise that propels you to the next level in your career and within your organisation.

The candidates must possess 14 years of prior education and minimum work experience of 04 years. Teaching methodology is based on class lectures, case studies, assignments and individual or group projects. The rigorous curriculum at NBS is designed specifically for experienced executives. It delves into the complex business issues facing seasoned managers. The Executive MBA programme facilitates team-based learning by having students take all of their classes with a cohort of peers from diverse backgrounds, functions and industries. They are assigned projects from which they will benefit from the collective work experience of their classmates and are able to immediately apply their classroom learning at their workplaces.

Class TimingsThe classes are held on weekday evenings to facilitate working professionals.

FacultyOur faculty members are not only well-versed in modern management techniques and strategic thinking, but they also excel in transferring their skills and experiences. The faculty undertakes consulting assignments with reputed corporate organisations thereby forging industry linkages and enriching their experience for the benefit of the University and its students. We have more than 40 full-time teaching staff supplemented by visiting faculty and guest lecturers meticulously chosen specialists drawn right from the heart of the industry to share their experiences of the latest industry challenges and dynamics.

CurriculumTheories and concepts help solve real world problems only when they are illustrated by practical corporate world insights. The EMBA curriculum is designed around this idea and provides you with the rigour and relevance you need to become a peak performer in your organisation.

The curriculum is based upon the following three strategic components of executive education:Leadership is your ultimate objective and our priority. We believe that organisational success is determined by your ability to positively influence others and this belief is at the forefront of all our executive education programmes.

Teamwork is working together even when apart. Learn how to harness individual ambition, expertise and energy to create, lead and be a part of dynamic teams.

Creative Thinking is a necessity in today’s atmosphere of changing economic patterns, competitive marketplace, uncertainty, and conflicting opinions. Acquire the expertise to think creatively while balancing acceptable risks and organisational priorities.

Specialisations from three major areas; Business Management; Human Resource, Marketing and Finance are offered along with minimal core courses.

Core Courses (42 credit hours)Contemporary Management Principles & Practices, Change Management & Organisational Reconfiguration, Quantitative Analysis for Decision Making, Customer Relationship Management, Business Accounting, Strategic Management, Business Economics, Corporate Governance, Human Resource Management, Marketing Theories & Practices, Financial Management, Corporate Law & Business Environment, Management Accounting and Management Information System.

Electives (18 credit hours) A wide selection of elective courses dealing with contemporary issues from the three specialisation areas is offered in the EMBA programme.

Industry Research Report (6 credit hours)As a requirement of the degree, participants are expected to undertake research based upon contemporary issues associated with an industry of their own choice within their selected specialisation. Faculty having relevant experience in the subject will be assigned to supervise and guide their research.


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)Course Code Course Title Credits Course Code Course Title Credits

GMT-506AContemporary Management Principles and Practices

3 FNI-601Financial Management (Pre-Req: FNI-503A)

3

GMT-502AQuantitative Analysis for Decision Making

3 FNI-713AManagement Accounting (Pre-Req: FNI-503A)

3

FNI-503A Business Accounting 3 MKT-605AMarketing Theories & Practices (Pre-Req: GMT-506A)

3

GMT-505A Business Economics 3 GMT-514 ACorporate Law & Business Legal Environment

3

HRM-604 Human Resource Management 3 ITE-607 Management Information System 3

Total 15 Total 15

MKT-735Customer Relationship Management (Pre-Req: MKT-605A)

3 GMT-701A Strategic Management 3

HRM-784AChange Management & Organizational Re-configuration (Pre-Req: HRM-604)

3 GMT-612 Corporate Governance 3

Elective Course 3 Elective Course 3



Total 15 THM-799Research Project (4-month duration after Semester IV)

6

Total 21

Grand Total 66

Note: The ‘A’ symbolizes advanced level course of the same code genre.

Unilever Employer SessionThe ILO invited Unilever to conduct an Employers Session at NUST. The session was held at the SCEE Seminar Hall. attended by students from C of EME, SEECS, SMME, SCME, SCEE and NBS.

The Director HR Unilever Mr. Ahmed Ali Ziawas was the main speaker for the event. Mr. Ahmed introduced Unilever and briefed students on the hiring process. In a rather interactive session, he answered all questions put forward by students.

The employer session was followed by the Recruitment Drive. As many as 250 plus students from all NUST constituent schools/colleges participated and appeared for the Unilever Management Trainee and Summer Internship Program Test.


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) MPhil and PhD (Business Administration)NBS offers a course-based MPhil and PhD programme in Business Administration to meet the challenges of the businessworld as well as the growing demand for well-qualified and research-oriented teaching faculty in Pakistan. NBS provides affordable high-quality research opportunities of international standards in Pakistan. It is amongst the leading pioneers to launch MPhil and PhD programme in Business Administration. This programme has been carefully designed in response to traditional and emerging trends and to meet the growing market demand for various specialist areas in business administration.Most of the PhD faculty is either qualified from reputed international universities or have worked abroad as research fellows.Currently, NBS has three PhD faculty members in Economics, two in Finance and one each in Human Resources and InformationTechnology. Five of the faculty members have gone abroad for PhD studies.

Structure of the Programme The students must complete four courses (12 credits) and six specialisation courses (18 credits) from one of the specialisation areas (Business Finance, Management, and Marketing) at the MPhil level. Following the successful completion of 30 credit hours of coursework and passing the subject comprehensive exam, the students are transferred to the PhD programme. In case a student does not pass the subject comprehensive exam, he/she is then required to submit an MPhil level dissertation worth 6 credit hours. At the PhD level, the students further undertake three compulsory courses (9 credits) and three specialisation courses (9 credits) from their chosen specialisation areas. After successfully completing 48 credit hours of coursework (30 at the MPhil and 18 at the PhD level), students must pass the two comprehensive examinations consisting of the themes/topics related to the core/compulsory courses and specialisation courses. Students can then move on to work on their PhD dissertations worth 30 credit hours. The minimum time period to complete MPhil (PhD) is 2-3 years whereas the maximum is 4-6 years.

NBS offers a limited number of scholarships to a few MPhil/PhD students, selected purely on merit. In addition, students are strongly encouraged and facilitated not only to apply for foreign scholarships but also to go abroadfor a minimum period of six months to gain research experience in technologically advanced countries.

Publications A student must have a minimum of two research papers published or read at conferences of international repute (of which atleast one paper must be published in an HEC-approved journal) before the PhD defence. Only those publications related to theresearch work shall be counted in which the student’s name is that of the 1st or 2nd author, provided the first author is his/herown supervisor.

MPhil and PhD in Business Administration The following are the core/compulsory and specialisation courses (all worth 3 credits) for the MPhil and PhD in Business Administration at NBS:


ECO-801Microeconomic Theory & Business Applications

3 Compulsory courses at PhD Level

ECO-802Macroeconomic Theory in a Business Environment

3 MGT-951 Doctoral Seminar in Management Science Techniques and Their Applications

3

ECO-803Econometrics & its Application to Business Analysis

3 MGT-952 Doctoral Seminar in Corporate Governance

3

MGT-816Advances in Management Theory, Issues & Practices

3 MGT-953 Doctoral Seminar in Research Methods

3

Specialisation Courses (MPhil and PhD Level)*

Business Finance (Advanced Topics)


FIN-901 Financial Management & Analysis 3 FIN-908 International/Multinational Banking 3

FIN-902Capital Markets & Investment Strategies

3 FIN-909 International Financial Institutions 3

FIN-903International Finance and International Financial Markets

3 FIN-910Venture Capital and Private Equity Finance in a Global Context

3

FIN-904Financial Modelling and Empirical Evidence

3 FIN-911 Real Estate Finance and Investment 3


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)FIN-905 Emerging Issues in Finance 3 FIN-912 Islamic Banking and Finance 3

FIN-906 Financial Instruments and Markets 3 FIN-913 Corporate Finance 3

FIN-907 Multinational Financial Management 3

Management Marketing

MGT-916 Entrepreneurship and Venture Creation 3 MKT-931 Marketing and Marketing Strategies 3

MGT-917 Contemporary Issues in Management 3 MKT-932 Marketing Management 3

MGT-918 Decision Management 3 MKT-933 Consumer Behavior 3

MGT-919 Human Resource Management 3 MKT-934International Marketing Management

3

MGT-920 Management of Technology 3 MKT-935 Marketing Research 3

MGT-921Manufacturing and Industrial Productivity Management

3 MKT-936New Product Development and Brand Management

3

MGT-922 Business Project Management 3 MKT-937 E-marketing and Online Selling 3

MGT-923 Business Strategy 3 MKT-938 Marketing Strategies 3

MGT-924 Supply Chain Management 3 MKT-939 Special Topics in Marketing 3

MGT925 International Management 3 MKT-940Integrated Marketing Communications

3

MGT-926 Organisational Behavior 3 MKT-941 Advertising and Sales Promotion 3

MGT-927Production and Operation Management

3 MKT-942Innovation and New Product Management

3

MGT-928 Small Business and Medium-sized Enterprises

3


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Economics is a motivating and rewarding field of study, which helps explain how individuals, businesses and governments distribute limited resources. It is a discipline that analyses choices and incentives to attain the best solutions to problems arising from the constraints imposed by limited resources. The study of Economics helps students better understand the world in which they live, including issues related to economic growth, levels of employment, inflation, international trade, globalization, taxation, and finance It also provides insight into the consequences of alternative economic policies.

The Economics programme offered at NBS is unique because it takes into account areas that are related to public economics, issues faced by Pakistan economy at the aggregate level and the analysis of domestic industrial structure. This programme focuses on the indigenization of basic theoretical and applied concepts of economics specifically in the context of Pakistan’s political economy and culture. Some other areas where our approach towards the subject varies from other economic studies programmes are detailed as under:

Qualitative and Quantitative Skills Our economic studies programme focuses both on qualitative and quantitative skills. The students are trained for qualitative analysis with a strong theoretical background as well as for quantitative analysis based on data, facts and figures. For this purpose, the courses in each semester are offered under two main streams i.e., qualitative and quantitative

Emphasis on Application of Economic Theories Graduates are helped to understand and apply intermediate microeconomic principles including the model of perfectcompetition, price theory and their neo classical extensions so that given changes in constraints, prices and costs, they are able to analyse behavior,.

Analysis of Real World Economic Problems with Numerical and Computing Skill Graduates are trained to conduct basic econometric analysis including use of data to estimate behavioral models, testhypotheses and measure quantitative relationships, and given a basic understanding of mathematical statistics that underliesapplied econometric analysis.

Political Awareness The study of economics helps prepare students to take part in governmental policy making and changes in economic systems.The study of Economics will not only impact the individuals but also contribute to the society at large. The undergraduate andpostgraduate programmes in Economics will also prepare young economists to work for government agencies to assesseconomic conditions in the country and abroad to estimate the effects of specific changes in legislation and public policy.

Courses Offered in Economics ProgrammeCurrently Pakistan is facing myriad economic challenges and the country has to go a long way in creating a stable

Department of Economics


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and growth-oriented macroeconomic environment. The nation urgently needs well-qualified economists, equipped with theoretical understanding, application of concepts, quantitative analytical tools and professionalism. To fill thisvoid, NBS has launched its Economics programme, offering both BS and MS degrees enrolling people from both economicand non-economic backgrounds under different streams. Some important areas of the discipline are highlighted below:

MicroeconomicsTopics covered in microeconomics will include: supply and demand; consumer theory; the theory of the firm under the theory of the firm under perfect competition, monopoly and other market structures;factor markets; and market failure. Students will apply microeconomic tools to the analysis of such controversial issues as minimum wage laws, farm subsidies, rent controls, protectionism, pollution, welfare programmes, and the trade-off between equity and efficiency that results from various microeconomic policies. The successful completion of this course should allow students to better understand and participate in contemporary policy debates concerning the roles of the government and the market.

MacroeconomicsThis introductory course to Macroeconomics includes: the flow of national income, measurement of output, income,personal and disposable incomes, real versus nominal gross domestic product, the long-run analysis, aggregate demandand aggregate supply and price level, equilibrium level of output and employment, determinants of level of output andemployment in an economy, introduction to business cycles, inflation, causes and different types of inflation, economicgrowth and development, the role of money and banking, monetary and fiscal policies; interest rate, open marketeconomy, imports and exports in a simple economic model, exchange rate and international monetary system.

Econometrics This course introduces students to the introductory topics of econometrics including: regression, multiple regressionanalysis, estimation and inference, multicollinearity, generalised least-squares, hetroskedasticity, autocorrelation,model specification, and dummy dependent variables and their models; Probit, Logitand Tobit models; Time SeriesAnalysis and its models like ARMA, ARIMA etc. Students are also introduced to the use of standard PC-based econometricsoftware.

Economics of PakistanThe objective of this course is to address the management and planning issues particularly with reference to Pakistan.It will cover the application of new resources to attack the root causes of social problems such as lack of education,healthcare, family planning and water supply. The course will teach the students how proper management can address manyeconomic problems in different fields of the economy including agriculture and industry. Various contemporary issues such as

urbanisation, employment generation, empowerment of local communities, strengthening the institutions and governmentframework are also part of the programmes.

Mathematical Economics This course will familiarise students with the basics of matrix algebra and tools of optimisation. Optimisation isused frequently for equilibrium in microeconomic models in mainstream economics. Before studying these models,the students will be taught techniques related to finding derivatives and differentials and how optimisation worksunder different conditions. These tools will facilitate our understanding of comparative statistics and optimisation,as used in models of microeconomics and related fields like industrial organisation and development. These models formthe backbone of intermediate level micro fields.

Monetary EconomicsThis course covers the following areas; nature and functions of money, classical monetary theory, neutrality and the welfarecosts of inflation, modern theories of the demand for money, portfolio models and the term structure of interest rates, thebanking system, financial intermediation and the determinants of the money supply, the transmission mechanism of monetarypolicy, the theory and practice of monetary policy and the design of monetary policy in closed and open economies,the choice of central banking institutions in the context of monetary policy design and the relationship betweenmonetary policy and federal government deficits.

Public FinanceThe topics include introduction to public bureaucracy in theory and practice; policy governance; the role and influence of non-state actors in policy-making and administrative governance; social diversity and the question of difference in policy-making and administrative governance; paradigms of governance; and policy making and administrative governance.

Labour EconomicsThis course will focus on an economic analysis of the labour market, the labour force, and workers, wages and earnings.Topics include supply, development, and efficient use of human resources; the demand for labour by businesses andindustries; wage inequality and its determinants; the changing occupational and industrial structure; causes, nature, andincidence of unemployment; the economic impact of unions; and the influence of related labour market institutions andrelevant public policies including minimum wages, wage subsidies, and earned income tax credits.

International Trade and PolicyThis course will develop an analytical framework for studying international trade to answer questions such as, ‘Why donations trade?’ and to examine policies that governments adopt toward international trade. Finally, we take upglobalisation its consequences for different types of labour.


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) BS Economics

Programme DescriptionThe economics undergraduate curriculum equips students with an understanding of basic microeconomics, macroeconomics, economic growth and the impact of fiscal and monetary policies. Students can build on this foundation by taking a variety of elective courses of international standards.

Unique FeaturesDevelopment of Critical Thinking SkillsThe economics undergraduate curriculum equips students with an understanding of basic microeconomics, macroeconomics, economic growth and the impact of fiscal and monetary policies. Students can build on this foundation by taking a variety of elective courses of international standards.

Development of Quantitative SkillsThe curriculum introduces students to different quantitative tools and techniques to conduct data analysis using applicable statistical packages.

ResearchThe coursework exposes young economists to current economic issues and trains them to undertake research. Final year BS Economics students are encouraged to participate in doctoral seminars.

Associated CareersThe programme provides students with a meaningful educational experience. It prepares them for employment in a wide variety of occupations and for further studies in economics, business law and related fields in schools across the world.

Economists can work as advisors to government and public sector organisations, industry, businesses, commercial institutions or investors. They research, analyse and interpret information about economic performance, tax and political decisions according to both national and international economic situations. They seek to determine the implications of their findings and forecast economic changes. They also analyse and solve complex problems by the application of economic analysis tools. Economists are also employed in the banking sector, management and economic consultancies, World Bank, United Nations, trade unions, political parties and other organisations.

Year-1



ECO-101 Principles of Microeconomics 3 ECO-111 Principles of Macroeconomics 3

ECO-121 Mathematical Economics-1 3 ECO-122 Statistics for Economists 3

HU-108Communication and Interpersonal Skills

3 ECO-131 Development Economics 3

CS-106 Introduction to IT 3 HU-104 English Literature 3

HU-102 Psychology 3 HU-115 Principles of Sociology 3

HU-101 Islamic Studies 2 HU-107 Pakistan Studies 2

Sub Total 17 Sub Total 17

Scheme of Studies Programme Code 701


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ECO-202 Intermediate Microeconomics 3 ECO-212 Intermediate Macroeconomics 3

ECO-222 Mathematical Economics-II 3 ECO-224 Probability Theory 3

HU-210 Technical Writing 3 HU-223 Professional Ethics 3

HU-208 International Relations 3 OTM-312 Project Management 3

FIN-101 Financial Accounting I 3 MKT-101 Principles of Marketing 3

ECO-232 Resource Economics 3 ECO-233Agriculture Economics & Food Policy

3


Year-3


ECO-303 Microeconomic Theory 3 ECO-313 Macroeconomic Theory 3

ECO-325 Introduction to Econometrics 3 ECO-326 Applied Econometrics 3

MGT-272 Entrepreneurship 3 ECO-334 Economy of Pakistan 3

ECO-341 Labor Economics 3 ECO-361 International Trade 3

ECO-351 Taxation Public Finance 3 ECO-371 Environmental Economics 3

ECO-314 Monetary Economics 3 ECO-381 Comparative Economic Sys 3


Year-4


ECO-490 Research Methodology 3 ECO-491 Applied Economics 3

ECO-404 Game Theory 3 ECO-436 Poverty & Income Distribution 3

ECO-435 History of Economic Thought 3 ECO-405General Equilibrium and Welfare Economics

3

ECO-472 Urban Economics 3 ECO-499 Research Project 6

ECO-462 International Finance 3 Sub Total 15

Sub Total 15

Grand Total 136


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ECO-704 Advanced Microeconomics* 03 ECO-732 Pakistan’s Economy* 03

ECO-714 Advanced Macroeconomics* 03 Elective-III 03

ECO-726 Applied Econometrics* 03 Elective-IV 03

Elective-I 03 Elective-V 03

Elective-II 03 Elective-VI 03

Semester III

Thesis

Total CHs 36

Note: The courses marked with asterisk (*) are compulsory.

MS EconomicsThe degree provides professional training in modern economics that includes tools and techniques of economic analysis and also relates theory to real world practices. Through this programme, we create a research-led environment where students work alongside leading researchers to develop the skills required to become professional economists or conduct further research as PhD students and become analysts on alternative career paths.

Elective CoursesElective courses include Monetary Economics, Globalisation and Socio-economic Change, WTO, Globalisation and Economic Integration, Islamic Economics Theory and Policy, Advanced Mathematical Economics, Comparative Economic System, History of Economic Thought, Poverty and Income Distribution, Topics in Development Economics, Political and Institutional Economics and Economics of Business and Finance.

ResearchSpecial emphasis is laid on engaging students and faculty in research. Every student completing his/her coursework has to write a research paper (thesis) in the final semester which is equivalent to two courses of 3 credit hours each. Only in exceptional cases, thesis will be replaced by coursework.

Associated Careers Currently, Pakistan is facing many economic challenges and has a long way to go to have a stable and growth-prompting macroeconomic environment. The country needs well-qualified professionals who are equipped with theoretical understanding, application of concepts, quantitative analytical tools and professionalism. The MS-Economics programme at NBS aims at producing professional economists for the government sector, private/international organisations and for business. Postgraduate students in economics will be prepared to work in policy-making institutions and would be able to devise deregulation of industries, the effects of tax cuts on budget deficit and the effectiveness of imposing tariffs on imported goods.

Scheme of Studies (Students with 16-year schooling, Economics background) Programme Code: 754



ECO-502 Intermediate Microeconomics 03 ECON-512 Intermediate Macroeconomics* 03

ECON-521 Mathematics for Economists I 03 ECON-523 Statistics for Economists* 03

CS-521 Introduction to IT 03 Elective-III 03

Elective –I 03 Elective-IV 03

Elective –II 03 Elective-V 03


ECON-603 Microeconomic Theory* 03 ECO-613 Macroeconomic Theory* 03

ECON-623 Mathematics for Economists II* 03 ECO-624 Probability Theory* 03

ECO-631 Development Economists* 03 ECO-625 Introduction to Econometrics* 03

Elective- I 03 Elective-III 03

MS Economics (Semester-Wise Course Distribution of the Programme for Students with 14 Years Schooling)


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)Elective- II 03 Elective-IV 03



ECO-714 Advanced Macroeconomics* 03 Elective VII 03

ECO-726 Applied Economics* 03 Elective VIII 03

Elective V 03 Elective IX 03

Elective VI 03 Elective X 03

Semester VII

Thesis 6

Total CHs 96

Note: The courses marked with asterisk (*) are compulsory



ECO-603 Microeconomic Theory* 03 ECO-613 Macroeconomic Theory* 03

ECO-622 Mathematics for Economists II* 03 ECO-624 Probability Theory* 03

ECO-631 Development Economics* 03 ECO-625 Introduction to Econometrics* 03

Elective- I 03 Elective-III 03

Elective- II 03 Elective-IV 03



ECO-714 Advanced Macroeconomics* 03 Elective - VII 03

ECO-726 Applied Econometrics* 03 Elective - VIII 03

Elective-5 03 Elective - IX 03

Elective-6 03 Elective - X 03

Semester IV

Thesis 6

Total 66

Note: The courses marked with (*) are compulsory.

MS Economics Programme Code: 753Semester-Wise Course Distribution of the Programme for Students with 16 Years of Schooling (Non Economics Background)


Development Economics Labour Economics and Demography

ECO - 530 Topics in Development Economics 3 ECO - 541 Seminars in Labour Economics 3

ECO - 633 Regional Economics 3 ECO - 644 Population Dynamics 3

ECO - 682Economics of Environment and Natural Resources

3 ECO - 642Topics in Human Resource Development

3

ECO - 745 Topics in Urban Economics 3 Institutional Economics

ECO - 581 Topics in Agricultural Economics 3 ECO - 773Institutional and Behavioral Economics

3

Elective Courses


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) Labour Economics and Demography ECO - 560 Financial Institutions and Markets 3

ECO - 541 Seminars in Labour Economics 3 ECO - 653 Political and Institutional Economics 3

ECO - 644 Population Dynamics 3 ECO - 671 Islamic Economics Theory and Policy 3

ECO - 642Topics in Human Resource Development

3 ECO - 570 Comparative Economic System 3

Mathematical and Quantitative Methods Trade and International Economics

ECO - 727Advanced Econometrics Techniques and Forecasting

3 ECO - 764 Topics in International Finance 3

ECO - 728 Advanced Mathematical Economics 3 ECO - 561 Trade Theory and Policy 3

ECO - 729 Optimization and Techniques 3 ECO - 545Globalization and Socio-Economic Change

3

ECO - 691 Research Methods 3 ECO - 663WTO, Globalization and Economic Integration

3

ECO - 631 History of Economic Thought 3 Public Economics and Policy

Microeconomics ECO - 651 Topics in Public Sector Economics 3

ECO - 652Project Analysis and Investment Decision Making

3 Monetary Economics and Policy

ECO - 704General Equilibrium and Welfare Economics

3 ECO - 614 Topics in Monetary Economics 3

General Economics

ECO - 562 Economics of Business and Finance 3


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MACRO/MONETARY ECONOMICS ECO 943Advanced Topics on Poverty and Manpower Planning

3

ECO 912Seminar in Monetary and Fiscal Economics

3 ECO 944Seminar in Advanced Human Re-source Economics

3

ECO 913 Capital Markets and Institutions 3 ECO 945 Advanced Topics in Labor Economics 3

ECO 914 Advanced Financial Economics ECO 951Industrial Organization and Public Policy

3

QUANTITATIVE ECONOMICS ECO 952Comparative Study of Social Security System

3

ECO 921 Topics in Econometrics ECO 953Environmental Economics and Gov-ernment Responses to Market

3

ECO922Introduction to non Parametric Econometrics

3 ECO 961Advanced Topics on International Trade

3

ECO 932 Development Policy and Planning 3 ECO 962 Globalization and Emerging Markets 3

ECO 933Political Economy: Institutions and Development

3 ECO 963Macroeconomics and the Global Economy

3

ECO 934Economic Institutions and Growth Policy Analysis

3 ECO 899 Dissertation 30

List of Elective courses

Scheme of Studies



ECO 901Advances in Microeconomic Theory and Practice

3 Elective I 3

ECO 911Lectures on Macroeconomic Theory and Applications

3 Elective II 3

ECO 921 Topics in Econometrics 3 Elective III 3

Semester III to Semester VIII

Comprehensive Examination

Dissertation 30

Total CHs 48

PhD EconomicsThe degree provides rigorous training in the field of economics by imparting specialized understanding of different disciplines within the overall discipline of Economics and their applications. This programme develops and sharpens the analytical skills of students and exploit research potential.

Elective CoursesThese include seminar in monetary and fiscal economics, capital markets and institutions, advanced financial economics topics in econometrics, introduction to non-parametric econometrics, development policy and planning, political economy and institutional development, economic institutions and growth policy analysis, advanced topics on poverty and manpower planning, seminar in advanced human resource economics, advanced topics in labor economics, industrial organization and public policy, comparative study of social security system, environmental economics and government responses to market, advanced topics on international trade, globalization and emerging markets and macroeconomics and the global economy.

ResearchThe candidates for PhD Economics program are required to pass a comprehensive examination in microeconomics, macroeconomics and econometrics. For PhD, the candidate is expected to develop a research proposal, the same before the departmental Research Committee and conduct further research in order to make original contribution to existing literature.


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Mission StatementOur mission is to foster student learning, discovery and development through carefully designed and delivered programs of teaching and research that combine humanities and science studies with communication based subjects and critical thinking skills relevant to the present challenges in the fields of new media, advertising, public relations, creative media and digital communication. The goal of the Mass Communication Department at NBS is to produce graduates who are able to participate and succeed as media professionals as well as socially responsible and proactive citizens in society at large.

Our VisionThe Department of Mass Communication will lead the trend in the country by providing communication excellence in visual, verbal and written competencies to deal with emerging challenges in a rapidly evolving digital age through:

» High-quality educational programs which enable students to become critical thinkers and effective as well as ethical communicators.

» Practical and innovative experiences in the field of electronic and social media.

We are living in an age of information explosion where technology has revolutionised information handling and where we can use, preserve and convey any amount of data, anywhere in the world. This, in turn, is fundamentally re-shaping major aspects of our globalised society. Today, information and its communication is becoming the centre of economic activity and as much a factor in production as capital, labour or land. Hence, it is inevitable that we need to train our youth for the challenges of the information age in order to survive and develop and progress.

The Department of Mass Communication, encompasses a wide variety of disciplines, starting from the basic perspectivesof the field of Mass Media and Communication and moving on to explore each area of the discipline through broadexposure to industry and practical assignments alongwith added emphasis on media research methods. The focusis on analytical and historical perspectives. The programme develops in students the ability to assess the roles andeffects of mass media on society and life, and helps them gain specific media production skills through extensive practical work.

The programme starts by developing a fundamental understanding of the subject in students by teaching themabout the history, values and structure of mass communication in Pakistan and abroad. Students are then trained to analysethe effects of electronic and print media in order to enable them to evaluate media effects on public policy, as well as theimpact of public policy on the media. In addition to core courses, students must take some approved media methods/

research courses in social sciences and a number of electives offered in other disciplines such as Anthropology, Sociology,Political Science, Linguistics and Journalism.

SpecialisationsThe Department currently offers Print Media, Electronic Media, Advertising and Public Relations, Media Management,and Communication Theory and Research as major specialisations.

Print MediaPrint Media students will learn e-techniques of editing and publishing their own magazines using desktop publishingpress, digital and online publications.

Electronic MediaElectronic Media students will use professional digital camcorders and work in broadcast studios. They will learn their craft on digital audio recorders and advanced editing software in a radio studio, allowing them to enter the market with technical know-how, allowing them to enter the market with technical know-how to produce top quality radio news shows. In due course of time, these students will be involved in broadcasting programmes on the University’s own FM radio.

Advertising and Public RelationsStudents of Advertising and Public Relations will get an opportunity to satisfy their passion about the art and science of strategic communication. With the help of a faculty that possesses extensive knowledge, students will develop the ability to create communication campaigns in disseminating innovative concepts and devise methods for the solution of advertising and public relations problems. Students will have multi-media rooms with the latest room platform, recording and playback facilities.

Media Management Media management will provide an opportunity to the students to tackle the complexities of management through communication skills. Media management is both challenging and exciting. It is challenging because organizations are becoming much more complex, and many new forces confront the manager. The contemporary manger has a greater opportunity than ever to make a significant difference in the success of the organization and improve the quality of work and life of colleagues and fellow employees.

Communication Theory and ResearchThe specialisation focuses on both theoretical as well as practical application of concepts by incorporating relevantcourses such as “Theories of Influence on Mass Media”. Advances in Mass Communication theory and research arethe highlights of this field of study. Communication research is augmented by case studies. In addition, students are alsoexposed to the foundations of Behavioural Research.

Department of Mass Communication


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)BS Mass CommunicationProgramme DescriptionBS-Mass Communication programme focuses on the study of social implications and responsibilities of the mass media, andunderstanding of the processes of communication and a fundamental knowledge of mass communication techniques andprocedures. The programme provides students with a broad background of the social milieu in the changing world, which is a vital aspect of contemporary life and essential to those entering careers in mass communication. The coursework following the HEC criteria concentrates on the areas of electronic media, print media, advertising and public relations and media management.

The newly established Department of Mass Communication will facilitate students with state-of-the-art computer workstations and other digital equipment as per our students’ areas of interest.

Associated Careers The importance and permeation of media in our daily lives can neither be ignored nor taken for granted. Given the rolecommunication plays in today’s Information Age, the demand for mass communication specialists has witnessed a dramaticincrease. Graduates of this degree can pursue careers in the following fields:

» Electronic media » Print media » Advertising and public relations » Media management

Year-1

Semester-I Semester-II

Course Code Courses Credits Course Code Courses Credits

MCF-111Introduction to Mass Communication

03 MCF-121 Introduction to Electronic Media 03

HU-108Communication & Interpersonal Skills

03 HU-107 Pakistan Studies 02

HU-101 Islamic Studies 02 HU-104 English Literature 03

CS-103 IT for Business 03 MATH-109 Mathematics 03

MCG-115 Social Psychology 03 MCG-125 Gender & Media Studies 03

MCG-116 Everyday Science 03 MCG-126 Basic Concepts in Social Science 03

Total 17 Total 17

Year-2

Semester-III Semester-IV


MCF-231 Mass Media in Pakistan 03 MKT-209 Principles of Advertising 03

HU-210 Technical Writing 03 MCF-242 News Reporting & Writing 03

HU-106 Functional Urdu 03 MCF-243Language & Communication Processes

03

STAT-103 Introduction to Statistics 03 MCM-244 Media Law and Ethics 03

MCG-235 Logic & Critical Thinking 03 MCM-245Contemporary Mass Media: Evolution & Structure

03

Scheme of Studies Programme Code 702

Infrastructural FacilitiesNUST houses this department at its largest technology smart campuses in sector H-12 of Islamabad. The campus also plans to have the following facilities:

» State-of-the-art multimedia classrooms » Television and radio studios » Multimedia laboratory » Photographic laboratory

Research-specific Units » Research Methods in Communication » Media Research » Media Effects » Graduate Thesis Research


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) MCG-236 National & International Affairs 03 Total 15

Total 18

Year-3

Semester-V Semester-VI


MCF-351 On-line Journalism 03 MCF-361Public Relations: Principles & Practices

03

MCF-352Theories of Mass Communication-I

03 MCM-362 Interpersonal Communication 03

MCG-353Information & Communication Technology

03 MCM-363 Media & Society 03

MCM-354 Global Communication 03 MCM-364 Theories of Mass Communication-II 03

MCM-355Development Support Communication

03 MCM-365 Conflict & Disaster Reporting 03

Total 15 Total 15

Year-4

Semester-VII Semester-VIII


MCM-471Research Methods in Communication

03 MCM-481 Statistics in Mass Communication 03

MCM-472 Intercultural Communication 03 MCM-482 Political Communication 03

XXX Elective-I 03 XXX Elective-III 03

XXX Elective-II 03 XXX Elective-IV 03

MCM-475 Thesis Proposal 03 MCM-499 Thesis Writing 03

Total 15 Total 15

Elective Courses (Specialization)

Print Media Electronic Media


MCP-473 Editing Techniques (1-2) MCE-473 Script Writing and Editing (1-2)

MCP-474 Writing for Op-ed Page (1-2) MCE-474 Documentary Production (1-2)

MCP-483 E-Production (1-2) MCE-483 Program Production & Development (1-2)

MCP-484 Specialized Journalism (Beats) (1-2) MCE-484 News Writing and Production (1-2)

Total 12 Total 12

Advertising & PR Media Management

MCA-473 Event Management (1-2) MCM-473 Managerial Communication (1-2)

MCA-474 Persuasive Writing & Campaigns (1-2) MCM-474 Organizational Communication (1-2)

MCA-483Advertisement: Designing & Layout

(1-2) MCM-483 Market Research & Analysis (1-2)

MCA-484 Copy Writing (1-2) MCM-484Media Communication and Marketing

(1-2)

Total 12 Total 12

Communication Theory and Research

MCT-473Foundations of Behavioral Research

(1-2)

MCT-474Theories of Influence on Mass Media Contents

(1-2)

MCT-483Media Effects: Advances in Theory and Research

(1-2)

MCT-484Communication Research: Case Studies

(1-2)

Total 12


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)Department of Government and Public PolicyThe idea of establishing a Department of Government and Public Policy was envisaged keeping in view Pakistan’slong struggle with governance issues and lack of a dedicated institution that could be the breeding ground for producingcivil servants.

This department aims at producing graduates of the highest quality who can play a decisive role in public, private andnon-profit institutions, not only within Pakistan but also around the world. The Department of Government andPublic Policy made a debut in 2010 with the launching of a Bachelor of Public Administration programme. Coming to grips with the problems that infect Pakistan is indeed a tall order, but it must be noted that NUST has a history of establishing educational institutions par excellence. We are confident that

the Department of Government and Public Policy will prove equal to the challenge.The strength of our current faculty and their linkages in the public and private sector, expose our students to an arrayof ideas, experiences and thoughts from those who have worked in the highest echelons of government, as well as theprivate sector. We believe that bringing Pakistan’s best and the brightest, former and current, civil servants to interact withour students will not only help them gain an insight into the dynamics of Public Administration but also allow for a creationof a very valuable human resource. In future, the Department intends to launch many other programmes that will be as relevant to the cause of good governance and public policy formulation, its implementation and analysis as BS Public Administration is to the current times.

BS Public AdministrationBachelors in Public Administration at NUST is being introduced keeping in view the unique challenges that Pakistan faces interms of good governance, management and leadership.

Unique FeaturesThe programme is one of its kind, and is amongst the select few being offered in Pakistan. This programme focuses on the issuesthat beset Pakistan in the public sector, and aims at providing a feasible solution in terms of having a stream of public servants,who could lead the country on the path towards development and progress.

Associated CareersThis programme provides aspiring civil servants a solid foundation through which they appear in the highly competitive CentralSuperior Services (CSS) examinations. After successful completion of 133 credits of BS Public Administration programme,students have a choice and requisite eligibility of appearing in the CSS examinations. This programme also allows them to jointhe corporate sector, in segments that often need to interact with the government, as these graduates have been suitably trainedin the same through this degree.

Students, after the completion of their BS Public Administration programme, can also go on to pursue postgraduate degrees inPublic Administration. This may lead them to, amongst other paths, a research track from where they could contribute, in termsof adding knowledge, to the current practices in Public Administration.


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Year-1



HU - 108Communication and Interpersonal Skills

3 HU - 104 English Literature 3

CS - 103 IT For Business 3 MCF - 112Introduction to Mass Communication & Journalism

3

Math - 102 Business Maths - I 3 GPS - 101 Introduction to Political Science 3

ECO - 101 Principles of Microeconomics 3 ECO - 111 Principles of Macroeconomics 3

HU - 101 Islamic Studies 2 HU - 115 Principles of Sociology 3

HU - 102 Psychology 3 HU - 107 Pakistan Studies 2

Total 17 Total 17

Year-2


GPA - 101Introduction to Public Administration

3 LAW - 102 Civil Law 3

LAW - 101 Islamic Law and Jurisprudence 3 CS - 228 Introduction to MIS 3

FIN - 101 Financial Accounting - I 3 GPS - 201International Relations and Diplomacy

3

GPS - 102 Issues in Pakistan Politics 3 FIN - 102 Financial Accounting - II 3

STAT - 103 Introduction to Statistics 3 MKT - 101 Principles of Marketing 3

MGT - 121 Introduction to Management 3 GPA - 202Management Skills for Public Administration

3

Total 18 Total 18

Year-3


FIN - 205 Financial Management 3 FIN - 203 Managerial Accounting 3

LAW - 405 Corporate Law 3 GPA - 304 Politics of Urban Development 3

HRM - 341Organizational Theory and Design

3 GPA - 305 Environmental Geography 3

GPS - 303 Land Use Planning 3 FIN - 407 Financial Institutions and Markets 3

GPS - 304 Pakistan's Domestic Policy 3 HRM - 442 Human Resource Management 3

Total 15 Total 15

Year-4


GPA - 406 Public Finance 3 LAW - 404 Forensics & Investigation 3

GPS - 405Intergovernmental Relations in Pakistan

3 GPA - 409Public Policy: Formulation & Implementation

3

LAW - 403 Criminal Procedure 3 GPA - 410 Urban Public Administration 3

GPA - 407Comparative Public Administration Systems

3 GPA - 411Issues in Environmental and Natural Resources Politics and Policies

3

GPA - 408 Public Personnel Administration 3 GPA - 499 Research Project 6

Total 15 Total 18

Bachelors in Science (Public Administration) Programme Code: 703


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)Research and Development

Independent and Collaborative ResearchIndependent and joint research is highly rewarding for an academic institution. Apart from inculcating a wholesomecompetitive spirit in the faculty, NPPRC provides NBS faculty and students the much needed forum for presentation andpeer review of their independent research findings.

Collaborative ResearchCollaborative research between institutions requires a forum for the researchers to interact with one another. Suchinteraction was long envisaged between NBS faculty and the staff of wide-ranging public, private or multilateral institutions.NPPRC now takes care of this need by providing the required base for cooperating and coordinating with externalstakeholders.

Education and Training To develop their human capital, many public and private sector organisations impart training and re-training to theiremployees. To achieve better output, the importance of networking and leveraging cannot be overemphasised.One of the objectives of NPPRC is to develop standard and custom-made courses for its collaborating partners and affordNBS faculty opportunities to groom themselves into highly sought-after resource persons, capable of adding value to theorganisation.

NPPRC and Pakistan Institute of Trade and Development (PITAD) are the two leading partners in this process. NBSis credited with preparing not only the training module on Pakistan Economy for the participants from Commerce andTrade Group, but also for the successful delivery of an 18-module course to the participants during November 2008 and June 2009. The second undertaking started in November 2009.

With similar zeal, NPPRC is pursuing the publication of research activities. The first two volumes of NUST Journal ofBusiness and Economics (NJBE) have already been published and disseminated. NJBE is a refereed journal complying withHEC guidelines. The suitability of the submitted article for publication is determined after the clearance of its contentsthrough anti-plagiarism software, and is subject to the recommendation of two referees. The third volume of NJBE iscurrently being prepared and is expected to come out shortly.

NUST Public Policy Research Centre (NPPRC), a centre of excellence in its own right, is a constituent body ofNUST Business School. The Centre works for the progress and development of academic research at NBS, and isinstrumental in strengthening its policy relevance in order to bridge the apparent gap between the two. NPPRC isan independent research and education-cum-training centre engaged in conducting high quality theoretical andempirical research to shape public policy by integrating knowledge and methods across the management andsocial science disciplines. It knits academic researchers, planners and implementers in public and private sectors.Besides research, the researchers at NPPRC are also skilled in areas such as development of performanceindicators for monitoring and evaluation, networking and leveraging, preparing training modules and serving asmaster trainers on various aspects of public policy issues.

Fact file

Research Publications 2011 » Journals (Faculty) 09 » Journals (Students) 02 » Conference Papers/Presentations (Faculty) 12 » Conference Papers/Presentations (Students) 04

» Working Papers 04


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) Student Support FacilitiesThere are two dedicated modern computer labs used by NBS students for their academic and research work. The teachinglab is equipped with audio/video equipment for conducting classes. Both labs have round-the-clock broadband internetand printing facilities. NBS subscribes to various online business, research and academic journals to help students with theirresearch work.

Library To facilitate students, faculty and scholars in knowledge acquisition and creation, an information resource centre hasbeen established with a view to enhancing the knowledge database. The information resource centre has books onvarious disciplines including Economics, Human Resource Management, International Business and Marketing,Operations and Technology Management, Information Technology and E-commerce.

NBS Information Resource Centre is well stocked with professional books and journals. An exclusive JSTOR- an onlinearchive database with over 500 high-quality publications covering Management, Economics, Marketing and Finance is also available to students and faculty members. Moreover, Springer Link and Science Direct provide comprehensive collection of peer-reviewed management journals.

The library contains a large variety of publications, periodicals, business magazines, annual reports, yearbooks, proceedingsand newspapers. Additionally, the library boasts a collection of about 24,000 e-books. The support services for students at the library include assistance in searching resources and obtaining complete information regarding publications, along with scanning, printing and photocopying facilities.

The NBS library has recently secured free subscription to the IFS/IMF statistical databases and text materials, a valuable resource for student researchers.

40 institutions participated in NUMUN organized by NUST Debating & Dramatics Society

More than forty schools, colleges and universities from all over the country attended the NUMUN 2012 organized by students of the NUST’s Debating & Dramatics Society (NDDS), on Jan 30.Rector NUST, Engineer Muhammad Asghar inaugurated NUMUN 2012 and praised the efforts of the host team. He dilated upon the role of the United Nations in managing peace globally. Asif Durrani,

Director General UN in the Ministry of Foreign Affairs, encouraged the endeavours of the students in international diplomacy and paid a great tribute to the role of the United Nations in managing peace around the world.

Participants set up global village stalls and dressed up in the cultural attires of their countries depicting their countries’ heritage and presented their knowledge of the world’s current foreign affairs. The second day of NUMUN 2012 began on a smooth note as the committee sessions started right on schedule. The debate in the committee sessions held great promise as delegates representing different countries brought forth convincing arguments on the topics being discussed.


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)Centre for Industrial Linkages (CIL)“Bridging the gap between the Academia and the Corporate World”A representative body of NUST Business School, the Centre for Industrial Linkages (CIL) acts to utilize knowledge and other resources in order to maximize productivity as well as strengthen the foundation of the relationship between the Academia and Corporate world. CIL aims to build a critical relationship between NBS, its student body and the corporate world with a view to enabling students to gain familiarity with the practical aspects of industry. Additionally, the corporate sector gets immediate access to a well-trained human resource pool at NBS. In this regard, a number of MoUs with industry have been signed. The initial focus of CIL, along with job placement and internship arrangements, is on gaining self-sufficiency as a representative body.

During 2011, 184 students completed six-week long mandatory internships in different companies and organizations. The key organization/companies that provided internship opportunities to NBS students were: » Askari Bank Limited » Alcatel Lucent Pakistan » Attock Refinery Limited » Unilever Pakistan » Procter & Gamble Pakistan » Ufone Limited » State Bank of Pakistan » Standard Chartered Bank » Planning Commission of Pakistan » Ministry of Finance » ICI Pakistan » Orient Advertising » Pakistan Telecommunication Company Limited » Bank Alfalah » British Council

» Citibank N.A. » Ernst & Young » Habib Bank » Ministry of Commerce » NADRA » National Bank of Pakistan » Pakistan Oilfields » Pakistan Tobacco Company » Telenor Pakistan » Coca Cola Beverages Pakistan » Zong Telecom

In addition, CIL is focusing on establishing long-term relations with the industry. In this connection, industrial visits are arranged and guest speakers from the corporate world are regularly invited to speak at NBS. In 2011, the following companies visited NBS and conducted tests and interviews of students for internship & recruitment programmes: » Crescent Textile Mills » Unilever Pakistan » Engage Consulting » Mobilink Pakistan » TIECON » Procter & Gamble Pakistan » Nestle Pakistan » TNS Research On behalf of Reckitt Benckiser » ICI Pakistan » Standard Chartered Bank » Procter & Gamble Pakistan » Pakistan Tobacco Company » Telenor Pakistan » BrandLogics, in partnership with Gillette Pakistan


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) Guest SpeakersNBS regularly hosts talks by eminent scholars, academicians and business leaders from time to time. Following are some of the accomplished people who were invited during 2010 to share their knowledge with students on different topics. » A talk by Professor Dr Colette Morrow on “Media &

Gender”. » A talk by Dr Magnus Sverke of Stockholm University on

a diverse range of topics in Social Sciences organised by NUST Public Policy Research Centre(NPPRC).

» Senator Mushahid Hussain Syed and Ex-Foreign Secretary of Pakistan Mr Riaz Khokhar spoke about “Pakistan’s Geo-Strategic Challenges and Response” to celebrate the Pakistan Day.

» Former Information Minister Mr Javed Jabbar and Ex-Secretary Interior, Syed Kamal Shah delivered a talk on “Pakistan’s Internal Dynamics”.

Lectures and Workshops by NBS Faculty » Dr Ather M Ahmed presented “Twenty-Five Years of

Tax Reforms in Pakistan” in a series of seminars and presentations at the Pakistan Institute of Development Economics.

» Dr Ather M Ahmed gave a talk on “Federal and Provincial

Taxation in Pakistan” at the National College of Management, Lahore.

» Dr Ather M Ahmed presented “Pakistan’s Taxation Structure” at the National College of Management,Lahore.

» Dr Masrur A Khan spoke about “Electronic Media and Interpersonal Discourse: Mediation in Crisis”.

» Mr Tanweer ul Islam made a presentation on “Basic Econometrics” at NUST Business School.

» Dr Raheel Gohar conducted an online workshop on “Venture Capital & Private Equity in the Asia Pacific Region” organised by Asian Finance Association & University of South Wales.

» Dr Naila Ayub and Dr Hina Kalyal conducted a seminar under the auspices of NUST Public Policy Research Centre.

» Mr Ather Hameed Butt conducted a workshop on Stress Management at NUST Business School.

» Mr Ather Hameed Butt and Dr Awais Siraj conducted the 2nd Junior Command Course for Punjab Police at NUST Business School.

» Mr Kamran Khalid held a PMP workshop at NUST Business School.

LMKR Employer SessionLMKR is a multinational company that provides Technology and Consulting Services for Oil and Gas Exploration and Production. It provides mobile technology, data services, geoscience and data management consulting solutions to oil and gas operators, geoscientists and investors.

The ILO invited LMKR to conduct an Employers Session at SEECS. Mr. Dur-e- Najaf, HR Executive from LMKR spoke to the students about LMKR in detail.

Alumni Talk SeriesThis year, “Alumni Talk Series” was conducted at different institutes of NUST. The series was aimed at giving students a sneak peak of what life might be like once they enter the corporate world after graduation. For the said purpose, a session for Marketing Discipline was held on February 27th, 2012 which covered areas of career planning, experiences of the corporate world and Entrepreneurship.NUST Alumni now working in Mobilink were invited as speakers for the event.

Fact fileSigning of MoU for Collaboration CIL facilitated NUST for signing MoUs with the following organizations:

» Ihsan Trust (IT) of the Meezan Bank 22 February, 2010 » Pakistan Microfinance Networks (PMN) 22 April, 2010 » Rawalpindi Chamber of Commerce & Industry 28 June, 2010 » Islamabad Chamber of Commerce & Industry 28 June, 2010 » Pakistan Telecommunication Authority 27 July, 2010 » Oil and Gas Regulatory Authority 03 March, 2011 » Small and Medium Enterprises Development Authority 24 November, 2011

NBS-24-Sep-2012

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Transcript of NBS-24-Sep-2012